Hasta La Creative!

Michael William Lester, a London-based freelance designer and illustrator, isn’t afraid to think small. We’re talking minuscule here, people!

Lester created “The World’s Smallest Portfolio,” a self-promotional piece that is 24 millimeters wide by 19 millimeters tall. That’s barely the size of a postage stamp. The project originated as a brief from Jelly London for the D&AD New Blood Festival, challenging students to get people talking about their work.

“They say the best ideas fit on a Post-it note,” Lester tells AdFreak, “so I decided to take it a step further, seeing how little could tell the most.”

What was his work process like?

“I had to be very selective, as the ideas had to be extremely sharp and quick to understand,” Lester says. “I then ran about 100 print tests to get it right. I printed it on my little home printer, as I didn’t want the quality to be that sharp, in order to get that nice ink-bleeding texture when magnified. I hand-bound it, packaged it and voilà.”

His itsy-bitsy book features art and single lines of copy on facing pages. For example, an eyeball-like rendering of the Brazilian flag is accompanied by the text “Monitoring the World Cup in Brazil,” while an illustration of a reporter’s notepad, its top sheet flapping like a cape in the wind, is captioned, “The reporter as a hero.”

Lester, who has done illustration work for IBM and U.K. charity Water for Africa, says he’s bowled over by the reaction to his tiny portfolio. “The project has over 5,500 views on Behance, and 1,100-plus appreciations, as well as 70-plus comments. I really didn’t expect it. It’s been a bit crazy.”

It just goes to show that when it comes to building some buzz, size doesn’t matter—as long as you’ve got a big enough idea.

Via Design Taxi.

NBC and Univision dropped the beauty pageant, citing Mr. Trump’s comments about immigrants.

If you think rigorous scientific research is boring or self-serving, this short film from the Netherlands just might change your mind.

Amsterdam-based agency 1Camera and director Hugo Keijzer employ some deft storytelling as they follow five scientists from different fields around the world, all working to improve people’s lives in significant ways. Running more than four minutes, the film is the cornerstone of “Science Can Change the World,” a new campaign from Royal Dutch DSM, a life and materials sciences company.

The film, “Unsung Heroes of Sciences,” will be shown at more than 50 events throughout the year, and has been seeded to blogs and uploaded to DSM’s digital channels. The target audience is the scientific community, governments, NGOs and, perhaps most importantly, the general public.

“People often think that science is there for the sake of science,” says DSM global brand, digital and communications director Jos van Haastrecht. “We really would like to shift the perception to science for a societal purpose.”

To achieve that aim, the five scientists—selected from a list of 100 candidates—are shown in a mix of documentary footage and vignettes in which they recreate episodes based on their actually experience. Richard Little and Robert Irving of New Zealand design bionic legs for those who have lost limbs, while in Tanzania, Bart Knols develops an affordable way to fight malaria. Saumil Shah grows algae on Thailand rooftops as he strives to eradicate hunger, while San Francisco’s Molly Morse converts methane gas into biodegradable plastics.

Knols nails the overarching message when he says at one point, “This is not about research. This is about the lives of real people.” Indeed, science isn’t placed on some grand pedestal. Instead, we see complex, driven folks using their intellectual gifts to help others, and we gain insight into their motivations and the personal and professional hardships they strive to overcome.

“Showing the real scientists in the film makes it all the more powerful, but also somewhat challenging since they had no acting experience,” says 1Camera partner J.P. de Pont. “So getting these non-actors to act in their own story was a concern. However, because the struggles are such an everyday reality for these and most scientists, the emotion was already in them. And with the help of supporting actors, director Hugo and producer Ellen to make them feel comfortable, they performed great—at times, so great that it’s easy to forget that they are not actors.”

Some of the scenes are hugely compelling, notably the segment where Amanda, a paraplegic, tries on Little and Irving’s bionic legs and says, “It just felt like I got to reclaim a bit of me that’s been lost.” De Pont recalls, “When she stood up for the first time, the whole room, including the crew members, were fighting back their tears because of the sheer emotional impact.” The crew knew they had captured “a beautiful moment that gave the most tangible proof that science can in fact change the world.”

One fictionalized scene, where Morse gets turned down for funding and tells a roomful of suits that “people like you are the reason our planet is going to hell!” veers into TV-movie territory. But it still works, because, for whatever reason, you don’t expect a dedicated scientist to express frustration so strongly from the heart.

Overall, we’re treated to crisply edited, heartfelt filmmaking, with just enough dramatic tension to keep viewers involved and entertained.

At times, the film resembles commercials from sneaker companies that show athletes going through their painstaking routines (running for miles at dawn, pumping iron, etc.) as they overcome adversity and emerge as winners.

“We were inspired by the perseverance that scientists show in facing endless challenges, much like top athletes,” says 1Camera creative director Jasper Claus. “But unlike top athletes, you’ll probably never hear about these scientists, even though their work affects our daily lives and actually changes the world for the better.”

Thanks to this film, we’re hearing about five of them now.

