Outdoor, Print
Microsoft
Advertising Agency:JWT, Mexico City, Mexico
Vp Creative:Gabriel Vazquez
General Creative Director:Luis Gaitán
Creative Director:Brenda Aviles, Mariel Blanco
Art Director:Ismael Mora
Copywriter:Juan Barreto
Photographer:Buenavista Fotografia
Agency Producer:Silvia Gomez
Account:Álvaro Dopico, Luisa Navarro, Diego Morones
Media, Mobile
Interlingua
“Instaclass”. World’s first English lessons on Instagram. Using this social platform in an innovative and interactive way, we developed 190 lessons with 200 different profiles & 220 videos that help students to learn the correct way of writing and pronouncing each word.
Advertising Agency:Anonimo, Mexico City, Mexico
Chief Creative Officer:Rafael Martinez
Head Of Art:Jorge Méndez
Group Creative Head:Benjamin Pedrero
Digital Creative Director:David Espadas
Art Director:Carlos Ramírez
Copywriter:Rafael Martinez, David Espadas, Benjamin Pedrero
Illustrator:Roberto Berriel, Eduardo Salgado, Al Jazem
Marketing Director:Adina Wapinski
Jill Applebaum, a self-described “happy cynic” and creative veteran of many big-name Manhattan agencies, has taken her talents to The Barbarian Group, where she will help run creative on the Pepsi account.
We last heard from Applebaum in late 2012 when she moved from FCB to JWT.
At the time, tipsters claimed that she would be working for Smirnoff and Skinny Cow among other clients, though today she’s primarily credited with running the Tylenol and Nestle Toll House accounts as well as the work of PSA-focused JWT Ethos. Those names aside, Applebaum’s single best-known campaign is Oreo’s “Daily Twist,” created while she was SVP/GCD at then-AOR FCB and led the client’s “cross-agency Integrated Marketing Communications team.” We would tell you that the campaign swept all major awards shows and scored coverage via the dearly departed Stuart Elliott, but you already knew that. The release even claims that Applebaum’s work indirectly led Barclay’s to lend its name to Brooklyn’s most annoying concert venue/basketball stadium for the super-reasonable price of $400 million.
Prior to joining JWT, Applebaum spent more than a decade within the Y&R organization; she was promoted from ACD to CD in 2004 and, during her tenure, created work for such clients as Burt’s Bees, Jaguar, Dymo, Sharpie and LG. Earlier positions include copywriting gigs at DMB&B and Ogilvy New York.
In addition to overseeing work across Barbarian’s PepsiCo portfolio, Applebaum will also join the agency’s new business team.
No word on whether her new position will include a seat at The Superdesk.
McCann Detroit announced today the hiring of Gary Holme as senior vice president and creative director on the agency’s ALDI account.
Holme joins McCann Detroit with over 20 years industry experience, most recently as a freelance creative director and art director, including with his own incorporated Canadian freelance company G~109. He was also a founder and chief creative officer at Dorsey/Holme Experience from 2011 until 2014, following a a year as a creative director with SapientNitro. That followed over four and a half years as a group creative director with Publicis Toronto, working with such clients as Kia, Walmart and the Toronto Blue Jays. Prior to Publicis, Holme spent three years as a creative director with Y&R, working on Ford Canada and Yum! Brands Canada. He has also worked in various creative director roles with Wolf Advertising, Harrod/MirlinFCB and TBWA/Chiat/Day following a nine year stint as an art director with JWT Toronto, where he worked on brands including Kraft Canada and Labatt.
“We’ve developed a strong and lasting partnership with ALDI and look forward to achieving further success with them,” said Mike Stocker, executive vice president, co-creative director, McCann Detroit. “I’m confident that Gary’s creative drive and experience will inspire the team and reinforce our commitment to help ALDI, the nation’s low price grocery leader, continue to grow its brand.”
Sam Chirnside est un graphiste vivant entre New York et Melbourne. Il réalise des peintures abstraites digitales faites avec des mélanges et dégradés de couleurs qui jouent avec les textures. Il fait parfois des collages numériques ou de la surimpression. Une sélection de son travail est à découvrir dans la galerie.
