(TrendHunter.com) It’s amazing how often people find themselves searching for their, keys but using these creative key holders will hopefully eliminate this habit. Through the use of playful, unique or exciting…
Atendendo a milhares (talvez milhões) de pedidos, o Foursquare atualizou hoje o aplicativo de check-in Swarm e nesta nova versão trouxe de volta a disputa por prefeituras. A volta foi anunciada originalmente em maio junto da adição de novas badges, mas apenas agora foi integrada e liberada no aplicativo. Apesar de ser considerada uma novidade para usuários mais novos do […]
> LEIA MAIS: Swarm traz de volta disputa por prefeituras
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With more digital and social media tactics infiltrating traditional marketing work, juries are struggling to first define a category before they can decide what constitutes a winner. This was the issue at the heart of Grand Prix deliberations in direct at the Cannes Lions International Festival of Creativity.
It took the direct jury three days to define direct, and then until 1 a.m. on the last night of deliberations to choose between a campaign for a porn site and a Volvo Super Bowl hack.
After a long and arduous deliberation the jury awarded the grand prix to Volvo’s “Interception” by Grey New York. The brand, instead of advertising during the Super Bowl, chose to go around the biggest and most expensive advertising event of the year. The company encouraged viewers to tweet the hashtag #volvocontest, and the name of a person they loved, every time they saw another car commercial during the Big Game for a chance to win a car. The company saw a nearly 70% sales lift attributable to the effort, the jury said.
Norman, in his first United States Open as the lead analyst, was only a symptom of Fox’s poor debut as the event’s broadcaster, a role that will last 11 more years.
A rather funny poke at the gaudy rich, while making sure people remember “taste above all” is this sausage.
This is a guest post by Ari Halper, esteemed gourmand and executive creative director at Grey New York.
By now you’ve already read about who will win at Cannes. You’ve probably even read about how to pack for Cannes. Now it’s time to get serious and talk about what really matters: where to eat in Cannes (according to The Ferocious Foodie, that is).
FF is my alter blogger ego, because working in advertising leaves me with way too much downtime on my hands.
Kidding aside, though, a lot of people have told me over the years that I have pretty good foodar (like gaydar, but for food) and, like most creative directors, I love throwing my opinions around with reckless abandon. So, here are my top picks for those rare moments during the week when you may want to put something in your mouth other than booze.
LE CHATEAU DE LA CHEVRE D’OR
6 Rue du Barri, 06260 Eze, France • +33 4 92 10 66 66 •
This is easily my favorite restaurant in the French Riviera and quite handily one of the best restaurants in the world, I don’t care what the Pellegrino Top 50 list says. When you take all things into account, nothing compares to this setting, perched high atop the castle town of Eze, you feel like royalty looking our over the Mediterranean with food preparations that double as works of art. The price is steep, but the experience is incomparable. If you can’t get a rezzy, or simply don’t have the coin, I also recommend coming just for a drink and a snack. Same great setting and you won’t need to pawn anything to foot the bill.
COCOON
18 Rue Bivouac Napoleon, 06400 Cannes, France • 624 16 33 97
Located in a little alley very close to the Palais, this hard-to-find (save the purple awning) cafe kills it when it comes to salads. We’re talking salads so friggin’ good you could order them for dessert. Like the goat cheese tart and caramelized apple salad. I’ve never seen a place rock the lettuce like Cocoon. Trust me. You need this. But best of all, Cocoon is very per diem friendly, not to mention American friendly. That’s nice if you’re like me and never learned a second language.
5 rue Lafontaine 06400 Cannes, FR • 04 93 68 02 09 •
This is my favorite restaurant in Cannes proper. A sequel to Feu Follet (RIP), which some of you old time Cannes goers might recall, which was an amazing restaurant in Mougins back in 90’s and 00’s. But sadly it disappeared. Well, I am happy to report that chef Jean-Paul Battaglia is back with a vengeance still serving up the best risottos and soufflés I’ve ever had in my life.
3 quai Saint-Pierre 06400 Cannes, France • +33 4 93 39 22 56 •
One can only eat so much foie gras before one craves something else. First world problems are the worst. Well, unfortunately Vesuvio had become a shell of its former self as of late, but the good news is that La Pizza has picked up the slack. The service is pretty typical French rude, but the half moon pies are solid. I’ve tried about six and not one disappointed. My favorites being the pepperoni, veggie and believe it or not, mussel pizza.
La Croisette, 06400 Cannes, FR • 0493942315 •
What would a Cannes restaurant list be without a restaurant on the beach? Well, right across the Croisette from the Carlton Hotel you will find this very capable beach and restaurant. It’s worth taking advantage of both and making a day of it, if you ask me. But be warned, the portions are massive. Of the elephant-sized dishes, the one to get is the moules frites (mussels in white wine with fries). It’s so damn good you’ll be lapping up the bowl like the antidote was in it.
