Former Time Inc. CEO Joe Ripp Will Be Well-Paid Even After Stepping Down


Joe Ripp’s tenure as chief executive of Time Inc. ended Monday, but he will still be well-compensated by the company through the end of September 2018, until his “retirement date.”

Mr. Ripp will stay with the company “to facilitate the transition of his duties, and to allow the company to have continued access to his knowledge, leadership, and experience,” according to an SEC filing. (He will also serve as a board member, and executive chairman of the board, until the next shareholders meeting “or such later date as the parties mutually agree.”)

For his services, Mr. Ripp will continue to receive his base salary, which for 2016 is $1,130,000, as of the end of March 2016. This year, next year, and for part of 2018, the veteran media executive will get an annual bonus, which will be decided by the board but can’t be less than $1,420,000.

Continue reading at AdAge.com

Anomaly Invests In Some (Legal) Marijuana via Startup hmbldt

Libertarian Party candidate Gary Johnson is right about one thing: over time, marijuana will be legal in more and more states, thereby creating a problem for our federal government.

Quite a few parties are trying to make money on this trend before it officially hits, and Anomaly appears to be one of them. Today the MDC Partners shop announced that it had been working for a couple of years on “bringing [a] new company from inception of idea all the way to market,” with the company in question being a marijuana startup called hmbldt (you know, like Humboldt county).

This isn’t your weird uncle’s weed, though, and it isn’t Gary Johnson’s, either. Check this stuff out:

hmbldt

It almost looks like … medicine.

Anomaly founding partner Jason DeLand is a board member at hmbldt, which offers the user four varieties of cannabis-derived concoctions to address various challenges like insomnia, anxiety and whatever the opposite of “bliss” happens to be.

The press release tells us that “Humans and cannabis have a long, symbiotic relationship, however medical professionals have struggled to design therapeutic treatments that are reliable and repeatable.”

hmbldt believes that it has reversed that trend by way of “precise formulations of major and minor cannabinoids and terpenes found in cannabis to deliver targeted benefits” while also “miniz[ing] the side effects sometimes associated with cannabis use” such as the belief that South Park is still funny.

This all stems from the idea that “cannabis is the only non-toxic therapy that is powerful enough to replace common pharmaceuticals,” and the current method of delivery is a vape pen. And it’s not a joke.

vape pen

According to the release, this stuff will soon be available in oral spray form as well.

So the hmbldt guys have essentially used some real science to separate the good stuff in weed from the bad stuff, then create unique combinations of the former to treat specific health matters.

The larger story here is about Anomaly’s adventures outside of the world of advertising, and the release also clarifies that the agency has no time for your pothead jokes: “Anomaly’s interest in cannabis is medicinal. Our passion is driven by raising the quality of life for real people with real needs:  young children with Dravet Syndrome, veterans suffering from PTSD, business executives lagged by constant insomnia and people of all walks of life slave to dangerous and highly addictive pain and anxiety meds. Our interest is not in getting high, is not about the singular cannabinoid of tetrahydrocannabinol (THC).  Rather our interest is in the other 5 cannabinoids and hundreds of terpenes and their functions that can make people’s lives better.”

That’s cool, we get it. hmbldt’s core team includes one of the founders of Oracle’s software unit, and its products will go on sale at “select medicinal dispensaries” this month with plans to expand to the three states that have legalized recreational weed as well as Nevada.

Most importantly, “Anomaly has not invested hard cash into hmbldt. Anomaly is being paid based on success of the hmbldt sales though a royalty of products sold.”

If that approach works for McDonald’s, it can certainly work for weed startups. We personally don’t get the need to dress it all up, but whatever gets you where you need to be.

Rede social do YouTube é aba para criadores conversarem com a comunidade do canal

youtube-community

No mês passado surgiu um rumor de que o Google estaria criando uma rede social dentro do YouTube. Sob o codinome de “Backstage”, ela seria uma aba criada para que criadores dos canais interagissem diretamente com o público e centralizassem sua comunicação com quem assina os seus canais. Hoje ela foi oficialmente anunciada, por ninguém […]

> LEIA MAIS: Rede social do YouTube é aba para criadores conversarem com a comunidade do canal

With This Sweet Ad, Ikea Joins Small Group of Brands Willing to Talk About Divorce

As we’ve mentioned before, very few companies explore the topic of divorce, or its ramifications for families, in their advertising. It’s just too depressing, the thinking goes, even if it’s also, of course, relatable to so many millions of people worldwide.

