Hasta La Creative!

Time Inc., the nation’s largest magazine publisher, now generates 20% of its ad revenue through digital sales, the company said today.

The company sold $73 million worth of digital ads in the first quarter, up 1% over the quarter a year earlier, Time Inc. executives told Wall Street investors as it reported its most recent results. The increase would be 20% if you exclude digital ad sales in the first quarter of 2014 from CNNMoney.com, which until last June was home to the digital content for Time Inc.’s Fortune and Money magazines, and Grupo Editorial Expansin, a group of Mexican magazines that Time Inc. sold last June.

These digital numbers are important measures of Time Inc.’s effort to transform from a print publisher to a media company with digital at its core. Digital ad sales had not grown for the two years before a new executive team took over in 2013, Time Inc. CEO Joe Ripp said during an earnings call.

Continue reading at AdAge.com

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Gandhi Bookstore

To show the power of audio books, we developed a series of print ads featuring people driving a car but reacting to the book’s story.

Advertising Agency:Bravo/Y&R, Miami, USA
Chief Creative Director:Claudio Lima
Associate Creative Director:Victor Amador
Art Director:Victor Amador
Account Director:Emilio Recio

McDonald’s has brought back the Hamburglar, and he might steal your heart.

That’s the view of half the Internet, anyway, as the chain unveiled the new version of the character Wednesday—a masked man who is either hot, creepy or a WWE wrestler, depending on whom you ask.

Ronald McDonald got his own makeover last year, but the Hamburglar’s is more extreme. (He used to look like this.) And his upgrade seems to be this week’s Dress debate.

Check out some of the reactions below. 

 
Some people think he’s hot… 

The Legend. The Lore. The good looks? Hamburglar is back, America, and he’s after our Sirloin Third Pound Burgers! https://t.co/M2Zi2OXo4u

— McDonald’s (@McDonalds) May 7, 2015

Gonna be weird to tell my kids that the Hamburglar wasn’t always hot af. pic.twitter.com/QD2p50kWza

— Louis Peitzman (@LouisPeitzman) May 6, 2015

[INT. MCDONALDS HQ] EXEC stands in front of WHITE BOARD: Gentlemen, I present: the turnaround plan! WHITE BOARD READS: “HOT HAMBURGLAR”

— Rusty Foster (@rustyk5) May 6, 2015

Christian Grey as The Hamburglar pic.twitter.com/GW4btJtQGM

— Maggie Serota (@maggieserota) May 6, 2015

Aaron Eckhart looks great as the new Hamburglar

— Richard Lawson (@rilaws) May 6, 2015

McDonalds going for the Twilight Moms demo with hot new Hamburglar antihero

— Allison F. (@ablington) May 6, 2015

 
Others think he’s creepy…

the new #hamburglar looks like the creepy guy at your high school reunion that makes you wonder what went wrong… pic.twitter.com/VqoDAq2t8y

— suggestaurant (@suggestaurant) May 7, 2015

Ew, why did McDonald’s bring back the Hamburglar and why is he a creepy suburban hipster?

— Natacia Knapper (@nknapper) May 7, 2015

So…McDonald’s new Hamburglar? Pretty sure I saw him in that video about creepy ways your kids will be abducted. #marketingfail

— Stephanie Sigafoos (@ssigafoos) May 7, 2015

Why pay workers more when Mcdonalds can instead save their business with a creepy new Hamburglar.

— Jamie Kilstein (@jamiekilstein) May 6, 2015

There’s no way the new Hamburglar is more creepy than this pic.twitter.com/Vys9uLYo0P

— Sarah N. Emerson (@SarahNEmerson) May 6, 2015

Like, couldn’t the new Hamburglar ONLY steal burgers from the other hamburger chains? Like Omar on THE WIRE? “Robble comin’!”

— Patton Oswalt (@pattonoswalt) May 7, 2015

 
And one WWE wrestler had to clarify that he is not, in fact, the new Hamburglar…

Just to clarify, I am not the new @McDonalds Hamburglar #FACT pic.twitter.com/YkOv5WBufy

— Cesaro (@WWECesaro) May 6, 2015

(TrendHunter.com) The papercut artwork of Marina Adamova, an artist based in Moscow, Russia, is utterly breathtaking. Inspired by the nature around her, the pieces involve everything from forest foliage to ocean waves….

BuzzFeed is often referred to as an advertising agency that creates content. Though most of the outside world views it as a digital media juggernaut, BuzzFeed’s real innovation isn’t listicles or GIF-based storytelling, but native advertising.

Though it gets 130 million-plus unique visitors a month, BuzzFeed has chosen not to monetize its traffic in the typical way, with banners or takeovers. Instead, the company crafts native ads that look very much like BuzzFeed content — maybe too much.

Most of the time, this arrangement works great. The company was recently valued at $850 million and has won grudging respect for its coverage of politics, tech and business. Last month, though, a fissure emerged that illustrated that even BuzzFeed is still figuring out this native advertising thing.

Continue reading at AdAge.com

Mini Cooper is out with an awesomely ruthless new ad, set in Singapore, that shows the automaker tricking people into test driving its product—by teaming up with a towing service and giving loaners to stranded motorists.

The consumer testimonials are dubious (as they tend to be in stunt videos like this). But real or fake, the ad makes quick work of indirectly digging at competitors, simply by showing Mini providing real utility in an inevitably frustrating situation.

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There’s also the implication of superior reliability—note the prominent Mercedes-Benz logo in one sad shot of a car lying dead on the side of the road. If that doesn’t drive home the point—that when other brands fail you, Mini won’t—the ad’s kicker does, with an excellent bit of snark. (Wishing the other cars a “speedy recovery” is tantamount to hustling them along to the junkyard.)

Still as fun as Mini would like you to think its cars are to drive, comparing them to go-karts might not be the best way to reinforce a message of dependability. But it’s nice to see a brand swoop in like a vulture to scoop up a rival’s business when it’s at its most vulnerable.

Now, it needs to start showing up at poorly marked no-parking zones, too.

Agency: Kinetic Singapore.

ON24, which provides webcasting software, is launching a campaign that takes aim at competitors by asking the question, “When did a meeting become a webinar?”

The integrated campaign includes a microsite, online video, banner ads, social media, email and content marketing — and was produced for less than $10,000. With the media buy, it will come in at just under $20,000, said Mark Bornstein, senior director of content marketing at ON24.

“I challenged my team to build an interactive campaign for $10,000 or less,” he said, noting that the three-minute video was produced in-house, and creative assets were developed by graphics design agency Skona.

Continue reading at AdAge.com

Fox has decided not to renew the show for a fourth season.