Hasta La Creative!

30-year industry vet Steve Silver joins MDC Partners’ Doner this month as the EVP and executive creative director of its Motor City office.

His arrival follows a few recent shifts in the Detroit-area auto agency “landscape.” In March, Leo Burnett Detroit lost the Chevy Silverado business, on which it won a lead role in late 2012, when the client decided to move the work back to creative AOR Commonwealth//McCann in “an effort to streamline business.”

Three weeks ago, an internal memo confirmed that Burnett had to make some staffing changes as a result of the move–and Silver, who was ECD on the Silverado relaunch campaign in 2013, was one of those affected. A week after the Burnett note went live, Doner Detroit ECD Chad Ackley left the agency, which promised hiring announcements to come. Silver would appear to be the executive mentioned in that note.

Silver has quite a bit of ad experience both within and beyond the auto industry. He began his career at Y&R before working on Nissan for Chiat/Day LA, Lexus for Team One, HP, Sony and more for Saatchi & Saatchi San Francisco, and UPS, etc. at Ogilvy Chicago (where he was GCD). Recent career highlights include Chevy’s cancer-themed 2014 Super Bowl ad “Purple Roads” and a campaign promoting the Detroit Institute of the Arts.

In the new role, Silver will direct creative on Doner’s Fiat Chrysler business as well as other unnamed clients. He reports directly to CCO/Co-CEO Rob Strasberg, who cites his “distinct style and leadership” while noting that he also happens to be “a badass musician.”

Silver, for the record, says he’s “thrilled to be joining such a vibrant agency.”

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W Hotels Worldwide and the Human Rights Campaign are using music to ignite social change. The collaboration, called #TurnItUpForChange, was forged last October, and supports marriage equality in all 50 states by spreading the word through monthly music events.

“Social change is driven by public opinion, and brands have a huge role in influencing public opinion,” said Anthony Ingham, global brand leader for W Hotels Worldwide.

The release of Jennifer Hudson’s “I Still Love You” music video is one way #TurnItUpForChange is trying to mold public opinion. The video depicts a father debating whether to attend his son’s wedding, interspersed with shots of Ms. Hudson singing. The video was previewed at the W Union Square during an event last week. It is airing nationally on MTV and VH1.

Continue reading at AdAge.com

An artist known for his stunts professes despair over the state of art criticism and introduces a publication that strives for clarity and subversion.

Desperate housewives enjoy illicit entertainment right under their oblivious husbands’ noses in this campaign for Harlequin, the romance novel publisher, from BBDO Toronto and Someplace Nice director Pete Henderson.

The campaign, themed “Whatever you’re into,” is designed to communicate that there’s something for everyone in Harlequin’s wide range of book series. So, whether you prefer snogging on a washing machine with a cowboy or humping on a couch with a sailor, Harlequin has you covered (because the ads would be even more awkward if the ladies started getting uncovered).

Despite the sudden scare from Fifty Shades of Grey, Harlequin remains the juggernaut in romance publishing, putting out more than 100 books a month in 34 languages in 110 markets. The imprint was bought by News Corp. last year and now operates a as a division of HarperCollins.

With the “Escape the Everyday” campaign, it hopes to rekindle passion for its products among the average woman, who’s read only one Harlequin romance novel in the past five years. Also check out the Harlquin website, where you can play a game called “Date, ditch or marry,” which is a certainly a racier trifecta than the publisher’s official tagline, “Entertain, enrich, inspire.”

CREDITS
Client: Harlequin
Agency BBDO Toronto
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Associate Creative Director: Linda Carte
Copywriter: Shiran Teitelbaum
Art Directors: Linda Carte, Alice Blastorah
Account Directors: Martina Ivsak, Paul Forrest
Account Coordinator: Zach Kula
Agency Producer: Aimee DeParolis

Production Company: Someplace Nice
Director: Pete Henderson
Executive Producer: Chilo Fletcher, Estelle Weir
Director of Photography: Jonny Cliff
Editing: Matt Dell, Ricochet
Music/Sound House: Ricochet
Colour: Eric Whipp, Alter Ego
Casting: Shasta Lutz, Jigsaw Casting

The New York offices of Sid Lee announced so many recent hires today that the names could barely fit within a single press release.

Most prominently, Colin Kim joined the shop last month as a creative director and Jennifer Adler became head of human resources and operations way back in February, though no one told us at the time. These two were part of a crop of 20 new hires, which either doubled or “nearly doubled” the New York office’s total headcount (depending on whether you go by headlines or the words beneath them).

Kim made the move to the dark side by serving as a freelance CD/AD at Google last year, but his resume includes stints at quite a few major agencies: copywriter at TBWAChiatDay, art director at McCann and CP+B, CD of digital integration at Grey New York and, most prominently, creative director for more than three years at R/GA. During his time there he worked on campaigns for Nike and Google and partnered with CD Jason Hoff, who now works for a certain tech company based in Cupertino. Kim recently freelanced at 72andSunny before joining Sid Lee (which hired him full time after two months).

