McCann Romania wants your enemies.
Posted in: UncategorizedYou have to read all the enemies on the site. Very funny, and self-deprecating, too. Almost makes me want to move to Bucharest. (Dabitch, please don’t add my name to the list.)
Bigdog, the agency created from the merger of Balloon Dog and Big Communications, announced the hiring of creative directors Barrie Robinson and Tim Jarvis, both of whom join the agency from McCann Erickson, The Drum reports.
Jarvis and Robinson spent four years as a creative team at McCann Erickson, with Robinsons serving as an art director and Jarvis as a senior copywriter. While with McCann Erickson they worked with clients including Honda, Kellogg’s, BBC and World Vision. Before that they worked together as an art director/copywriter team at Gratterpalm for two years, working with clients such as Greggs, Asda, Arla and LA Fitness. Prior to that, Jarvis served as a copywriter with Poulters for three years. Robinson arrived at Gratterpalm from Cheethambell JWT, where he spent a year as an art director following over two years in the same position at Family Advertising.
“It’s taken me about 10 years to get the guys here, but to finally have them working in the agency at such an exciting time has been worth the wait,” Dylan Bogg, chief creative officer at Bigdog, told The Drum.
DDB Chicago revives the popular 2011 “State of Unrest” ad (more commonly referenced as “Jake From State Farm”) with Dan Aykroyd and Jane Curtin reprising their Conehead roles as Beldar and Prymaat for a new spin on the ad.
The new ad presents essentially the same scenario as the original, except with the Conehead characters and resulting alien speak. Differences between the Coneheads and the original characters result in a much different ending to the spot, however. While the mash up may seem a bit odd, and some may wonder whether the Vine-loving crowd that turned the original “State of Unrest” spot into an internet phenomenon will appreciate the Coneheads, the timing is certainly appropriate with Saturday Night Live recently celebrating its fortieth anniversary. It also follows spots for the brand reprising SNL characters Richmeister and Hans and Frans, resulting from a deal between State Farm and Lorne Michaels‘ Broadway Video Entertainment. According to Adweek, a second Coneheads spot for State Farm is expected in June and a “Behind the Scenes” video (featured below) seems to offer some clues as to what viewers can expect.
Pour la Venice Art Biennale 2015, l’artiste Chiharu Shiota a présenté une installation nommée « The Key in the Hand » : une grande toile d’araignée faite de fils de laine rouge où on peut voir 50 000 clefs suspendues au-dessus de deux anciennes barques. Les clefs ont été récoltées par des inconnus du monde entier pour finir accrochées sur cette sculpture monumentale, comme des talismans : elles sont là pour rappeler les souvenirs des lieux qu’elles ont déverrouillés.
FIDH provides legal support to legal rights defenders fighting against criminal gouvernments and organisations all over the world.
110 cases, 700 victims represented.
Advertising Agency: Saatchi & Saatchi + Duke, France
Creative Director: Frederic Temin
Art Directors: Philippe Rachel, Nicolas Chauvin
Copywriter: Carl Harborg
Photographer: Bernard Simoni
Studio retouching: Christophe Huet
Published: April 2015
FIDH provides legal support to legal rights defenders fighting against criminal gouvernments and organisations all over the world.
110 cases, 700 victims represented.
