Hasta La Creative!

On Tuesday morning, NASA showed the world that it’s finally gotten around to visiting our solar system’s favorite not-a-planet-anymore, Pluto. On Instagram, the once-blurry dot in space was featured in glorious high-res for all humankind to behold.

And brands, of course, wanted in.

Some inevitably made interstellar puns and ridiculous associations to their products, mostly phoning it in from far across the universe. Because really, no one is entirely sure how important Pluto is, since its demotion to dwarf planet.

Disney, which owns the rights to both Pluto the dog and Star Wars, didn’t tweet anything (though Disney Channel’s PR department did). And many of the usual real-time Twitter suspects, like DiGiorno, Oreo and Charmin, have been silent so far as well. (The latter has more of a thing for Uranus.)

Other brands did boldly go there, however. Check out a sampling of their voyages below.
 

We ? Pluto. #PlutoFlyby #GoogleDoodle https://t.co/wOmhVx6VuT pic.twitter.com/m9upDvso9Y

— Google Doodles (@GoogleDoodles) July 14, 2015

if pluto were made of eggs would you eat it

— Denny’s (@DennysDiner) July 14, 2015

.@NASA thanks for the first full color photo of #PlutoFlyBy! It looks like Equatorial P250-4. http://t.co/3jOyXboKgd pic.twitter.com/Aw2Br4LKu5

— BEHR Paint (@BehrPaint) July 14, 2015

Au contraire, @NASA. We’re pretty sure Pluto is 15″ long and plush. #TIL #PlutoFlyby http://t.co/mYXHwJ4WDF pic.twitter.com/mfH2OPXbet

— JCPenney (@jcpenney) July 14, 2015

Anybody else see that really cool rock formation on Pluto? #PlutoFlyby pic.twitter.com/ZzCvhuX3fS

— Carolina Panthers (@Panthers) July 14, 2015

Great job, @NASA! It’s always good to see some love for the little guy. #PlutoFlyby #SmallerIsBetter pic.twitter.com/VE6ttNhl4S

— White Castle (@WhiteCastle) July 14, 2015

Pluto looks sweeter than we imagined. #PlutoFlyby pic.twitter.com/xg7Bjziplt

— Hostess Snacks (@Hostess_Snacks) July 14, 2015

Shall we bring bacon to Pluto? #PlutoFlyby

— Waffle House (@WaffleHouse) July 14, 2015

Attemping to view #Pluto from Earth is like trying to see a Berocca from 30 miles away. Great work @NASA #PlutoFlyby pic.twitter.com/zwrqRYiJY9

— Berocca UK (@BeroccaUK) July 14, 2015

New satellite photos have revealed #Pluto is red like Mars, not icy and grey as expected. #ChewOfTheDay #PlutoFlyby pic.twitter.com/BGZNP9f0Ht

— Rowntree’s® (@ROWNTREES) July 14, 2015

We’ve detected strange activity during the #PlutoFlyby. #DoubleCheck this clip to see for yourself! https://t.co/SyLwFWrTx7

— State Farm (@StateFarm) July 14, 2015

Have a breadstick on us, Pluto! You’ll always be a planet in our eyes. #PlutoFlyby pic.twitter.com/Iv5rOAYUc5

— Olive Garden (@olivegarden) July 14, 2015

It may have taken 9 years to make it to Pluto, but you can do your own #PlutoFlyby in 3 days: http://t.co/xRp141ucOj pic.twitter.com/8sTR7pWHdN

— Audi (@Audi) July 14, 2015

Hello, #Pluto! #PlutoFlyby pic.twitter.com/T8Nrpq6cJi

— Disney Channel PR (@DisneyChannelPR) July 14, 2015

Heerz a reely sooper closup pikchur of #Pluto. Wundur if thay hav #CowAppreciationDay today ther too. pic.twitter.com/4GB6GbgRgQ

— Chick-fil-A, Inc. (@ChickfilA) July 14, 2015

Three billion miles later Pluto is finally online. #Pluto #PlutoFlyBy pic.twitter.com/LhdEyhVHMA

— Skype (@Skype) July 14, 2015

Just about everyone knows Chick-fil-A’s “Eat Mor Chikin” campaign, but what you probably haven’t seen is where the cows in these ads grew up. In celebration of Cow Appreciation Day and the 20th year of the ad campaign, customers can now meet the crew, by watching behind-the-scene footage of Freedom, Freckles, Molly and Cat in their natural habitat.

