Advertising Agency: Territorio Creativo, Madrid, Spain
Creative Directors: Alejandro Di Trolio, Carlos Jimeno
Art Directors: María Salomón, María Sutil, Alex Bardera, Adrían Sobrino
Copywriters: Zape Baltasar, Elisa Lucía
Producers: Alex Bolumar, Esther Vazquez
Additional credits: Kamestudio, Neurads
Published: November 2014
Advertising Agency: Energy BBDO, Chicago, USA
Chief Creative Officer: Mark Taylor
Executive Creative Director / Copywriter: Mike Roe
Creative Director / Art Director: Amy Ditchman
Associate Creative Director / Copywriter: Dan McCormack
Executive Director of Content and Delivery: Brian Cooper
Head of Integrated Production: Rowley Samuel
Executive Producer: Melissa Barany
Senior Producer: Elena Robinson
Client Service Director: Stacie Boney
Digital Client Service Director: Josh Ehart
Senior Account Director: Nicole Guisto
Account Director: Rachel Levy
Senior Account Executive: Emmalee Anderson
Production Company: Honey Badger
Director: James Frost
Producer: Sam Khazaeni
Editor: Angelo Valencia / Beast
Graphics: Vitamin Pictures
Advertising Agency: Ogilvy & Mather, Paris, France
CEO: Philip Heimann
Executive Creative Director: Baptiste Clinet
Creative Director: Nicolas Lautier
Copywriter: Dimitri Deneuville
Art Director: Thomas Defert
Producer: François Phan
Head of Music and Sound: Virgile Stein
Photographer: Jérémy Bouchet
Business Director: Anne-Sophie Carbo
Account Supervisor: Laure Bathol
Account Executive: Alexis Valero
Juniorr Account Executives: Joo-Hyung Lee, Lise Gros
Strategic Planner: Amélie Delacour
Production Company: Mythologies Lab
Producer: Aurore Clinet-Jeannin
Film production company: Foxtrot Creative
Producers: Alexis Feltesse, Charles-Eric Carlsberg
Film Director: Thomas Franceschini
Music production company: Caleson
Sound engineer: Yoan Faisy
Media Agency: MEC
Managing Partner: Matthieu Delcoustal
Group Account Director: Geoffrey Haya
If 2012 was the year of the data-fueled presidential campaign, 2016 will be the year of the data-driven Super PAC. Ready for Hillary, Hillary Clinton’s shadow campaign PAC, is a prime example. In 2014 alone, the group spent more than a quarter of a million dollars on data and data-related services, and that doesn’t include the millions that went towards direct mail and online ad buys informed by that information. Signs point to the right reinforcing its own data and analytics armaments, too.
Ms. Clinton announced her expected presidential campaign Sunday with a tweet. The campaign stands to benefit from the groundwork laid by Ready for Hillary, the group that’s been supporting her would-be run since the start of 2013. In addition to the millions of dollars raised by the organization and the substantial list of supporters it’s amassed, the group should give the Hillary for America campaign a head-start in the data department.
BBH London has made some brilliant ads for British juice brand Robinsons over the years—notably, this Wimbledon spot and, of course, the famous “Pals” ad from 2013, which really is one of the great twist-ending ads ever.
Now, agency and client are back with a fun new :60 that uses some mildly freaky CGI to illustrate the new theme “They grow up fast.”
We open on a mom, dad and baby boy. But within seconds, he’s always getting bigger and bigger, and trying to run away from them. While some of the visual effects are maybe a little creepy in an Evian-like way, there’s enough humor here that the spot works—and ends up being endearing.
The tagline is, “Play thirsty.”
The campaign launched Saturday on Britain’s Got Talent. The spot will be supported by out of home, digital outdoor and online advertising.
