The Sky looks more dangerous when someone releases a balloon.
Advertising Agency: FCB Brasil
Creative Directors: Daniel Japa, Fabio Moran
Art Directors: Felipe Gomes, Fabio Moran
Copywriter: Daniel Japa
Photographer: ArtLuz Studio
Published: May 2015
Advertising Agency: Deutsch LA
Chief Creative Officer: ?Pete Favat
Executive Creative Director: Brett Craig
Group Creative Directors: Guto Araki, Tom Pettus
Creative Directors: Erick Mangali, Ryan Lehr
Senior Art Director: Chris Adams
Senior Copywriter: Ross Cavin
Director of Integrated Production: Vic Palumbo
Executive Producer: Paul Roy
Senior Producer: Alison McMahon
Music Director: Dave Rocco
Group Account Director: Walter Smith
Account Director: Sandy Song
Account Supervisor: Kim Suarez
Account Executive: Karah duMaire
Chief Strategy Officer: Colin Drummond
Group Planning Director: Lindsey Allison
Senior Account Planner: Kelly Mertesdorf
Director of Integrated Business Affairs: Abilino Guillermo
Executive Business Affairs Manager: Ken Rongey
Director of Broadcast Traffic: Carie Bonillo
Senior Broadcast Traffic Manager: Sarah Freeark
CEO, North America: Mike Sheldon
President, Los Angeles: Kim Getty
Production Company: Hungryman
Director: Dave Laden
Director of Photography: Stoeps Langersteiner
Managing Partner: Kevin Byrne
Executive Producers: Dan Duffy, Mino Jarjoura
Line Producer: Jason Gilbert
Editorial Company: Cut & Run LA
Editor: Lucas Eskin
Senior Producer: Remy Foxx
Executive Producer: Carr Schilling
Post Facility: Jogger LA
VFX Supervisor/Flame Artist: Tim Rudgard
Graphics: Jorge Tanaka
Executive Producer: Lynne Manino
Color Facility: Company 3
Colorist: Dave Hussey
Audio Post: Lime Studios
Mixer: Mark Meyuhas
Assistant: Matt Miller
Executive Producer: Susie Boyajan
Music: Massive Music
Creative Director/Composer: Tim Adams
Head of Production: Jessica Entner
A month after launching its new global campaign called “Feed the Good,” Pedigree returns with the second installment of the effort, which is again created by BBDO–though now, Melbourne-based Clemenger BBDO takes over on ad duties. In this spot, dubbed “The Good Fight, which began airing Down Under earlier this month, what starts as a potential street battle culminates in a quick crusade to save a loose dog who’s stuck in the middle of a busy street and whose helpless owner can only look on. Our potential street fighters, though, quickly turn into heroes and save the day all the while forgetting about their tiff. As for the dog, it gets a very well-deserved treat from its owner in the spot’s concluding moments, which serves as a relieving comedown from a somewhat tense ad.
In a recent comment to Campaign Brief about the overall Australian Pedigree work, Mars Petcare general manager Sylvia Burbery says, “Pedigree believes that dogs make the world a better place and bring out the good in us all. ‘Feed the Good’ sets out to connect with Australians emotionally and encourage a donation of just $2 to help raise vital funds for our established charity partner, PetRescue, and support the fantastic work they do to care for and re-home unclaimed animals.” The ultimate goal of “Feed the Good” is to feed 100 million dogs globally. Hopefully, they’re well on their way.
Client: Pedigree
Creative: Clemenger BBDO Melbourne
Activations: The Marketing Shop
Media: Starcom
PR: One Green Bean
Proximity Russia pulls off the neat trick of finding a practical purpose for retargeted ads in its latest effort for 3M.
The agency collaborated with different banner networks in Russia to implement a technology that transforms retargeted banner ads into virtual post-it notes that users can customize. As Adweek points out, this turns retargeted banner ads’ weakness — they keep popping up, over and over again — into a strength, as it allows users to create messages to remind themselves of important information. Like the banner ads they replace, the notes follow users from site to site, but they turn what would be a nuisance into a useful tool. It’s a clever trick that doubles as a covert ad for 3M’s Post-it notes, illustrating their usefulness.
Credits:
Client: 3M
Marketing Supervisor: Sergey Smolentsev
Marketing Coordinator: Yulia Smirnova
Agency: Proximity Russia
Creative Director: Andrew Kontra
Senior Copywriters: Polina Zabrodskaya, Anna Migaleva
Senior Art Director: Fernando Muto
Business Development Director: Mikhail Vdovin
Digital Director: Alexander Makarovsky
Senior Account Manager: Polina Zvereva
Digital Production House: INDEE Interactive
Producer: Alexey Zinchenko
UI designer: Egor Bernikov
Coders: Arina Vernidub, Andrey Zakurdaev, Oleg Nikanorov
Le jeune photographe américain Nicholas Scarpinato a l’esprit rêveur. Ses clichés ont une part de mystère, d’illusion et d’onirisme, souvent permises par son excellente technique de manipulation de l’image. Son travail est emprunt d’une grande légèreté.
