Jul
22
Jul
22
Qantas: Visit Hamilton Island in 360-degree
Posted in: Uncategorized
The film is available in select Qantas international lounges and flights, where it can be viewed through the Samsung Gear VR headset. It is also available for online streaming via YouTube and 360 video site Vrideo, and as an app on the Gear VR’s Oculus Store, and Android and iOS devices.
Production Company: Rapid VR
Jul
22
Merrick Backcountry: The wolves have it
Posted in: Uncategorized
Advertising Agency: TDA_Boulder, Boulder, USA
Creative Director: Jonathan Schoenberg
Art Director: Haley Garyet, Tim Kelly
Copywriter: Dan Colburn
Agency Producer: Kate Osborne
Prod. Co./Post: Futuristic Films
Director: Jasper Gray
D.P.: Robert Muratore
Producer: Sarah Liles
Production Manager: Alivia Olson
Editor: Richie Kendall
Post Producer: Mark Shelton
Color Correct: Jonnie Sirotek
Mix/Sound Design: Clatter & Din
Engineer: Sam Gray
Published: July 2015
Jul
22
MTV: White Squad
Posted in: Uncategorized
Advertising Agency: Party, New York, USA
Executive Creative Director: Masa Kawamura
Creative Director / Copywriter: Jamie Carreiro
Technical Director: Qanta Shimizu
Design Director and Programmer: Eiji Muroichi
Executive Producer: Jamie Nami Kim
Project Manager: Suzette Lee
Production Company: Reform School
Directors: Evan Silver, Howard Grandison
Executive Producer: Josh Greenberg
Line Producer: Aaron Rosenbloom
Director of Photography: Clint Byrne
Art Director: Nicole Heffron
Sound: Rob Corso
Editorial Company: Nomad Editing Co.
Editor: Tyler Peck
Assistant Editor: James Lee
Executive Producer: Tommy Murov
Post Producer: Weston Ver Steeg
Jul
22
32 Examples of Interactive Retail – From High-Tech Maternity Stores to Temporary Dystopian Branding (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Interactive retail is a great way to engage with clients and get them to think about retail stores as more than just places to buy particular products. From the retailer point of view, you want…
Jul
22
Danny Trejo Just Made a Funny, Badass TV Ad for Some Random California Lawyer
Posted in: Uncategorized
Danny Trejo raises the bar for personal injury lawyer ads with this memorable outing on behalf of California firm Bergener Mirejovsky.
The 30-second, black-and-white spot is fun but also pretty low-key, eschewing the insane antics that, to some extent, have come to define the category. (We find you guilty as charged, Jamie Casino!)
Staring fiercely into the camera, but with tongue strictly in cheek, Trejo extolls his toughness in no uncertain terms. “When the boogeyman goes to sleep at night, he checks under his bed—for me,” says the craggy-faced, tough-guy actor, whose credits include Machete, the Spy Kids films, Breaking Bad and a Snickers Super Bowl commercial. “Have you ever wondered who Waldo’s hiding from? Me!”
In his summation, however, the imposing pitchman concedes, “If I get into an accident, I’m calling the boss—James Bergener. If you’ve been hurt, don’t back down.” (Trejo also appears in a Spanish-language ad for the firm.)
Some amusing fine print pops up around the 25-second mark, noting that “Dannny Trejo isn’t an attorney or a client. He’s a paid badass. If you need to take down a drug cartel on screen, hire Danny. But if you need to take down an insurance company in real life, hire Bergener Mirejovsky, attorneys licensed in California.”
Here is the Spanish language version:
Jul
22
Vem aí um filme sobre emojis
Posted in: Uncategorized
É isso mesmo que você leu. Os desenhos que normalmente usamos no celular para expressar sentimentos sem precisar gastar tempo usando palavras vão virar um filme animado. O estúdio responsável por trazer os Emojis para a telona será a Sony Pictures Animation, que teria pago um valor na casa dos seis dígitos para conseguir produzir […]
> LEIA MAIS: Vem aí um filme sobre emojis
Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie
Jul
22
Ed Motta prova que sabe rir de si mesmo em campanha para a Imovelweb
Posted in: Uncategorized
Jul
22
Coca-Cola: Aliens
Posted in: Uncategorized
Print
Coca-Cola
Advertising Agency:Marcel, Paris, France
Executive Creative Director:Erik Vervroegen
Creative Director:Anne De Maupeou, Dimitri Guerassimov
Art Director:Sergio Alonso, Sebastianran Piacentini, Pierre Delort
Copywriter:Sebastian Piacentini, Sergio Alonso
Illustrator:Menze Kwint
Jul
22
Dr. Seuss Book: Yes, They Found It in a Box
Posted in: UncategorizedHow an abandoned manuscript became “What Pet Should I Get?,” the latest publication from Theodor Geisel.