CREDITS
Client name and title: Helen Gorman, Brand Director
BBH Executive Creative Director: Nick Gill
BBH Creative Director: Dominic Goldman
BBH Creative Team: Nikki Lindman & Toby Brewer
BBH Business Lead: Heather Cuss
BBH Team Director: Rebecca Levy/James Rice
BBH Team Manager: Louise Long/ Joanna Rose
BBH Strategy Director: Lilli English
BBH Strategist: Damien Le Castrec
—Film Credits
BBH Producer: Natalie Parish
BBH Assistant Producer: Sarah Cooper
Production Company: Park Pictures
Director: Tom Tagholm
Executive Producer: Stephen Brierley
Producer: Fran Thompson
DoP: Luke Scott
VFX: MPC
VFX Producer: Amy Richardson
VFX Supervisor: Tom Harding
CG Supervisor: Carsten Keller
Grade: MPC
Colourist: Jean-Clément Soret
Editor/Editing House: Stitch
—Print Credits
BBH Producer: Katerina Gharraph
BBH Designer: Rob Wilson
Animation: Smoke & Mirrors
Joe Azure est un photographe natif de la ville de Sitka en Alaska. Actuellement basé à San Francisco, l’artiste puise essentiellement son inspiration dans la nature et ses paysages qu’il parcourt lors de ses voyages. Voici une sélection de quelques-uns de ses meilleurs clichés.
PepsiCo is replacing Coca-Cola Co. as an official NBA sponsor, marking an end to the long-running association with the league of Coca-Cola’s Sprite brand.
Sprite has been an NBA sponsor since 1994 and Coca-Cola Co. has been an NBA marketing partner since 1986, according to Coca-Cola.
PepsiCo will make Mountain Dew its lead brand in the sponsorship. But the deal covers several of the company’s food and beverage brands, including Aquafina, Brisk, Ruffles and Doritos, according to a person familiar with the deal. The new sponsorship is expected to begin in July, after the current season concludes with the NBA Finals in June.
Category: Beyond Madison Avenue
Summary: Last week was the end of an era for Target. The last of its 133 Canadian stores closed, leaving 17,000 former Target employees to update their resumes and begin looking for new occupations. The new CEO of Target convinced the board that it was the right thing to do. The stores were empty, and the Canadian consumer was not picking up what Target was throwing down.
Why?
Le designer berlinois Johanna F. Schneider revient cette saison avec une nouvelle collaboration NikeLab pour une collection de training féminin JFS. Conçue pour être à 100% modulaire, cette collection d’été est parfaitement adaptée pour l’entraînement pendant les mois chauds, permettant aux sportives d’ajouter ou supprimer des couches avant, pendant et après l’entraînement pour garder le corps au frais et confortable.
Mr. Grass was called his country’s moral conscience by many, but he stunned Europe when he revealed in 2006 that he had been a member of the Waffen-SS during World War II.
Peter Chan est un artiste originaire de Hong Kong et actuellement basé à Toronto. Les tableaux de Peter Chan se concentrent sur les moments de calme : la médiation, la prière et la solitude. Grâce à ses peintures, nous rencontrons des personnages plongés dans un silence qui est presque palpable. Plus de détails dans la suite de l’article.
Voici la dernière création de l’atelier de moto tuning allemand Thunder Bike. Nommée Production-R, la moto est née d’une collaboration avec Harley Davidson et Pirelli. Elle est propulsée par un moteur 6 vitesses Screamin Eagle de Harley Davidson avec environ 100 ch. Plus de détails en images dans la suite de l’article.
If you’re in the old-school TV business, you might feel vaguely comforted by the bottom two bars in the charts below. The obvious takeaway is that, according to Nielsen, the average American is still watching lots and lots of video in the form of traditional TV, broadcast and cable. Roughly five hours of TV per day, in fact, for a total of 149 hours per month — easily still enough for viewers to feel guilty and resolve to get outside more often.
But then consider that in just a year’s time, the average American has cut traditional-TV viewing by more than six hours per month. And then take a quick glance at some of the other pairs of bar charts, and you start to get a sense of what people are increasingly doing instead of watching traditional TV. Like, most notably, watching video on the internet three more hours per month in the final quarter of 2014 than a year earlier.
That’s why this week we took a particular look at the video revolution — to which we welcome you, but has of course been running for a long time.
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