Jul
21
Domino's Pizza: The house of crust
Posted in: Uncategorized
Jul
21
Fiction: Dave Eggers’s New Novel Follows a Family Into the Alaskan Wild
Posted in: UncategorizedIn Dave Eggers’s “Heroes of the Frontier,” a single mother imagining a new life takes her kids on the lam in Alaska.
Jul
21
Facebook Banned Gun Sales. So Why Is It Still ‘Full of Them’?
Posted in: UncategorizedCritics say the social network needs to do more to stop circumvention of its six-month-old prohibition. Gun enthusiasts want the ban lifted.
Jul
21
YouTube Expands, Tweaks TrueView Video Ads
Posted in: UncategorizedGoogle said Thursday that it’s ditching the name for its YouTube video ad format, officially moving away from calling it “TrueView in-display.”
Well, sort of.
The world’s largest video platform will now refer to the format as “TrueView discovery ads.”
Jul
21
Bigger Budgets for Back-To-School This Year, According to National Retail Federation
Posted in: Uncategorized
Retailers might just get their wish this back-to-school season. The National Retail Federation released a report Thursday that predicts consumers will spend more, shop earlier and be more receptive to specific promotions. The survey found that total spending for kindergarten through 12th grade and college should reach $75.8 billion, up 11% from last year. The expectations are in stark contrast to 2015, when shoppers waited till the last minute to spend and cut back on purchases.
“Families are still looking for bargains, but there are signs that they are less worried about the economy than in the past,” said Matthew Shay, chief executive and president of the NRF, in a statement. He noted that retailers will be aggressive with deals in order to snare shoppers searching for a bargain.
According to the NRF’s findings, families with kids in kindergarten through 12th grade plan to spend $673.57 on average, this season, up 7% from $630.36 last year. The NRF, whose survey was conducted by Prosper Insights and Analytics, noted that 2016 is a “stock up” year; many longer-lasting supplies such as backpacks and lunch boxes are in need of replacement, so families are spending more. In contrast, last year was a “make do” year.
Jul
21
How Does Brewing Beer Really Help an Ad Agency?
Posted in: Uncategorized
David Baldwin, founder and creative director of Baldwin& as well as founder of Ponysaurus Brewing Co., spoke to Ad Age at the Small Agency Conference about how brewing beer has helped his agency.
Jul
21
Chick-fil-A Drops The Richards Group After 22 Years
Posted in: Uncategorized
“The idea chicken for breakfast isn’t something that most people pop up in the morning and think about,” said Eric Kallman, creative director and co-founder of Erich & Kallman.
The work includes commercials featuring actors portraying prominent people including Amelia Earhart, Alexander Graham Bell, Ludwig van Beethoven, Michelangelo, Susan B. Anthony and Thomas Edison. “Whatever they did historically had to kind of feel like they beat the odds and it was something that people didn’t think they might accomplish,” Mr. Kallman said.
The spots mix history lessons with current notes. For example, Ms. Earhart is shown flying an old-fashioned airplane resembling one she flew across the Atlantic Ocean, then uses a smartphone to take a selfie.
Jul
21
adidas "Creating new speed" (2016) 1:00 (USA)
Posted in: Uncategorized
Athletes chase a rabbit in a burning cane field area in South Florida known as Muck City. This area, known for its famed or fabled rabbit chasing has raised a redonk amount of football superstars over the years– not that you’d know it from this spot which either assumes you already know that, or just thinks it looks cool. Too bad Tevin Allen isn’t from there or any of the other athletes in the spot. But hey, no one will notice, right? It’s not like people are devoted to football….
Before anyone starts also protesting the whole chasing cute and fuzzy bunnies in a sugar cane field on fire, the American Humane Association was on set for the filming of and no animal was harmed.
Before anyone starts also protesting the whole chasing cute and fuzzy bunnies in a sugar cane field on fire, the American Humane Association was on set for the filming of and no animal was harmed.
Jul
21
McDonald's "Gvavicheese VA" (2016) 1:26 (France)
Posted in: UncategorizedThis ad is a spoof of Gravity. And it is hilarious. Dabitch quipped that French food is so good they have to make really good McDonald’s ads to make up for it. I tend to agree.