President Barack Obama’s appearance on Zach Galifianakis’ Funny or Die series “Between Two Ferns” took home the Best of Show at the One Show on Friday. Although neither the President nor Mr. Galifianakis stepped up to the stage on Friday at New York’s Alice Tully Hall at Lincoln Center, a pair of actors accepted the One Club’s top honor from the night’s hosts, Ilana Glazer and Abbi Jacobson, creators of the Comedy Central hit series Broad City.
The other category winners were GGH Lowe and Grabarz & Partners’ “Nazis against Nazis” campaign, which tricked neo-Nazis into raising thousands of euros for anti-extremist charity Exit Deutschland and earned Best of Cross Platform; Dentsu Tokyo’s “Get Back, Tohoku” design system for East Japan Railway Company, which earned Best of Design; and Baidu Online Network Technology/Beijing, named Best of Intellectual Property & Products.
Leo Burnett/Sydney earned Best of Print & Outdoor for the “Poachers” campaign for WWF”; Ogilvy & Mather Argentina, Buenos Aires’ “Rising Voices” for Colegio Las Lomas Oral took Best of Radio; Local Projects, New York earned Best of Responsive Environments for the Cooper Hewitt Smithsonian Design Museum; and Grey Germany, Dusseldorf took Best of UX/UI for SoundCloud’s “The Berlin Wall of Sound.”
If McCann hoped its star turn on the final season of “Mad Men” as Sterling Cooper & Partners’ majority owner would offer some fun moments of nostalgia and publicity, the show’s writers haven’t made it easy.
Portrayed during the midseason return as a bureaucracy staffed by dumb sexists, the kind of place where Joan leaves a meeting wanting to “burn this place down,” the McCann of “Mad Men” has now hardened into an assertive villain. When a junior McCann exec insults Joan’s client in the May 3 episode “Lost Horizon,” a senior executive offers to help — via a road trip for two that Joan doesn’t want. “Hey, I’m easy,” he says. “I’m not expecting anything more than a good time.”
She’s eventually bought out for far less than her stake is worth.
SlimFast — which grabbed attention a couple of years ago with a campaign full of sexual references — is cleaning up its act under new owners and a new ad agency.
Kainos Capital, a private equity firm that bought SlimFast from Unilever in 2014, is launching a new campaign for the struggling brand that will target a broader swath of dieters, including men. The effort (above), called “It’s Your Thing,” is decidedly more family friendly than 2013’s “Get What You Want” print and digital campaign. That campaign, by Bull-White House, included women revealing the real reason they wanted to shed pounds — such as looking good while doing the “reverse cowgirl.”
The new ads are by Barker Advertising and Interactive. The small Manhattan-based shop beat out several finalists after a lengthy review that began last year. A TV ad debuting this week shows men and women dancing and consuming SlimFast shakes and bars to a remake of the Isley Brother’s song “It’s Your Thing.”
Print
Bendito Frio
Just like its meals, this Bendito Frio Frozen Meals campaign, was also handmade. Each one of the characters were carefully sculpted in clay and then painted one by one before the pics. And, to promote its differential, which are handmade frozen food, the campaign shows in a fun way that frozen food can be handmade and besides all, it respects your time.
Advertising Agency:Dim&Canzian, São Paulo, Brazil
Chief Creative Officer:Michele Dim D’ippolito
Chief Media Officer:Marcio Canzian
Creative Director:Michele Dim D’ippolito, Bruno Cirello, Samuel Segatelli
Planner Director:Samantha Barbieri
Art Director:Bruno Cirello, José de Oliveira
Copywriter:Samuel Segatelli, André Curi
Illustrator:Mutato
Outdoor, Print
Floratil
The more you need it, the harder it is.
Advertising Agency:JWT, Mexico City, Mexico
Vp Creative:Gabriel Vazquez
General Creative Director:Luis Gaitán
Creative Director:Raul Pineda, Antonio Cué, Saul Cruz
Art Director:Luis Enrique Soto
Copywriter:Sheila Lozada
Photographer:No Robot
Agency Producer:Sebastián Zash, Silvia Gomez
Planning Director:Sofia Ontiveros
Account:Denise Pérez, Lilian Escobedo, Iliana Rosas
Promo, Direct Marketing, PR, Online
Crunch
The first Gold Record awarded without selling a single record.
