Projeto Humanos #3 – A Profecia [S01E03]

Projeto Humanos Filhas da Guerra S01E03

Neste terceiro episódio de As Filhas da Guerra, Lili Jaffe conta como foi o fim da guerra na Europa, o que ocorreu na fronteira com a Dinamarca e a origem de seu diário. Apresentado por Ivan Mizanzuk. Envie sua mensagem de carinho para Lili através do Twitter da sua filha, a escritora Noemi Jaffe, cujo […]

> LEIA MAIS: Projeto Humanos #3 – A Profecia [S01E03]

Brainstorm9Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Netflix to Add Films and TV Series for Teenagers

The streaming service will introduce exclusive films and television series as part of a strategy to position itself as a digital entertainment hub for the postmillennial generation.


Social Media: The gatekeepers of speech

Ever since the dawn of the internet – and Usenet in particular – robots have been patrolling the bytes, trying to prevent spam and possible abuse, false flagging innocent domains, emails and users in the process. The process has evolved along with the new media we find ourselves using, and stories now emerging about blocklists on twitter,

In Beware of the blocklists, Slate writer David Auerbach argues that much like poorly thought out spam filters, they are imperfect tools for filtering out harassment online, but also that they can be just as troublesome as the problem they purport to fix. Since we all are addicted to Twitter, most people will keep their accounts anyway, even if they’re blocked from reading the news because someone put them on a Blocktogether list with thousands of other random users. Fun fact: @Adland is on ISIS blocklist. You can check if you are too here and if you’re on other lists here.

This week, Twitter suspended API access for twitter-bots that kept politicians honest by monitoring for deleted tweets, and publishing those on other websites. Last week they suspended API access to the US version, and now they suspended access for Diplotwoops and all remaining Politwoops sites in 30 countries. Twitter said that its decision to suspend access to Politwoops followed a ‘thoughtful internal deliberation and close consideration of a number of factors’ and that it doesn’t distinguish between users. Twitter wrote: ‘Imagine how nerve-racking – terrifying, even – tweeting would be if it was immutable and irrevocable? No one user is more deserving of that ability than another. Indeed, deleting a tweet is an expression of the user’s voice.’

But aren’t politicians supposed to be held accountable for their official words? If the deleted tweets are merely typos, who cares, but Politwoops which was created during a hackathon had become a treasure trove for journalists looking for goofs.

Meanwhile on facebook, the US Center for Immigration Studies found that four of their report links were banned from being shared on facebook. When a Facebook user attempted to post or message these reports, a message appears stating, “Your message could not be sent because it includes content that other people on Facebook have reported as abusive.” The ban, which stated that the report links were “reported as abusive”, has been lifted now a facebook spokesperson has explained it as an error: “An error in our system that helps block bad links on Facebook incorrectly marked some URLs as malicious or inappropriate. We’ve resolved the issue and apologize for the inconvenience this caused.”

There are many errors in filters that aim to keep spam and abuse out, the more bots trawl the web to boost numbers of views and followers, the more tightly wound the bots attempting to curb this will be. Whenever you leave your inbox in favour for the glossy apps on your phone, you might be blocked or simply miss out on sharing news as these services use poor tools to police their little shiny online malls. Just like malls, they’re private property, where the owner can decide what type of speech they care to tolerate. Just like malls, the flashy advertising and signs to alert you to buy things are loud and in your face. Your built in “freedom of speech” exists in the public town square, not in the mall.

With news sites removing the ability to comment, CNN being the most recent, we are entering a new era of the internet. It’s not quite as free as it used to be.

DLKW Lowe Illustrates the Tragedy of Heart Disease

Barbarian Group Promotes Pou to CCO, Fitzgerald Appoints ECDs


The Barbarian Group has promoted Edu Pou from executive creative director to chief creative officer. Pou joined Barbarian Group in October 2014 and has since helped the company win accounts including PepsiCo’s Brisk, Kind Snacks and Etihad Airways. He was previously with Wieden & Kennedy as head of creative innovation, and prior to that with Crispin Porter & Bogusky. His promotion is one of a number of new hires and moves at the company, including Ian Daly joining as chief strategy officer from TBWA/ Media Arts Lab, Darren Himebrook as head of operations from The Martin Agency, and Robert Christ, previously tech director, promoted to chief technology officer.

Continue reading at AdAge.com

'Fear the Walking Dead' Premiere Scares Up Record Ratings


AMC’s “Fear the Walking Dead” scared up a huge crowd on Sunday night, setting an all-time record for a cable series premiere with a delivery of 10.1 million viewers and a 4.9 rating in the adults 18-49 demo.

According to rush Nielsen live-plus-same-day data, the companion series to TV’s No. 1 scripted show drew 6.26 million members of the advertiser-coveted demo, breaking the previous record held by AMC’s own “Better Call Saul.” The “Breaking Bad” prequel bowed Feb. 8 to a 3.4 rating, which translated to 4.32 million adults 18 to 49.