A few brands have taken the risk—Honey Maid, of course, and also Ford, which rolled out this beautiful and sad short film earlier this year.

Now, it’s Ikea’s turn. Check out the spot here.

read more

London Underground Renaissance Photos – Toby Ziff's Images Apply 16th Century Principles to the Tube (GALLERY)

(TrendHunter.com) Toby Ziff’s photography series of the London Underground, known locally as the Tube, self-consciously references the stylistic traits of Renaissance landscapes and portraiture. Though…

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Mir Insurance: Crash, 2

Simitci Dunyasi: Franchise

Simitci Dunyasi: Franchise

Savills: House unfaithful

 

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Savills: Man cave

 

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Grace Coddington Looks Back at Her Vogue Years in a New Book

Anna Wintour and other fashion luminaries celebrate Ms. Coddington’s “Grace: The American Vogue Years” at a fashion week party.

Viacom, Mattel to Stop Third-Party Tracking of Children's Online Activities


Viacom, Mattel and other companies will stop allowing third parties to track children’s online activities in a deal with New York’s top cop over data pulled from popular websites directed at kids under 13 years old.

The companies, including Hasbro and JumpStart Games, violated the Children’s Online Privacy Protection Act of 1998, which bars companies from collecting or using personal information of young children without parental approval, New York Attorney General Eric Schneiderman said in a statement on Tuesday.

Mr. Schneiderman began probing the industry two years ago after discovering that websites operated by the companies enabled third-party marketers to track so-called persistent identifiers, such as cookies and IP addresses, that can be used to recognize a specific user over time and across websites, according to the statement.

Continue reading at AdAge.com

T-Mobile, Sprint Say Orders for iPhone 7 Surging Past Previous Models


T-Mobile and Sprint have received almost four times as many orders for Apple’s iPhone 7 than previous iPhone models, a sign the device may be well received and the two carriers’ new unlimited data plans may be a hit.

In a series of tweets Tuesday, T-Mobile’s Chief Executive Officer John Legere said the iPhone 7 pre-order period was the biggest in the company’s history, and Sprint’s Chief Executive Officer Marcelo Claure said orders were almost four times higher than a year earlier.

The early enthusiasm for the iPhone 7 is good news for Apple, after two quarters of declining sales for its flagship device. T-Mobile’s comments are among the first glimpses of demand for the latest iteration of the iPhone, which was redesigned without a headphone jack and has an improved camera. The carriers’ reports are being watched closely because Apple has said it won’t disclose weekend sales number for the first time.

Continue reading at AdAge.com

Football Fans Make Questionable ‘Choices’ in Innocean’s NFL-Fueled Effort for Hyundai

Innocean USA launched a new football-themed campaign for Hyundai, with NFL fans making some seriously questionable decisions tied to their love of the sport.

In “Choices,” a child informs his dad from the backseat that his baby brother vomited on himself. So the dad pulls over his Hyundai Santa Fe and looks in the trunk to discover the only thing he has to wipe it up is his prized Pittsburgh Steelers towel. He finds a creative, if not entirely responsible, solution.

In “Fishing Trip,” a Miami Dolphins fan’s wife tells him, “Don’t forget, we’re taking my parents out on the boat this Sunday.” Dismayed, he drives his Hyundai Elantra down to the docks and takes drastic measures, playfully set to the tune of Chirstoper Cross’ 1980 hit “Sailing.”

While the spots manage to show off a couple of each vehicle’s features, such as the Santa Fe’s Sirius XM recording feature, they suffer from their reliance on the  bumbling dad/husband stereotype. Sure, the men in the spots are motivated by their love of NFL football but their actions (come on dad, no spit rag in the car?) come across as clueless and in the case of “Fishing Trip,” completely selfish. The agency did a better job of crafting a spot celebrating intense fandom in its recent “Field Goal” spot, which featured a dad exiting his house to celebrate a game-winning field goal in his car so as not to wake his sleeping baby. Still, it would be nice to see a female fan take center stage in at least one spot, especially considering women make up about 45 percent of NFL fans.

