(TrendHunter.com) Fendi, an Italian luxury brand based in Rome that’s known for its use of animal fur and leather, recently expanded its offerings with a pair of mink fur sneakers.
While the use of the soft…
(TrendHunter.com) Looking more like a piece of art than a wallet, the Solloshi ‘Series 38’ card case wallet is a beautiful approach to the design of essential accessories. Priced at $2,490, the Solloshi &#…
The campaign idea is to create a new language playing off the word cheesy – #SpeakCheesy. The media includes press, content, OOH, social media, and display. One of the pre-roll executions is a phone conversation between two characters called ‘Borisy’ and ‘Trumpsy’ speaking to each other across the Pond in the cheesy language; performed by impressionists John Culshaw and Lewis Macleod.
Today the board of directors of The One Club voted to acquire and absorb The Art Directors Club, which will cease to exist in its current form moving forward. It is unclear at this time whether the ADC name will remain and how this move will affect the ADC’s Annual Awards show.
The merger came about in response to financial struggles at ADC, which had been involved in discussions regarding a potential sale for several weeks. Approximately six staff members will join The One Club, and the ADC will vacate its current space by November 1.
Multiple sources tell us that Droga5’s Ted Royer, José Mollá of The Community and One Club CEO Kevin Swanepoel advocated for the merger over the objections of unnamed board members.
The news was announced in an all staff meeting earlier this month, but specifics regarding the deal and the approval of the board weren’t finalized until this afternoon.
We have given both organizations more than 24 hours to comment on the news but have not yet received an official response.
Updates as they come in.
This spring Republican data firm Deep Root Analytics invested a six-figure sum to update its data models to reflect the atypical attitudes and leanings of 2016 voters. With about seven weeks until election day, campaigns can now target TV ads at the voter segments that resulted, groups with names like “Reluctant Republicans” and “Disaffected Democrats.”
The groups are available to political advertisers through D2 Media Sales, a venture of DirecTV and Dish that offers addressable TV commercials to nearly 22 million satellite households. The Republican data provider i360 has also matched its voter file segments to D2’s addressable audiences.
The work was done partly to help political marketers with clients running for offices other than president.
MillerCoors has made agency changes on its economy beer brands, including parting ways with Publicis Groupe’s Leo Burnett on the Miller High Life creative account.
Leo Burnett’s shopper marketing agency, known as Arc, will continue to support High Life. But Philadelphia-based Quaker City Mercantile has won an assignment to lead creative and digital strategy for the brand. MillerCoors has also assigned roster agency Mekanism to its Keystone Light brand, which had not been using a creative agency of late.
The changes were quietly made several months ago but have not previously been reported. MillerCoors representatives confirmed the moves to Ad Age this week.
This is how fascism comes to America, not with jackboots and salutes (although there have been salutes, and a whiff of violence) but with a television huckster, a phone billionaire, a textbook egomaniac “tapping into” popular resentments and insecurities, and with an entire national political party – out of ambition or blind party loyalty, or simply out of fear – falling into line behind him.
The post This is how fascism comes to America appeared first on Adbusters | Journal of the mental environment.
“Odd, isn’t it? For a man to run when technically he shouldn’t even be walking?”
We live in a magical time, when disability doesn’t have to spell the end of an active person’s journey. And a fascinating new Adidas campaign from India draws attention to something that has never occurred to most of us: Why should a blade-running athlete with only one foot—or anyone else—have to buy expensive athletic shoes for both feet?
(TrendHunter.com) The ‘ZOOCORO’ kids night light enables users to customize the kind of illumination they want with a number of other neat features to boot. Coming in several different styles such as a…
Muhtayzik Hoffer has hired former Saatchi & Saatchi New York Chief Creative Officer Jay Benjamin and Nick Johnson, most recently president of Interpublic Group’s Gotham, to lead its newly opened New York City office.
Mr. Benjamin, who stepped down from his role at Saatchi on Sept. 1 after three years at the agency, will serve as executive creative director while Mr. Johnson will be president of the New York office.
Mr. Johnson and Mr. Benjamin report to Matt Hoffer, co-founder and director of strategy, and John Matejczyk, co-founder and executive creative director, who are based at the shop’s San Francisco headquarters.
The website Business of Fashion celebrates its fourth compendium of the industry’s movers and shakers.
A new ad released today by the National Rifle Association plays just like a 30-second horror movie.
An attractive woman, home alone and asleep in her second-floor bedroom, wakes with a gasp to the sound of breaking glass. As an intruder lurks in the shadows of the ground floor of the home, our protagonist bounds out of bed to grab her phone while simultaneously entering the combination on a nearby gun safe. An announcer explains what we’re seeing: “She’ll call 911. Average response time: 11 minutes. Too late. She keeps a firearm in this safe for protection. But Hillary Clinton could take away her right to self-defense.” Like magic, the gun safe suddenly disappears. “And with Supreme Court justices,” the announcer continues, “Hillary can. Don’t let Hillary leave you protected with nothing but a phone.”
The woman, gripped by fear, drops her phone (in slow motion, of course). We don’t see what happens next, but a closing scene that shows police tape around her home offers a rough idea.