“Are their pickles on there?”
“You know there are pickles, man!”
The rug pull at the end is also decidedly French. I’m freaking lovin’ this.
“Are their pickles on there?”
“You know there are pickles, man!”
The rug pull at the end is also decidedly French. I’m freaking lovin’ this.
Jul
21
McDonald's "Unbelievably huge" (2016) :30 (Ireland)
Posted in: UncategorizedFor the first time ever, McDonald’s is launching its Monopoly promotion globally. In Ireland, this is big news. No, strike that. It’s huge news.
Jul
21
The Transport Accident Commission wants you to meet Graham
Posted in: Uncategorized
The Transport Accident Commission in Victoria, Australia, has collaborated with a leading trauma surgeon, a crash investigation expert and world-renowned Melbourne artist Patricia Piccinini to produce Graham.
Who are what is Graham you ask? He is the perfectly evolved specimen of human. That is perfectly evolved to withstand car crashes.
Who are what is Graham you ask? He is the perfectly evolved specimen of human. That is perfectly evolved to withstand car crashes.
This intriguing campaign, housed at the site MeetGraham.com as well as in real life, is designed certainly to stop us in our tracks, but also to educate us about road safety in the most granular (Grahamular?) way possible. By designing each part of Graham’s body to withstand a car crash, the campaign those parts with us. Our ribs, our knees, our brain, etc. And keep in mind, this man is built to withstand low-speed crashes as well as high, which means even at a low speed, the body can potentially take a lot of damage.
Graham is so freaky it looks like a person used a photo filter on the poor bastard. But nope, he’s a real thing, designed by Artist Patricia Piccinini. Graham can be visited at the State Library of Victoria until August 8, before going on a roadshow of regional centers.
For those who are lucky enough to live down under, Graham also incorporates Australia’s debut of Google Tango. Those who visit Graham can use Tango to see beneath his skin to understand how his design would cushion him from serious injury. But even if you can’t get there, you can still get a sense of it on the immersive website.
It’s a very simple insight with some amazingly eye catching and informative results: Humans haven’t evolved as fast as cars. That’s why we need to protect ourselves. I get it, I love it.
Client: Transport Accident Commission (TAC)
Creative Agency: Clemenger BBDO Melbourne
Experiential Augmented Reality: Airbag Productions
Jul
21
Red Lion Wins AOR Duties for Cadillac Canada
Posted in: UncategorizedYesterday Cadillac announced that it will “Dare Greatly” in the Great White North after picking Toronto’s Red Lion as its Canadian agency of record.
This decision comes more than a year and a half after Publicis swiped the global Cadillac account from IPG, which created the unit Rouge to serve the client.
“This represents a huge win for Red Lion and an ideal client partnership,” said agency president and CCO Matthew Litzinger in a statement. (Litzinger left Cossette for Red Lion two years ago.) “For generations, Cadillac has been the ‘Standard of the World’ because it dared to challenge the status quo with passionate originality. It is the result of courageous thinking motivated by the desire to bring to life something truly exceptional. The evolution at Cadillac continues and being able to help shape that transformation is not only exciting, it’s an honour.”
Canada is the luxury carmaker’s third-largest market. But according to Marketing Canada, Cadillac has not had a Canadian agency of record, choosing instead to work with various area shops on a per-project basis.
The press release describes the decision as “the next phase in the Cadillac mission to expand and elevate the brand and product portfolio.” Cadillac Canada general manager Mahmoud Samara said, “This partnership is a step for Cadillac Canada to join forces with a lead agency that shares our values. A daring mindset and the ability to challenge convention are some of the key traits we look for.”
Again according to Marketing Canada, Cadillac did not issue an RFP but instead chose a group of area agencies with which to discuss creative direction before picking Red Lion.
The client looks to boost its overall ad spend in Canada, with Red Lion’s first work debuting this fall.
Jul
21
Web International English: Wrong words
Posted in: UncategorizedPrint
Web International English
Speak english like a native.
