Jul
05
How 2 Young Creatives Made One of the Most Celebrated Ads at Cannes in Just 48 Hours
Posted in: UncategorizedThe Young Lions competition at Cannes is a stressful thing. You get briefed by a nonprofit on the Wednesday during the festival, and then you have 48 hours to come up with an idea, film original footage (entirely on a camera the festival provides) and edit your 60-second film. It is then presented to the Film jury, featuring some of the top creatives in the business.
It’s a lot of pressure for the young creatives who compete. But this year’s French team—comprised of Gautier Fage and Julien Bon, two twentysomething creatives at Paris agency Romance—rose to the challenge with a remarkable piece for the UN’s Sustainable Development Goals initiative.
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