Pampers registra expressões de bebês quando sujam suas fraldas

> LEIA MAIS: Oops… Acho que fiz cocô

Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Category: Beyond Madison Avenue
Summary: We recently wrote about a journalist who covered Cannes and wondered if AdLand could leave tech alone in order to concentrate on people.

​We somewhat agreed, and added our own thoughts about it.

(TrendHunter.com) These ideas in July 2015 art & design reflect what is going on across the spectrum in the world of art, from photography to furniture. These innovations will not only serve as inspiration for…

Outdoor, Print
Bimbo

Advertising Agency:Africa, São Paulo, Brazil
Creative Director:Sergio Gordilho, Rafael Pitanguy, Humberto Fernandez
Art Director:Erico Braga, Humberto Fernandez, Gabriel Jardim
Copywriter:Pedro Bullos, Ricardo Franco, Guilherme Aché
Illustrator:Davila Studio

Print
Unimed Nordeste

Advertising Agency:Centro, Porto Alegre, Brazil
Creative Directors:Francisco Spiandorello, João Pedro Corrêa
Art Director:Guilherme Bongiolo
Copywriters:Luiz Mieli, Letícia Dallegrave
Illustrator:RC11

Joshua Gabert-Doyon on the Boycott, Divest, Sanction movement at the University of British Columbia

by

From Adbusters #120: Manifesto for World Revolution PT.III

The Boycott, Divest, Sanction (BDS) movement is a loom of global resistance and autonomy. The Teachers Union of Ireland, the African National Congress and UCLA are a few of the growing number of threads which have adopted BDS in one form or another. I’m a student at the University of British Columbia, the site of one of the most recent BDS flare ups.

“Do you support your student union in boycotting products and divesting from companies that support Israeli war crimes, illegal occupation and the oppression of Palestinians?” That was the proposal brought forward a few months ago. There was energy on campus. You could sense it as soon as BDS started gaining traction. It was an unexpected political moment for our school where most of the focus is placed on resume padding and ”industry connections.“

There was pushback, of course, and tension. What we wanted was agency over the money we paid into our union. We wanted to set off a chain reaction: students, then the faculty, then the whole university; dismantle the rhetoric of red tape and pull the capitalist support structure from underneath itself.

I got involved with Solidarity for Palestinian Human Rights (SPHR) mostly through my friend Cibell. The folks in SPHR were always calm and collected. They looked straight ahead — always. Cibell kept me up to date. I would meet her in the Student Union Building to hand out BDS literature. She would tell me about the countless speculative pieces, the rumours that were circulating about what the BDS motion would entail (always wildly over-exaggerated) and about the latest flickering lines of attack.

Word spread quickly about the BDS motion and mysterious ads started appearing on Facebook pages promoting a new campus initiative vaguely titled “Open Dialogue.” The ads redirected to a slick website with an undefined call to action. The website was home to the unofficial “No” campaign against BDS. I scoured the site for hours, cycling through pictures of Gandhi and Mandela, always paired with pleasant feel-good quotes about inclusion and free speech.

The “No” side aimed to disrupt the vote and de-politicize the campus. Bureaucracy is a thick sludge: the opposition sold the question as being too complicated for voters to make a decision on and too risky for the union to implement. They claimed that the history was just too messy. They claimed that more debate was needed before consensus could be reached about the existence of Israeli war crimes. These arguments were paired with a giant banner across from the Student Union Building declaring that “BDS is About Hate.”

Contradiction held the anti-BDS campaign in suspended tension.

Contradiction and, as I soon found out, money. Who had paid for those relentless ads? We came across a press release which boasted that Hillel BC, a Jewish group on campus, had piled more than $4000 on the “No” campaign and were soliciting more from donations through a local synagogue. Cibell laughed when she heard about it — the pro-BDS campaign had spent less than $200.

In March, Justin Trudeau, leader of Canada’s Liberal Party and Prime Minister hopeful, gave a talk at the student union building. He declared that BDS “has no place on university campus.” The irony of a politician peddling the myth of an academy above politics was stifling.

The union held a meeting to discuss BDS which went late into the night. There was a crowd of us out for the meeting. We watched council members tangle themselves in a mesh of paranoia and delicate phrasing. The modern colonial state is one of dull words and chatter. Everyone could tell which members were stalling, happy to keep their resumes looking sharp. Citing legal consultation, they delayed the referendum to the busiest time of term, when students were less likely to vote. Eventually 58% voted in favor of BDS, but we fell short of quorum (designated as 8% of the student population voting for one side). The numbers didn’t stop Hillel BC from taking credit for all those who “simply abstained from voting yes.”

General apathy is not the problem. The campus is always already political, as I see it — ideology masks it. We’re just trying to make sure the politics don’t support occupation and colonial violence. The situation is complex, sure, but there’s no excuse to remain silent. I don’t want my money to be spent on bulldozing olive trees to make way for new fences and checkpoints. It’s time to re-politicize the campus.

— Joshua Gabert-Doyon

• #120
• campus
• Boycott Divestment Sanctions

Source