Advertising Agency:Y&R Shanghai, China
Executive Creative Director:Ong Kien Hoe
Associate Creative Director:Nicola Chung, Yiqi Na
Associate Art Director:Jori Liu
Freelance Art Director:Jakey Pan
Freelance Illustrator:Siyu Xia, Hello Shane
Associate Account Director:Miewsan Kan
Account Supervisor:Mavis Sha
Account Director:Justin Dee
Managing Director:Annie Boo
Chief Strategy Officer:Stephen Drummond
Copywriter:Adam Miranda
Jul
21
Maurice Levy's Successor to be Named by February 2017
Posted in: Uncategorized
Publicis Groupe chairman and CEO Maurice Lvy confirmed that his successor will be announced some time between December 2016 and February 2017, ahead of the French communications group’s annual general meeting, which will take place in Paris in May.
Speaking to analysts at Publicis Groupe’s 2016 first half results presentation, Mr. Lvy added, “for the time being we are working only on internal candidates.”
Publicis Groupe reported organic growth (excluding acquisitions and currency swings) of 2.7% for the second quarter of the year, with revenues of $2.7 billion. Revenues for the first half of the year were $5.3 billion, up 4.6% on the first half of 2015.
Jul
21
Chobani Hires Leland Maschmeyer as Chief Creative Officer
Posted in: Uncategorized
Chobani is adding Leland Maschmeyer in the new role of chief creative officer as the Greek yogurt maker tries to find new ways to tell its brand story.
Mr. Maschmeyer is set to join Chobani on Aug. 1 and will report to Chief Marketing and Brand Officer Peter McGuinness. He is heading to Chobani from brand consultancy Collins, where he will remain on the board of directors. He has been a partner at Collins since 2007, and most recently served as its chief creative officer, Chobani said.
“We’re really happy with how strongly the brand and business are performing but we’ve got a lot to more to do and say,” Mr. McGuinness said in a statement.
Jul
21
Samsung Strings Together World's National Anthems in Olympics Spot
Posted in: Uncategorized
With nationalism rising across the U.S. and Europe, geographic borders are gaining relevance. But with an Olympic-themed ad breaking today, official sponsor Samsung is urging people to break down borders and barriers in a campaign that runs counter to the political tide sweeping much of the globe.
The spot, called “The Anthem,” makes a call for global unity by stringing together scenes of people singing various national anthems. They’re singing not their own anthems, however, but those of other countries. The ad opens with a girl from Australia, for example, singing a line of the Botswana national anthem into a Samsung Galaxy S7 Edge smartphone.
The commercial aims to give viewers “a glimpse of how Samsung innovative mobile products and technologies can help to break down geographic barriers and unite the world through deep, borderless connections,” Samsung said in a statement.
Jul
21
How to Be a Client Who 'Gets It' — Tips for Comedy in Advertising
Posted in: UncategorizedSo your ad agency is pitching you comedy. Kind of scary, isn’t it? So many unknowns. Is it funny? Will people be offended? Why are they all laughing and I’m not laughing? How do I give feedback? It’s just soinscrutable.
I’ve had so many great clients in my life of producing comedy — marketers who “get it.” Somehow they’re able to transcend fear and naturally fold themselves into the process. Great work follows them wherever they go.
So what is “getting it”? How do you “get it” if you don’t got it? Here are seven tips for marketers:
Jul
21
Assista ao trailer da 2ª temporada de “Narcos”
Posted in: Uncategorized
Wagner Moura está de volta na pele de Pablo Escobar para entregar ainda mais plata a todos que os traíram. Ou ao menos é o que dá a indicar o primeiro trailer da nova temporada de “Narcos”, que você pode assistir acima. A segunda temporada de Narcos estreia mundialmente na Netflix no dia 2 de […]
> LEIA MAIS: Assista ao trailer da 2ª temporada de “Narcos”
Post originalmente publicado no B9
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Jul
21
Unilever's CEO on Why he Bought Dollar Shave Club for a Reported $1 Billion
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Unilever announced on Tuesday it is acquiring Dollar Shave Club for a reported $1 billion, around five times the subscription razor delivery service’s expected sales for 2016.
Speaking on his company’s second quarter earnings call on Thursday, Unilever CEO Paul Polman explained why he is so excited about the deal.
In short, Unilever is buying into a lot more than just razors.
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