Aug
19
What Brands Should Know About China's Currency Devaluation
Posted in: Uncategorized
For brands targeting Chinese consumers, these are complex, uncertain times. China’s GDP growth slowed to 7% in the first half of 2015 (though some economists say the real figure was lower.) The stock market plunged a few weeks back, and Tuesday brought new volatility there. Then there’s the currency, the yuan or renminbi, which dipped more than 4% last week after a policy shift from Beijing. That move simultaneously aligned the currency closer to the market forces and gave a boost to Chinese exporters.
It’s been a whirlwind. Here’s a look at some basic questions marketers might have:
What can brands expect after the currency devaluation?