Advertising Agency:JWT, Mexico City, Mexico
Vp Creative:Gabriel Vazquez
General Creative Director:Luis Gaitán
Creative Director:Daniel Garcia, Jonathan Mcvinish
Art Director:Josué Salas, Iván Marín
Copywriter:Mariano Alanís
Agency Producer:Sebastián Zash
Planning:Sofia Ontiveros, Elisa Márquez
Account:Álvaro Dopico, Rodrigo Arteaga, Pamela Martínez
Additional Credits:Iván Poblano, Grecia Zamora, Rafael Hidalgo
To build anticipation for the upcoming May 15th release of Pitch Perfect 2, last week Portal A (who recently worked with Vlad Divac for Waze) launched “Crazy Youngsters,” the international official music video for the movie.
Based around the idea of bringing together fans from around the world with cast members, the video was shot in Berlin, London and Los Angeles, and, in addition to cast members and fans, includes over twenty top YouTube vloggers, Vine creators and other people it makes us feel old not to recognize. All of these people spontaneously start dancing and singing along to the track, beginning individually and culminating in large ensemble scenes.
“Our video is centered around the idea that people around the world – stars of the movie, online influencers, and fans of Pitch Perfect – are hearing “Crazy Youngsters” for the very first time,” explained Kai Hasson, Portal A co-founder and creative director. “As the song builds, people begin to dance, and impromptu parties break out around the world. We wanted the video to have this feeling that something special was happening simultaneously.”
Digitas LBi offers a touching, believable portrait of a single father and his son in the 60-second spot “Dad & Andy” for Whirpool.
Based on the insight that 2.6 million households in America are headed by a single father, a number that continues to increase from just 300,000 in 1960, according to Pew Research, Digitas LBi wanted to give voice to this often overlooked demographic. “Dad & Andy” doesn’t present its father figure as perfect or superhuman — “Sometimes I forget to cut the crust off the sandwich,” and “Sometimes work comes before games” he admits, later burning a batch of cookies. By showing these imperfections, though, the ad drives home that he’s trying the best he can, writing notes and reminders to his son that may seem to be taken for granted, but aren’t, and throwing a second batch of cookies in the oven. The product integration in the ad is also handled well, subtly suggesting Whirlpool helps dad navigate the sometimes overwhelming task of parenting.
“Rather than focus on features and technology, we are depicting the reality of everyday life,” explained Morgan Carroll, executive creative director, DigitasLBi. “Cooking, cleaning, and washing clothes can often feel like thankless tasks. With ‘Dad & Andy,’ we wanted to show the significance of this everyday care, specifically amongst the growing population of single fathers.”
In addition to “Dad & Andy,” Digitas LBi also created the more product-focused “Finding Time,” which “takes the brand idea of Every day, care, and shows how the challenge of finding time for a working parent is translated into why Whirlpool developed its Frozen Bake technology for the slide-in range.”
Credits:
Chief Creative Officer: Ronald Ng
EVP, Executive Creative Director: Morgan Carroll
SVP, Group Creative Director: Mike Frease
VP, Creative Director: Jeremy Bacharach
Associate Creative Director: Chris Jansma
Senior Copywriter: Robyn Tennenbaum
Executive Producer: Greg Lederer
Senior Producer: Jennifer Passaniti
EVP, Account Management: Chris Reed
VP/Group Account Director: Andrea Kroll
Account Director: Kristine Kobe
Copywriter: Samantha Bordignon
Photographer/Designer: Arnaud Uyttenhove
Production Company: Caviar Content
Director: Arnaud Uyttenhove
Director of Photography: Chayse Irvin
Executive Producer: Kim Dellara
Line Producer: Bernard Rahill
Editing House: Beast
Editor: Angelo Valencia
Producer: Lauren Roth
Music House: Genuine
Composer: John Ferreira
Sound Design: Particle Audio
Sound Designer: Katy Mindeman
Audio Mix: Particle Audio
Mixer: Katy Mindeman
Cette maison de 128 mètres carré, appelée « Framing House », a été construite par l’agence d’architecture japonaise FORM/Kouichi Kimura Architects, dans la préfecture de Shiga, au Japon. Avec sa façade qui ressemble à un gros cube noir, cette résidence possède une galerie d’art reliée à l’espace habitable.
