Hasta La Creative!

Until recently, publishers have absorbed the losses caused by ad blocking, and they have understandably been the most vocal in calling for a response. But the challenge that ad blocking presents to the advertising ecosystem is not one that publishers can meet alone.

Last summer, PageFair reported that ad blocking was expected to cost publishers $22 billion in 2015, and ad blocking usage had grown by 41% over the previous year. And just last month, eMarketer reported that this year, nearly 70 million Americans will use an ad blocker, a jump of 34.4% over last year. Next year, that figure will grow another 24.0% to 86.6 million people.

The message is clear: Ad blocking is on the rise and shows no signs of disappearing. The reality is sinking in, and not just for publishers — brands, agencies and technology providers now realize deeper issues at play.

Continue reading at AdAge.com

We’ve seen some pretty weird internship recruitment efforts in the past, but we think you’ll agree that this latest one from independent digital agency Rules Creative Taiwan, which launched last Friday, is the most directly disturbing.

In its search to attract recent grads for creative planning internships, the Taipei shop aimed a pair of recruitment ads depicting what appear to be blood-stained underwear and a tissue or rag full of semen to its 26,000 Facebook fans. “We hope if you like the idea,” PR wrote, “This project will have further opportunity to be displayed and gain further exposures on AgencySpy.”

And so it will.

Here’s the “Boy” version.

And here is “Girl.”

In a release promoting the recruitment campaign, the agency described the effort this way: “For these people, it might be the first full-time job they ever had. First job is like first period or first orgasm experience, it can be a confusing and exciting time for every boys and girls.”

Facebook translation provides a little (but only a little) more insight. For the “Girl” effort it reads, “Give me your first time as one thing” before mentioning the desire to “recruit new blood” and ending with the not-at-all creepy “We want to cherish you!” following the job description. The “Boys” version substitutes “We want to collect you! ( Uncomfortable).”

Indeed!

The note also appears to ask for each applicant’s current relationship status. If, at this point, prospective interns are still interested, the agency promises to “cherish their first time experience and try our best to help novice get through their rookie year.”

Based on the number of Facebook “feelings” and overexcited animal emoji responses to the posts, we have to believe that hundreds of aspiring area creatives would say, “Of course I’d love to intern at the jizz rag agency!”

Ao lançar a nova temporada de Orange Is The New Black, a Netflix chamou a diva Inês Brasil para visitar a prisão de Litchfield e conversar com algumas das detentas. Ela não foi a única, como podemos ver no vídeo acima. Dessa vez a nossa querida Palmirinha fez parte da divulgação do seriado, mostrando como […]

> LEIA MAIS: Prisioneiras de Litchfield assistem programa da Palmirinha em novo vídeo de OITNB

Post originalmente publicado no B9
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No passado a internet já mostrou ser bem habilidosa ao jogar pokémon pelo Twitch. E depois, Rayman, Undertale, Dark Souls e vários outros jogos. O novo alvo da internet, a partir dessa semana, é algo menos eletrônico: uma planta. Por meio do site “Please Take Care of My Plant“, a internet pode decidir se uma […]

> LEIA MAIS: A internet está mantendo uma planta viva

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On June 24, the UK voted to leave the EU and for many, the unthinkable happened.

As a Londoner living in the U.S., I think it is fair to say that amid our concerns for our children, our foreign friends and freedoms, and our supremely divided nation, the most worrisome revelation is that facts, logic, and generally sound economic argument have lost in favor of fear and unregulated fantasy.

As the world now looks to the next big vote of 2016 — a race as divided and contested as any in recent history — the question of marketing lessons presents itself: What can we learn from events in the UK? Here are five things brands, and Hillary Clinton, can learn from Brexit.

Continue reading at AdAge.com

Just in time for the Fourth of July holiday weekend, Time magazine has released a special “99% POLITICS-FREE ISSUE.” Donald Trump is on the cover. (Kidding!) Actually, Hillary Clinton is on the cover. (Still kidding!) No, wait, Bernie Sanders is. (Sorry, Bernie.)

The all-type cover centers around an illustrated headline that reads “240 REASONS TO CELEBRATE AMERICA RIGHT NOW.”

It’s a conceit that echoes New York magazine’s annual year-end “Reasons to Love New York Right Now” issue, which last year included, at No. 2, “Because Our Rats Have Discriminating Taste.”

Continue reading at AdAge.com

Outdoor, Print
Havaianas

Advertising Agency:AlmapBBDO, São Paulo, Brazil
Partner:Luiz Sanches, Cintia Gonçalves
Chief Creative Ofiicer:Luiz Sanches
Executive Creative Director:Bruno Prosperi
Creative Director:André Gola, Benjamin Yung Jr, Marcelo Nogueira, Pernil
Copywriter:Pedro Corbett, Cesar Herszkowicz
Art Director:Luciano Lincoln, Fabiano de Queiroz “Tatu”
Director of General Operations and Planning:Cintia Gonçalves
Media Director:Carla Durighetto
Illustrator:Marcos Sachs
Art Illustrator:Adelmo Barreira
Art Buyer:Teresa Setti, Maryana Orru
Accounts Vice President:Cristina Chacon

Friends and family came to the Church of St. Thomas More in Manhattan to pay their respects to Bill Cunningham.

Construction was delayed on a proposed $130 million waterfront park near 13th Street until an appeals court examines why a previous lawsuit against the park was dismissed.