Hasta La Creative!

Silicon Valley likes to keep the media on a tight leash. But Valleywag didn’t hesitate to bite the hand that fed it.

Ms. DeGeneres got Kate McKinnon, a “Saturday Night Live” cast member, to do impressions of both herself and Mrs. Clinton side by side on her television show.

Today we hear from reliable sources that San Francisco’s VB&P is one of several agencies that have been contacted in recent weeks by the staff of former Senator, Secretary of State and first lady Hillary Rodham Clinton. (In case you missed it, she is currently running for President of the United States for the second time.)

The Clinton campaign appears to have very specific taste in agency partners. Last November– approximately one year before the 2016 presidential election–spokespeople confirmed to The New York Times that the operation had chosen Droga5 to work on an unspecified project that turned out to be a series of spots starring individual women who explained their plans to vote for Hillary this fall. The Clinton organization is not like most clients, and it did not launch a formal review before reaching out to Droga5.

Various outlets also reported in November that the Clinton campaign chose Chicago’s Burrell Communications to work on a series of campaigns targeting African-American voters. David Droga himself later promoted his agency’s work on an ad called “Children” which compiled footage of the candidate restating her dedication to the titular Americans throughout her more than 30-year political career.

Details regarding the campaign’s current outreach efforts are quite sparse at the moment, as is expected. But we hear from multiple parties that Venables was one of the shops contacted by the organization. Tipsters tell us the ads we eventually see as part of a project that allegedly goes by the code name “Dragon Slayer” will be directed against one Donald J. Trump and that they may depict the man with the dubious hair as a divisive and even hateful character. However one may feel about the prospective candidates, it’s hardly a stretch to imagine that theme running through Clinton’s TV and digital efforts as we move closer to Election Day.

If VB&P ends up working for Clinton in an official capacity, the news would mark its first definitive move into the political arena. But the subject is not new to creative director Lee Einhorn: in a December 2015 Q&A with AdAge, he mentioned meeting then-Senator John Kerry while discussing a potential role in the latter’s ultimately unsuccessful presidential campaign.

A VB&P spokesperson declined to comment for this post. The Clinton campaign’s PR department has not responded to multiple emails and phone calls today.

It’s also unclear at the moment whether the Clinton organization will continue working with Droga5 on future advertising efforts.

London agency Hope & Glory teamed up with “animal perception expert” Dr. Anna Wilkinson, UNIT9 Films and director Cole Paviour to introduce Sony’s new GTK-XB7 home audio speakers with a group of furry friends in the 60-second “Party Animals.”

The spot supposedly showcases the results of “a study of music preference in canines and other household pets.” What’s apparent to the casual viewer, however, is a group of dogs, cats and at least one rabbit seemingly rocking out in slow motion to music on the home audio speakers.

Mixing sleek shots of the speakers, with the animals appearing to be blown back by its sound pressure (an effect achieved via air blasts) and dogs whipping their hair back and forth, the spot also makes sure to showcase the GTK-XB7’s “Extra Bass” feature with a shot of a cat resting on the speaker, moving up and down with the bass.

“Party Animals” ends with a long last look at the speakers before switching back to the aforementioned cat for one last shot.

It’s a pretty basic approach, but also one guaranteed to attract its fair share of attention (as well as views, likes and shares) from animal lovers of all types.

“Party Animals” is not going to win any awards, but we’re guessing it made the client happy and does a fair job of promoting the product. Showcasing the “Extra Bass” feature with a reposing feline was a clever touch.

Check out the “Behind-The-Scenes” feature below for more.

Credits:
Brand- SONY
Agency – Hope & Glory
Director – Cole Paviour, UNIT9
Production Co – UNIT9
Music: Martin Garrix

What did your agency do for its 10th anniversary? Do you even remember it clearly?

You probably don’t. But employees of Dallas-based Greenlight (which has Gold’s Gym, La Quinta Inn & Suites and other clients) will, because the agency is documenting the date in a video series that will live forever and ever on YouTube, amen.

The little mini-profiles have been debuting today at a one-per hour clip as part of a project called “10 for 10”: 12 10-second videos celebrating 10 years, released by the hour throughout the day.

We don’t know a whole lot about the agency, but the first effort shows us that they do sometimes rely on the most traditional forms of communication.

The next entry is probably why you clicked on this post.

That was not as provocative as you’d hoped, but the agency seems to have a sense of humor about it. They also love spit takes.

The most impressive entry to us so far is this one, which involves an inhuman amount of Big League Chew. Remember that stuff from when you were 8 or so?

Here’s one in which light bulbs ponder fate as they plummet toward their kind-of deaths.

We do hope, for Greenlight’s employees’ sakes, that they don’t really have to work in corners posing as cubicles.

All in good fun.

The press release tells us this project is better than a press release, which is true. “Agency Celebrates Its 10th Anniversary” is about as exciting as “Agency Recognized By Local Organization” if we’re talking potential headlines.

We have yet to receive official word on this one, but people with direct knowledge of the matter tell us today that Austin’s GSD&M has won the creative review for FIAT Chrysler’s Dodge brand.

In March, the automaker announced that it would be parting ways with Wieden + Kennedy after 6 years in what both parties described as a mutual decision. W+K initially won the Dodge general market business in a 2009 review and went on to produce a wide variety of campaigns for various brands with themes ranging from Eminem to Ron Burgundy and, of course, Clint Eastwood.

At the time of the March announcement, W+K was lead agency on both Dodge and the larger Chrysler corporate account. We hear that two separate reviews launched and that the latter is ongoing.

According to sources, GSD&M ended up beating Goodby Silverstein & Partners and Droga5(!) in the final round to pick up Dodge but–as per the client’s previous statements on this matter–will not officially be the brand’s creative agency of record. CMO Olivier Francois still says that he “welcomes creative ideas from all our global agencies for all brands.”

This is, of course, the latest in a long string of reviews for FIAT Chrysler. The client most recently picked DDB to run creative on Jeep after a rumored battle between that shop and FCB Chicago, which ended up with Wyclef Jean and the Spider. This was after the client picked Doner and The Richards Group to promote its Alfa Romeo sports car and went with Huge over incumbent SapientNitro for digital.

Representatives for GSD&M declined to comment for this post. FIAT Chrysler has yet to respond to our email.

The determination of the media mogul’s competence exists at a ragged intersection of psychiatry, geriatric medicine and the law.

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