Hasta La Creative!

The Martin Agency announced the promotion of agency veteran Andy Azula to the role of executive creative director. In the new role, Azula will report directly to chief creative officer Joe Alexander and will be responsible for crafting the agency’s creative vision and contributing to new business.

Azula originally joined The Martin Agency as a creative director in 2004. During his eleven years with the agency he has led creative on accounts including Microsoft, UPS, Pizza Hut, Experian, Exxon, Kraft and Manpower Group. While working on UPS, he became part of a campaign, as “Whiteboard Guy,” appearing in over 50 ads.

Prior to joining The Martin Agency, Azula served as a senior vice president and group creative director with McCann San Francisco. Before making the jump to this role, he served as a senior art director with Goodby, Silverstein & Partners, beginning in 1999. Prior to that, he spent five years with Fallon as an art director following two years in the same role with Loeffler Ketchum Mountjoy.

BME Design a créé un vélo aux courbes minimalistes, entièrement noir, jusqu’à la chaîne. Le modèle baptisé « B-9 NH Black Edition Urban Stealth Bicycle » est constitué de fibre de carbone et la finition est faite d’une peinture matte noire. Le vélo est destiné à être produit en 100 exemplaires seulement et personnalisé pour le consommateur.

(TrendHunter.com) These idols for girls range from curvy fashion bloggers to female presidential candidates. More than ever before, young girls are learning the importance of their voice at an early age, leading toy…

Toyota Motor Corp. President Akio Toyoda said he’s confident the company’s first female executive, Julie Hamp, didn’t intentionally break Japanese law, a day after her arrest for allegedly importing a controlled drug.

“Ms. Hamp is a very important and trustworthy friend and colleague,” Mr. Toyoda, 59, told reporters Friday in Tokyo. “Ms. Hamp, who isn’t a Japanese national, came to Japan to reside here full-time as an executive,” he said. “Maybe we didn’t provide enough support to her, to prepare her to settle here in Japan.”

Tokyo metropolitan police arrested Hamp, 55, on suspicion she had imported the pain medication oxycodone, a police spokesman said by phone, asking not to be named in accordance with its policy. Ms. Hamp has denied that she imported illegal drugs, the police spokesman said.

Continue reading at AdAge.com

Rashida Jones stars in McCann New York new campaign promoting Verizon FiOS’ custom TV package, alongside her real-life friends and family.

The campaign, entitled “Get Out of the Past” positions Verizon’s competitors as out of touch with modern times, which it illustrates with scenes of Jones and company dealing with unwanted channels, slow loading times and buffering. In the 30-second broadcast spot “Why” (above), Jones is hanging with real-life friend Joey Slotnick, who she asks, “Why are we watching this again?” to which he replies, “I pay for all these channels so I make myself watch them all.” Jones decides she’d rather watch anything else and changes the channel, only to find something worse. The duos chemistry, and especially Jones’ comedic delivery, really bring the ad together. The campaign also includes a series of pre-roll ads proposing ideas for “Fun Things to Do During Buffering,” such as “Knitting” and “Origami,” as well as one in which Jones bails on movie night when it turns into puzzle night due to slow loading times. A series of new spots, which will launch over the next month, will feature Jones visiting comedian friends Vicki Davis and Jason Antoon, as well as her mother, Peggy Lipton.

Credits:

Agency: McCann NY
Eric Silver – Regional Chief Creative Officer, NA
Sean Bryan – Co-Chief Creative Officer
Tom Murphy – Co-Chief Creative Officer
Chris Mitton – Executive Creative Director
Caprice Yu – Executive Creative Director
Jillian Goger – Group Creative Director
Matt Swinburne – Creative Director
Nathy Aviram – Chief Production Officer
Michele Ferone – Director of Verizon TV Production
Bryan Litman – Senior Producer

Steve Zaroff – Managing Director
Devin Reiter – Executive Account Director
Olivia Heeren – Group Account Director
Dave Ashley – Account Director
Abby Brewer – Account Supervisor
Debbie Gleason – Broadcast Business Manager

Production:
Production Company: O Positive
Director: Jim Jenkins
EP – Ralph Laucella
Line Producer/ EP  Marc Grill
Edit House: Big Sky
Editor: Chris Franklin
Color: CO3 with Stefan Sonnenfeld
Audio House: Sonic Union
Mixer: Paul Weiss
DP: Ellen Kuras

Le vidéaste français Benjamin Nicolas et la boite de production Satellite My Love ont imaginé un nouveau spot pour l’Opéra de Paris. Avec la participation des danseurs Marine Ganio et Florian Magnenet ainsi que Benjamin Millepied, nous assistons à un ballet majestueux saccadé d’images symboliques et faisant appel à notre sens du toucher.

Développé par la NASA et initialement destiné aux astronautes, ce système hydroponique rotatif permet de produire plusieurs variétés de végétaux comestibles. Dorénavant, cette invention eco-responsable est instaurée chez les particuliers pour un usage quotidien. Plus d’infos sur Design Libero.

BMW est à l’origine d’un nouveau concept de moto, basé sur le modèle R nineT. Baptisée « Concept Path 22? en référence à un spot de surf caché, inaccessible en voiture, dans le Sud-Ouest de la France et dont le sentier y conduisant porte le numéro 22, la moto est ornée d’une peinture unique créée par Ornamental Conifer. Le modèle mêle éléments vintages et modernes comme le tableau de bord. Il est également possible de transporter une planche de surf.

No Cannes to Cannes YouTube Ads Leaderboard são os views que determinam os vencedores

> LEIA MAIS: YouTube divulga os comerciais mais populares que estão na disputa em Cannes

Post originalmente publicado no B9
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