Jul
22
Titans Clash as Donald Trump’s Run Fuels His Feud With Rupert Murdoch
Posted in: UncategorizedDonald J. Trump holds the lead in Republican polls, but he has already lost the man who controls many of the nation’s most important news outlets.
Jul
22
Suicide Bomber in Suruc Was Turk With Possible Ties to ISIS, Officials Say
Posted in: UncategorizedSeyh Abdurrahman Alagoz, a 20-year-old university student who had recently returned from Syria, was identified through DNA testing, according to the Turkish news media.
Jul
22
Portal A – Is Man…Kind? – (2015) 1:03 (USA)
Posted in: Uncategorized
By now you will have probably seen Airbnb’s latest ad which many people are calling ‘creepy’. That seems to be a fairly strong consensus – three separate creatives, all at CD level or higher – have told me it reminds them of “Being John Malkovich”. I tend to agree. You’re subletting rooms, AirBnb, not selling the solution to human empathy. As much as you might want it, you’re not Atticus Finch, reminding us:”You never really understand a person until you consider things from his point of view – until you climb into his skin and walk around in it.” But I understand the sentiment and the desire to do so.
Here’s the impression of one successful American Creative Director, talking anonymously to Adland:
It’s very pretentious and for me it doesn’t capture the real benefit of AirBnB – seeing a city like a local. It’s skirting around it a bit, but doesn’t hit the mark. It’s trying to say that AirBnB will let you experience what it’s like to live someone else’s life. It doesn’t, and I don’t want that anyway. I just want to immerse myself in local culture by living like a local. This seems to be less about getting inside someone else’s apartment, and more about getting inside their head. Which is creepy – a bit like that movie “Being John Malkovich”.
I’m reminded of a term which I came across recently in an astoundingly good blog post by Asbury & Asbury – “Mission Escalation Trend”. You can read the entire post here, but the bit which made a huge impact on me was the concept of increasingly abstract thinking.
First, there’s the mission escalation trend. This is the homeopathy of marketing. It involves taking the functional purpose of any given product, diluting it to a slightly more abstract level, then diluting it again and repeating the process until you reach a level of abstraction so remote that any sense of specific purpose has been lost entirely. So if your product is a bar of chocolate, it’s not about giving people something chocolatey to eat, it’s about giving them a tasty treat. And it’s not about giving them a tasty treat, it’s about giving them a treat in a wider sense. And it’s not about the treat as such, but the enjoyment you get from that treat. And it’s not about the physical enjoyment, but the emotional enjoyment. And it’s not about the emotional enjoyment, but joy itself. And it’s not about experiencing joy, it’s about believing in joy. And now your brand purpose is more closely aligned to Buddhism than it is to chocolate.
I think one might argue that we’re seeing the mission escalation trend at work here. So you’re not subletting a room in someone else’s apartment to save money and live like a local, you’re entering their world. And it not about entering their world as such, but understanding their point of view. And not about understanding their point as view, but truly experiencing a new life. And it’s not about experiencing a new life, but about believing in the collective goodness of humanity.
And how far removed has this become from the reality of why people use AirBnb: Because they want a cheap and convenient room without staying in a hotel (too expensive) or a backpacker (too slummy). I admire the sheer bravery of producing work like this, but it is homeopathy. It’s abstraction at the highest level.
Such work is always going to be ripe for parody and digital studio Portal A, have created a brilliant film mocking what your AirBnb guest is more likely to get up to while you’re away. As they say “It’s His House Now.” It goes without saying, top marks for finding and getting Sally from Oblivion (spoilers) to narrate. My only complaint is a pedantic one – don’t have your main character take a drag on an unlit cigarette. That’s just silly. I guess it was was a strict No Smoking house.