It’s worth noting that “Better Call Saul” enjoyed the advantage of a massive lead-in, courtesy of the midseason premiere of Season six of “The Walking Dead,” which earlier in the evening averaged 15.6 million total viewers and an 8.0 — or 10.2 million targeted viewers — in the dollar demo.

Continue reading at AdAge.com

SHOCKING STUDY: Agency People Love to Talk Shit About Each Other

Flying Notebooks Chase Students Around in This Drone-Packed Ad for a Scanning App

What’s an appropriate visual metaphor for an app that lets you scan handwritten notes to your smartphone? If you’re U.K. stationery brand Oxford, it’s a drone that follows you everywhere, lugging your paper notebooks.

In this new video from gyro Paris, flying reams of study materials distract. haunt, and taunt a bunch of stylish teens. All that to promote Oxford’s SOS Notes app, which lets users scan Oxford notebooks and save them to various devices as .pdf files.

Setting aside whether that’s a task that really needs its own app, it’s hard not to wonder if Oxford should really sell it as an oppressive, inescapable nuisance. Then again, that’s probably how most students feel about their homework already. And theoretically, the product is actually making their lives easier—mostly by reducing work to share notes with friends, but also by lightening their physical load, while they, say, skateboard.

That makes the playful, unencumbered tone of the clip, fit pretty nicely—even if it does seem weird for Oxford to introduce this new element of its brand as an extension of the surveillance state. The kids would probably roll their eyes at that kind of handwringing, though, then hop on a hoverboard and high five a robot. 

And in fairness, it looks like it must have been a lot fun to shoot, given the fleet of drones. Interrupting a make-out session is just rude, though.

CREDITS

Brand: Oxford?
Agency: gyro Paris
?Executive Creative Director: Sebastien Zanini, Pierre-Marie Faussurier?
Art Director: Aurelie Casimiri?
Copywriter: Margaux Castanier
?Business Director: Rebecca Cremonini?
Account Executive: Marion Lasselin?
Head of Strategy: Evelyne Bourdonne, Zoe Sabourdy
?Media Strategist: Pascal Deneuter?
TV Production: Yelena Nikolic?
Director: Romain Quirot?
Production Company: Fat Cat

Nem todo mundo consegue quebrar bem a quarta parede

house-cards-quarta-parede

Quebrar a quarta parede é uma técnica usada há bastante tempo no cinema e pode ter um efeito bem legal quando usado corretamente. Mas não é todo roteirista que consegue executar bem essa manobra. No vídeo acima, publicado pelo canal Now You See It do YouTube, são mostrados diversos exemplos bons dessa técnica, bem como […]

> LEIA MAIS: Nem todo mundo consegue quebrar bem a quarta parede

Brainstorm9Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

TEMA: Desert

When the last tree falls, we will be lost. Save the trees!

Advertising Agency: Fikr, Turkey
Creative Director / Art Director: Aytur Fahinbay
Copywriter: Serhat ?ahin
Published: August 2015

Visa Selects Publicis' Starcom as Media Agency


Visa has selected Publicis Groupe’s Starcom to handle a chunk of its global media business, according to people familiar with the matter.

The global-payments giant began the review earlier this year and whittled down the list of contenders to finalists OMD, Starcom and smaller independent digital agency Essence. OMD was the incumbent.

It’s unclear how much of the business Starcom has won, and whether or not Visa will spin off a digital assignment, given Essence’s presence in the review process.

Continue reading at AdAge.com

Y&R Italia Teams Up with Amélie Director for Lavazza

Hollard Insurance: Home

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director: Gordon Ray
Art Director: Ntobeko Ximba
Copywriter: Kayli Vee Levitan
Illustration: Studio MUTI
Account Director: Sharika Jaga
Account Executive: Nyarai Gomiwa
Agency Producers: Sarah Matthes, Debbie Sher
Media Supplier: Provantage
Published: August 2015

Hollard Insurance: Garage

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director: Gordon Ray
Art Director: Ntobeko Ximba
Copywriter: Kayli Vee Levitan
Illustration: Studio MUTI
Account Director: Sharika Jaga
Account Executive: Nyarai Gomiwa
Agency Producers: Sarah Matthes, Debbie Sher
Media Supplier: Provantage
Published: August 2015

Hollard Insurance: Business

Advertising Agency: M&C Saatchi Abel, Cape Town, South Africa
Creative Director: Gordon Ray
Art Director: Ntobeko Ximba
Copywriter: Kayli Vee Levitan
Illustration: Studio MUTI
Account Director: Sharika Jaga
Account Executive: Nyarai Gomiwa
Agency Producers: Sarah Matthes, Debbie Sher
Media Supplier: Provantage
Published: August 2015

McCann Worldgroup Asia Pacific Names Jesse Lin Vice Chairman

Rick Sittig Says Goodbye to Jack in the Box

Colenso BBDO, DB Export Introduce DB Export 0.0% Citrus

Centre for Workplace Leadership: Bad bosses, 1

Production Company: Jonnie & Kate Films / Infinity Squared
Copywriter / Director: John Pace
Content/Digital Producer: Lei-Lani Terrell

Centre for Workplace Leadership: Bad bosses, 2