Sep 13

We Hear: Interbrand Briefly Employed Actor/Model, Marcus Garvey Biopic Star Kevin ‘Navayne’ Brown

Posted in: Uncategorized

Here’s an unusual story from the New York office of Omnicom consultancy Interbrand. Until recently, the agency employed model, actor and sometime police procedural guest star Kevin Niviaen “Navayne” Brown, who acts and models under his stage name (thanks, Wikipedia).

It’s not clear how long Brown worked at Interbrand or what position he held, exactly. It’s also not clear whether he had ever worked at an agency before or came to the job with any relevant professional experience.

We do know, however, that the Jamaica-born actor will be playing civil rights leader Marcus Garvey in a long-developing film produced by Don Cheadle that’s set to come out next year or the year after that. We also know that he has appeared in both Law & Order: SVU and CSI: New York, that he has modeled for fashion brands ranging from Roc A Wear to Alexander McQueen, and that you can hire him as a guest speaker for the low price of $10,000-20,000.

Today an Interbrand spokesperson declined to comment on Brown, but a couple of sources confirm that he did work there for a short time, with one indicating that he was employed as an HR lead and another stating that he left the job of his own accord and was not terminated.

The biggest mystery here is why Brown went to the agency in the first place, given that we cannot find any record of him ever working in the advertising industry before he hit the fashion/drama circuit by way of the 1990 Wesley Snipes HBO vehicle Disappearing Acts.

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Sep 13

SS+K and the NCAA Have Had Enough of Your ‘Empowerment’ Messages

Posted in: Uncategorized

SS+K launched a pair of PSAs for the NCAA, entitled “Done” and “Two Percent.”

“Done” addresses issues of gender diversity, with various female athletes saying their “done” with the need for female empowerment messages. Athletes including volleyball player (and three time Olympic gold medalist) Misty May Treanor, three-time Olympic swimmer Natalie Coughlin Hall and WNBA stars Nneka Ogwumike and Chiney Ogwumike all express the sentiment that “We shouldn’t need commercials to tell you you’re powerful.”

Clearly inspired by a rash of such femvertising, the spot declares that these athletes, and many others, are over it. After all, “Genders don’t play sports, athletes do.”

“The flip side of an ad that says ‘women [can] do anything’ is that you’re saying you believed they couldn’t,” explained SS+K senior art director Alyssa Georg. “We’re pointing out that women have already reached the top of sports.”

The NCAA would do well not to ignore issues of gender inequality, however, since as recently as 2014 female athletes received ten percent less in NCAA scholarship dollars than their male counterparts. 

Another spot features former San Francisco 49ers wide receiver Jerry Rice explaining that only two percent of NCAA athletes turn pro. But while 98 percent of NCAA college athletes won’t receive a professional contract, brand endorsements or private jet, he claims they’ll all receive something even more valuable: a college education. Sallie Mae agrees!

Credits:
Creative Agency – SS+K
Partner, Co-Founder – Rob Shepardson
Partner, Chief Creative Officer – Bobby Hershfield
Director of Production + Innovation – John Swartz
Senior Producer – Pamela Shulman
Senior Art Director – Alyssa Georg
Senior Copywriter – Elena Knox
Business Manager – Sarah Giarraffa
VP, Account Director – Jennifer Barr

Talent – Extreme Reach
Talent Manager – Vincent DeVito
Celebrity- Business Affairs Account Manager – Melissa Mathias

Production Company – Superprime
Managing Director/Executive Producer – Rebecca Skinner
Managing Director/Sales – Michelle Ross
Managing Director – John Lesher
Head of Production/Executive Producer – Roger Zorovich
Director/DP – Samuel Bayer
Underwater Camera Op – Bob Settlemire
Photographer – John Clark
Executive Producer – Dave Kemp
Production Supervisor – Piazzie
Asst. Production Supervisor – Shaun Daniels
Asst. Production Supervisor – Joshua Fallon
Director Asst – Jillian Dierenfield
Assistant Director – Michael Kahn
Assistant Director – Gail Shand
AC – Rich Hama
AC – Noah Glazer
D.I.T. – Adrian Jebef
Gaffer – Sean Ginn
BB Electric – Gregory Shummon
3rd Electric – Brandon Delgado
Electric – Jose Martinez
Electric – Robbie Poulliot
Key Grip – Matt Blum
BB Grip – Seong Dilg
Grip – Jeff Brack
Grip/DRVR – Dewayne Richardson
Prop Master – Scott DeSantis; Michael Zephro
Art – Mike McCabe
Script Supervisor – Ana Maria Quintano
Sound Mixer – Moe Chamberlain
Sound Boom – Ron Sherouse
Teleprompter – Debora Parga
VTR – Matt Hillyer
Make up – Angeline Fox
Key Costumer – Steph Strate
Costumes 2nd
– Tai Kohen
Costumes 3rd
– Gabrielle Levinson
Location Manager/Scout – John Rizzi
Gang Boss – Billy Dawson
Catering – Chris Tersaakyan
Craft Service – Rhonda Johnson
Medic – Chris Lum
Production Assistant LEAD – Cindy Garcia
Production Assistants – Angel Cituentes, Lucio Michel, Julio
Bay, Gabe Zepeda, Eric Valdez, Danita Clark, Wendy Montoya, Christian Clark, Bryce Pascual