Advertising Agency: Saatchi & Saatchi + Duke, France
Creative Director: Frederic Temin
Art Directors: Philippe Rachel, Nicolas Chauvin
Copywriter: Carl Harborg
Photographer: Bernard Simoni
Studio retouching: Christophe Huet
Published: April 2015
Advertising Agency: Cundari, Canada
Chief Creative Officer: Andrew Simon
Group Creative Directors: Brian Murray, Sean Ganann
Art Director: Sean Ganaan
Copywriter: Brian Murray
Agency Producer: Megan Waychison
Sound: Apollo Studios Toronto
Video Production: Loop Media
Advertising Agency: BBDO, New York, USA
Chief Creative Officers: David Lubars, Greg Hahn
Executive Creative Director: Matt MacDonald
Art Director / Copywriter: Bianca Guimaraes
Associate Creative Director / Art Director / Copywriter: Siavosh Zabeti
Biochemist / Photographer: Linden Gledhill
Senior Creative Technologist: Sermad Buni
Director of Integrated Production: David Rolfe, Clemens Brandt
Associate Director of Interactive Production: Joe Croson
Senior Producer: Howard Howell
Video Producer: Koji Yahagi
Interactive Producer: Courtney Fallow
Director of Creative Engineering: JD Michaels
Sr. Creative Engineer: Casey Adams
Executive Art Producer: Betsy Jablow
Director of Music: Rani Vaz
Global Account Director: Mark Mulhern
Account Director: Phil Brolly
Account Manager: Catherine Wright
Account Executive: Miranda Hardy, Jen Sullivan
Engagement Planner: Cody Levine
Dir. Business Affairs: Phyllis Greenwald
Talent Manager: Bernadette Naughten
Digital Production Company: Media Monks
Film Production Company: BBDO
Film Director: Koji Yahagi, Bianca Guimaraes, Siavosh Zabeti
Director of Photography: John McCabe
Editorial House: Cut and Run
Music: The, Singing Serpent
Radio Music House: Human
Radio Producer: Courtney Fallow
Executive Music Producer: Melissa Chester
Mixer/Audio Engineer: Corey Bauman
Sound Editor: John Cabrera
Press Project Producer: Donna Mendieta
Associate Director of Press: Desiree Principe?
Advertising Agency: AlmapBBDO, Brazil
Chief Creative Officer: Luiz Sanches
Executive Creation Directors: Bruno Prosperi, Renato Simões
Creative Directors: André Gola, Benjamin Yung Jr, Marcelo Nogueira Pernil
Art Directors: Fabiano de Queiroz Tatu, Marcelo Tolentino
Copywriter: Marcelo Pignatari
Image Producer: FatBastards
Executive Producers: Fernando Carvalho, Andre Pinho
Direction: Alaska
Photography: Daniel Belinky
Editor: Alaska
Director: Gustavo Amaral
Producer: Oca Filmes
Finish: Nash
Finisher: Elton Bronzelli
Image Producer: Henrique Danieletto
Audio Producer: Satélite Áudio
Producer: Equipe Satélite
Maestro: Equipe Satélite
Audio Producers: Fernanda Costa, Marina Castilho
VO: Marco Antônio
RTV: Vera Jacinto and Elisa Mello
Digital Production Manager: Paulo Henrique Bazeggio
User Experience: Caroline Ruschi Vicentini Kayatt
Programming: The GoodFellas
Digital producer: The GoodFellas
Account Executives: Cristina Chacon, Ricardo Taunay, Daniela P. Gasperini, Mariana Bottura, Beatriz Almonacid
Advertising Agency: Ogilvy & Mather Paris / Ogilvy & Mather Mexico
Executive Creative Director: Baptiste Clinet
Creative Director: Nicolas Lautier
Head of content and entertainment: Fred Levron
Copywriter: Benjamin Dessagne
Art Director: Stephane Santana
Copywriters: David Martinangelus, Alejandra Guerrero, Andrew Mellen
Head of creative studio / Art director: Chris Rowson
Art Directors: Melisa Chamorro, Bruna Gonzalez, Jeremy Bouchet
Junior designers: Robyn Makinson, Jules Brossard
Regional Creative Director: César Agost Carreño / Ogilvy & Mather Mexico
VP Creative services: Iván carrasco
Creative Directors: Alejandro Gama, Carlos Holcombe
More power to match your kids’ energy.
Advertising Agency: Mccann, Shanghai, China
Creative Director / Illustrator: Johnson Sheng
Art Directors: Johnson Sheng, Yao Sheng, Bill Bo
Copywriter: Barbara Jiang
Photographer: K2
A push by Hershey Co. to gather data on the nation’s candy-eating habits has uncovered the sweet-tooth capital of America: Utah.
The state buys confections at the highest rate in the nation — almost double the U.S. average — Hershey researchers found. Twizzlers are especially popular in the Salt Lake City area, according to the company.
More than 60% of Utah’s residents are Mormons, who typically abstain from alcohol, caffeine and tobacco. With those vices frowned upon, candy is an acceptable treat, said Glenn Christensen, a marketing professor Brigham Young University’s Marriott School of Management. Sweets are ubiquitous at family gatherings and church events, he said.
