Aug
10
Old Spice – And So It Begins / Terry Crews and Isaiah Mustafa (2015) :60 (USA)
Posted in: Uncategorized
What happens when you merge the bizarro Terry Crews Old Spice commercial style, with the sleek tongue-in-cheek cool of Isaiah Mustafa Old Spice commercial style? Thankfully, you don’t get a Fabio style Old Spice campaign, just a chain of cleverness, randomness and hilarity. Listen carefully and you’ll find that cloned Scottish Terry is playing bagpipes on that seven-Terry motorbike ride. Cute touches galore, like the old spice bottle actually has a skeleton, and smooth Isaiah switching from an axe to a paddle in a blink – fans of the Old Spice ads will love this.
Some of us are over it though. This campaign is nudging ever closer to its sell by date, which is a shame in itself as it was so fresh when it first began. It’ll never be predictable, and marrying the two opposites is exactly where they should be now. In fact – somewhere I think someone is trying to sell a full length movie with these two characters.
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