Hasta La Creative!

Cheil London has boosted its creative department with two new hires — Nick Craske and Georgia Barretta.

Craske, who previously served as creative director at both Forever Beta and Isobar, will have the same title at Cheil. At Isobar, he worked on Google’s “Incredibly Close” campaign.

Barretta will serve as creative director design. She previously worked at WPP’s global activation agency, Geometry Global, where she was head of design. She headed up the design output at Geometry Global for two years, working on the HSBC, Emirates, Mondelez, Heineken and GSK accounts. Prior to Geometry Global, she worked at Saatchi & Saatchi X in London for three years as head of design. There, she worked on campaigns for Diageo, HTC, Nikon, Cadbury and Arla, and set up the agency’s 2D and 3D design departments.

Continue reading at AdAge.com

Usually, when you capture the attention of a prominent jury member at Cannes, it’s a good thing. But that’s not the case with this Nivea promotion from Jung von Matt/Elbe featuring a remote-control seagull shitting sunscreen called “Care From the Air” (Apparently “Turds From the Bird” was rejected).

Bartle Bogle Hegarty co-founder and Cannes Lion jury president Sir John Hegarty told a group of journalists at the festival, “One [campaign] we debated long and hard was the flying seagull from Nivea. Without question, this was one of the pieces that caught our attention.” As you can probably ascertain, that statement was dripping with sarcasm. 

“The big, big problem is kids on beaches don’t have enough sunscreen on. They run around and it rubs off. So they developed a [robotic] seagull that flies across the beach and basically shits suntan cream from Nivea. This is, as you can understand, something we had to take very seriously,” Hegarty added, before finally dropping the act and saying outright “It’s the most stupid thing I think I’ve seen in my whole life. I actually thought the Monty Python team had gotten together and entered it into [Cannes], to see if we would vote for it.” Ouch. 

Is the promotion really all that bad, though? Check out the case study below and decide for yourself:

As Hegarty explained, the campaign boils down to a remote-control seagull excreting Nivea Kids Sunscreen on unsuspecting children. The idea being that kids, who need sunscreen the most, are the least likely to use it. In the case study video, children run away when their parents try to apply the lotion but apparently their first inclination when hit with bird excrement is to rub it all over themselves. Kids, right?

While this isn’t a new campaign, it hasn’t received much promotion because, as the agency tells Adweek, “the PR department of the client doesn’t want PR for it, so we do not promote it.”

OK, we get that. And yeah, this case study is an execution of a mildly amusing idea that has zero potential for practical real-world applications. But, frankly, we see dumber things almost every day.

The network cut images of of previous years’ fireworks into the live broadcast of the July 4 show from Washington this year.

John Mulaney is a good standup comedian, but his sitcom was destined to fail because it still had a laugh track in 2014. And it wasn’t very funny.

We mention this primarily because TDA_Boulder’s new campaign for dairy-free “cheese” company Daiya makes use of that device in showing us how ridiculously out-of-date its characters are.

The extended :60 version of the anthem spot “Cheesier Than Ever” takes that idea, runs with it, and then just keeps running.

The shorter version is more to the point, as you’d expect.

Of course Daiya doesn’t make cheese cheese. But its product is (allegedly) as close to the real thing as a simulation can get…which is the whole point of this campaign. As the release puts it, this work “makes Daiya cheese the hero through the creative expression of classic cheesy moments” which remind us that its product is very cheese-like.

Like … why even bother choosing milk-made cheese in the first place, beyond the fact that it tastes better?

Beyond these digital spots, the campaign will also include banners, in-store displays and print. (There’s also a Spotify playlist.) We are partial to the latter, which more explicitly depicts the many ways in which certain family units happen to be inherently cheesy in that retro sort of way.

Does this remind you of anyone?

Now what about convincing people who don’t have any problems processing dairy that they should eat the fake stuff instead? A bridge too far?

