Hasta La Creative!

No one cares what you have to say. We go into every assignment thinking this. It’s true. No one gives a shit. People are busy, they have a million voices yelling a million things at them every day, and they don’t care about what we, or our clients, have to say. I know it sucks, but that’s the way it is. Smart people pay us to make people care. And if we’re good, we have the ability to make them pause. We are here to grab people’s attention and get them to take action. So are you ready?

You’ve got to find an enemy.

Ever since humans started telling stories, those stories — the ones worth hearing and sharing — were built on tension. They are driven by a protagonist and an antagonist. Something to root for and something to root against. Without that enemy, you’ve got nada. No story. Nothing. Tension makes people pay attention.

Continue reading at AdAge.com

(TrendHunter.com) ‘Re-Inventing Shoes’ is a shoe exhibit taking place at Milan Design Week 2015. The event boasts five designer accessories, created by some of the architecture world’s most…

BBDO New York created a 45-second spot starring Jason Sudeikis entitled “Tourists,” promoting AT&T’s sponsorship of the Tribeca Film Festival, which began Wednesday and runs through the 26th.

In the spot, two tourists visiting New York run into Sudeikis on the street and he obliges them for what he assumes will be a quick snapshot. Soon, however, the couple is directing Sudeikis for a short video (and they won’t settle for a subpar cut). “Theres a film lover in all of us” reads the tagline at the end of the spot, followed by the AT&T and Tribeca Film Festival logos. BBDO keeps AT&T’s branding in the background of the spot, instead letting the short highlight the company’s sponsorship of the Tribeca Film Festival. Sudeikis wasn’t just a random selection, as he stars in three films appearing in the festival, making him a pretty perfect choice for the spot.

Credits:

Client: AT&T
Agency: BBDO New York
Chief Creative Officers: David Lubars (worldwide), Greg Hahn (N.Y.)
Executive Creative Director: Matt MacDonald
Senior Creative Directors: John LaMacchia, Simon Foster
Associate Creative Director: Geoff Proud
Senior Art Director: Will Holmes
Group Executive Producer: Julie Collins
Executive Producer: Alex Gianni
Producer: Gillian Burkley
Managing Director: Mark Cadman
Senior Director: Brian Nienhaus
Account Director: Gail Curtis
Account Executive: Sigourney Hudson-Clemons
Production Company: O-Positive
Director: Brian Billow
Director of Photography: Joe Zizzo
Executive Producers: Ralph Laucella, Marc Grill
Producer: J.D. Davison
Editing House: Mackenzie Cutler
Producer: Sasha Hirshfeld
Editor: Ryan Steele
Assistant Editor: Jean Taylor
Color Correction: Company 3
Colorist: Tim Masick
Visual Effects: Schmigital
Flame Artist: Jim Hayhow
Flame Assistant: Joseph Miller

Le graphiste suédois Viktor Hertz s’est lancé dans un nouveau projet d’affiches de films qui rend hommage à la pop-culture. A travers deux encadrés et des personnages en pictogrammes, le poster résume des classiques tels que Forrest Gump, quelques Star Wars, Pulp Fiction, Fight Club et The Big Lebowski. Il vous reste un mois pour soutenir ce projet sur Kickstarter.

ABC’s and Univision’s joint venture Fusion may operate its own TV network, but the media company is also making TV shows for nontraditional outlets, like its Snapchat Discover channel.

Fusion plans to premiere five original shows exclusively on its Snapchat Discover channel sometime later this year as it experiments with what people want to watch on which media platforms, be it TV, YouTube, Instagram or Snapchat.

These won’t be the first original shows to premiere on Fusion’s Snapchat Discover channel, which is one of more than a dozen channels run by publishers like Vice and ESPN within the mobile messaging app’s publisher portal. In February the Fusion debuted a 7-episode weekly travel docu-series called “Outpost” that ended its run on April 8 and has already picked up that show for a second season that will premiere on April 22.

Continue reading at AdAge.com

Uma pequena provocação em busca de novos talentos

> LEIA MAIS: Snapchat está recrutando funcionários do Uber, Twitter, Airbnb e Pinterest com filtros de imagens (!)

Post originalmente publicado no B9
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The executive vice president for advertising will now oversee revenue generation from all advertising and subscriptions.