Photos by Yoshihiro Asada.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Toyota’s new deals are as fun as a day at the ballpark — so customers start doing the wave while checking out cars at the dealership. And a man finds inner peace by mentally ditching his girlfriend’s yoga class in favor of a Harrah’s Resort poker game. He’s nice enough to include the yoga class attendees in his gambling fantasy, of course.
Atop the engagement chart is a spot for Warner Brothers Games’ “Mortal Kombat X,” which added horror villain Jason Vorhees to its list of characters.
NBC on Monday morning kicked off broadcast TV’s Upfront Week in style, returning its annual pitch to Radio City Music Hall and giving buyers their first look at Neil Patrick Harris’s new variety show … with a little help from an unsuspecting MediaVest exec.
Following the standard blitz of clips from NBC’s new fall shows, Mr. Harris gave advertisers a good idea of what he has cooking with his new variety show, “Best Time Ever.” Grabbing the mic and heading into the audience, the entertainer stopped at an aisle seat to wish MediaVest’s Melissa Shapiro a happy birthday before going on to note that he was a little miffed at her not remembering their recent lunch together.
Mr. Harris went on to reveal that he’d hatched a scheme with NBC ad sales chief Linda Yaccarino that involved hidden cameras, a fake beard for NBC Broadcasting chairman Ted Harbert and a little tequila. All of which helped evoke Mr. Harris’s characterization of his show as a “fun, high-energy grab bag,” while allowing buyers and sellers to feel a little sense of chumminess before the (sometimes fractious) negotiations begin.
Snapchat has launched its campaign for all the political ad dollars up for grabs heading into next year’s election.
Snapchat has hired Rob Saliterman to run its political ad sales team. Mr. Saliterman had been leading Google’s political ad sales efforts in the U.S. since 2011 and was a member of the White House communications team under President George W. Bush, according to his LinkedIn profile.
A Snapchat spokeswoman confirmed the hire after Politico first reported the news on Monday.
AgencySpy readers are a notoriously combative bunch, but we think they can reach general agreement on one point: the advertising industry is so ridiculous that it often resists parody.
The Miami Ad School’s South American wing ESPM recently began offering two-year courses in writing, art direction, and graphic design at its Brazilian offices in Sao Paulo and Rio de Janeiro, and the institution worked with F/Nazca Saatchi&Saatchi Brazil to create a new campaign raising awareness of that fact.
The first spot in the series, “Hair,” conveys a simple message: if you attend our programs, certain eternally gullible people will be far more likely to pay you good money to come up with stuff like this.
If hair can sing, then so can sloths; we’re frankly amazed to report that we have yet to see this particular trope put to use in a REAL ad.
Finally, the third case study in the “ad student, this could be YOUR life” series concerns a lounge pianist with a few too many hands on his hands.
We’re most interested in the concept of spraying deodorant directly on one’s chest; have we been doing it wrong all along?!
This is the first campaign created by F/Nazca Saatchi&Saatchi for ESPM since the shop won the account back in August of 2014. According to the release, it will be “adapted” to promote two-year programs at the Ad School locations around the world: Miami, New York, San Francisco, Berlin, Hamburg, Madrid, and Mumbai.
We wonder how much real adaptation will be required, though. The ridiculousness of the ad discipline easily transcends any linguistic/cultural barriers.
On that note, here’s some print work:
Of course, it all leads to another question: how much will you get paid to do this?
