Designer cria painel que mostra imagens com líquido magnético

ferrolic-thumb

O ferrofluido é um material que se comporta como um imã líquido e que foi inventado pela NASA há algumas décadas. O designer Zelf Koelman tem um fascínio bem grande por ele e passou o último ano pesquisando bastante sobre suas capacidades. O resultado deste tempo de pesquisa foi a criação de um painel que […]

> LEIA MAIS: Designer cria painel que mostra imagens com líquido magnético

Brainstorm9Post originalmente publicado no B9
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Back-to-School Creep Recedes as Retailers Push Back Ad Campaigns


It seems like back-to-school advertising starts earlier and earlier each summer. But not this year.

More marketers held their back-to-school spots until later in the season, according to ad tracking firm Ace Metrix. TV ads began airing in July, rather than in June, and July ad volume was down 40%, according to the data.

“It’s interesting that advertisers are finally getting the message that consumers don’t want to be rushed into back-to-school thinking,” said Peter Daboll, CEO of Ace Metrix, in an email. “Last year the first ad aired [on] June 21, while many kids were still in school!”

Continue reading at AdAge.com

Isobar Helps China Clients Build Business Around E-Commerce


Most agencies today claim to be digital experts, and Jane Lin-Baden, Isobar China Group’s CEO, stays ahead of rivals by positioning the expertise of the digital specialist division of Dentsu Aegis Network far beyond online brand-building services.

“E-commerce is now the entry point, the gateway to experience the brand,” Ms. Lin-Baden said, so Isobar “helps clients design their whole business and sales structure around the e-commerce market.”

Ms. Lin-Baden has been among the early digital pioneers in China. With an MBA from Wharton Business School and an MA in History of Contemporary Art from University of London, her combined background in art, technology, marketing and entrepreneurshipshe founded an internet technology agency in 2000gives her an edge in understanding how all those areas converge for brands.

Continue reading at AdAge.com

How (and Why) Agencies Should Develop a Visual Creative Brief With Clients


Thud. The latest creative brief lands on your desk. It’s seven pages long, has a half-inch thick PowerPoint deck attached, with a few emails copied and pasted in to boot. As you sift through the bullet points and marketing data, your brain scrambles into overdrive to envision what a possible design solution could be. Key words flash in front of your eyes: “It must be premium.” “It must be approachable.” “It must be edgy.”

Fast forward a week and a half to the first client presentation. After all of the head-scratching and late nights, there’s an anticipation of applause after the big “tada!” moment. Instead, silence; perhaps a cough. “Sorry, that’s not quite what we had in mind. I think we’re going to need to see some new options and ask you to go back to the well.”

Sound familiar? This is not only every agency’s nightmare — it’s actually every client’s as well.

Continue reading at AdAge.com

19 Modern Kitchen Colanders – From Snap-On Can Strainers to Boxy Sieve Designs (TOPLIST)

(TrendHunter.com) These handy kitchen colanders can do more than just give your food a quick rinse. With more and more consumers pressed for time, cooking has become a rushed routine for many. These multi-functional…

16 Colorful Fast Food Dishes – From Fruit-Flavored Fried Chicken to Squid Ink Cheeseburgers (TOPLIST)

(TrendHunter.com) While colorful fast food may sound unappealing to some, these unique menu offerings put a fun spin on traditional dishes. As various fast food chains have expanded globally, there is increasing…

All-Natural Feminine Lingerie – This Comfortable Lingerie Collection is Designed by Carolyn Murphy (GALLERY)

(TrendHunter.com) Carolyn Murphy is set to debut a new line of comfortable lingerie for the e-retailer ‘CheekFrills.’ The famous 90s model wanted to design a collection that would be functional, without…

And what of the Left?

Tasked with the project of puncturing common neoliberal sense and with developing a viable and compelling alternative to capitalist globalization..

by

From Adbusters #121: Manifesto for World Revolution Pt. IV

What alternative global economic system and political arrangements would honor regional, historical, cultural and religious differences? Within such arrangements, what or who would make and enforce decisions about production, distribution, consumption and resource utilization about population thresholds, species coexistence and earthly finitude? How to use the local knowledges and achieve the local control essential to human thriving and ecological stewardship in the context of any worldwide economic system? How to prevent rogue subversions without military repression or prevent corruption and graft without surveillance and policing? Whither the nation-state or international law?