Advertising Agency: Lost Boys, Paris, France
Creative Director: Nicolas Thiboutot
Creatives: Philippe Pinel, Frederick Lung
Art Director: Chisato Tsuchiya
Art Director Assistant: Victor Miellin
Agency Manager: Jean-Philippe Martzel
Account Director: Clément Corouge
Project Manager: Kévin Pam
Photograph: Léo Caillard
Advertising Agency: Lost Boys, Paris, France
Creative Director: Nicolas Thiboutot
Creatives: Philippe Pinel, Frederick Lung
Art Director: Chisato Tsuchiya
Art Director Assistant: Victor Miellin
Agency Manager: Jean-Philippe Martzel
Account Director: Clément Corouge
Project Manager: Kévin Pam
Photograph: Léo Caillard
Advertising Agency: Lost Boys, Paris, France
Creative Director: Nicolas Thiboutot
Creatives: Philippe Pinel, Frederick Lung
Art Director: Chisato Tsuchiya
Art Director Assistant: Victor Miellin
Agency Manager: Jean-Philippe Martzel
Account Director: Clément Corouge
Project Manager: Kévin Pam
Photograph: Léo Caillard
Advertising Agency: Lost Boys, Paris, France
Creative Director: Nicolas Thiboutot
Creatives: Philippe Pinel, Frederick Lung
Art Director: Chisato Tsuchiya
Art Director Assistant: Victor Miellin
Agency Manager: Jean-Philippe Martzel
Account Director: Clément Corouge
Project Manager: Kévin Pam
Photograph: Léo Caillard
Google has two main rivals — Apple and Facebook — and on Thursday the search giant unveiled new ways it’s competing with both companies.
At its annual developer event in San Francisco, Google announced a new mobile payment service, an operating system for internet-connected devices and an update to its personal assistant app that will help it compete with Apple’s similar products. And it showed off new products that can counter Facebook’s app-install ad business and Oculus VR virtual reality headset.
Android Pay
Outdoor, Print
DR. MANUEL ACOSTA
Advertising Agency:Maksim Fulltime, Guayaquil, Ecuador
Creative Director:Chuck Vallarino, Jimmy Landaburu
Art Director:Jimmy Landaburu
Additional Credits:M. I. Amaya, M. Acosta Aguirre
Media, Film, PR, Online
Volkswagen
Volkswagen celebrated his 50 years in Mexico making a reality show “Volkswagen of your life”, where the people were reunited with his olds cars.
Advertising Agency:Arrechedera Claverol, Mexico City, Mexico
Ceo:Juan Claverol
CCO:Sebastian Arrechedera
Vp:Miquel Daura
Business Development:Miquel Daura
Managing Director:Matias Rigali
General Creative Director:Carlos Carbajal
Account Director:Marco Kidwell
Account Executive:Ana Velázquez
Agency Producer:Aida Garatea, Alejandra Amaro, Rodrigo Guerrero
Planner:Antonio Soberanis
Producer Company:Polka, Drako Media
Director:Santiago Sanchez
Executive Producer:Maricarmen Solis
Director Of Photography:Benjamín Ramauge
Film
Izzi Telecom
Advertising Agency:Arrechedera Claverol, Mexico City, Mexico
Ceo:Juan Claverol
CCO:Sebastian Arrechedera
Vp, Business Development:Miquel Daura
Managing Director:Matias Rigali
General Creative Director:Carlos Carbajal
Copywriter:Kevin Salcedo, Enrique Vallarino
Account Director:Fabiana Marín
Account Executive:Lissethe Porragas
Agency Producer:Aida Garatea, Alejandra Amaro, Rodrigo Guerrero
Planner:Antonio Soberanis
Producer Company:The Maestros
Director:Andrés Cerda Executive
Producer:Enrique Nava, Gerardo Salas, Roberto Guerrero
Cinematographer:Emilio Valdés
Edition:Tamara Levy
Cramer-Krasselt, who lost domestic creative duties for Johnsonville to Droga5 following a review last December but continue to work with the brand internationally, launched a campaign for Johnsonville Canada emphasizing the company’s long history and dedication to quality ingredients.