27 Rue Félix Faure, 06400 Cannes, France • +33 4 93 39 98 94 •
There are technically three of these restaurants with the exact same name, (guess they don’t have strict copyright laws in France?), but only one is actually worth going to, the one at the bottom of the hill, right on the corner with green signage. So to help you remember, just think “green means go.” And by that I mean go crazy! The seafood is so fresh you’ll be horking down shellfish like a sperm whale.
7 place de l’Etang • 06400 Cannes • +33 4 93 43 15 85 •
It’s a bit of a hike to get there way past The Martinez, out on the eastern peninsula by the “other” harbor that no one ever goes to. But that’s also what’s really nice about it: the chance to get away from the ad scene for a spell and actually appreciate the fact that you’re in Europe. In the French Riviera! And Freddy boy delivers on that escape in spades, with its quaint garden oasis and bountiful seafood. Everything is so fresh it feels like it was swimming just minutes before it hit your plate. I highly recommend any of the whole fish, which you can pick out right from the case at the front.
8 rue Emile Negrin 06400 Cannes, France • +33 4 93 30 07 61 •
Considering Morocco is only a stone’s throw across the sea, okay, so it would need to be one hell of a toss, but you get my point, it’s closer than Jersey. My other point is that this is another great option if you’re getting Frenched out. After all, variety is the spice of life as they say. And speaking of spice Fleur brings a cavalry of it with flavorful tagines that would knock your socks off if you were wearing any. The other thing I love about this place is the cozy vibe. Feels like nothing else in Cannes.
1028 ave Notre-Dame de Vie 06250 Mougins, France •
The best part about being in Cannes is actually getting out of Cannes to visit all of the surrounding medieval castle towns like Eze, Grasse and St-Paul-de-Vence. And of all the towns, the easiest one to get to is Mougins. But don’t discount its ten-minute proximity, because it really is one of the most charming. It’s also packing some serious culinary cred. So serious that one of the restaurants there has been tops in the region for over four decades serving up Michelin stars since the 70’s. This is haute French cuisine at its finest, done with an artistic flair and a stunning backdrop. I recommend sitting outside. Not only is it beautiful, it makes it easier to catch your breath when it’s taken away.
1 place du Général de Gaulle 06570 Saint-Paul de Vence, France • +33 4 93 32 80 02 •
Once again you’ll have to rent a car for this one, but I promise the experience will be worth it. And yes, once again it’s in a picturesque castle town, yada, yada, yada. That said, what sets this place apart isn’t the food, although it’s pretty good. In fact, the main reason to go here isn’t even the restaurant, it’s the hotel. In case you’ve never been, this place goes so far back the likes of Picasso, Matisse, Braque and Leger used to stay there before they were famous. And as legend has it, they paid for their rooms with paintings. So, either before or after your meal, you owe it to yourself to walk the grounds and see all of the art that has been donated to the hotel over the years. It’s truly special.
Ari Halper is an Executive Creative Director at Grey New York.
Droga5 takes the irreverent self-mocking schtick it developed with “If We Made It” for Newcastle to its logical conclusion in its latest ad kicking off the brand’s summer campaign, which hopefully signifies a change in direction from the agency in the future.
The foul-mouthed spot, developed from the insight that many avoid Newcastle Brown Ale fearing it is heavy or harsh only to laugh at the misconception later, features an array of converted naysayers. Each of these converts gives their reasons for avoiding Newcastle, such as “I used to think Newcastle was bitter” or “I thought Newcastle would taste heavy” before declaring themselves, “a dumb idiot,” “a big fucking idiot” or “a couple of ignorant assclowns” (with the expletives bleeped out, of course). The approach is jarring enough, but then Droga5 ends the spot with the line, “Brought to you by the dumb fucks that made this commercial,” preceded by the campaign’s tagline, “It’s Better Than You Thought.”
“We’ve found that because of Newcastle’s full, brown color, people sometimes think that it’s a heavy beer,” said Priscilla Flores Dohnert, brand director for Newcastle Brown Ale. “But they couldn’t be more wrong! Yes, it is full-bodied, but it’s also very smooth and refreshing. We made a video that helps bring that to life in a completely unsubtle, fun, Newcastle sort of way.”
The summer campaign will also include a revival of the brand’s celebration of “Independence Eve” and will be supported by instant redeemable coupons and mail-in rebates encouraging consumers to swap out their typical summer brew for a Newcastle Brown Ale.
