The U.S. Media Barons Set To Hand Over Empires to Next Generation


Four of the largest U.S. media companies will be under new management as patriarchs Rupert Murdoch and Sumner Redstone prepare to hand the reins to their children.

21st Century Fox Inc., one of two media companies controlled by the 84-year-old Murdoch, said Thursday its board will weigh succession at its next meeting. Members are expected to name James Murdoch, 42, the founder’s son, as the next chief executive officer, a person familiar with the matter said. An older son, Lachlan, 43, is chairman of News Corp., which owns the Wall Street Journal and is also controlled by the Murdochs.

A similar transition is taking place at CBS Corp. and Viacom Inc., where an increasingly frail Redstone, 92, has designated his daughter Shari Redstone, 61, and her 29-year-old son Tyler Korff as the sole family representatives among seven trustees who will oversee controlling stakes in both companies after he dies.

Continue reading at AdAge.com

Sprint Poised to Name Alma as its U.S. Hispanic Agency


Sprint is expected to name Miami-based Alma to handle its fast-growing U.S. Hispanic creative account. The Hispanic market is a major priority for a company with a CEO, Marcelo Claure, who is Bolivian-American, and a newly-hired senior VP, Roger Sole, who is from Spain and has worked for the last 13 years as a telecom marketer in Latin America.

Sprint’s U.S. Hispanic review included at least a half dozen agencies.

Alma referred calls to the client, and a Sprint spokesman said in an email: “At this moment, we don’t have anything to announce.”

Continue reading at AdAge.com

Death of a thousand cuts

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the climate wars will be drive by many factors, but three above all

From Adbusters #120:

Climate wars will be driven by many factors, but three above all.

We’ll first see waves of refugees from places that can’t feed themselves anymore. Many refugees coming up from the Middle East and West Africa are already climate refugees, but how could you really tell the difference? Some are fleeing the war in Somalia, others the war in Syria and some are heading north because their farm dried up and blew away in the Sahel. These waves of refugees will expand and put enormous pressure on our international systems. As the flow intensifies and we start slamming borders shut and killing people to keep them out, international relations are likely to get very much uglier than they are right now.

The second big driver is the proliferation of failed states. Governments that cannot feed their people tend not to survive. Look at Somalia — there was a famine in the early 90s and the country never recovered. Now there’s no government, no law, there’s nothing. We won’t have just one or two failed states, but more like 20, in the Caribbean, right across Africa and out through the Middle East into Central Asia … and with it we get pirates, terrorists and all the stuff that goes with it.

The third big effect happens between countries that share a river system, and there are a lot of them. India and Pakistan, but also Egypt and Sudan down near the mouth of the Nile River, versus all the countries upstream — Iraq and Syria downstream on the Tigris and Euphrates Rivers versus Turkey upstream. Turkey is getting a free ride right now because neither Iraq nor Syria are in a position to protest militarily against what the Turks have done — they’ve built 12 enormous dams across the headwaters of the Tigress River — two years ago there was no water in the Euphrates, none. Agriculture was shut down in Northern Iraq but nobody heard about it, nobody starved, because Iraq has oil — they just bought the food they needed. Then you’ve got China building dams like crazy at the top of the Mekong river system with all the Indo-Chinese countries below. All of these are potential conflict scenarios and it all comes down to food — all these scenarios are driven by food. I can see huge mayhem and larger use of violence in the future, and I’m perfectly prepared to believe that would include nuclear violence, but more likely it will be the death of a thousand cuts … most things are.

— Gwynne Dyer is an independent journalist, military historian and the author of numerous books including Climate Wars.

Source

Leo Burnett Launches ‘Safe In My Hands’ for Allstate

Leo Burnett launched the animated spot “Safe In My Hands” as part of its “Out Holding Hands” campaign for Pride Month, which encourages the LGBT community to hold hands publicly.

The spot focuses on hands from the beginning, as a young man feels alienated by his one giant hand — which comes across as a sort of strange illustration of the alienation that young people with LGBT can face. He tries to hide the hand while out in public, until he meets someone who shares the same feature. As the two proudly hold hands, the animation fades into live action footage of a couple walking while holding hands, followed by the message “being visible should never leave you feeling vulnerable” and the tagline “Everyone deserves to be in good hands.” The ad is supported by digital and social elements, including one allowing visitors to virtually hold hands, while visitors to the campaign website can upload a picture of their outstretched hand to become part of a continuously growing hand-holding chain. “Out Holding Hands” also includes print and OOH elements, as well as the brand’s participation in Pride Month events in Los Angeles, San Francisco, Chicago, New Jersey and Minneapolis.

