Jul
02
Top Ramen: Pepper
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Jul
02
Jaz: Built by music
Posted in: Uncategorized
The Jaz Amsterdam hotel is all about music. After all, it’s right next to Ziggo Dome, Amsterdam’s biggest concert venue. We wanted to let everyone know – and turn its opening into a show. Good thing the crowd was there, waiting for Adele to play.
Jul
02
Mamilos 75 – Depressão
Posted in: Uncategorized
Desde que o Mamilos existe, desde lááá em novembro de 2014, esse é o programa mais pedido. E aqui está, muito por causa de vocês que nos ajudaram! Nossa teta sobre depressão chega com a responsabilidade de ajudar muita gente que já passou por isso, está passando ou que quer ajudar alguém. Este é um […]
> LEIA MAIS: Mamilos 75 – Depressão
Post originalmente publicado no B9
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Jul
02
Sunday Routine: How Meredith Rollins, Editor in Chief of Redbook, Spends Her Sundays
Posted in: UncategorizedMs. Rollins and her family travel to a cottage in Connecticut on the weekend for pastoral pleasures like hiking and fishing.
Jul
02
Abercrombie Sues Gap Over Poaching of CMO
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Just before the start of back-to-school shopping, there’s a retail battle brewing behind the scenes: Abercrombie & Fitch last week filed litigation against Gap Inc. for the recent hire of Craig Brommers as chief marketing officer of Gap’s namesake brand.
Gap Inc. in January said it had hired Mr. Brommers, who had been senior VP of marketing at Abercrombie for three years. He is scheduled to begin his post at Gap Inc. on July 25, based in the New York office of the San Francisco-based company.
Abercrombie’s suit, which includes Mr. Brommers as a defendent, alleges that the executive violated his non-compete clause with New Albany, Ohio-based Abercrombie. The agreement prohibited Mr. Brommers, who was paid a salary of $415,000 with a bonus of $120,000, from working for 12 specific retail competitors, including Gap, for a period of 12 months following his employment with Abercrombie, according to the suit.
Jul
01
John Petersen Warwick, Adman Behind Timex 'Torture Test,' Dies at 90
Posted in: Uncategorized
For 46 years, the Warwick agency represented Joseph E. Seagram & Sons and its brands 7 Crown, VO, Extra Dry Gin and Crown Royal Whisky. The famous print campaign of the “Seven & Seven” drink made from Seagram’s 7 Crown and 7-Up was created at the shop.
The agency’s 1972 Seagram print campaign brought attention to drinking and driving. The handwritten sentence “I can drive when I drink” became illegible as its writer consumed alcoholic drinks.
Mr. Warwick helped foster a relationship with United States Tobacco in 1969 that lasted decades and included print and television campaigns for Skoal and Copenhagen smokeless products.
Jul
01
Gatorade mostra que Usain Bolt precisou de muito mais que 9.58 segundos para bater o recorde mundial
Posted in: Uncategorized
Jul
01
Oscar Voters on Notice: Careful With the Caviar
Posted in: UncategorizedThe Academy of Motion Picture Arts and Sciences announced new rules to curb party practices that may “unduly influence” its members.
Jul
01
Nonfiction: The Good, the True, the Beautiful and Chuck Klosterman
Posted in: UncategorizedKlosterman wonders whether our cherished certainties will look foolish to later generations.
Jul
01
Clinton and Pro-Hillary PACs Have Spent $192M More on TV, Radio Ads Than Trump and His Supporters
Posted in: Uncategorized
The Ad Age Presidential Campaign Ad Scorecard is sponsored by The Trade Desk
Editor’s note: Here’s the 20th installment of the 2016 Presidential Campaign Ad Scorecard, a comprehensive view of spending across broadcast, cable and satellite TV as well as radio. The charts below represents a collaboration between the Ad Age Datacenter — specifically, Kevin Brown, Bradley Johnson and Catherine Wolf — and Kantar Media’s Campaign Media Analysis Group (CMAG). Some context from Simon Dumenco follows. –Ken Wheaton
First, ICYMI: Last week, in a special edition of Campaign Scorecard, we took a close look at the TV broadcast winners in the campaign season so far. See: “These 10 TV Stations Alone Have Pulled in $132.9M in Presidential Campaign Ad Spending.”
Jul
01
Ainda que abuse da mesma fórmula, “Procurando Dory” oferece emoções intensas
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Jul
01
Disney Said to Buy Stake in MLB's Video-Streaming Business
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Walt Disney agreed to acquire a one-third stake in the video-streaming unit of MLB Advanced Media, in a deal that values the business at about $3.5 billion, according to a person familiar with the matter.
