Hasta La Creative!

The candidate’s wife, seeking $150 million in damages, said the tabloid published false statements, including one that she was an escort before she met her husband.

–Wunderman Phantasia created this “Wongderland” spot to promote Wong Supermarket (video above). 

-Campaign asks “What next as M&S and Sainsbury’s move ad accounts?”

-Digiday introduces “three Paralympians brands love.”

-More About Advertising asks if Maxus’ global creative director is “another sign of media agencies’ creative land grab.”

-Independent marketing consultancy The Shipyard hired Rikki Kunz as director of global talent management.

–The Reno-Sparks Convention and Visitors Authority (RSCVA) appointed Milwaukee-based BVK as agency of record for Reno Tahoe USA. 

-Adweek examines Grey Goose and Chase’s sponsorship of Andy Roddick‘s U.S. Open Periscope livestreams. 

The following things will soon be off-limits in Chinese entertainment news: Putting stars or billionaires on a pedestal. Sensationalizing people’s private lives. Glamorizing overnight fame or wealth. Expressing “overt admiration for Western lifestyles.”

Basically, the government is clamping down on the hallmarks of gossipy celebrity news. “Social and entertainment news must be dominated by mainstream ideologies and ‘positive energy,'” said the official Xinhua news agency Monday, summing up a circular from China’s media regulator.

The guidelines from the State Administration of Press, Publication, Radio, Film and Television are the latest in an ongoing crackdown on what mainland news organizations can cover and how, whether it’s fluff news or matters of international consequence. Keeping up with all the new guidelines of censors is dizzying.

Continue reading at AdAge.com

“Boats run on diesel and coffee.”

That pearl of wisdom comes courtesy of Glen Miller, a tugboat captain who stars in “The Harbor That Never Sleeps,” one of several new 360-degree videos from Dunkin’ Donuts.

The brand’s “Always Running” film series begins rolling out this week across Discovery’s online platforms in a deal fashioned by Hill Holliday media agency Trilia. Produced by Discovery’s creative team, with agency input, the content focuses on average folks whose busy lives are powered, at least partly, by coffee.

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W+K Portland concluded the Olympics-push portion of its “Unlimited” campaign for Nike with “Unlimited Will,” starring Kyle Maynard, although the brand subsequently released two spots made in collaboration with production company Dirty Robber, “Unlimited Pursuit” and “Unlimited Scout Basset.”

Now W+K turns its attention to Serena Williams ahead of this weekend’s U.S. Open Championship, celebrating the tennis icon’s “Unlimited Greatness” and staking a claim for her as the greatest athlete ever. That claim is sure to spark debate, and while it may seem a bit futile to compare athletes across both sports and eras, Williams has certainly dominated her sport to such a degree that it doesn’t come across as completely ridiculous.

Before getting to that point, W+K Portland communicates how far Williams has come through simple words such as “Compton,” “sister,” “pro,” “#304,” “top ten,” “#1,” “injured,” “comeback” and “legend.” Finally the words “greatest female athlete ever” appear onscreen, before the “female” is erased from that claim. As Adweek points out, that decision was likely inspired by a Wimbledon press conference two months ago when Williams was asked by a reporter how she felt about going down as “one of the greatest female athletes of all time” and responded “I prefer the words ‘one of the greatest athletes of all time.’”

It makes for a pretty powerful moment, as regardless of how dubious any claim to such a title is by its very nature, it effectively communicates that Williams refuses to be defined by her gender. Nike also worked with a variety of athletes, as well as comedian Kevin Hart on a longer video offering words of encouragement to Serena as she prepares to compete at the U.S. Open.