L’artiste Stefanie Rocknak réalise de superbes sculptures en bois mettant parfaitement en relief l’expression des mouvements des sujets. L’impressionnant souci du détail peut donner l’impression que ces créations sont réellement animées ou semblables aux traits d’une photographie.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Even if you’re trying to forget, it wasn’t too long ago that we gelled back our hair, wore acid-wash jeans and used brick phones. Now you can use phones to swipe right on a crush, update your status and even buy movie tickets. The latest spot from Fandango, featuring Mark-Paul Gosselaar, helps us reminisce about the good ‘ole pre-smart phone days and how far we’ve come since.
Meanwhile, in celebration of Pride month, Tylenol and Chobani take the number one and two spots respectively for most engaging ads, eacg of which touches on LGBT themes. Both ads showcase same-sex couples and take a strong stance toward the highly discussed social issue. Ending with “Family isn’t defined by who you love but how,” Tylenol’s “How We Love” shows a modern point of view about embracing all types of families.
An absolute nail-biter of a finish and a prime-time broadcast window helped boost ratings for Fox’s inaugural coverage of golf’s U.S. Open, while pouring millions of ad dollars into the network’s coffers.
According to preliminary Nielsen data, Fox’s coverage of the final round at Chambers Bay averaged 7.58 million viewers, marking a 47% improvement versus NBC’s year-ago draw of 5.15 million viewers. The broadcast, which culminated in a second major PGA Tour victory for 21-year-old Masters winner Jordan Spieth, delivered a 1.7 rating among adults 18-to-49, topping NBC’s demo delivery in 2014 by 55%.
(Preliminary ratings data are directional at best. NBC’s fourth-round U.S. Open numbers last year were adjusted down to 4.63 million viewers and a 0.9 in the demo upon the release of Nielsen’s final live-plus-same-day estimates. By way of comparison, the Peacock Network delivered 8.39 million viewers and a 1.9 in the demographic with its coverage of Justin Rose’s two-stroke victory in 2013.)
When we first learned that Droga5 would be turning to the former Captain Picard as a spokesperson for (mildly) alcoholic cider brand Strongbow, we knew they would do things a little…differently.
The press release last October, for example, described the client’s debut ad as its “first and bestest TV spot.” Creative Directors John McKelvey and Hannes Ciatti even went so far as to say, respectively, “We went better than best,” and “That’s the bestest.”
Here’s the ad in question:
As with Droga’s Newcastle campaigns, the clear goal here was to play on the many, many cliches populating your average alcohol ad.
The next spot in the series, released this March, mocked two other mainstays of alcohol marketing: the meaningless award and the irrelevant celebrity spokesperson.
Our main takeaway was that Sir Patrick Stewart almost certainly does NOT drink hard apple cider (though he did claim to have waited until the age of 72 to enjoy his first-ever slice of pizza).
In Strongbow’s latest ad, released yesterday, the brand seems to have realized that–unlike the Starship Enterprise–it never really needed Captain Picard anyway. It didn’t even need Commander Riker:
Quick and to the point.
Since the newest ad in the campaign doesn’t have a press release, we’re not sure whether Picard has truly been given the old heave-ho or whether he will return for future Strongbow ads.
Even if he really did get fired, we know that he will find many productive things to do in his adopted neighborhood of Park Slope, Brooklyn. Working to ban strollers, however, is not one of those things.
What’s in a name?
That’s what Fairfield, CT-based creative shop Smartfish Group wants to find out in a new effort for Vermont Hard Cider Company’s Woodchuck Hard Cider line.
The agency, with the help of Caviar Content Director Nick Jasenovec, serves up two different and equally silly theories on how Woodchuck got its name in these :45 ads.
Smartfish Group has found a peculiar way to promote the cider brand’s “authenticity” by conveying these “theories” as tall tales shared by pub pals eager to weigh in on subjects like time travel, a terrible original name and the Woodchuck mascot.
In a statement, Vermont Hard Cider marketing director Bridget Blacklock explains:
“As the pioneer in the US Cider category, we felt it was time for us to reestablish our voice and our positioning with today’s cider consumers. Authenticity matters greatly with our target audience and it was time to shine a light on who we truly are, which makes us unique among many of the cider brands that are out there today. Our friends at Smartfish found a funny and memorable way to highlight our authenticity credentials.”
The Woodchuck campaign from Smartfish–which has also worked with other alcohol brands like Guinness, Bacardi, Magners and Captain Morgan–will include the ads above and below in addition to digital banners, audio and terrestrial radio spanning markets from Austin and Phoenix to Minneapolis and Hartford.
Advertising Agency: Smartfish, USA
Managing Partner: Christian McMahan
Creative Directors: Andy Currie, Lee Seidenberg
Executive Producer: Sherry Lubbers
Production Company: Caviar Content, Los Angeles
Director: Nick Jasenovec
DP: Sean Stiegemeier
EP: Darren Foldes
Line Producer: Eric Escott
Woodchuck Puppet Creators: Alterian, Inc.