“This is an important time for the LGBT community and Allstate wants to be part of creating a future where everyone can feel safe to show love and affection in public without judgment,” Allstate vice president of marketing Georgina Flores told The Drum. “We want to showcase our dedication in a way that elicits empowerment and action.”

Sky ajuda crianças a verem o mundo em alta definição

sky

Projeto criado pela FCB Brasil quer ajudar a detectar problemas de visão em crianças

> LEIA MAIS: Sky ajuda crianças a verem o mundo em alta definição

Brainstorm9Post originalmente publicado no B9
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Diesel: Glitch invitation

Advertising Agency: Fred & Farid, Shanghai, China
Chief Creative Officers: Fred & Farid
Associate Creative director: Laurent Leccia
Creative: Alexis Chatain
Art Direction: Alexis Chatain
Media Strategy: Liang Liao
Social Media Copy Writer: Akira Luo
Digital Production: Fred & Farid Shanghai
Account Director: Claudia Anegon

This Haircut is Worse Than a Break-Up Text


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

What’s worse than getting dumped by text message? A bad haircut, according to the latest spot from Summer’s Eve. The commercial highlights the pains of sharing a bathroom as two friends try to outsmart each other in order to shower first. And in the time you watched that spot, you could have been hacked, according to Cisco’s new promo “Hacker,” which shares the importance of internet security.

Meanwhile, Wells Fargo’s powerful spot shows the importance of communication. The ad, which placed second-most engaging, tells the story of two future moms who learn sign language before adopting their new daughter.

Continue reading at AdAge.com

The Rise and Fall of Twitter's Ad Revenue


Twitter, which is searching for a CEO after Dick Costolo said Thursday he is stepping down, generates nearly all its revenue from advertising — 89% last quarter to be exact. This line item grew sharply in the year since the company started trading publicly in November 2013, nearly doubling to $432 million during the fourth quarter of 2014. But the first three months of this year told a different story: ad sales declined.

The company’s strategy for returning growth to ad sales, and making sure its number of monthly active users continues to rise, will be the central challenge for its new CEO.

Continue reading at AdAge.com

YouTube Takes on Amazon's Twitch With YouTube Gaming


YouTube has created a gaming-specific version of its video service to make a direct run at Amazon’s Twitch.

This summer the Google-owned video giant will launch YouTube Gaming for people in the U.S. and U.K. to watch other people play video games, just like they do on Twitch, which YouTube reportedly tried to buy last year before Amazon put down $970 million for the company.

“YouTube Gaming is built to be all about your favorite games and gamers, with more videos than anywhere else,” YouTube product manager Alan Joyce wrote in a company blog post announcing the game-centric service. YouTube is hosting an event today at its Los Angeles production facility YouTube Space LA to formally unveil the gaming service.

Continue reading at AdAge.com

RTO+P, Taye Diggs Break Out the ‘Dad Jam’ for Dockers

Red Tettemer O’Connell + Partners teamed up with Taye Diggs for a Father’s Day campaign built around Diggs’ “Dad Jam.”

The spot sees Diggs singing lyrics like “Get down with your dad self” and “all good in the fatherhood” while dancing and generally celebrating dad style. In other words, this is one of the more paninful to watch Father’s Day ads you’ll see this year. Near the end of the spot, Diggs alludes to last year’s “Stop Dad Pants” spot with the Smokey Bear-esque line, “Only you can stop dad pants.” The digital campaign features media buys on sites including Esquire, Hulu, Bleacher Report and Flipboard, as well as promotion on Dockers’ social media sites with the #DadJam hashtag.

“The strategy is to celebrate that fatherhood and style are not mutually exclusive,” Steve Red, chief creative officer of Red Tettemer O’Connell + Partners, explained to Adweek. “This Father’s Day, Dockers is tipping their hat to dads everywhere who wear fatherhood well—even while catching a bit of spit-up on the shoulder or throwing an appropriately stern glance toward their daughter’s new boyfriend.”

The Rainbow Chapel in Shanghai

Coordination Asia a construit « The Rainbow Chapel » : une chapelle multicolore située dans le G+ PARK de Shanghai, entourée d’eau. Faisant partie du Shanghai Museum of Glass, cet espace de mariage circulaire est en verre coloré comme des vitraux et des mosaïques avec 65 couleurs différentes qui projettent une très belle lumière dans le cercle, symbolisant l’absolu, la vertu, l’honnêteté et l’unité.

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Graffiti Hair Stunts – This Pineapple-Inspired Haircut Has Made Redditor Hansel Qiu a Star (GALLERY)

(TrendHunter.com) Hansel Qiu is a Redditor who has risen to fame thanks to his graffiti hair stunt that transforms his half-shaved coif into one that resembles a pineapple. After losing a bet with his cousin, the…

Rede Gazeta: Scientific diagnosis of river Rio Doce, 1

Imagine the river Rio Doce. Now open your eyes.