Where thinkers and actors have even been willing to pose and consider such questions, answers have been thin. However, the Left is not alone in faltering before the task of crafting, in ideas or institutions, a realizable alternative future trajectory. Rather, the Left’s predicament refracts a ubiquitous, if unavowed, exhaustion and despair in Western civilization. At the triumphal “end of history” in the West, most have ceased to believe in the human capacity to craft and sustain a world that is humane, free, sustainable and above all, modestly under human control. This loss of conviction about the human capacity to craft and steer its existence or even to secure its future is the most profound and devastating sense in which modernity is “over.” Neoliberalism’s perverse theology of markets rests on this land of scorched belief in the modern. Ceding all power to craft the future of markets, it insists that markets “know best,” even if, in the age of financialization, markets do not and must not know at all and the hidden hand has gone permanently missing.

Neoliberal rationality did not germinate this civilizational despair. However, its figuration of the human, its reality principle and its worldview – “there is no alternation” – consecrates, deepens and naturalizes without acknowledging this despair. In letting markets decide our present and future, neoliberalism wholly abandons the project of individual or collective mastery of existence. The neoliberal solution to problems is always more markets, more complete markets, more perfect markets, more financialization, new technologies, new ways to monetize. Anything but collaborative and contestatory human decision making, control over the conditions of existence, planning for the future; anything but deliberate constructions of existence through democratic discussion, law, policy. Anything but the human knowledge, deliberation, judgment and action classically associated with homo politicus.

The task of the Left today is compounded by this generalized collapse of faith in the powers of knowledge, reason and will for the deliberate making and tending of our common existence. Insistence that “another world is possible” runs opposite to this tide of general despair, this abandoned belief in human capacities to gestate and guide a decent and sustainable order, this capitulation to being playthings of powers that escaped from the bottle in which humans germinated them. The Left alone persists in a belief (or in a polemic, absent a belief) that all could live well, live free and live together – a dream whose abandonment is expressed in the ascendancy of neoliberal reason and is why this form of reason could so easily take hold. The perpetual treadmill on which every being and activity is placed, and the horizons of all other meanings and purposes shrink accordingly. This is the civilizational turning point that neoliberal rationality marks, its postpostmodernism and deep antihumanism, its surrender to a felt and lived condition of human impotence, unknowingness, failure and irresponsibility.

Thus, the Left’s difficulties are compounded by the seduction of such surrender to the overwhelmingly large, fast, complex, contingently imbricated and seemingly unharnessable powers organizing the world today. Tasked with the already difficult project of puncturing common neoliberal sense and with developing a viable and compelling alternative to capitalist globalization, the Left must also counter this civilizational despair. Our work on all three fronts is incalculably difficult, bears no immediate reward and carries no guarantee of success. Yet what, apart from this work, could afford the slightest hope for a just, sustainable and habitable future?

— Wendy Brown is Professor of Political Science at Berkeley. Her recent Undoing the Demos: Neoliberalism’s Stealth Revolution discusses how neoliberal rationality erodes critical democratic rights and values.

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NYAGV – #DisarmTheiPhone (2015) :60 (USA)

 NYAGV - #DisarmTheiPhone  (2015) :60 (USA)
BBH Interns are always doing something for a good cause (do they ever work on any other paying clients?) and this time they’re worked with New Yorkers Against Gun Violence (NYAGV) to bring you this film – a film that asks iPhone to get rid of the gun-emoji. Because out of sight out of mind? I’m not sure I follow the logic here.

Not sure what will happen when the iPhone is unarmed and us badass Android owners still carry an emoji-gun but if we ever end up in an emoji-Rap-text duel I’ll win. The NYAGV have written an open letter to Apple, and made it easy for you to tweet Tim Cook from their website. Leah Gunn Barrett, NYAGV Executive Director, said, “The gun emoji has taken root in our culture and our digital conversations. Let’s all call on Apple to get rid of the virtual gun and publicly join our call for universal background checks on all gun sales.”