The chicken chain today released a video telling the story behind the celebrity cows and their caretaker Cowboy Phil. Launched in 1995, the marketing campaign has become a hallmark for the brand, earning a place on the Madison Avenue Advertising Walk of Fame and in an exhibit at the Smithsonian National Museum of American History.

To celebrate the 11th annual Cow Appreciation Day, cow (or Chick-fil-A) lovers can earn a free meal today by donning a head-to-toe cow costume.

Continue reading at AdAge.com

It’s popular to think that advertising industry is still stuck in the old ways of communication. The dynamic world of organic media being an uncharted territory, foreign and feared.

But when I looked back at my six days of judging over 3,000 Cannes media entries from all around the world this year, I discovered the inconceivable. My view about the advertising industry has shifted, for the better. It’s less cynical and more optimistic.

It’s easy to attribute this change to the sunny Cannes climate and unlimited quantities of ros. But something else’s at play here.

Continue reading at AdAge.com

Shares of the social media company briefly spiked after an article claimed that Twitter had received a takeover offer.

Coming up with fun ad ideas for a show like Dating Naked isn’t exactly Pluto-level rocket science. You think of fun things naked people can do besides dating, and you film them doing it. Then you blur their privates and watch the YouTube count rise.

Last year, VH1 got Los Angeles agency Mistress to make a Dating Naked ad with people dancing naked. Now, agency and client have followed that up with an ad showing people jumping naked. The twist: It was filmed in super slow motion at 1,000 frames per second.

Check out the spot below, which the agency describes as “a graphic visualization of the insight that it is all about our true selves, finding true love—without all the bullshit.”

CREDITS
Client: VH1
Agency: Mistress
Production Company: Bastard
Director: Bob Hope
Editorial: Bastard
Editors: Kyle Stebbins and Ian Kalmbaugh
VFX: Kyle Stebbins
Sound Design: Lime Studios
Engineer: Sam Casas
Partner/CD: Damien
Art Director: Rachel Guest
Copywriter: Celine Faledam
Producer: Kay Lynn Dutcher
Brand Director: Tor Edwards
Brand Manager: Kylie Wu
Project Manager: Alex Clewell 

> LEIA MAIS: Save Game 4 – Her Story

Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie

Influencer marketing is becoming a standard in brand marketing strategies as more brands are beginning to see it as a viable consumer acquisition channel with low costs and strong returns. Brands are also realizing how influencer marketing improves campaign reach by allowing marketers to target niche consumer groups with native ad content that resonates more deeply and drives quicker conversions.

However, with all of the fanfare around influencer marketing, many brands still struggle to measure return and qualify the results in order to justify the ad spend. This will change as the industry building around influencer marketing is becoming more tech driven.

I look at the phenomenon of influencer marketing as a three-wave evolution that began with the birth of the social media influencer. This first wave was sparked by consumers, who first- and perhaps coincidentally- demonstrated the viability of native advertising on social media by sharing new products, trends and brands with their friends and fans, thus introducing these brands to new audiences.

The second wave was marked by a grand awakening where brands realized this marketing potential and began flooding to social media with intent to leverage new found influencers and engage and convert new consumers.

Now, with influencer marketing on the rise and all hands (i.e. brands, consumers and influencers) on deck, we’re entering into the third wave where brands, consumers and influencers are all looking for more measurable return on their investment into social media. Brands want more consumer conversions and measurable results, consumers want more deals in return for giving brands attention and influencers want more money and opportunities for extending their networks.

In this next wave, automated technology and intelligence will play a bigger role than ever, supercharging influencer marketing strategies to meet this growing demand for results.