Puppeteers: Peter Chevako, Lilo Tauvao
Post Production: Caviar Content Post Production
Editor: Ryan Brown
Editorial Executive Producer: Terry Huynh
Editorial Producer: Amber Ventris
At the beginning of the month, Priceline announced it was in the early stages of a creative review and that incumbent agency Butler, Shine, Stern & Partners, who have held the account since 2006, were participating. Now it appears the incumbent agency has opted out of the review.
“We feel that focusing on current clients, new clients and our new business pipeline is a better use of resources,” BSSP CEO Greg Stern told Adweek. “BSSP and Priceline have had a long, successful relationship—far longer than the average client-agency tenure. We wish them nothing but success in the future.”
The agency’s decision to opt out immediately preceded Priceline’s naming of seven semifinalists in the review, identified by Priceline chief marketing officer Brett Keller as Grey, Droga5, Arnold, BBDO, Leo Burnett, Venables Bell & Partners and The Martin Agency. “They’ve got a lot of great talent there,” he told Adweek, referring to Butler, Shine, Stern & Partners. “We would have loved to have seen them participate, but we completely respect and understand their decision.”
Priceline, which Kantar Media estimates spends $40 million on media annually, will visit the seven semifinalists to select finalists in the review next month. The review, which is being managed by Ark Advisors, is expected to conclude by the end of the summer.
L’illustrateur Federico Babina, dont nous avons parlé à plusieurs reprises, a imaginé, dans une série intitulée « Archidirector », l’architecture des maisons des réalisateurs de films les plus célèbres. Les habitations sont fidèles aux univers si particuliers des films d’Alfred Hitchcock, Charlie Chaplin, Wes Anderson, George Lucas ou encore Stanley Kubrick.
72andSunny Amsterdam has appointed Stuart Harkness as exec creative director, partnering with Carlo Cavallone. Mr. Harkness joins 72andSunny Amsterdam with over 17 years experience in advertising. He was previously a creative director at Wieden & Kennedy Portland and prior to that, W&K London, working with brands such as Nike, Honda, Powerade and Facebook. Among the campaigns he helped create are Nike’s “Write The Future” and multiple pieces within Honda’s “Power of Dreams” campaign. Before joining W&K in 2005, he was a copywriter at TBWA.
What’s the perfect place setting for a multimillion dollar deal? That’s a question for Martha Stewart any time, really, but especially on Monday after Sequential Brands Group, a retail licensing company, agreed to buy Martha Stewart Living Omnimedia for about $353 million.
Martha Stewart Living Omnimedia, or MSLO, includes Martha Stewart Living and Weddings magazines, cooking shows for PBS and a range of branded home and lifestyle products. The company, which was founded in 1997, was valued at nearly $2 billion when it went public two years later. But it has struggled lately due in large part to declining advertising sales at its magazines with revenues tumbling at the company, which is unprofitable.
With its media business faltering, MSLO has tried to recast itself as a merchandising company. “This merger is positioned to further the growth and expansion of the unique Martha home and lifestyle brand,” Ms. Stewart said in a statement.
Hyundai Motor Co. is close to an agreement on a sponsorship contract with the National Football League, two people with knowledge of the matter said.
The South Korean automaker would replace General Motors Co., which ended its association with the most-watched U.S. sports league this past season after holding rights since 2001.
The people requested anonymity because they haven’t been authorized to discuss the deal. NFL spokeswoman Joanna Hunter declined to comment. Chris Hosford, a spokesman for the U.S. unit of Hyundai, said the company regularly talks to sports organizations. “But I can’t confirm anything at this time,” he said.
Working with Innocean, Dallas-based candy store Atomic Candy is out with a very Skittles-like commercial in which a guy, looking at himself in the mirror, realizes, he’s got a zit. But the zit is actually a piece of candy.
He squeezes the candy, it falls into the sink and then he eats it. If your stomach isn’t turning at this point then you probably should watch the rest of the commercial. Because it’s like the biggest zit explosion you’ve ever seen.
So, yea, it’s just a candy commercial but still.
Digital agency Modus Operandi celebrated World Martini Day for luxury vodka brand Belvedere with a series of 15-second online ads.
The ads, such as the above “World Martini Day: Because Global” appropriate the “Because…” meme for the brand’s purpose, in this case with a look at major cities around the world in anticipation of World Martini Day. which took place on June 19th. Other ads include “Because Dry,” “Because Twist” and “Because Stirred.” As is often the case with brands appropriating such memes, the results feel forced, doing more to detract from the meme than enhance the brand. Aside from the “Because…” issue, the spots feel generic and, in their celebration of World Martini Day, could have been used to promote any vodka brand. But if you’re bummed that you missed out on World Martini Day, the brand has documented some of the celebrations on its website.
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