Hasta La Creative!

Y&R New York has made three new senior creative hires. Christian Carl joins as global executive creative director overseeing Dell; Hamish McArthur is head of design; and Greg Lotus is executive director of integrated production. All three report into Y&R New York CCO Leslie Sims. Carl comes to Y&R from Havas New York, where, as ECD, he led creative development on Dos Equis and other clients. He also spent seven years at Arnold Worldwide, where he was promoted to interactive creative director and oversaw the Volvo account. McArthur has 20 years of brand identity, print and digital design experience at agencies including Saatchi & Saatchi, Publicis, McCann Erickson and Sugar & Partners. Lotus previously worked at McCann New York for nearly 20 years in successive roles from assistant producer to SVP/executive producer.

Continue reading at AdAge.com

Dean Evans, who managed the feel-good advertising at Subaru from 2011 to 2014 and pushed the automaker to concentrate more strongly on digital marketing, has been hired by Hyundai as its U.S. marketing chief.

Hyundai announced the hiring today, ending a nine-month run without a marketing leader. The move comes six weeks after Hyundai wrote a big check to replace General Motors as automotive sponsor of the National Football League. It’s now up to Mr. Evans to help hone Hyundai’s message for that big stage.

Dave Zuchowski, CEO of Hyundai Motor America, said the company picked Evans for his broad experience and inspirational leadership.

Continue reading at AdAge.com

The NFL has picked up Twitter’s contract for another couple seasons.

Twitter and the NFL have extended for two years their partnership that syndicates the league’s videos, including in-game highlights, across the social network with pre-roll ads appended to make both sides money. Twitter and the NFL had shared ad sales duties, but now Twitter will take the lead on ad sales, according to an NFL spokesman.

Under the renewed deal, the NFL will post “significantly more official NFL content than in the past,” according to a press release Monday. That daily content will include in-game highlights throughout the pre-season, regular season and playoffs; breaking news; game recaps; top plays; behind-the-scenes clips; and archived footage. It also “breaks new ground in … brand integration with NFL content on Twitter,” according to the release, though it’s unclear what that means. An NFL spokesman referred a question about that brand integration to a Twitter spokeswoman, who did not immediately respond on Monday morning.

Continue reading at AdAge.com

PornHub is back with some more safe-for-work ads. And this time, it’s facetiously trying to insert its brand name into the lexicon, by suggesting the phrase “Pornhub Premium” could become verbal shorthand for saying something is excellent.

The phrase pops up, much to the shock of those who’ve never heard it, in these three new spots, which involve non-porn subject matter like aged cheese, wedding finery and Los Angeles real estate.

McDonald’s actually tried the exact same approach in 2012 with the Egg McMuffin. In the case of PornHub, there’s extra humor in the surprised expressions on the actors’ faces, making it clear that this new particular slang isn’t going to catch on.

But the service itself might. Similar to Netflix, the premium streaming service will offer ad-free HD viewing, exclusive content and faster playback—for a monthly fee of $9.99. It’s not a new model, but it could be a successful one, especially if the exclusive content is as entertaining as much of the brand’s marketing has been.

I can control the sum totality of my existence, which is my home. Everything in it can be observed.

From Adbusters #120: Manifesto for World Revolution PT.III

When I leave my house I no longer have to double-check everything.

I’ve preprogrammed everything into my pocket computer. It knows about me. I used to be obsessive. I am obsessive. I have to keep track of everything and if I am not in control I do not feel sane. I guess you could say that I self-validate through it and am not afraid to admit it, simply happy that I am in a place in my life where I can control the sum totality of my existence, which is my home. Everything in it can be observed. There are cameras at every corner and currently only 132 cm squared of my house remains invisible, and these are the toilets because the professional I hired to install the camera equipment would not install surveillance over top of toilets out of some strange allegiance to a by-gone moralist outlook. I have not had time to do it myself yet but I will soon enough. The brain of my home is buried deep underneath the main staircase. It requires a lot of energy but I have a propane generator that turns on each time the electrical grid gives out. I’m never without control.

— From the upcoming issue of Adbusters #121.

• #121
• Techno

Source

McKinney Chairman and CEO Brad Brinegar has taken on additional responsiblity as CEO for the North American operations of McKinney parent Cheil.

In the newly created role, Mr. Brinegar will be responsible for driving growth for the South Korea-headquartered holding company in North America, as well as supporting the three agencies that comprise Cheil’s holdings in North America The Barbarian Group, Iris Worldwide and McKinney to serve domestic clients and contribute to Cheil’s global growth, the company said in a statement.

He will continue as chairman and CEO of McKinney, a creative agency based in Durham, N.C.

Continue reading at AdAge.com