Disney, the owner of ESPN and ABC, will also obtain a four-year option to buy an additional 33% stake in the digital arm of Major League Baseball, said the person, who asked not to be identified because the information isn’t public. WME-IMG, the parent of William Morris Endeavor and the owner of media properties including the Miami Open tennis tournament, was among the bidders for a stake in the business, the person said. A final accord hasn’t been executed.
The deal underscores the importance of the video-streaming business to the future of ESPN, which has been losing viewers and advertising dollars to online media. ESPN has toyed with the idea of selling web-only packages outside of the traditional cable-TV package, and Disney Chief Executive Officer Robert Iger is making deals to offer ESPN on internet services such as Sling TV.
Jul
01
Check Out Donald Trump's New Online Ads
Posted in: UncategorizedDonald Trump has passed another milestone of campaigning by introducing a collection of online ads into his still-sparse ad mix.
The Trump campaign ran just one online ad for a brief period during the primaries and only began disseminating display ads in earnest about two weeks ago. The Trump camp’s long-overdue entrance into digital advertising reflects the recent acceptance of its dire need to build a supporter list and generate donations.
The messages are simple and follow a template used by the Hillary Clinton campaign and countless other political organizations. All the ads spotted by digital-ad-tracking firm Moat Pro since mid-June from Donald J. Trump for President feature the real estate mogul, often in his signature red ballcap, along with a simple non-issue-related message such as “Making America great starts with you,” and “Join Team Trump.”
Jul
01
Red Robin Appoints KBS as AOR
Posted in: UncategorizedRed Robin appointed KBS as its agency of record, following a review launched by the casual dining chain at the beginning of April. KBS takes over for San Diego-based incumbent (and fellow MDC Partners agency) Vitro, which the brand selected as its AOR back in January 2013. The scope of the assignment includes digital media planning and buying through KBS media agency The Media Kitchen, as well as brand strategy and creative.
“KBS demonstrated a whole new approach to our business and marketing strategy,” said Red Robin CMO Jonathan Muhtar, in a statement. “They challenged our way of thinking and showed us how we can leverage the currency of burger culture to guide our strategy. We’re confident that they’ll be the perfect partner as we look to engage existing customers and reach new burger aficionados.”
“Red Robin understands that modern companies need a strong and multi-faceted marketing platform to engage customers and to progress their business in today’s tech-driven society,” added KBS U.S. CEO Ed Brojerdi. “We’re excited to work with such an iconic brand and use the power of our network to bolster its reputation.”
The appointment follows a recent string of account wins for KBS which includes creative duties for Keds and Monster and, just last month, digital for Stanley Black & Decker.
Jul
01
Leo Burnett Canada Rocks Out with Mr. Clean
Posted in: UncategorizedLeo Burnett Canada launched a campaign for Mr. Clean featuring a reboot of the P&G brand’s iconic jingle (you know the one).
While the Mr. Clean mascot has been an advertising mainstay since his introduction in 1958, the brand’s jingle has faded to the background in recent years. Here Leo Burnett Canada gives the jingle a proper reintroduction, changing a few words but mostly staying true to the original. The bald mascot appears, guitar in hand, including a proper metal axe at one point, to strumg along with the tune while his product is used to clean a variety of surfaces.
“We…discovered that there is something magical in the jingle,” P&G associate brand director Kevin Wenzel explained to Adweek. “We recognized that there was a uniquely ownable and relatable campaign in the jingle that could span generations.”
“We wanted to renew the jingle for today’s millennial households,” added Leo Burnett Canada creative director Heather Chambers, with an emphasis on how the product is “helping to make the cleaning process easier with people from all walks of life.”
And the jingle is just as catchy in Spanish:
Credits:
Advertiser/Client: Mr. Clean
Product/Service: CPG
Type of Ads: TV
Where they ran: North America
Date of Appearance: July 1, 2016
City/Country of Appearance: US and CA
Media Company: Hearts and Science
Agency: Leo Burnett Canada
Chief Creative Officer: Judy John
Creative Director: Heather Chambers
Group Creative Directors
Copywriter: Mike Cook
Art Director: Mike Sheehan
Agency Producer: Tina Muratovic
Group Account Dir: Anchie Contractor
Account Executive: Aryana Hassan
Account Supervisor: Samantha Sabatini & Spring Morris
Planner: Dan Koutoulakis
Production Company: Skin and Bones & The Big Picture
Director: David Hicks
Producer: Andrew Sullivan & Dan Ford
Editing Company: School
Editor: Jon Devries
Jul
01
Assista ao trailer “Voyage of Time”, documentário de Terrence Malick sobre a história do universo
Posted in: Uncategorized
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