Hasta La Creative!

Ms. Shakur had been the driving force in continuing the legacy of her son, the rapper who was gunned down at age 25.

The behind-the-scenes book, designed to mimic the appearance of a text from Hamilton’s era, proves nearly as elusive as a Broadway ticket.

The New York public relations firm is said to be in talks with Golden Gate Capital, prompting departures of partners, employees and clients.

Quando falamos de rádio, a primeira palavra que vem na cabeça com certeza não é inovação. Embora seja um meio de comunicação ainda muito usado atualmente, ele também é muito antigo. A 89 FM conseguiu trazer uma novidade nesse campo com uma ação chamada “Detector de Verdades”. A rádio convida entrevistados polêmicos e os conecta […]

> LEIA MAIS: 89 FM usa polígrafo para mostrar no dial se entrevistado está dizendo a verdade ou não

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Seattle-based HackerAgency expanded its North American senior talent pool with the appointment of Kate Kemp as group creative director and promotion of Carrin Johnson to vice president of operations.

Kemp will report to HackerAgency global CCO Haydn Sweterlitsch, who said: “Kate is a fantastic addition to the team. She is an accomplished creative with an outstanding eye for what’s next. Creative leaders like Kate bring the future-focus clients need in this era of hyper-relevance in CRM—which requires more complex, immersive creative throughout the customer journey.”

She arrives at the IPG shop following two months as a freelance creative director with Deep Focus. Before that she spent a little over a year as a CD at Geometry Global, focusing on Heineken brands including Heineken, Dos Equis, Tecate, Strongbow Hard Ciders, and Newcastle Brown Ale before the client parted ways with the agency back in February. Prior to joining Geometry Global she spent nearly four and a half years with The Marketing Arm, where she focusing on the Hilton Worldwide account while also working with brands such as Nintendo, Amazon Publishing, State Farm, AT&T, Chili’s and Cisco.

A former journalist, Kemp also worked as a senior writer with Tribal DDB and ran her own web design/marketing firm called Pixelutions. She has been an active contributor to The 3% Conference.

HackerAgency promoted Carrin Johnson from director of operations, a role she has occupied for nearly a year, to VP of operations. She will continue to report to CEO Spyro Kourtis. 

Johnson originally joined the agency as a project manager in May of 2010, and was subsequently named project director in November of 2012 and director of operations last June. She was previously a sales executive with Vertis Communications.

April was Distracted Driving Awareness month, and Sprint saved one of the most eye-catching PSA for last—unveiling the sculpture above in downtown Miami last Friday.

Titled “The Last Emoji,” it was made by ad agency Alma from a junkyard wreck and warns Miami drivers of the dangers of texting and driving.

According to Alma, Florida is one of the only states that doesn’t list texting while driving as a primary offense, so Magnacom Worldwide secured a prime location at 1200 Brickell Avenue in downtown Miami to reach commuters.

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(TrendHunter.com) These examples of dynamic outdoor billboards are a far cry from static advertisements of the past. In order to compete with other more engaging forms of advertising, large-scale billboards are being…

(TrendHunter.com) Model Stella Maxwell is a modern Amazonian for her photo shoot with ELLE France. Appearing in a range of earth-toned outfits that have a bit of an old world feel about them, she shows people just…

Mad Men ended a year ago, but John Slattery, aka Roger Sterling from the AMC agency drama, is keeping a hand in the ad game, providing a voiceover for this Duracell spot tied to National Hearing Month.

Slattery delivers his lines near the end of the two-minute-plus commercial, created by Anomaly to tout Duracell’s hearing-aid batteries.

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