Jul
22
Hairy Disney Princesses – These Illustrations Add Realistic Body Hair to Iconic Disney Princesses (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Buzzfeed writer Katie Corvino recently gave the Disney princesses an unexpected makeover by giving them realistic body hair. The iconic princesses have undergone many different transformations over…
Jul
22
Forever 21 Unveils a Giant, Crazy Machine That Re-creates Your Instagram Photos in Thread
Posted in: Uncategorized
If you want to see your next selfie brought to life as a real-time mosaic of moving thread, Forever 21 and Breakfast are happy to help—and the results are pretty stunning.
About a year and half ago, the Los Angeles-based clothing retailer hired the Brooklyn agency to build from scratch a giant, digitally synced adjustable billboard made of cloth, wood and aluminum, to name a few materials—the contraption includes some 200,000 parts, with 6.7 miles of fabric. And now, it’s is ready to launch.
Now through next Tuesday, the machine will be up and running 24 hours a day, rendering versions of Instagram photos hashtagged #F21ThreadScreen while cameras stream it live at f21threadscreen.com—and send users auto-edited clips of their photos being recreated.
Here’s the live stream:
The mechanics alone are wildly inventive, if not borderline insane—6,400 wooden spools feature rainbow ribbons that spin to change among 36 colors, according to computerized directions, with each spool ultimately serving as a single pixel in an 80-by-80 “pixel” image. Ultimately, the renderings themselves are just shy of hypnotizing, with the shifting palettes creating an iridescent effect as the images morph.
“Forever 21 was looking to experiment with something quite different than what they’ve done in the past,” says Breakfast co-founder and chief creative officer Andrew Zolty. “They gave us a rather open brief, and from the start we knew we wanted to build a web-connected experience that anyone could try from anywhere in the world.”
He adds: “We focused on thread, with it being the most basic element of fashion and quite versatile. We also focused on Instagram, as it’s the most artistic/creative of social networks, and Forever 21 has a massive following on there. [With 7.5 million followers, it’s 45th most followed account.] The idea developed from there.”
Here’s the behind-the-scenes video:
In broad terms, it’s familiar territory for Breakfast. Three years ago, the shop built a black-and-white pixel-based street billboard that silhouetted passersby for TNT. It’s also no stranger to building unique hardware with social media tie-ins—it created Instaprint, an event photo booth business that prints Polaroid-style photos based off Instagram hashtags, and offers to hand-craft bigger mosaics out of the individual prints. And in 2014, the shop picked up an Innovation Lion at Cannes for Points, its Internet-smart street sign.
But the F21 machine—11 feet high, 9 feet wide and 3 feet deep, with several times the number of parts in a modern automobile, all custom designed—is its biggest build yet.
“If we designed a car, we could redesign a single part and replace it if necessary,” says Zolty. “With this screen, when a part didn’t turn out quite right, we’d be sitting on 10,000-plus of them most often. You also may not know there is a problem until 5,000 have been installed. Re-creating and installing that part isn’t really an option, so you have to figure out a way? to keep moving forward while also solving the problem.”
Jul
22
Pais são capazes de fazer qualquer coisa por seus filhos. Duvida?
Posted in: Uncategorized
Jul
22
Forever 21 cria parede de carretéis que mostra fotos do Instagram
Posted in: Uncategorized
Montar 6,4 mil carretéis para exibir 36 cores diferentes em uma parede enorme simulando uma tela de 80 x 80 pixels não é algo que se vê todo dia. Mas foi o que a Forever 21 fez em um projeto que começou há cerca de um ano e meio. O resultado é um livestream, disponível […]
> LEIA MAIS: Forever 21 cria parede de carretéis que mostra fotos do Instagram
Post originalmente publicado no B9
Twitter | Facebook | Contato | Anuncie
Jul
22
Interpublic Continues to Show Profit Gains
Posted in: Uncategorized
Interpublic Group’s net income grew to $123.8 million in the second quarter, up 1.6% from the quarter a year earlier, the agency holding company said Wednesday morning.
Total revenue increased 1.3% to $1.88 billion. Organic revenue, excluding one-time factors such as acquisitions and external forces such as currency fluctuations, increased 6.7%.
Operating income rose 10.2% to $215.8 million, with a margin of 11.5%, up from 10.6% during the same period last year.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.