May
18
unReal: Automated selfie stick
Posted in: Uncategorized
May
18
Com Hem: Astronaut
Posted in: Uncategorized
Com Hem (which translates as ‘Come Home’ in Swedish) has a superior product offering: Sweden’s fastest broadband and the country’s widest range of TV and Play services. To reflect this, M&C Saatchi Stockholm developed the concept “Come Home to more powerful entertainment.”
May
18
Automobile Club of Romania: Bear Ride
Posted in: Uncategorized
“Bear Ride“ is the first anti-boredom game for road trips that teaches kids traffic rules and actively involves them in road safety. When activated in a moving vehicle, the game is directly influenced by the real speed of the car, through GPS. The main character in the game lets the kid know when the real-life legal speed has been exceeded, and asks him/her to tell the driver to slow down instantly. If the driver doesn’t reduce speed immediately, the kid loses points and the game ends abruptly. This way, kids can influence the road behavior of their parents, becoming true copilots. And, most importantly, they learn that excessive speeding is never a good thing.
May
18
2016 TV Upfronts: CBS Makes a Bigger Bet on Comedy
Posted in: UncategorizedThe network, still trying to find a worthy successor to “Big Bang Theory,” is expanding its comedy block programming.
May
18
Size-Inclusive Swimwear Collections – SmartGlamour's New Swimwear Line Comes in a Range of Sizes (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) ‘SmartGlamour’ recently debuted a new new swimwear line that features sizes ranging from XXS through to 6X. While many retailers have made efforts to offer extended sizes, there is still…
May
18
StrawberryFrog Expands Its Strategy Department with 2 Hires
Posted in: UncategorizedStrawberryFrog boosted its strategy department with the hires of Ashley Connors as group planning director (a new position for the agency) and Olga Boyko as senior strategist. Both Connors and Boyko will report directly to StrawberryFrog co-founder and CEO Scott Goodson.
Connors joins StrawberryFrog from Narrative, where she has served as director of strategy since December of 2014, where she led strategy for the agency’s JCPenney, RushCard and Under Armour accounts. Before joining Narrative she served as senior brand and creative strategist with TAXI for four years, leading strategy for Kraft, Applegate and Capital One. Prior to that she spent two years with Arnold as a brand strategist, working on Truth, Progressive Insurance and Brown Forman.
Boyko joins the agency from MKTG, where she has served as a brand engagement planner since February of 2015, working on Diageo brands. Before joining MKTG, she spent six months as a social media strategist with Anomaly, working on Marriott’s Renaissance Hotels and Autograph Collection accounts. That followed five months with SapientNitro as an engagement manager. Boyko has also worked as a freelance social media strategist and community manager on and off since 2011.
May
18
Ogilvy & Mather U.K. Brings Two Nervous People Together Its Latest for Dove
Posted in: UncategorizedOgilvy & Mather U.K. launched a new spot for Dove called “Amazing Moments: Louisa & Rob.”
This spot documents the unlikely pairing of the aforementioned Louisa and her teen crush. Seems that our Rob was in a boy band in Germany and that Louisa once hung a poster of him over her bed. (We know, you would never do anything like that.)
Years later they met in Los Angeles and fell in love…how convenient! In the spot, Louisa prepares to propose to Rob at the place where they first met.
The product placement in the spot is minimal, with a short shot of Louisa putting on Dove antiperspirant noticeable as she prepares for her proposal.
Of course, all the action ties into the tagline, “Sometimes the moments that make us sweat are the most amazing moments of all.” Rob and Louisa’s unlikely story is undoubtedly a sweet one and Ogilvy & Mather interviews the couple separately about their partners to add some depth to the story. How viewers gauge the story itself, though, will depend on whether they view a public proposal (which takes places in front of a film crew) as romantic or emotionally manipulative.
Supporting the effort are a series of shorter additional spots such as “The Most Nerve-Wracking Day Ever,” “Don’t Forget The Ring” and “Last Minute Nerves.”
CREDITS
Agency: Ogilvy & Mather
Agency Producer: Andy Roberts
Copywriter: Katie Green
Art Director: Keeley Ashdown
Creative Director: Maureen Shirreff
Global Creative Director: Andre Laurentino
Global Managing Partner: Alice Hunter
Global Business Director: Anneliese St. Amour
Global Account Director: Stephanie Elliott
Global Account Manager: Hannah Gage
Global Account Executive: Rachel Jeffery
Production Co.: O Positive
Director: Peyton Wilson
Executive Producer: Ralph Laucella, Marc Grill
Producer: Grayson Bithell
DP: David Lanzenberg
Editorial Co: Umlaut Films
Editor: Jessica Congdon
Editorial Executive Producer: Gina Locurcio
Post Facility: MPC London/MYC
Flame Artist: Alex Lovejoy
Color Artist: Adrian Seery
Post Producer: Dafydd Upsdell
Studio: Clearcut Sound Studio
Sound Engineer: Chris Wigglesworth
May
18
Sainsbury's Asked Artists for Free Work, So Artists Asked Sainsbury's for Free Food
Posted in: UncategorizedA Sainsbury’s supermarket in England recently put out an ad seeing an “ambitious artist to voluntarily refurbish our canteen.” But what they really need is a scotobiologist, since all they got in response was shade.
Artists, you see, don’t like being asked to work for free by companies that are more than able to pay them, and a number of them voiced their frustration on social media using the hashtag #PayArtists.
May
18
Airbnb's Cool Retro Ads for the Brooklyn Half Marathon Ask You to (Gasp) Call This Number
Posted in: UncategorizedAirbnb is going old school in its newest local campaign—promoting New York businesses with a phone tree.
To support its sponsorship of the upcoming Airbnb Brooklyn Half Marathon, the hospitality tech company is running billboards and wild postings created by agency Collins. They feature a minimal, doodle-style aesthetic, an anthropomorphic version of the company’s logo striking various running poses, and an invitation to learn more about all the borough has to offer—by dialing a 718 number, the classic area code for Brooklyn landlines.
May
18
Netflix lança ferramenta para testar a sua internet do jeito mais simples possível
Posted in: Uncategorized
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