Travel rewards programs don’t exactly scream “creativity,” but FCB Brazil stepped way out of the box to promote the Smiles loyalty platform. Previously affiliated solely with Gol airlines, it’s now an independent business attached to a number of other global partners. The agency created Trip Book Smiles, a dedicated e-reader that contains a story with content that changes depending on where users read it.
The agency tapped one of the country’s most popular authors, Marcelo Rubens Paiva, to pen the novel, about a 40-something couple, Theo and Maia Manoela, who ditch their run-of-the-mill lives to revisit the city where they honeymooned decades earlier. Here’s the catch: The city could be Paris, Rome, Lisbon, Buenos Aires or New York, depending on where the reader is located.
According to Bruna Milet, head of marketing at Smiles S.A., the Trip Book is part of a larger program, “365 Days of Smiles,” meant to get people thinking and talking about the company year-round. Since August 2014, the company has released a new promotion or branding effort every day. Previously, the campaign found a man who had worked at the airport all his life but never set foot on a plane and gave him his first flight. It also sent an immigrant Portuguese couple back home for the first time in 60 years.
In the pantheon of mythical creatures, one character has been curiously lost to history, though not to herstory—the Period Fairy, who visits girls when they get their first period.
HelloFlo tells the Period Fairy’s story in this short mockumentary featuring a girl who investigates the mythology, and gets the Tooth Fairy, Cupid, Santa Claus and more to explain their colleague’s mysterious exit from the scene.
The video was a collaboration between HelloFlo founder and CEO Naama Bloom and writer Sara Saedi, who also wrote HelloFlo’s “Postpartum: The Musical,” which broke in February. (A different team of writer/directors, Pete Marquis and Jamie McCelland, worked on HelloFlo’s earlier “Camp Gyno” and “First Moon Party” virals.)
“I really wanted to play with the idea of a female superhero who helped girls with their first period, and [Saedi] had the idea to create the mystery around the Period Fairy,” Bloom tells AdFreak. “To me, this spot is very different from the others because it’s not one punch line after another. It’s funny but also very sweet and more endearing than the others.”
HelloFlo has a knack for finding great young actresses, and the girl here—discovered by Wulf Casting—is fantastic. “She reminded us of Rachel Maddow, and we thought that was a perfect archetype for our feminist-in-training, Lilian Dyer,” says Bloom.
The hashtag is #MakeItVagical, a word that pops up early in the video and gets an animated treatment on-screen. (It’s also reminiscent of the “First Moon Party” ad, in which a “vagician” made an appearance.)
“Once we added the animation in the beginning on the word vagical, we thought it would be funny to keep playing with it,” Bloom says. “Since the idea is that the Period Fairy and the HelloFlo Period Starter Kit are both there to make the first period experience positive, it just seemed right to carry it forward. It wasn’t a hashtag at first, it was a tagline. One early viewer saw the video and tagline and then sent me an email in which she’d turned it into a hashtag. Once I saw it, it made perfect sense.”
HelloFlo has become the poster child for small brands doing big viral video content. But Bloom says there’s no great mystery to its success. “When I think about creating video content,” she says, “the most important element for HelloFlo is that we have strong female characters who are both relatable and culturally aware.”
CREDITS
Client: HelloFlo
Production Company: Senza Pictures
Written by: Sara Saedi
Produced by: Brandi Savitt
Casting by: Wulf Casting
Music by: Found Objects
Director of Photography: Mark Schwartzbard
Editor: David Fishel
Art Director: Ally Nesmith
Costume Designer: Deirdra Govan
Sound Mixer: Wil Masisak
Production Coordinator: Julia Brady
Hair & Makeup: Rebecca Levine
Script Supervisor: Elizabeth Stern
Gaffer: GT Womack
Key Grip: Ben Hunt
Swing/Driver: Joe Chiofalo
Set Costumer/Tailor: Olivia Fuks
Assistant Editor: Elizabeth Theis
Assistant Camera: Noelle Kandigian
Boom Operator: Matt King
Assistant Art Director: Nelson Mestril
Production Assistant: Jordan Floyd
« Overgrowth » est un projet artistique issu d’une collaboration entre Parker Fitzgerald et Riley Messina. Réalisé au nom de la beauté entre nature et humains, cette série infiniment poétique alterne entre clichés sous l’eau et jeunes femmes ensevelies par des fleurs blanches. Un projet Kickstarter à soutenir jusqu’au 31 mai 2015.