CREDITS
AGENCY: F/Nazca Saatchi & Saatchi
CATEGORY: Film
CLIENT: Miami Ad School / ESPM
TITLE: Believe
PRODUCT: Institutional
DURATION: 30″ / 45″
TITLE: “Hair” | “Piano” | “Sloth”|
EXECUTIVE CREATIVE DIRECTOR: Fabio Fernandes | Eduardo Lima
CREATIVE DIRECTOR: Pedro Prado | Rodrigo Castellari
CREATION: Rodrigo Adam | Igor Cabó
RTVC: Victor Alloza | Renato Chabuh | Fernanda Sousa | Maira Massullo | Rafael Paes
SERVICE: Marcello Penna | Ricardo Forli | Charis Carelli
MEDIA: Fábio Freitas | André Cais
PLANNING: José Porto | Felipe Santini
PRODUCER: SquareHead
SCENE DIRECTION: Marcio Leitão
ART DIRECTOR: Marines Mencio
DIRECTOR OF PHOTOGRAPHY (D.O.P): Pepe Mendes
EXECUTIVE PRODUCER: Adriano Costa | Regiani Pettinelli
EDITOR: Marcio Leitão
POST-PRODUCTION: Clan
SOUND PRODUCER: Equipe Tentáculo
PRODUCTION: Equipe Tentáculo
ACCOUNT MANAGEMENT: Dani Scalice | Ligia Grammont | Luisa Paiva
ART BUYER: Edna Bombini
PHOTOGRAPHY: Zarella Neto
ILLUSTRATION: Fabio Vido
GRAPHIC PRODUCTION: Jomar Faria | Leandro Ferreira | Guilherme Gaggl
CLIENT APPROVAL: Paulo André Bione | Paulo Sérgio Quartiemeister | Tatiana Gimenes
BBDO New York launched a new campaign for Lowe’s, timed to coincide with spring cleaning and painting season and announce the arrival of HGTV Home by Sherwin-Williams.
The roll0out marks the first time Sherwin Williams will be sold outside its own stores in the company’s forty year history. To illustrate that “The most legendary name in paint is now at Lowe’s,” BBDO New York made the announcement in front of several famous historical painters: Andy Warhol, Bob Ross, Vincent Van Gogh and Leonardo da Vinci. The agency’s portrayal of Warhol is the best of the bunch, as the Pop Art maestro asks, “It’s me isn’t it?” and then when he finds out it isn’t decides “I must paint him” and is (appropriately enough) undeterred to learn it is actually a can of paint. Other 15-second spots provide a typically cartoonish version of Van Gogh (complete with oversized ear bandage) and Leonardo, and a mild-mannered Ross who tries to hide his disappoint at not being “the most legendary name in paint” right after objecting to the label. It’s a memorable way to introduce the product roll-out, with the comical portrayal of Warhol especially winsome, and each spot makes its point with welcome brevity. The spots will broadcast through September, as well as running on Lowe’s social media channels.
Credits:
Agency: BBDO NY
Client: Lowe’s
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, NY: Greg Hahn
Executive Creative Director: Lauren Connolly
Executive Creative Director: Tim Bayne
Creative Director: Molly Adler
Creative Director: Mike Sweeney
ACD / Copywriter: Matthew Page
ACD / Art Director: Carolyn Davis
Executive Producer: Ashley Henderson
Producer: Alexander Loubek
Senior Director: Jim Reath
Account Director: Andrew DeBenedictis
Account Director: Heather Linde
Account Executive: Karen Madera
Production Company:Anonymous Content
Directo: Joachim Back
Director of Photography: Pawel Edelman
Line Producer: Tim Kerrison
Editorial: Dave Anderson / Arcade Edit
Sound Mix: Peter Holcomb / Sound Lounge
Color Correct: Tim Masick / Company 3
Animation: Sibling Rivalry
Finishing: Spontaneous
« Edifice » est une vidéo réalisée par Rogerio Silva qui a voulu illustrer le couple à travers une chorégraphie explorant et alliant la danse latine et le contact improvisation. Sur une musique d’Alaskan Tapes – « Then Suddenly, Everything Changed », il a demandé aux danseurs Carmine De Amicis et Harriet Waghorn de s’aimer, s’emboiter, se soutenir, s’édifier, se déchirer et se séparer, le temps d’un ballet symbolique.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