CREDITS

Client: Daiya Food
Art Director: Mia Nogueira
Writer: Brian Mulligan
Creative Director: Jeremy Seibold
Executive Creative Director: Jonathan Schoenberg
Producer: Lindsey Ritter & Kate Osborne
Director of Media: Sam Johnson
Media Planner: Alex Namatevs
Director of Strategy: Constance DeCherney
Account Director: Paul Siegel
Director Client Services: Christi Tucay
Production Company: Freestyle Picture Company
Director: Spencer Chinoy
EP: Kevin Chinoy
DP: Jeffrey Schneider

Post Production: Cosmo Street
Post Producer: Chelsea Spensley
Editor: Jeff Grippe

Audio: Lime studios
Mix/SFX: Zac Fisher

Color: Apache
Colorist: Steve Rodriguez

Comcast Corp. and Netflix Inc. have agreed to let customers of both companies stream Netflix’s web video content on the cable company’s X1 platform.

The deal will provide “seamless access to the great content offered by both companies,” Comcast and Netflix said in a statement Tuesday.

For Comcast, the pact moves the company closer to its ultimate goal of delivering customers all of their entertainment options — both on traditional cable TV and online-streaming services — through their cable subscription. For Netflix, the deal gives the world’s largest online video network easier access to Comcast’s 22 million video subscribers, who previously had to toggle between cable and web-connected devices such as a Roku player to watch Netflix on their TVs.

Continue reading at AdAge.com

The Cyberspace Administration said it would punish sites that publish “directly as news reports unverified content found on online platforms,” but others see an effort to clamp down.

The wearable technology startups that get attention make products a Silicon Valley executive or journalist might use — fitness trackers, virtual-reality gaming headsets, jewelry that delivers text-message alerts. It’s lifestyle stuff. But wearable development in the near future depends on more workaday equipment.

Call them work-wearables: computers worn on the body that help get the job done. Think smart glasses displays for manufacturing workers following complex assembly directions; voice-activated clip-on computers that help store clerks check inventories; or caps with sensors that make sure long-distance truckers aren’t dozing off.

Google’s Project Jacquard recently acknowledged the work-wearables market with a partnership to weave conductive yarn into uniforms made by Cintas. Judging from the companies’ talk about health care, hospital scrubs seem a likely first target.

Continue reading at AdAge.com

According to multiple sources, DDB San Francisco laid off around 15 percent of its office, or approximately 15-20 individuals, in late June as the Cannes Lions festival came to an end.

This move came about as a direct result of Clorox consolidating its business with FCB and mcgarrybowen in late April following a review launched last December. The agencies in question beat out VB&P and DDB, which brought in staffers from as far afield as New Zealand. A reliable source also claims that Goodby Silverstein & Partners declined to participate in the review after the client reached out.

The Clorox account was the reason DDB was able to re-open its San Francisco office in 1996 after a three-year hiatus. Prior to that date, the business had been with the FCB organization for more than 70 years.

Our sources claim these cuts followed the departure of two unnamed executive vice presidents the previous week and that one of the most prominent individual employees to leave during this round of revolving door was group creative director Jim Bosiljevac.

Bosiljevac’s LinkedIn page supports this claim as it shows his tenure with the agency concluding at the end of May, when he relocated to Austin. It’s unclear which executive vice presidents left, and we can’t confirm the specific number of departures. But multiple sources have independently put the total at approximately 15 percent of the Bay Area office’s total staff.

We reached out to DDB several times last week, but they have yet to respond. We will update this post with relevant details if and when they become available.

Digital customer experiences are an increasingly important part of the marketing playbook, but many marketers lack the tools and know-how to take advantage of the tech that can improve them.

With the mountains of data available to marketers now, for example, data analytics and personalization could help executives better understand and reach their target audiences. But according to eMarketer, citing data from an Accenture Interactive and Forrester Consulting report, many marketers lack the skills necessary to implement customer experience strategies.

Specific marketers are not mentioned, but the survey “investigated actions executive decision-makers are taking to improve customer experience,” from integrating customer experiences across channels to improving analytics, eMarketer said.

Continue reading at AdAge.com

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Pintrill

A pin is iconic that’s true, but a pin from Pintrill is also spot-on pop culture. We wanted to elevate enamel pins to the rank of wearable modern memes by showcasing how relevant they can be to different milestones in pop culture history. So we placed them at the heart of important events, calling people to Pin The Moment.

Advertising Agency:Miami Ad School, New York, USA
Art Director:Saulo Mohana
Copywriter:Imen Soltani
Instructor:Mina Mikhael