Credits:
Client: Hyundai
Chief Marketing Officer: Dean Evans
Director, Brand Marketing Communications: Paul Imhoff
Senior Group Manager, Brand Marketing & Advertising: Monique Kumpis
Agency: Innocean USA
CCO: Eric Springer
Group Creative Director: Barney Goldberg
Associate Creative Director, Art: Jose Eslinger
Associate Creative Director, Copy: Carissa Levine
VP, Group Account Director: Marisstella Marinkovic
Account Director: Bryan DiBiagio
Account Supervisor: Jene Crandall
Account Executive: Alison O’Neill
Director of Product Information: Brian Bittker
Product Information Specialist: Lawrence Chow
Senior VP, Planning and Research: Frank Striefler
VP, Planning Director: Kathleen Kindle
VP, Media Planning: Ben Gogley
Media Director: James Zayti
VP, Director of Integrated Production: Victoria Guenier
EP/ Content Production: Nicolette Spencer
Content Producer: Melissa Moore
Business Affairs Director: Ann Davis
Assoc. Business Affairs Director: Lisa Nichols
Broadcast Traffic Supervisor: Theresa Artaserse
Broadcast Traffic Manager: Valerie Neibel
Project Management Supervisor: Darin Schnitzer
Production Company: O-Positive
Director: David Shane
DP: Ottar Gunnerson
Executive Producer: Ralph Laucella
Producer: Ken Licita
Product Manager: Sameet Patadia

Jeff Bridges Sings to a Sleeping Tom Brady in This Comically Slothful Ugg Campaign

There’s a better way to do nothing, according to a new star-studded campaign from boot and shoe company Ugg.

Academy Award winner Jeff Bridges and New England Patriots quarterback Tom Brady anchor a series of ads set in a posh Los Angeles living room, relaxing in their wool-lined slippers, and looking great while they’re at it.

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This Agency Just Made a Whole Music Video to Say a Fond Farewell to a Client

A lot of agency-client splits are unpleasant or downright acrimonious. But ad agency Rinck‘s breakup with Gorton’s Seafood has been quite amicable—so amicable, in fact, that Rinck just unveiled a thank-you music video to Gorton’s, inspired by Johnny Cash and filmed in an 1850s textile mill in Maine.

Rinck handled Gorton’s website, social media, PR, promotions and digital media for more than nine years. That relationship is now ending, as Gorton’s is consolidating agencies. But Rinck is OK with that, as you can see in the video, where the agency does a rendition of “We’ll Meet Again,” a 1939 Vera Lynn song that Cash covered in 2002. 

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Keith Olbermann Offers '176 Reasons Donald Trump Shouldn't Be President' in His New GQ.com Show


If you happened to be wondering how Keith Olbermann was feeling about Donald Trump right about now, GQ has the answer in the form of “The Closer,” Olbermann’s new biweekly web series for its website. The first episode, titled “176 Reasons Donald Trump Shouldn’t Be President,” debuted this morning; its format will be familiar to anybody who ever saw one of his “Special Comment” segments on his old MSNBC “Countdown” show.

Olbermann notes at the start of the video that “The Closer” will typically run around six minutes long — but this one stretches to just over 17 minutes, because, well, he’s got a lot to say. Before he launches into his list of 176 reasons, he puts Donald Trump in historical context:

Our society has thrown up these people before: Joseph McCarthy. George Wallace. Father Coughlin. Jefferson Davis. Aaron Burr. The Know-Nothings. The Blacklisters. The America-Firsters. And we have always thrown them out. And now our generation has its own: the most dangerous individual ever nominated by a major party for the highest office in this country.

Continue reading at AdAge.com

POLL: Why Is Adblock Plus Suddenly Selling Ads?


Adblock Plus on Tuesday announced that it’s moving beyond offering software that lets consumers block ads to now actually sell ads itself.

It will of course only sell ads that meet its criteria for “acceptability,” which require that ads “must be placed on top, side or below the Primary Content,” for example, bar “excessive use of color” in text ads, set size limits and so on. (Users still have the option to block all ads, “acceptable” or no.)

You tell us: What’s this all about?

Continue reading at AdAge.com

Vivo: Wi – Favela

 

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