Jul
28
Ascent Protein: Garage
Posted in: Uncategorized
For Ascent’s debut video campaign, “Sirens,” TDA_Boulder brings to life the defeatist voices which can live inside any athlete’s head, encouraging them to quit. The videos employ a coercion tactic where imaginary gospel choir signers, petty gossips and slam rap battlers demand that the athlete give up. The result is motivational insight into an athlete’s grit and resolution to keep pushing.
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