Editing/Post Production Company – Arcade Edit
Jeff Ferruzzo– Editor
Matt Ferran– Asst. Editor
Sila Soyer– Partner, Executive Producer
Gavin Carroll – Senior Producer
Tristan Wake– On-line edit/VFX

Frame Store
Beau Leon – Telecine

Heard City
Jodi Levine – Mixer

Music – tonefarmer
Founder / Partner –
Ray Loewy
President / Partner – Tiffany Senft
Executive Producer – Liz Higgins

Spot – “2%”
Track – “Endorsement Feels”
Composer – Dan Sammartano

Spot – “Done”
Track – “Arms Akimbo”
Composer – Jimmy Harned

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Sep 13

Specsavers: Precog

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00:00


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Sep 13

Canadian Tire: Wheels

Posted in: Uncategorized
 
00:00


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Tags

TV
Canada
Retail Services
Canadian Tire
Cleansheet

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Sep 13

Mercedes: Parting

Posted in: Uncategorized
Video of Mercedes-Benz 2017 CLA Commercial – “Parting"

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TV
United States
Automotive
Mercedes
Merkley + Partners

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Sep 13

Books of The Times: In ‘Avid Reader,’ a Celebrated Editor as Shepherd and Alchemist

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Robert Gottlieb’s memoir is an indispensable publishing history, thick with instruction and useful gossip about his dealings with famous writers.

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Sep 13

How AOL's Science Guild Is Guiding Data Innovations

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As AOL integrates with its new parent Verizon and even newer sibling Yahoo to form one of the largest consumer data powerhouses around, classically trained data scientists are working together with specialists in less obvious fields including genetics, neuroscience and electrical engineering.

Verizon and Yahoo employees with traditional STEM backgrounds have been joining biweekly meetings of AOL’s Science Guild, so named by AOL CEO Tim Armstrong, to advance capabilities like ad viewability optimization. The Science Guild takes a grad school-esque approach to guiding independent research toward common company goals such as developing algorithms, building products and determining where to source data.

To ensure AOL makes the most of Verizon’s data and capabilities for advertising-related services, the company has also recruited from outside traditional data science practice areas.

Continue reading at AdAge.com

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Sep 13

Breaking the Barriers Between Marketing and Product Development

Posted in: Uncategorized


If you’ve ever wondered to yourseself, “How can I make this product better?” you were probably asking the wrong audience. Or at least that’s what Kieran Hannon, CMO of Belkin International, would tell you if you were one of his employees. At Belkin, the idea of turning over a product in just one person’s, or even several people’s, hands until market-ready is unthinkable.

This is because Mr. Hannon and his team are involved in a complex product development feedback loop that involves not only marketing, but also customer service and communities of Belkin enthusiasts. It’s a process that, in truth, never ends, but helps ensure that Belkin’s products reflect the company goal of providing great experiences that people want.

The Belkin story

Continue reading at AdAge.com

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Sep 13

Strongbow Cider Names 360i As Its Digital Agency of Record

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The Heineken Company’s Strongbow Cider brand picked 360i as its digital agency of record after a review. This news follows last month’s news indicating that Droga5, which had been lead agency on both Strongbow and Newcastle since 2013, would no longer work on the business and had won AB InBev’s The Best Damn in its place.

In separate competitive reviews, Heineken went with 360i to work on digital advertising for the brand and IPG’s Current to handle public relations.

Based on the release, it would seem that Heineken plans to spend more to promote the brand: “Strongbow has exciting new programming planned for 2017 as we evolve our work to align with the global campaign,” said the parent company’s senior director of marketing Jessica Robinson, adding, “360i is an agency that’s digitally led, but not digitally limited.  They proved the ideal marketing partner to help us drive continued growth, consideration and momentum.”

Strongbow launched a European creative review back in February after more than 10 years with St. Luke’s. We do not currently have official word on the client’s plans to replace Droga5 as creative AOR or to change its marketing strategy moving forward. At the time news of the last agency change broke, we heard that Droga5 had not been actively working on the account for some time, but the precise size of the business going to 360i is not clear.

