(TrendHunter.com) This self-defense umbrella helps Indian women protect themselves from would-be thieves when walking on their own. From multinational telecommunications company Vodafone India, the instructive and…
A franquia Angry Birds, criada pela finlandesa Rovio, tem bem mais do que um jogo único. Por meio de parcerias estratégicas com outras empresas da área de games, já vimos os pássaros nervosos brigando com porcos no universo de Star Wars, Transformers, Mario Kart e dezenas de outros. Mas foi somente hoje que a Rovio […]
> LEIA MAIS: Rovio tenta renovar fórmula com Angry Birds 2
Post originalmente publicado no B9
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The visual is made of over 2,400 layers of lasagna. The deeper you scroll, the more discounts you uncover.
Advertising Agency: Fitzgerald & CO, USA
Chief Creative Officer: Noel Cottrell
Executive Creative Directors: Mitch Bennett, Wes Whitener
Copywriter: Meredith Young
Art Director: Seth McWhorter
Senior Digital Producer: Gideon Cohen
Account Director: Helen Bautista
Account Supervisor: Lauren Mayer
Project Manager: Kelly Simpson
Developer: Geni Poole
Project Manager: Mary Manchess
Things are about to start heating up in the messaging-app space in the U.S.
Messaging apps like WeChat have been wildly popular overseas, but the U.S. has lagged behind in terms of users.
But Viber is trying to change that and has enlisted several agencies to help it grow, including Droga5 for creative, Laundry Service for social media, Essence for media and Allison & Partners for PR. The team of agencies will help the app launch its first marketing in the U.S. where it hopes to attract users in an increasingly crowded space. Viber has never used agencies in the U.S. before, and has only used a couple of shops overseas since it was founded in Tel Aviv four and a half years ago.
The editor in chief of the satirical website ClickHole on why we love the weird, absurd content that goes viral online.
The killing of majestic animals is big news this week. And now, the marine conservation group Sea Shepherd has unveiled a brutal PSA protesting the slaughter of whales by demonstrating how they die at the hands of humans—as acted out by a human.
The spot is skillfully horrific, as Australian character actor David Field mimics getting shot, convulsing, choking and coughing up blood. The PSA aims to draw attention, in particular, to the method of using an explosive harpoon to shoot the mammals, which causes massive internal injuries, and to the time it takes for them to die, which can be up to an hour.
“The cruelty inflicted on whales is shocking, and while most people abhor whaling, I think many don’t realize just how brutally these sea mammals are butchered,” Field said in a statement. “As a supporter of Sea Shepherd, I want to bring this barbaric practice to the attention of as many people as possible in the hope that we can get it stopped.”
As with many animal-rights PSAs, this one aims to evoke empathy by inviting people to imagine how they’d feel in the animal’s situation. This spot goes further by imagining the outcry if whaling were to happen to humans on a large scale. That’s a rhetorical device, yet it undermines the message a bit because it’s so easy to refute—it’s not happening to humans, after all. Yet that kind of hyperbole isn’t surprising following such violent imagery. (The excessive nature of the campaign also extends to the hashtag, #UltimateDeathScene.)
“Those who care about marine wildlife really feel something deeply when they see whaling taking place. We sought to harness this feeling to generate the maximum impact,” said Paul Swann, creative partner at Sydney agency The Works, which created the campaign. “The idea of a human experiencing what a whale does, combined with a graphic execution, will come to life across video, social, radio and print.”
CREDITS
Client: Sea Shepherd
Aegncy: The Works
Creative Partner: Paul Swann
Creative Leads: Adam Bodfish and Leo Barbosa
Digital Strategy Director: Damien Hughes
Planner: Leo Hennessy
Head of Digital Production: Dave Flanagan
Content Production Manager: Tristan Drummond
Senior Digital Designer: Kim Sanders
Social Media Strategist: Vanessa Hartley
Social Community Manager: Anna Lai
Project Management: Catriona Heaphy, Gillian Snowball and Juliette Hynes
Director: Tony Prescott
Director of Production: Robert Morton
Post Production: Method Studios
Sound: Nylon Studios
Olá, antidesigners e brainstormers! Neste programa, Ivan Mizanzuk, Fábio Fernandes e a convidada Lady Sybylla discutem sobre as representações estereotipadas pelas quais as personagens femininas geralmente aparecem em autores clássicos de ficção científica – especialmente Isaac Asimov e Arthur C. Clarke. Por que há tantas histéricas e/ou gostosas-mas-também-inteligente-então-tá-tudo-bem? É uma questão de época ou há […]
> LEIA MAIS: AntiCast 193 – Os Asimovs que Não Amavam as Mulheres
Post originalmente publicado no B9
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The millennial generation is forcing change in the way we think about workplace culture, societal norms, political views and even the way we build brands. Countless studies have tried to determine how to define and reach millennials, with the consensus being they’re elusive and hard to understand.
But that fog of mystery starts to lift when you look at this group geographically, and more importantly, culturally. Turns out, professional millennials (ages 22-to-34) in the “new heartland” of the country — made up of the Southwest, Midwest and parts of the Southeast — differ significantly from their coastal counterparts, claiming their place as both the most powerful and most disconnected consumer buying segment.
Understanding the cultural nuances that exist between professional millennials in that region versus those on the coasts — and how these nuances affect their buying decisions — is one of the most critical marketing challenges currently facing brands.
