Head & Shoulders Shaves Famous Faces Like Odell Beckham Jr. Into Real People's Hair
Posted in: UncategorizedToday in Weird Things We’re Glad Aren’t Happening to Us, Procter & Gamble’s Head & Shoulders brand has released “Scalp Brave,” a campaign that goes roughly where you think it’s headed … just not in the way you imagined it would.
Conceived by the twisted minds at Saatchi & Saatchi London, the campaign’s premise is neatly encapsulated by the closing lines in three behind-the-scenes videos: “100% flake free hair. Have the confidence to be #scalpbrave.”
“Brave” is definitely a word for it. But don’t let your mind wander down the road of elaborate mohawks and six-layer Louis XIV hairdos. Yawn—too obvious. Instead, creative barber Rob the Original was enlisted to do one of the things he does best: Approach the soft, magnificent tufts of regular people and shave portraits of other people’s faces—specifically, Head & Shoulders’ own celebrity ambassadors—into them.
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