Hasta La Creative!

They brought us, among other things, Squad Bowls. Now Cinnamon Toast Crunch is back with a new product: The Cinnamon Toast Crunch Cruiser. So you can eat on the go. In the press release we were told we could take it for a test drive. Sounded tempting until the bit about signing a waiver and wearing protective gear. That’s a long way to go for a bowl of cereal, even if it’s on the go. Still, it’s fun to see Cinnamon Toast Crunch keep trying to capitalize on millennial trends.

The new Audi A4 comes with a 3D sound system from Bang & Olufsen. To get the word out, Audi partnered with Swedish electronic duo Cazette and singer Laleh to create a song meant for 3D speakers and then release it exclusively through Audi A4. That’s right, their track “Blue Sky,” was mixed to perfection to the 19 speakers in the new A4. The song drops officially tomorrow, Monday the 23rd. And you can hear it in the A4 in Audi dealers across Sweden. If you don’t feel like schlepping down to a dealer, the song will stream on Spotify starting June 3.

When he’s not busy punching boobs Canadian Prime Minister Justin Trudeau likes to appear on 60 Minutes to lecture Americans about how they should pay more attention to the world. He might stop throwing rocks at glass houses (and punching boobs for that matter) and tend to his own garden. Because if this PSA for the Salvation Army Canada is correct, 1 in 10 Canadians live in poverty and the majority of Canadians have no idea.
To get the word out, the Salvation Army held a very different kind of open house. One that was plastered with facts and figures in each room to show just how dire the situation is for nearly 3.2 million Canadians. In every room there was a stat that drove home the situation in what may be the best contextual advertising I’ve seen in a while.
I like how it stops people in their tracks in such a big way. Here they are, looking for a new house, because presumably they have enough discretionary income to buy one, and they are literally spending a few minutes living in the shoes of someone who skips meals, is late on payments, has to go to the food bank and can’t afford basic necessities.
The Salvation Army also created a virtual tour so anyone can see the staggering statistics.
This activation is incredibly smart work from Grey Canada. Really great work.

Some 800,000 people in Switzerland are being treated for a social anxiety disorder. So much so that panic attacks, agoraphobia and the like leave them paralyzed as much as a physical paralysis. That’s nearly ten percent of Switzerland’s population, by the way. So let’s talk about it. Very arresting spot from Jung Von Matt.

Poor Gran……lost her hat! BWAHAHAHAHAHA. Maltesers, y’all are some sick people.

Southwest beats its chest really hard in this spot touting how many billions of dollars they’ve saved you by not charging you for checked luggage n’ stuff. Set to All I Do Is Win” by DJ Khaled (featuring T-Pain) which is where I bet the idea for this spot came from.

Tesa is an adhesive tape that allows people to avoid damage to their walls by using hammers, nails and drills. Despite this a lot of people are unfamiliar with Tesa’s benefits. So FCB Milan created Save a wall. In which they had outdoor walls “run away,” because they can’t take the abuse any more. Lines like “Help I’ve run away from home after years of being tortured by an amateur interior decorator,” were hung around town where the walls used to be. The take away being a wall has no choice, but you do.
I am hoping something here is lost in translation because in English the lines sound like they were actually written by an victims of domestic abuse. Maybe in the native tongue it’s a lot more tongue-in-cheek. Right?