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Sep 13

Rinck Bids Farewell to Gorton’s Seafood via Music Video

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Gloucester, Massachusetts-based frozen seafood brand Gorton’s Seafood recently awarded social, digital, content development, media planning and buying, PR and shopper marketing duties to Connelly Partners, following a review.

In the process the brand ended a nearly decade-long relationship with agency Rinck, which handled social media, digital media, PR and promotions for the brand, as well as working on its website. To show that they were no hard feelings, and to celebrate its long relationship with the brand, Rinck created a music video.

Rinck president and longtime Johnny Cash fan Laura Davis had the idea of creating the video to a performance of “We’ll Meet Again,” the 1939 Vera Lynn song Cash covered on his 2002 album American IV: The Man Comes Around, the final album Cash released during his lifetime. Nearly all of the agency’s 38-strong staff appear in the video, dressed in black and wearing dark sunglasses in a Cash tribute. Director of digital content and strategy Neal Jandreau handles lead vocals and guitar for the song. The video was shot in a 19th century textile mill in Maine by director Ramsey Tripp of Trade-mark R Productions.

“We wanted to honor a relationship and collaboration that we had for nearly a decade, and the friendships that came along with it, with not just the client, but agency partners, vendors and others,” Davis told Adweek.

“I wanted to use the opportunity to set an example on how to end a business relationship well and leave the door wide open. The fact of the matter is that over the last nine years we’ve learned a lot together and I know there will be great things in the future for both of us.”

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Sep 13

Premier Inn: Still got it

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00:00


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Lucky Generals

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Sep 13

Heineken Hyperbole Motivates Global Soccer Fans

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The European Champions League is soccer’s biggest competition after the FIFA World Cup. Every year Europe’s most successful clubs where the top global players come together compete for the trophy, which Heineken has sponsored since 2005.

With the tournament kicking off this week, Heineken is launching a blockbuster ad by Publicis Italy with a global theme. The spot stars charismatic and sometimes controversial soccer manager Jose Mourinho, who has won the trophy twice with two different clubs and currently manages the world’s most profitable team, Manchester United.

(Manchester United didn’t even make it into the Champions League this year, which is why Mr. Mourinho was hired to sort them out.)

Continue reading at AdAge.com

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Sep 13

POSSIBLE Promotes 4 to Creative Director Roles

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WPP global digital agency POSSIBLE promoted four associate creative directors to creative director roles. Amy Vaughn, Margaret Russo, Sarah Knott and Ray Elfers will all now serve as creative directors in the agency’s Cincinnati office.

Vaughn currently serves as creative lead on POSSIBLE’s Folgers, Café Bustelo, Pilon, and Medaglia d’oro accounts. Prior to the promotion, she was an ACD at POSSIBLE for three years, previously leading the agency’s Gillette and Oral-B accounts and also working with Pantene, Olay and P&G Corporate. Before joining POSSIBLE she spent nearly two years as associate creative director with Enlighten in Ann Arbor, leading the agency’s John Frieda Hair Care, Biore, Jergens, Curel, and Ban accounts.

Russo joined POSSIBLE in November of 2007, working her way up from associate copywriter to her current role and serving as co-creative lead on the agency’s P&G business as an ACD.

Knott has spent the past two years as an associate creative director at POSSIBLE following a copy director position with LEAP Digital in Cincinnati and an earlier stint in the same role at POSSIBLE.

Elfers joined POSSIBLE as an art director, interaction design in July of 2010 and received a promotion to associate creative director in February of 2012. Prior to joining POSSIBLE he spent eight years as a creative director with Systems Insight in Cincinnati.

“At POSSIBLE we are committed to growing our people and our diverse talent. This team represents the pinnacle of creative talent,” said Cincinnati executive creative director Adam Kahn. “With these new appointments we will continue to provide our clients with world class work.”

The appointments follow Newell Brands selecting the agency to lead its web strategy last week, as well as the appointment of Pablo Marques as executive creative director of its London office back in January.

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Sep 13

40 Pre-Packaged Dessert Innovations – From Decadent Dessert Popcorn to Sugar-Free Donut Packs (TOPLIST)

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(TrendHunter.com) These pre-packaged dessert innovations range from decadent dessert popcorn to sugar-free donut packs that are offered in convenient single-free packages. While examples like Noshu’s handmade…

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Sep 13

Former Time Inc. CEO Joe Ripp Will Be Well-Paid Even After Stepping Down

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Joe Ripp’s tenure as chief executive of Time Inc. ended Monday, but he will still be well-compensated by the company through the end of September 2018, until his “retirement date.”

