Creative agency POSSIBLE announced the appointment of Daniel Chu as global chief creative officer, based out of the agency’s Los Angeles office.
Chu arrives from Deutsch L.A., where he spent the last four years as executive vice president, executive creative director while working with clients including Taco Bell, Volkswagen, Sprint, Snapple and Target and leading the agency’s experiential department. Before joining Deutsch, he served as senior vice president, executive creative director for over two and a half years at Momentum Worldwide, co-leading the agency’s branded entertainment discipline and working with clients such as American Express, Microsoft and Verizon. Prior to that he spent nearly two years as an executive creative director PMK/HBH, which followed a year-long stint at R/GA as an associate creative director.
“I’m thrilled to have Daniel on-board. His ideas are dynamite and he’ll be a huge asset for us, helping to strengthen and align creative across the agency,” said POSSIBLE CEO Shane Atchison. “He has great form when it comes to landing new accounts and he proudly represented POSSIBLE at Cannes. Daniel brings with him a wealth of experience virtually unparalleled in our industry.”
DDB Paris launched a campaign for NGO Doctors of the World calling on viewers to “Make A Child Cry.”
That may sound pretty awful, but the tagline refers to the fact that children often cry during routine medical procedures needed to stay healthy, like vaccinations and blood tests. Since, according to text near the conclusion of the 30-second broadcast spot “One child dies every 7 seconds due to lack of medical care,” pediatricians everywhere are actually doing a world of good by setting off the waterworks. The spot opens on shots of several children crying, followed by the message “Make a child cry.” It’s an approach designed to shock viewers into paying attention, since a more straightforward call for help would be easier to ignore. Shortly after the text, the camera pans out to reveal the source of the children’s tears: medical professionals administering vaccinations and other procedures that can be painful for kids.
The ad, which made its online debut earlier in the week, will run on broadcast in France, Germany, Canada, Spain, Argentina, Netherlands, Greece, Portugal, Switzerland and the U.K. It is supported by print and social components, the latter based around the #MakeAChildCry hashtag. We’ve included an example of the print campaign below.
Credits:
Advertising Agency: DDB, Paris, France
Executive Creative Director : Alexander Kalchev
Creatives: Gautier Fage, Sébastien Henras, Julien Bon, Benoit Oulhen
TV Producer & Achat d’Art: Marine Rolland
Sound: Studio 5
Digital Producer: Alice Kraft
Account Management: Matthieu de Lesseux, Marine Hakim, Sophie Colus
PR: Anne-Marie Gibert
Director / Photographer: Achim Lippoth
Production company: Magali Films
TBWAChiatDay launched a new spot for the Nissan Sentra, entitled “Wake,” which shows an old Sentra being laid to rest (or, more accurately, compacted at a junk yard).
A man says his last tearful goodbyes to “Steady Betty,” along with some friends. After his friends encourage him to have one last moment alone with the car, he snatches a memento and a keyboardist plays a slow, sad version of Miley Cyrus‘ “Wrecking Ball” as the car is compacted. Realizing they all have meetings to get to, the group piles in the man’s new Nissan Sentra. One of the friends admires the new setup, to which the man replies “Too soon,” before admitting he was only joking.
It’s all a fairly entertaining and memorable way to highlight the Sentra’s dependable nature and durability, throwing in some nods to the new vehicle’s features at the end. The ad does tend to drag a bit in the middle, however, and would probably have benefited from being edited down to a 30-second spot. That being said, we’re just glad Bret Michaels wasn’t involved.
