Advertising Agency: The Works, Australia
Creative Group Head: Paul Swann
Creative Director / Copywriter: Adam Bodfish
Creative Director / Art Director: Leo Barbosa
Creative: Mark Harricks
Strategist: Damien Hughes
Planner: Leo Hennessy
Director: Tony Prescott
DoP: Robert Morton
Sound: Nylon Studios
Post production: Method Studios
There are unusually high levels of mergers and acquisitions in the agency world right now, but that doesn’t mean small shops can just breeze into the right kind of sale, panelists said at the Ad Age Small Agency Conference on Thursday in Boston.
Potential buyers aren’t the problem. “New buyers coupled with new capabilities and demand is driving a lot of new activity in the market and I really don’t see it stopping any time soon,” said Maurice Watkins, partner at Results International, an investment bank focused on agencies and marketing tech companies. The big agency holding companies are only doing about 15% of the global deals right now, he said, with IT companies, international buyers, media companies and private equity driving many of the other deals.
The questions are which agencies are wanted, ready to sell and prepared to navigate the process. Size does matter, even within the “small agency” crowd, Mr. Watkins said. “It’s very difficult to in any market to find a buyer for the 10-person agency,” he said. Fifty people, however, draws a certain kind of buyer. If you get to 100 people, that’s a different kind.
WPP and Providence Equity Partners, a New York-based global private equity firm, have launched a $550 million takeover bid for London-based Chime Communications, owner of VCCP, the U.K.’s sixth biggest agency according to Nielsen figures.
Chime has confirmed that it will recommend shareholders accept the bid, sending the company’s share price up by more than 25% since the announcement this morning. WPP already has a 20% stake in Chime, and the Financial Times reported that WPP plans to keep its stake at about 20%. That would make Providence the majority investor.
VCCP clients include telecoms giant O2, Coors, ING Direct, EasyJet, Vans, Wal Mart-owned Asda, and comparethemarket.com, for which the agency created the iconic and long-running “Meerkat” campaign.
W+K are keen on letting you know that “No pigs were harmed in the making of this film. Oink!”, it’s all been skillfully crafted in cgi after live-motion filming in studio. It looks both real and a lot of fun, so well done on that!
Advertising Agency: Laboratory Group, Budapest, Hungary
Creative Director: Sándor Haszon
Art Director: Ferenc Farkas, Eugenia Veshcheva
Copywriter: Gerg? Kováts
Account Director: Edit Czakó
The merger of AT&T and DirecTV is adding much needed reach to targeted TV advertising.
DirecTV’s sales team is joining AT&T AdWorks group, forming AddressablePlus, which “gives advertisers the ability to reach their target audiences, at scale, delivering a better ROI than traditional approaches to national TV buying,” according to a statement.
The new entity will be led by Rick Welday who assumes the role as president of AT&T AdWorks. Mr. Welday most recently served as chief marketing officer of AT&T’s consumer segment.
Mr. Clarkson, a popular TV personality whose contract with the BBC ended in March, said on Twitter that he would film a new show with his former co-hosts.
(TrendHunter.com) This minimalist turntable design is perfect for music lovers who prefer their tunes on vinyl and also have an appreciation for the visual esthetics of their electronics and home furnishings. From…
(TrendHunter.com) The annual Wanderlust Festival in Squaw Valley may have wrapped up for the year, but this event is keeping in the spotlight with a new yoga clothing collaboration with iconic athletic apparel…
Advertising Agency: IQ Agency, USA
Executive Creative Director: Clark Moss
Associate Creative Director: Carol Montoto
Art Director: Tricia Gillentine
Copywriter: Sarah Giarratana
Director: Ben Callner
Producer: Khia Banks
Additional production credits: Pogo Pictures, Nine Mile Circle
Published: July 2015
Advertising Agency: IQ Agency, USA
Executive Creative Director: Clark Moss
Associate Creative Director: Carol Montoto
Art Director: Tricia Gillentine
Copywriter: Sarah Giarratana
Director: Ben Callner
Producer: Khia Banks
Additional production credits: Pogo Pictures, Nine Mile Circle
Published: July 2015
Advertising Agency: IQ Agency, USA
Executive Creative Director: Clark Moss
Associate Creative Director: Carol Montoto
Art Director: Tricia Gillentine
Copywriter: Sarah Giarratana
Director: Ben Callner
Producer: Khia Banks
Additional production credits: Pogo Pictures, Nine Mile Circle
Published: July 2015
Advertising Agency: DigitasLBi, Paris, France
Creative Director: Jean-Baptiste Burdin
Creatives: Nolwenn de la Pintière, Frédéric Roux
Assistant Art Director: Emmanuel Azouvi
Agency Producer: Olivier Dubocage
Account Director: David Ouanounou
Production Company: Wanda
Director: Ehsan B
Director of Photography: Luke Jacobs
Head of Production: Hélène Ségol
Music: Capitaine Plouf
Published: July 2015
Adidas is following up its star-studded spot for its Originals line, which challenges what it means to be a superstar, with a short film that presents the next wave of creators to the world.
The creative, rolling out today, is part of a year-long global campaign that kicked off in January to celebrate the 45th anniversary of the Superstar shoe — the Originals’ most iconic and one of its best-selling products.
The latest effort for fall and winter speaks to the brand’s younger target audience more closely than the spring and summer work, said Alegra O’Hare, global senior director-brand communications for Adidas Originals.
Crackle is experiencing a boost in upfront dollars by promising to provide viewability data to advertisers.
GroupM is “substantially” growing its current business with Sony’s online video service, and in turn, its clients will receive real-time, multiscreen viewability metrics from Crackle.
The agency declined to reveal how big of an increase in ad dollars GroupM is committing year-over-year or the size of the investment.
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Mobile marketing is a must-have strategy, as demonstrated by the following facts. Consumer media consumption habits are increasingly mobile, and marketers have begun to ramp up their strategies. However, there is still a gap between consumer adoption of mobile and marketer spend on the digital platform.
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