You’ve heard the adage that agencies should use their clients’ products. It’s the least you can do, if you’re going to be selling them.
But what if you upped the stakes a little and made a social reality show out of it? One man. Five days. 15 brands … and the ravages of nature.
Domino’s wants consumers to know it feels guilty about charging more for pizzas on the weekend, and it’s trying hard to make things right.
For years, the fast-food chain has offered bargain pricing on Monday-to-Thursday carryout, charging $7.99 for a large three-topping pie. Now it’s extending that deal to seven days a week, and launching an apology campaign from longtime agency CP+B, offering compensation to customers who’ve overpaid in the past.
(TrendHunter.com) Konsta Punkka manages to capture intimate animal photography in which his wild subjects are shown approaching unusually close.
The wildlife photographer captures many of these images while…
The show’s creators have turned the travails of an anthropomorphic horse into a hilarious meditation on a peculiarly modern kind of unhappiness.
Na edição da San Diego Comic-Con acontecendo esta semana, a Netflix parece ser a única grande companhia que liberou novidades interessantes. Na noite de ontem foram publicados três teasers das próximas séries da companhia feitas em parceria com a Marvel. Assista acima ao primeiro deles, da série “Luke Cage”. Luke, interpretado é um personagem que […]
> LEIA MAIS: Netflix libera teasers de “Luke Cage”, “Os Defensores” e “Punho de Ferro”, assista
Post originalmente publicado no B9
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“Advertising is a product, not a service.” The first time I saw that line, it stopped me in my tracks. It was the opposite of much of what I’d been told, but it conveyed a pride and focus I admired. It points you in the direction of building something really useful rather than simply trying to keep people happy. And now, it feels right for an increasingly accountable environment where clients need what they buy from agencies to work well, work quickly, and provide great value for money. Even if it was written quite some time ago, it’s a modern mantra.
That’s why I agreed to become our agency’s first chief product officer. Sure, it’s an unusual title. CPOs are usually reserved for outside of the advertising, marketing and branding worlds, but we’ve adapted it to streamline our organization and focus it on the quality of what we sell, whether it’s strategic, creative, technological, or some combination of the three.
Although this is something of an experiment, we believe it’s one worth conducting, given how much the marketing world has changed. We are a “brand agency,” not a pure communications agency, and companies like ours sell a lot of “product” that doesn’t fall into a particular box. Creating a brand story, for example, takes a real mix of strategic and creative skills. Also, the increasing importance of technology has continued to blur lines everywhere. We advise our clients to offer a connected experience. How can we justify this unless we sell a connected product?
(TrendHunter.com) The idea of a luxurious tiny home may seem like an oxymoron, as tiny living has long come to be associated with a highly simplified and stripped-down form of dwelling. However, the Alpha Tiny House,…
Direct Marketing, Design
Volkswagen
Known for defying convention, and occasionally physics, it’s hard to believe the GTI has been around for 40 years. To mark the occasion Volkswagen has cooked up something special: The Eat the Road Selection box—a gourmet selection of the world’s meanest roads, hand-picked especially for the GTI—a car designed to eat any road. From the sea highways of Norway to the Arizona Valley of Fire, each road is uniquely flavoured to bring to life the destinations from around the world.
Advertising Agency:Memac Ogilvy & Mather, Dubai, United Arab Emirates
Client:Volkwagen, Middle East
Executive Creative Director:Ramzi Moutran
Creative Director:Sascha Kuntze
Art Director:Sarah Bamford, Irfan Ghani
Copywriter:Elizabeth Dewar
Designer and Photographer:Irfan Ghani
Account Director:Atul Shenoy
Account Manager:Joaquin Lajud
(TrendHunter.com) For outdoors lovers, finding a bag that suits a rugged adventure can be tough, which has spurred Showers Pass, a company from the beautifully mountainous and forested city of Portland, Oregon, to…
(TrendHunter.com) Part of what distinguishes humanity from other species is tool use, and some of the very first tools ever used dozens of millennia ago were cookware products, be they fire-hardened spits for…
(TrendHunter.com) Shipped worldwide from California, these healing crystal planters are available on Etsy’s AirFrend shop. The stunning plant accessories are tiny and delicate, revealing raw and shimmering…
(TrendHunter.com) Gregory Lasserre and Anaïs met den Ancxt are the two French artists who make up ‘Scenocosme’—a name they use to describe their collaborative effort in creating ongoing digital art…
Several veteran anchors spoke of their sadness at Roger Ailes’s departure, and looked to the future.
The National Basketball Association today said it would pull the 2017 All-Star game from North Carolina, citing the state’s controversial anti-LGBT law. And sponsors — which faced the prospect of dealing with protests — are big winners in the decision, said sports marketing experts.
The league made the move official Thursday afternoon, saying in a statement that it is seeking a new location for the game with hopes of returning to Charlotte in 2019 “provided there is an appropriate resolution to this matter.”
For sponsors “this is a net positive because it takes away the controversy,” said Jim Andrews, senior VP-marketing for sponsorship consultancy IEG. “They will now not be the center of protests or anything like that if the All Star Game was to be in Charlotte,” he added.
A visit with the Republican National Committee chairman in his Cleveland bunker.
Chipotle Mexican Grill, still in a slump, is thinking of rolling out a more permanent rewards plan as it tries to woo back diners who have stopped lining up for its burritos and bowls.
The once high-flying fast-casual chain on Thursday reported another dose of weak sales, but said it is encouraged by early results from its loyalty program. While the company said it believes a majority of its most loyal fans have returned, many of them are not buying Chipotle’s food as frequently as they used to.
Chipotle also said that Director of Brand Marketing Mark Shambura is overseeing the marketing team now that Mark Crumpacker is on a leave of absence. Mr. Crumpacker, the chain’s chief creative and development officer and one of its top executives, was arrested in New York for cocaine possession.
With a charged cellphone in hand, joining San Francisco’s first large planned Pokémon Go event.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time last week. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Target rolls out its kid-created campaign, highlighting children’s apparel line Cat & Jack; The Honest Company shows how three-time gold medalist and mom Kerri Walsh Jennings uses its range of products; TracFone promotes its smartphone plan; and JCPenney shows how to “get your penney’s worth” with its Power Penney Days.
Finally, ACE Hardware features pint-size “future ACE customers” who ask questions such as “How do you unglue?” in its ad for a donation drive for CMN Hospitals.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