Electro Pop Streetwear – Bad Bunch NYC's Latest Menswear Line is Designed by Singer Kiesza (GALLERY)

(TrendHunter.com) Bad Bunch NYC’s Pre Fall 2015 collection is designed in collaboration with Canadian singer Kiesza. The electro singer gained global recognition for her number one hit ‘Hideaway’…

10 Innovative Food Kiosks – From Portable Yogurt Displays to Modern Beer Exhibits (TOPLIST)

(TrendHunter.com) A series of innovative food kiosks are revolutionizing the way consumers are accessing and consuming edible goods. In line with the notably hectic lives of contemporary shoppers are portable yogurt…

Office Napping Chairs – Viva's Ergonomic Workplace Nap Chair Doubles as a Bed (GALLERY)

(TrendHunter.com) Viva has released the office chair to end all office chairs, or more accurately a nap chair that you can use in the office. This multi-functional office chair has the regular uses that you would…

Sun-Reflecting Illuminators – The 'Lucy' Sun Mirror Tracks and Redirects Natural Light

(TrendHunter.com) Catch a couple rays and brighten up your day with the home-lighting ‘Lucy’ sun mirror by Solencia.

This clever little device actually tracks the movement of the sun and reflects natural…

Microsoft "Do Anything" (2015) 3:00 (UK)

In the UK right now a bunch of students will be worried about their AS- and A-level results. Regardless of how well they d, research shows over a third of them have no idea what they want to do when they leave school or university.

Microsoft wanted to help. And promote the Microsoft Surface. So they partnered with 25 of the UK’s most interesting bloggers, YouTubers & Instagramers, including Jim Chapman, Doug Armstrong, Roman Kemp and Emily Hartridge. The goal was to show kids all the cool stuff they could be doing for a living– as long as it involves a Surface, of course.

I’m sure it means more to the right demographic living in the UK who actually know who these influencers are, but honestly, I thought this was a great way of inspiring recent grads whether they recognize the people or not. And yeah the Surface shots were gratuitous, at least they were in situ, so to speak. Although I’m surprised the number of grads who have no idea what they want to do is that high, and I’m not sure they’d watch this spot and decide to become a fill-in-the-job based on a half a second of film. You never know, though.

Orleans coffee wants you to embrace the New Orleans lifestyle

Primarily serving the Gulf Coast region, Orleans Coffee is a full service wholesale provider to specialty coffee and tea markets across the South. On a daily basis, the company imports, roasts, and ships its coffees and signature blends to more than 200 coffee shops, restaurants, and hotels across a service area comprised of more than 12 states. We wanted to give them a print campaign that celebrates coffees place in our city’s unique culture. Along with a shout-out to fun-loving tourists in search of a cheap cold one on Bourbon Street.

Use Condoms : Spec Work

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desicreative – Indian Advertising Creative Blog and Community (beta 1.4)

Creative Director / Art Director: Ganesh Prasad Acharya
Copywriter: Kunal Srivastava

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The post Use Condoms : Spec Work appeared first on desicreative.

Flexible Rolled Tablets – This Tablet Rolls Up Like an Ancient Scroll for Maximum Convenience (GALLERY)

(TrendHunter.com) Samsung recently announced that it is collaborating with designer Sungmin Lee to produce a tablet that will be able to roll up like an ancient scroll. Although tablets have become more portable over…

Feline Fashion Shows – The Annual Algonquin Cat Fashion Show Showcased Posh Pets (GALLERY)

(TrendHunter.com) The Algonquin Hotel’s cat fashion show celebrated the very best in feline couture. Though its models were not decked out in the latest pieces from Chanel or Dior, the posh pets still managed…

Business Briefing: Former Editor of Time Inc. to Lead Yahoo Magazines

Martha Nelson, a former editor in chief of Time Inc., will join Yahoo as its global editor in chief, overseeing its portfolio of digital magazines.


Coca-Cola traz seu Urso Polar para o Rio de Janeiro

Coca-Cola

Campanha vai selecionar os condutores da tocha dos Jogos Olímpicos Rio 2016

> LEIA MAIS: Coca-Cola traz seu Urso Polar para o Rio de Janeiro

Brainstorm9Post originalmente publicado no B9
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