Credits:
Advertising Agency: TBWAChiatDay, USA
Chief Creative Officer: Stephen Butler
Creative Directors: Chris Ribeiro, Drew Stalker
Associate Creative Directors: Jeff O’Keefe, Marco Monteiro
Director of Integrated Production: Brian O’Rourke
Executive Producer: Guia Iacomin
Associate Producer: Dossett
Executive Business Affairs Manager: Robin Rossi
Director of Project Management: Janet Perez
Director of Traffic Operations: Dessiah Maxwell
Traffic Operations Manager: Courtneyrose Chung
Production Company: Imperial Wood Pecker
Director: Simon McQuoid
Executive Producer: Charlie Cocuzza
Line Producer: Anita Wetterstedt
Editorial Company: Cut + Run
Editor: Isaac Chen
Executive Producer: Carr Schilling
Producer: Adam Becht
Color Co: The Mill
VFX Co: Jogger
Finish Artists: Matt Trivan, Shauna Prescott
Graphic Artist: Jorge Tanaka
Producer: Lynne Mannino
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You might not recognize Phoebe Neidhardt’s name, but you definitely recognize her face, especially if you’ve been paying attention to advertising this year.
The actress is probably best known as the new face of Yoplait, playing a pixie-like French girl in a series of ads. Fun fact: She’s not French (and that’s not her voice).
Investors seem once again up in arms about the lack of a succession plan at WPP. According to a report in the Financial Times, Guy Jubb, head of governance at WPP investor Standard Life, accused WPP at its annual meeting in London this week of not being transparent enough about who will eventually succeed current CEO Martin Sorrell.
Mr. Sorrell recently told Ad Age, in an interview during the Cannes Lions International Festival of Creativity, why he won’t publicly name a successor.
This is the second video in a series of four in which Mr. Sorrell talks to Ad Age about his earlier interest in Sapient, review mania, rebates and his frenemy concept.
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It’s the height of beach season, “Jaws” is celebrating its 40th anniversary and reports of shark attacks are making headlines. So it’s perfect timing for the onslaught of shark-related programming. Ratings superstar Discovery Channel’s Shark Week launched July 5, as did Nat Geo Wild’s SharkFest. And cue the “Jaws” soundtrack: “Sharknado 3: Oh Hell No!” premieres on SyFy July 22.
T-Mobile is going big in baseball’s All-Star Game to hype its new Mobile Without Borders feature, which lets certain subscribers make calls, text and use data in Mexico and Canada without extra charge.
The carrier is in its third year of MLB sponsorship, but will become the first “presenting sponsor” for the All-Star Game, according to the company. The game airs Tuesday on Fox.
A new “Mobile Without Borders” commercial will air five times during the game, T-Mobile signs will appear prominently in the Great American Ballpark in Cincinnati, and digital signs will promote T-Mobile in concert before the first pitch, according to Mike Belcher, VP-media and consumer engagement, T-Mobile.
The image most people conjure up when they think of a startup founder is that of a lone coder hacking up a storm from their dorm room or tiny San Francisco apartment. While there might be more than a little truth to this notion, it’s not always so.
Creatives with little to no engineering background are increasingly building and operating the next big thing in software and cloud-based apps. A prime example is Airbnb, one of the most highly valued private U.S. technology companies. Its founders: two design grads from Rhode Island School of Design.
Building things that people want
Outdoor, Print
Jeep
Don’t alter your nature. Be 4×4
Advertising Agency:Paistudio, Bogota, Colombia
Creative Director:Artiom Eduardo Gelvez Kosteno
Art Director:Artiom Eduardo Gelvez Kosteno
Copywriter:Maksym Artemenko
Illustrator:Artiom Eduardo Gelvez Kosteno, Carlos Ribero
Additional Credits:Carlos Ribero
Published:Month, 07.2015
Online
Apple
Emojis are widely recognized form of communication but sadly the Greek flag doesn’t seem to exist. We created a platform for people to show their support for Greece by either downloading the Greek flag emoji or by a simple hashtag – #oliveyou. Show the Greeks we still olive them!
Creative:Irene Aroney, Fleur Willems
desicreative
desicreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertising Agency: Seagull Advertising, Pune, India
Creative Director / Copywriter: Sanju Ayyar
Art Director / Illustrator: Debashish Sinha
Photographer: Vishwajeet Kale
Additional credits: Subhash Gurav
The post Thermax by Seagull Advertising, Pune appeared first on desicreative.
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The release of the opening chapter of Ms. Lee’s second novel, more than 55 years after “To Kill a Mockingbird,” is certain to further fuel readers’ anticipation.
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