Asian buyers are increasingly aggressive in the M&A sector, and Dentsu and WPP were the most active of all the marketing communications groups in the first half of 2015.
According to Ciesco Market Intelligence, Asian groups accounted for four of the 11 most active companies in the first half of this year, with Dentsu and WPP tied for most acquisitions at 13 each. Another group, Research International, said Dentsu did 19 deals and WPP 15.
In addition to Japanese giant Dentsu and Korea’s Yello Mobile, two Chinese companies are also in Ciesco’s top 11: Alibaba and Keda Group, which deals mainly with infrastructure and real estate, but spent $481 million on Guangzhou Huayi display advertising in January 2015.
When Led Zepplin wrote its iconic rock anthem in 1970, “Dazed and Confused,” it could’ve been describing today’s marketing landscape. I believe many marketers are simply scratching their heads about the right ways to reach consumers today. Billions of ad dollars are being thrown at a wide variety of digital platforms, websites and search engines, often with disappointing results.
Joining the dazed and confused are many of the major consumer packaged goods brands, which are seeing their market shares tumble. In speaking with a number of marketers and those on the media side over the last several months, it’s apparent that brands are redirecting ad dollars to all things digital, in an attempt to gain favor with the ever-elusive and alluring millennial audience.
But taking dollars away from magazines, for example, and putting them on Facebook, simply isn’t going to solve the market-share erosion conundrum. And moves like this explain the recent rash of media agency reviews. An alarming number of CMOs just can’t seem to find the holy grail of effective marketing anymore.
IDG Communications, a subsidiary of International Data Group, hired Josh London in March as its first-ever chief marketing officer, charged with leading corporate worldwide marketing for the tech media company.
Mr. London was previously founder and managing partner of Salt Island Ventures, a marketing and management consultancy. Before that, he served as VP-marketing and chief operating officer at SX2 Media Labs, publisher of Computer Shopper, which was acquired by Ziff Davis and Great Hill Partners in 2006.
He also had stints at CNET Networks and industrial publisher ThomasNet.
This was actually a live event, and it was shot in one night last week. Will.I.am’s skills are put to the test as he joins three stunt drivers including 2013 Blockbuster, Rush frontman, Niki Faulkner, to take on the colossal ‘sound-road’, race against rhythm and successfully complete the challenge in the limited hours of darkness available before the sun rises.
Once again, I don’t quite get how how the stave game works but it sure looks pretty cool.
(TrendHunter.com) The latest series of illustrations from artist Landysh Akhmetzyanova targets a very specific group of individuals—those who love to sleep. It’s not every day this luxury is given a fun…
Isobar creative director Hiroyuki Emoto, explains the idea: “The theme of it, the universal concept of family speaks to everyone the same way around the world while simultaneously raising the question, what is the true essence of family? This emphasis builds depth and the emerging answer from viewers – I feel, is to strive for the fundamentals and pursue reality creatively. As real as it is, the existence of a number of challenges and risks involved in realising this project required the team to synchronise their hearts and accomplish this emotionally-driven production within a single day.”
(TrendHunter.com) These cat-themed accessories are perfect for the pet lover absolutely obsessed with their furry friend. While any fashion-forward gal can wear diamonds or pearls, it takes a real cat enthusiast—…
by
From Adbusters #120: Manifesto for World Revolution PT.III
Zachary Drucker and Rhys Ernst
From the left I hear nothing but fear and panic regarding the health and future of democracy in this country.
We are losing the fight. Look at the success of the right wing. They have ruined education in this country to the point that well over half the population believes in angels and Satan, eagerly voting for whoever the TV tells them to. The corporate state has long ago taken control of government, dismantled all regulation to protect the environment, our food supply, water, health and everything else.The Republicans have voted to allow energy giants to eviscerate our land and to claw out every drop of oil, gas and coal and pump it into the atmosphere. Science is denied, the gun lobby allows more people to carry guns and kill each other than ever before, women’s rights are being rolled back to the stone age, and the list goes on. If this is what it looks like for a species to go extinct then I am convinced. Just ask Alito, Roberts and Scalia what they think our chances are. Ask the bankers, ask Wall Street and the energy companies, they will all lead a chorus of lies and denial that boggles the mind. Their ignorance and blind belief in bogus ideology is what steers the ship of state. And we progressives practice our own brand of denial and ignore the inevitable endgame. We are losing the fight.
For Cubs fans who care, there are some cameos in this spot. Krista Dotzenrodwho is a Cubs fan whose fifteen minutes of fame centered around catching a foul ball in her beer and chugged it, appears in the video. And Matt Bush, a Havas Copywriter who worked on the project, and is also a Cubs fan, has a cameo as The Bearded Guy Who Eats Popcorn. Hey Matt– time to start your IMDB page if you haven’t already. Just know that there’s already an actor with your name, so you might have to change it. Never know– that second career might take off!
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desicreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertised brand: Discounted Flats
Advert title(s): Gun
Headline and copy text (in English): Don’t let expensive real estate kill your dream of buying a home.
Advertising Agency: Seagull Advertising, Pune, India.
Creative Director: Sanju Ayyar.
Art Director: Shailesh Meshram
Copywriter: Sanju Ayyar.
Illustrator: Prasanna Dhandarphale
The post Discounted Flats by Seagull, Pune appeared first on desicreative.
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