Advertising Agency: Artcom, Vitória, Brazil
Account Director: Marcelo Serra
Creative Directors: Giuliano Petroni, Rafael Gasperazzo
Art Director: Igor Monteiro
Copywriter: Jorge Pedrosa
Retoucher: Dri Caliman
Published: April 2015

Rede Gazeta: Scientific diagnosis of river Rio Doce, 2

Imagine the river Rio Doce. Now open your eyes.

Advertising Agency: Artcom, Vitória, Brazil
Account Director: Marcelo Serra
Creative Directors: Giuliano Petroni, Rafael Gasperazzo
Art Director: Igor Monteiro
Copywriter: Jorge Pedrosa
Retoucher: Dri Caliman
Published: April 2015

Rede Gazeta: Scientific diagnosis of river Rio Doce, 3

Imagine the river Rio Doce. Now open your eyes.

Advertising Agency: Artcom, Vitória, Brazil
Account Director: Marcelo Serra
Creative Directors: Giuliano Petroni, Rafael Gasperazzo
Art Director: Igor Monteiro
Copywriter: Jorge Pedrosa
Retoucher: Dri Caliman
Published: April 2015

Sol: Searching for local heroes – Tebian

Advertising Agency: 358, Helsinki, Finland
Art Director: Ale Lauraéus
Copywriter: Antti Tähtinen
Agency producer: Mari Romanoff
Account Manager: Veera Kivimäki
Graphic Designers: Isa Jokela-Gomez, Kukka-Maria Kiuru
Socialist: Juuso Janhunen
Photographer: Martin Jäger
Production company: Woodpecker Films
Director: Sam Shingler
DOP: Juge Heikkilä
Producers: Katariina Holma, Hannu Kalliolahti
Published: June 2015

Sol: Searching for local heroes – Pinguino

Advertising Agency: 358, Helsinki, Finland
Art Director: Ale Lauraéus
Copywriter: Antti Tähtinen
Agency producer: Mari Romanoff
Account Manager: Veera Kivimäki
Graphic Designers: Isa Jokela-Gomez, Kukka-Maria Kiuru
Socialist: Juuso Janhunen
Photographer: Martin Jäger
Production company: Woodpecker Films
Director: Sam Shingler
DOP: Juge Heikkilä
Producers: Katariina Holma, Hannu Kalliolahti
Published: June 2015

Sol: Searching for local heroes – Outi Pyy

Advertising Agency: 358, Helsinki, Finland
Art Director: Ale Lauraéus
Copywriter: Antti Tähtinen
Agency producer: Mari Romanoff
Account Manager: Veera Kivimäki
Graphic Designers: Isa Jokela-Gomez, Kukka-Maria Kiuru
Socialist: Juuso Janhunen
Photographer: Martin Jäger
Production company: Woodpecker Films
Director: Sam Shingler
DOP: Juge Heikkilä
Producers: Katariina Holma, Hannu Kalliolahti
Published: June 2015

Sol: Searching for local heroes – Street Gastro

Advertising Agency: 358, Helsinki, Finland
Art Director: Ale Lauraéus
Copywriter: Antti Tähtinen
Agency producer: Mari Romanoff
Account Manager: Veera Kivimäki
Graphic Designers: Isa Jokela-Gomez, Kukka-Maria Kiuru
Socialist: Juuso Janhunen
Photographer: Martin Jäger
Production company: Woodpecker Films
Director: Sam Shingler
DOP: Juge Heikkilä
Producers: Katariina Holma, Hannu Kalliolahti
Published: June 2015

SKY: The World in HD

Advertising Agency: FCB Brasil
Creative Executive Directors: Joanna Monteiro, Max Geraldo
Creative Directors: Adriano Alarcon, Carlos Schelder
Digital Creative Director: Pedro Gravena
Creatives: Luiz Kanadani, Rodrigo Leal Rodrigues, Giampietro Zanon
Client Services: Mauro Silveira, Marco Aymoré, Lucas Rodrigues, Renata Velloso, Renata Batalha, Camila Rossignolo
Planning: Raphael Barreto, Luciana Mussato, Cesar Fuster, Cleo Hosokawa
Media: Alexandre Ugadin, Vinicius Loschiavo
Projects: Lia D’Amico
RTV: Charles Nobili, Pedro Lazzuri
Image Producer: Volcano Hotmind
Director: Volcano
Photographer: Betinho Gomes
Producer: Emerson Marcon Junior
Editors: Luiz Eduardo Doria, Rodrigo Resende, Guilherme Peres
Client Services: Paulo Blassioli
Audio Producer: Cabaret