When we last encountered one Blake Griffin, he was recreating Top Gun, taking on the Jordan mantle and generally appearing in lots of ads.
Now he’s back thanks to the Red Bull 30 Days in L.A. music festival and Brooklyn/Los Angeles-based creative and graphic design agency Doubleday & Cartwright, which launched this new spot today to promote the event.
Will you be in the Los Angeles area this November? Do you enjoy the rarely soothing sounds of Pusha T? Are you a Red Bull Sound Select Member? If you answered yes to all three, then Mr. Griffin might like to help you achieve unity through transcendence.
“Learning is the first step … make sure you’re stepping in the right direction.”
In case you didn’t get it, the festival will run through all of November in Los Angeles and feature a bunch of different acts, many of which we do not know because we are old and snobbish.
The blog post goes into a bit more detail about how brand spokesman Griffin wants to get you all to go check out some music in southern California this fall. And for the record, his favorite type of music is “I don’t have a favorite, I have eclectic taste” and the most important person in his life is “my family.” We’re beginning to think maybe he didn’t write those himself.
Regarding the work, Doubleday & Cartwright creative director Nathaniel Friedman, who you may know as a Wieden + Kennedy veteran and sports journalist or @freedarko on the social media, says, “We wanted to poke fun at Los Angeles while landing in a deliberately bizarre place. This one was a fun one to make and it certainly helped that Blake Griffin is a natural.”
The campaign will also include some social elements and a blooper/outtake reel. The festival itself starts on November 1st.
Credits
Agency: Doubleday & Cartwright
Executive Creative Director: Aaron Amaro
Creative Director/Writer: Nathaniel Friedman
Producer: Adam Argersinger
PRODUCTION: PDK Films
Director: Mike Warzin
Executive Producer: Dan Fisher
Producer: Jed Herold
EDITORIAL: White House Post
Editor: Matt Wood
Producer: Michael Beltrame
Executive Producer: Kristin Branstetter
POST FX: Carbon VFX
Executive Producer: Phil Linturn
Producer: Kate Soczka
MIX: a n o t h e r c o u n t r y
Mixer: Drew Weir
Composer: Andy Huckvale
COLOR: CO3
Colorist: Tom Poole
Producer: Clare Movshon
Honeymoon, the Boulder, Colorado-based creative collective launched by CP+B/Victors & Spoils vet Noah Clark, launched a new campaign for organic nutritional products brand Orgain, calling on viewers to “Get Picky With Your Protein.”
A 60-second (or thereabouts) spot features a picky youngster explaining some of his food specifications: cheese must be cut into triangles, pasta noodles no longer than his pinky finger and, of course, his apple slice can’t touch his blueberries. His mother, he explains, isn’t quite so selective, downing a gross nutritional shake every morning. Mom, it turns out, doesn’t enjoy her morning routine and lets fly a string of expletives after drinking the gross shake.
The spot ends with the message that there’s a better way, and you can get picky about your protein with Orgain’s plant-based protein powder. “Get Picky With Your Protein” relies on the relatable premise that children are picky eaters (true enough) before contrasting that with the nutritious but, let’s face it, kind of gross things adults will sometimes down in the name of staying healthy, highlighted by mom’s foul-mouthed reaction. It makes a point of calling out the grit found in most of its competitors, a selling point for a brand which claims to avoid that unpleasant texture.
“We found great inspiration (and irony) in the fact that parents often hold their kids to high nutrition standards but fall far short of them ourselves. We want our kids to eat right, yet we as adults choke down products with awful ingredients and a bad taste without thinking twice,” said Clark. “Somewhere along the way we decided it was okay to put horrible tasting things in our body just because we thought it was good for us. With this video, we hope to let people know it doesn’t have to be this way.”
Foi há 22 anos que a EA publicava a primeira iteração do que seria um dos seus maiores games atualmente: o FIFA. E celebrando esse acontecimento, a criadora do game fez uma parceria com a Nike para criarem uma chuteira especial. É essa que você vê acima, batizada de Mercurial Superfly. A chuteira tem um […]
> LEIA MAIS: Nike lança chuteira especial para celebrar duas décadas do game FIFA
(TrendHunter.com) Though, typically, red brick gives buildings a feeling of stolid permanence, Tadeo House uses that same material to create a sense of lightness and delicacy without abandoning an industrial…
A new ad released today by the National Rifle Association plays just like a 30-second horror movie.
An attractive woman, home alone and asleep in her second-floor bedroom, wakes with a gasp to the sound of breaking glass. As an intruder lurks in the shadows of the ground floor of the home, our protagonist bounds out of bed to grab her phone while simultaneously entering the combination on a nearby gun safe. An announcer explains what we’re seeing: “She’ll call 911. Average response time: 11 minutes. Too late. She keeps a firearm in this safe for protection. But Hillary Clinton could take away her right to self-defense.” Like magic, the gun safe suddenly disappears. “And with Supreme Court justices,” the announcer continues, “Hillary can. Don’t let Hillary leave you protected with nothing but a phone.”
The woman, gripped by fear, drops her phone (in slow motion, of course). We don’t see what happens next, but a closing scene that shows police tape around her home offers a rough idea.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