Adler most recently spent two and a half years running HR at Steve Stoute’s Translation; before that she handled talent at KBS+.

ECD Dan Brooks, promoted to that position last October, says that the agency’s new hires represent “best-in-class talent” related to three key areas of interest: “design, progressive use of technology and storytelling.”

Sid Lee raided quite a few larger agencies to score this lineup, though it’s not immediately clear how long each of the following individuals has been employed there.

The (other) new people:

Associate Creative Director Ryan O’Keefe, formerly of Grey NY
Creative Resource Manager Dannielle Hoodhood, formerly of Edelman SF
Copywriter Spencer Campbell, formerly of TBWA/Chiat/Day NY
Art Director Morris Lee, formerly of Anomaly Shanghai
Art Director Ian Liu, formerly of Grey NY
Social Creative Gracie Halpern, formerly of We Are Social NY
Designer Jessica Marak, formerly of Sweden Unlimited NY
Designer Max Amato, formerly of Carbone Smolan NY
Jr. Designer Rui Ma, formerly of the School of Design at the Rochester Institute of Technology
Creative Technologist Dofl Yun, formerly of Firstborn
Account Director Brett Niebling, formerly of Droga5 NY
Account Director Gillian Merrill, formerly of CP+B Miami
Account Supervisor Alexia Schwartz, formerly of Grey NY
Account Supervisor Toby Beaumont, formerly of Translation NY
Account Coordinator Abigail Kron,  formerly of Alexander McQueen
Integrated Strategy Director Grace Gordon, formerly of Apple
Senior Strategist Kas Saidi, formerly of Venables Bell & Partners, SF
Social Strategist Cait Millrod, formerly of Momentum, NY

Congratulations to all the hires and we hope any recent transplants enjoy New York.

At least it’s not L.A.

Comedian John Oliver made good on a bet Sunday, chugging a Bud Light Lime in celebration of the resignation of embattled FIFA President Sepp Blatter. Mr. Oliver, host of HBO’s “Last Week Tonight With John Oliver,” had pledged a week earlier that he would consume the products of FIFA’s sponsors if they made Mr. Blatter go away.

And while there is no evidence that Mr. Blatter announced his resignation in response to sponsor pressure, Mr. Oliver went through with his promise anyway. He chugged down McDonald’s food and even wore a pair of golden Adidas shoes. When it came to Bud Light Lime, he could not resist firing off a few more barbs before tipping one back. He compared the lime-flavored beer to “Jolly Green Giant’s ejaculate” and “like the Great Gazoo urinating in a public pool.”

Bud Light apparently subscribes to the maxim that any PR is good PR, because the brand played along, tweeting this:

Continue reading at AdAge.com

Publicis Indonesia launched a new spot promoting L’Oreal Garnier Men featuring actor Joe Taslim (Fast & Furious 6, The Raid Redemption) squaring off in a parkour battle against a motor cyclist played by Pasha of the band Ungu.

For the 60-second spot, entitled “Urban Hero,” Publicis Indonesia teamed up with Seven Sunday Films and director iClaudius. The ad promotes L’Oreal Garnier Men’s face wash as an antidote to damaged skin caused by exposure to sun and pollution with an action-packed parkour sequence. It connects Taslim’s performance with the product, with each championed as an “Urban Hero” for overcoming difficult obstacles. The connection is tenuous at best, provided by voiceover touting the product’s benefits and the winner of the parkour contest receiving the product as a reward, and plays more as a rationale for a spot with Taslim’s star power. The video is hosted on a campaign site, which includes a behind the scenes look at the making of the ad, maps of the race and product info.

“We loved working with Seven SundayFilms — they were professional, organized and nothing was left undone,” said Publicis Indonesia CEO Ben Lightfoot, in a statement. They were a great source for outside experiences and talent, bringing a new and unique understanding of Indonesian advertising while maintaining international quality production.”

Credits:

Client: L’Oreal, Garnier Indonesia
Agency:Publicis Indonesia
Director: iClaudius
DOP: Sven Lippold
Production Company: Seven Sunday Films
Executive Producers: Rodney & Ajeng Vincent

How easy would it be to parallel park if you always had a friend to help you—even when you were driving alone?

A new Fiat billboard created by Leo Burnett Germany invites viewers to imagine just that. The agency hooked up a digital screen with special software and a sensors to measure how far a driver’s rear bumper was from the car behind it, and then projected synchronized images of human helpers guiding the driver’s parking job—just like a passenger might get out and do.

It’s a simple, clever concept, appropriate to promote Fiat’s Parking Assist technology, an alarm system that warns drivers in reverse of objects behind them. The billboard even offers a range of different playful avatars for the computerized assistant—a biker, a child, a wise old-man. And the brand’s marketing team couldn’t resist designing one of them—a woman in a skimpy bunny outfit—to appeal to the leering set.

Unfortunately, that seems like the kind of thing that might make some drivers more likely to hit the car behind them.

Via The Inspiration Room.

Ao contrário do teaser, vídeo deixa de lado o bom humor e foca no drama

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