Mr. Ripp will stay with the company “to facilitate the transition of his duties, and to allow the company to have continued access to his knowledge, leadership, and experience,” according to an SEC filing. (He will also serve as a board member, and executive chairman of the board, until the next shareholders meeting “or such later date as the parties mutually agree.”)

For his services, Mr. Ripp will continue to receive his base salary, which for 2016 is $1,130,000, as of the end of March 2016. This year, next year, and for part of 2018, the veteran media executive will get an annual bonus, which will be decided by the board but can’t be less than $1,420,000.

Continue reading at AdAge.com

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Sep 13

Heineken's Strongbow Adds 360i, Current to Agency Roster

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Heineken USA has added a couple new agencies to help market its Strongbow cider brand. Dentsu’s 360i will take over as digital agency of record in the U.S., while Interpublic’s Current was named AOR for PR.

The moves come in the wake of Heineken recently parting ways with Droga5, which had led creative for Strongbow and Newcastle beer. Strongbow’s previous PR agency was Edelman, which won the assignment in 2013. Edelman continues to handle brand Heineken, Dos Equis, Amstel, as well as Heineken USA corporate PR, according to a Heineken USA spokesman. Global creative advertising for Strongbow is with Cloud Factory.

“Strongbow has exciting new programming planned for 2017 as we evolve our work to align with the global campaign,” Jessica Robinson, Heineken USA’s senior director of marketing for portfolio brands, said in a statement. “Current stood out by demonstrating a strong understanding of our brand and by bringing fresh thinking, new perspectives and innovative activation ideas to the table. 360i is an agency that’s digitally led, but not digitally limited. They proved the ideal marketing partner to help us drive continued growth, consideration and momentum.”

Continue reading at AdAge.com

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Sep 13

In the Pink: Sightings of Slimmer Energizer Bunny Will Multiply

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The Energizer Bunny has a new, slimmer look and like similarly styled models — has taken to the runway at New York Fashion Week as the brand prepares to show off the first work of new agency Camp & King.

As part of what Energizer Chief Consumer Officer Michelle Atkinson calls a “Bigger, Better, Bunnier” effort, the brand’s long-running “Keep Going” tagline also is getting a tweak to “Still Going!” The idea is to reinforce its lengthy heritage and long-lasting batteries, she said.

The new bunny has slimmer facial features meant to look more expressive. He’s less fluffy, and as a result more flexible. And Ms. Atkinson intends to take him more places. Certain things, such as the sunglasses, flip flops, drum and pink fur remain very much the same, albeit the last is meant to look “a little more realistic.”

Continue reading at AdAge.com

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Sep 13

Twitter: Twittersong

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00:00


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Willem de Kooning Academie

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Sep 13

Dove: westbee3, AmzyBo5, fifiloutwo

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Dove

Advertising Agency:Ogilvy & Mather, London, United Kingdom
Chief Creative Officer & CoChairman:Tham Khai Meng
Project Manager:Victoria Smith
Art Director:Chris Chance
Copywriter:Lewis Bish
Worldwide Managing Director:Stephane Orhan
Managing Partner:Neil Yoxall
Business Partner:Sam Pierce
Managing Director:Cathy Saidiner
Global Executive Creative Director for Unilever:Andre Laurentino

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Sep 13

NFL Ratings Slide Is Not a Sign of the Apocalypse (Calm Down, People; It's Going to Be OK)

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The first Sunday of the 2016-17 NFL season delivered characteristically gaudy ratings, and while deliveries were down for the primetime window, the national 4:20 p.m. broadcast put up its usual staggering numbers.

According to Nielsen live-plus-same-day data, the premiere of NBC’s “Sunday Night Football,” a matchup between the New England Patriots and Arizona Cardinals, served up 23.1 million and a 13.1 household rating, which marked a 15% decline compared with the year-ago opener. That game, an NFC East grudge match featuring a franchise representing the nation’s No. 1 DMA (New York Giants) and the NFL’s second highest-rated team (the ubiquitous Dallas Cowboys), averaged 26.8 million viewers and a 15.4 household rating.

While the Sunday night ratings slide was somewhat surprising — if nothing else, the curiosity factor re: how the Pats would perform without Tom Brady and Rob Gronkowski would seem to have been a sufficient lure for even the most casual fan — the drop is hardly an occasion for Edvard Munch-style skull clutching. To put matters in perspective, that 13.1 rating out-delivered six nights of NBC’s Summer Olympics coverage, and easily topped the 11.4 household rating ABC delivered over the course of the 2016 NBA Finals.

Continue reading at AdAge.com

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