For the campaign, Cramer-Krasselt collaborated with social media agency Matchstick and Braque, who adapted the campaign for the French Canadian market. In “Questions,” Cramer-Krasselt poses a series of questions such as “Does it really matter that we started making great sausage right here in a small butcher shop?” before answering with a resounding, “Yeah, it matters a whole heck of a lot, actually.” There’s more of an emphasis on a commitment to quality and tradition than in Droga5’s campaign, which takes a more humorous approach. “Around Here” takes a closer look at the brand’s history and small town roots.
“In our research, we really wanted to understand if Canadians would be open to buying sausage made in America,” said Bob Fitzgerald, director, International Business Development, Johnsonville Sausage, in a statement. “We were glad to find out they just want a brand that cares as much about quality and freshness as they do, which is certainly true of Johnsonville and has been since 1945.”
The broadcast spots are supported by print, as well as Matchstick’s social campaign. Social elements span Facebook, Twitter and Pinterest, and include multicultural recipe suggestions which will be shared on the brand’s Twitter account every Friday with the hashtag #foodiefriday. Johnsonville will also unveil a revamped, mobile-optimized mobile-optimized website at the end of June.
Sur son compte Instagram Derrick Lin fait preuve d’une imagination débordante. A l’aide de petites figurines il recrée les pensées qui traversent son esprit durant sa journée de travail. Il utilise à merveille son environnement extérieur, obtenant un résultat rempli d’humour et d’ironie.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Supercell, the gaming company that works with most liked celeb endorser Liam Neeson, releases a spot for Boom Beach. Speed Stick highlights the relationship between Duke basketball player Jahlil Okafor and his father, and Men’s Wearhouse salutes suited-up dads.
JustFab.com sticks with the same wide-eyed, shoe-crazed woman from a previous spot. Her frantic delivery coupled with close-up shots of her face give off horror film vibes. Fortunately, endless shoes are her dream, not nightmare.
Film
Scrabble
Advertising Agency:Lola Madrid, Spain
Director:Rodrigo Saavedra
adam&eveDDB teamed up with directing duo Kyra Buschor and Constantin Paeplow — creators of the viral “Rollin’ Safari” video — for a campaign promoting Genius Foods gluten free bread.
The ads apply the round animals concept to a duck, hedgehog and robin, using the schtick as a way to illustrate bloatedness. Each spot pictures a spherical animal trying to get around, followed by the message, “May help prevent bloating caused by coeliac disease or gluten sensitivity,” followed by “Bread shouldn’t feel like this.” It’s a pretty spot-on way to incorporate the gag into the brand’s approach and makes for some simple, yet memorably comical ads. The broadcast spots function as part of an integrated campaign, which utilizes the round animals visuals in all formats. We expect to see plenty more from the directorial duo, who Adweek points out “got the loudest applause at the Saatchi & Saatchi New Directors’ Showcase in Cannes last summer.”
FCB New Zealand launched a new spot for Vodafone entitled “Piggy Sue.”
The 90-second ad aims for the heartstrings, telling the story of a man who finds a pig on the road. He attempts to track down the pig’s owner, using the Vodafone network to communicate via phone, text and email until he eventually tracks the owner down. When the man finds out of the pig’s fate as free range pork, however, he can’t bring himself to part with her. The tagline, “Stay connected on NZ’s leading mobile network” ends the spot on a bit of a conundrum: Couldn’t Piggy’s owner track down the pig thief thanks to said connection? And isn’t it staying connected that led to him nearly relegating Piggy Sue to a fate as a pork chop in the first place? It would appear that FCB New Zealand and Vodafone hope viewers don’t bother with these questions, as the spot’s branding seems to fall apart the closer you look at it.
Credits:
Client: Vodafone
Creative Agency: FCB New Zealand
Executive Creative Director: Regan Grafton
Group Account Director: Karla Fisher
Head of Content Production: Pip Mayne
Planning Director: Simon Bird
Account Director: Dave Munn
PR: Angela Spain
PR Director: Joanna James
Producer: Amanda Langkilde
Regional Creative Director: James Mok
Senior Art Director: Freddie Coltart
Senior Copywriter: Matt Williams
Senior Planner: Hilary Dobson
Recording: Hammond Peak
Producer: Pen Cooper & Sarah Yetton
Music Production: Liquid Studios
Composer: Peter van der Fluit
Sound Production: The Coopers
Sound Engineer: Jon Cooper
Online Editor: Nigel Mortimer
Editor: Bernard Garry
Post Production House: Blockhead
Colourist: Ben Eagleton
Production Company
Production Designer: Margot Wilson
Production Company: Revolver
Managing Director: Michael Ritchie
Executive Producer: Michael Ritchie & Pip Smart
DOP: Nicolas Karakatsanis
Director: Steve Rogers
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