Here are a few benefits of integrating more smart technology in influencer marketing:

Identifying Consumer Behaviors

Understanding consumer behaviors is one of the main objectives of analyzing advertising. Where traditional advertising was limited in identifying consumer behaviors, today’s tech platforms are better equipped to make sense of data to address consumer concerns and target them with relevant advertising. In fact, companies that use marketing automation are three times more likely than companies without automation to track and attribute their content-marketing efforts to multiple touchpoints.

Social media tech platforms can identify what photos generate the most likes or comments, what time of day is best to post and which influencers are driving the most engagement. In essence, what would take months of research and analysis at the hands of an internal marketing team can be outsourced to a single technology platform almost instantaneously.

Matchmaking Brands with Influencers

When venturing into the world of influencer marketing, a key concern for brands is understanding which influencers to partner with and what kind of campaigns work best. Facilitating this process manually can be very labor-intensive as some influencers are difficult to reach through the flood of inbound inquiries- that is once you’ve sifted through the tons of influencers accessible on social media.

Digitizing this process helps both influencers and brands identify who to work with on what campaign, making it easier to vet opportunities to find the best fit. In fact, roughly 70 percent of influencers recommend working with a network. Key reasons are that results can be broken down according to followers, reach, geographic location, vertical, price and more, enabling brands and influencers to clearly understand the budget, skillset and expectations before entering into an agreement.

Decreasing Workload

Managing influencer marketing campaigns can also drain resources and be very time-consuming. Everything from crafting the campaign to organizing content into distribution channels to evaluating performance requires a lot time and effort. We now have the technological means to automate every step of this process, thus decreasing the workload of campaign managers and freeing them up for more opportunities.

A 2015 study analyzing the benefits of automated marketing platforms revealed that automating the marketing process reduced human error and took repetitive tasks out of marketers hands, allowing them to focus on new and more exciting projects. They were able to direct their attention to monitoring the overall results in line with campaign initiatives versus facilitating and managing each task.

As technology improves and results become more consistent and transparent, brands will become more comfortable with the idea of relinquishing these heavy duty tasks to a programmatic system.

Producing Monetary Returns

There are a lot of ways to measure ROI, but arguably the most important is tracking revenue. Brands and influencers are in the influencer marketing business for the same reasons anyone is in the ad business- to make money, regardless of whether or not that is the key motivation or the end game. Technology platforms using intelligence to automate influencer marketing increase monetary ROI for marketers as the manual workload is decreased.

A study analyzing lead generation of general marketing effectiveness revealed that 78 percent of successful marketers credited automation systems as most responsible for improving revenue. Another revealed that companies using some sort of marketing automation see 53 percent higher conversion rates than non-users, and an annualized revenue growth rate of 3.1 percent higher than non-users.

Ideally, more advanced programmatic technology would be able to quickly identify what each consumer responds to, select the most relevant influencer and type of content and then immediately push that content out to the appropriate channels to maximize return. I believe we’re on the cusp of this.

Finding New Deals

Finally, it’s all about the new deal. According to a marketing automation trend report, the #1 benefit of marketing automation among B2B marketers, is generating more and better leads. However, brokering deals the traditional way is cumbersome. It requires extensive research, legal expertise to facilitate contract negotiations as well as administrative and support teams just to get the ball rolling. In an industry where things are moving at light speed, there’s little time to waste structuring the next opportunity.

It’s not that our current string of tech platforms aren’t equipped to handle every phase of marketing, but rather that marketing teams aren’t quite ready to put such responsibilities in the hands of automated systems. Nevertheless, we’re certainly moving to a space where as the technology becomes more efficient, reliable, transparent and continues to produce desired results, we’ll rely more on automated technology to do the heavy duty work of much of our in-house operations.

We’ve outlined the benefits, have done the research and have current working examples of how a future with automated marketing will play out. All that’s left to do is support and trust the technology we’re building and keep track of its performance.

This guest article was written by Francis Trapp, CEO of Berlin-bred influencer network Brandnew IO, an influencer marketplace which connects influencers with brands like Coca-Cola, ESpirit, L’Oreal, Nissan, Ford, Asos, Guess and others.

(TrendHunter.com) All of these unisex fashion products come from the fashion and cosmetic industries to provide versatile options for males and females.

Society has begun to demolish terms such as “tomboyand &#…