(TrendHunter.com) This luxurious private 747-8 was created over a period of three years by Greenpoint Technologies, a company specializing in ultra opulent upgrades that turn passenger jets into palatial private…
Tina Brown wants Women in the World, her live-event series returning this week, to avoid the conference-scene plague of “two guys and a glass of water.”
“It is so boring,” she said during a meeting at The New York Times headquarters.
Women in the World is the second — or maybe third — act for Ms. Brown, who famously edited Vanity Fair and The New Yorker, where she introduced a mix of hard news and salacious celebrity stories, before launching her own short-lived Talk magazine. Later, she founded digital-only site The Daily Beast under Barry Diller’s IAC umbrella and left — after the company’s disastrous acquisition of Newsweek — with the Women in the World series in 2013.
Morgan Stanley is unveiling a new brand campaign today that aims to showcase the firm’s “real human” benefits, according to Lisa Manganello, head of integrated brand marketing at Morgan Stanley.
The effort, out of Interpublic Group’s Huge, highlights Morgan Stanley’s impact on culture, technology and infrastructure. It also touts the firm’s partnerships with big-name brands like Netflix, which it helps secure funding for projects, and Alibaba, which it took public. Following the financial crisis, the campaign seeks to show that Morgan Stanley creates positive change.
In 2009, Morgan Stanley was a nearly $40 million dollar account, but the firm’s spend on domestic measured media dwindled to $10.3 million last year, according to Kantar Media.
This year, Cinco de Mayo falls on a Tuesday, which is not optimal for partying, to say nothing of the time and effort necessary for a proper mole sauce. So, like last year (when the holiday fell on a Monday) Havas and The Most Interesting Man in the World propose celebrating Dos de Mayo instead. The date may not coincide with the Battle of Puebla, but it does fall on a Saturday, “a reason to celebrate in itself,” according to The Most Interesting Man in the World.
In the spot, the character makes his proposal, pointing out that the day is ripe for an epic celebration since the Kentucky Derby and a big Vegas fight are already taking place. “So consider this your formal invitation to partake in the biggest Dos de Mayo yet,” he says at the conclusion of the spot, before sneaking in the campaign’s signature brand of casual, gratuitous lechery. In addition to the ad, the brand is hosting a contest on Twitter for of-age fans, running until May 5th, inviting them to share their extraordinary #DosDeMayo plans for a chance to win an all-expense paid trip for two to an official Dos Equis party in Los Angeles on August 29th. There’s also a contest on Facebook, running April 23-24, where fans submit their own “I don’t always…” or “legend lines” for a chance to party with The Most Interesting Man himself.
It’s a red box, but in some ways it’s more like a red carpet.
Ogilvy Cape Town has been giving a remarkable welcome box to employees over the past year. And now, it’s been shortlisted in the design competition for this year’s One Show. Deservedly so, as it’s probably the best agency employee welcome package we’ve seen.
The so-called “Induction Box”—made by Ogilvy’s RedWorks production arm (which was recently merged with its other production agency Hogarth Worldwide)—is based around David Ogilvy’s short book The Eternal Pursuit of Unhappiness and his famous eight habits of highly creative communities.
The box brings the concepts to life in a tangible way, making employees much more likely to read and absorb the philosophy underpinning the agency. Check out the contents of the box in the images below.
Click the images to enlarge.
We spoke to Ogilvy Cape Town about how the box came about, and how it’s been received.
What was the motivation for creating something like this?
The idea behind this is to give someone a piece of Ogilvy & Mather, because at the end of the day, the box represents who we are and what we stand for. It is easy to pull someone aside and say, “Welcome to the agency.” But with the Induction Box, we want to make people feel like they belong, like they have found a place here. Working at Ogilvy is so much more than just another job. We wanted to create something that reflects this.
How did David Ogilvy’s ideas inform the design of the boxes?
When you are hired by Ogilvy, it is because someone saw something great in you and that you would be a good fit here. There is a definite “Ogilvy Way” based on The Eternal Pursuit of Unhappiness (or Divine Discontent) and David Ogilvy’s 8 Creative Habits—Courage, Idealism, Curiosity, Playfulness, Candor, Intuition, Free-Spiritedness and Persistence. Getting new staff to understand and embrace all of this in a fun and engaging way was our main focus. The Induction Box solidifies the importance of what we stand for.
What was RedWorks’ role in designing the boxes?
Inspired by The Eternal Pursuit of Unhappiness, Redworks decided to unpack the eight habits by making them tangible. Their solution was a layered box containing interesting, fun, quirky elements representing the eight habits, accompanied by phrases elaborating on it. It not only reflects Ogilvy’s rich heritage, but also provides all the necessary information about the working environment in a visually stimulating way.
How do new hires generally respond?
The response has been well beyond what we could have imagined. It ties everything together beautifully. People light up when they receive them. We often get a nudge from existing employees asking if they can get one, too.
Have other Ogilvy offices shown interest in using the boxes, too?
Not only has the Ogilvy Induction Box been introduced to staff at Ogilvy & Mather Johannesburg and Durban, but O&M London and Australia have been working on their own adaptations to give to new employees.
Comme Aptitude, le designer Eisen Bernard Bernardo s’amuse à imaginer les décors et l’image entière des pochettes d’album de deux chanteuses pop américaines : Beyonce et Madonna. Ici, il associe leurs couvertures avec des peintures classiques de femmes aux robes anciennes. Des anachronismes qui fonctionnent bien, à découvrir.
Album: Like a Virgin / Artwork: Young Woman Reading by Alfred Stevens.
Album: I Am… Sasha Fierce / Artwork: Silver by Albert Joseph Moore.
Album: Madonna / Artwork: Portrait of a Lady in Eastern Dress by John Maler Collier.
Album: MDNA / Artwork: Spock and Uhura by Tamara de Lempicka.
Album: B’Day / Artwork: Girl in Green by Lord Frederick Leighton.
Album: Bedtime Stories / Artwork: Seaside by James Tissot.
(TrendHunter.com) The Peugeot Food Truck might be a concept van at the moment, but it melds two things the French love profusely: cars and food. With this in mind, it wouldn’t be surprising if it became a…
(TrendHunter.com) Rebecca Leimbach’s pet photography series captures the adorable relationship between her daughter Harper and their family dog Lola. After failing to conceive a child for years, Rebecca and her…
Ad Age is extending the deadline for its Small Agency Awards to give shops a bit more time to complete their entries. The new deadline is April 29.
Independent agencies and agencies that are not majority owned by a holding company or network are eligible. (Got a question? Here’s the FAQ. And here are the rules.)
Entry is open to agencies in three size categories:
Every now and then Google tweaks its search algorithm in a way that uproots the online publishing ecosystem. It happened a few years ago when Google decided links to so-called content farms — publishers that try to game Google’s algorithm with keyword-laden headlines tied to content of questionable quality — shouldn’t show up as high on search results pages. Now the search giant is doing the same to any websites that don’t work well on mobile, a move that’s been termed “mobilegeddon.”
Here’s how Google described the changes when it announced them in February:
Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.
FCB has named Karin Onsager-Birch as chief creative officer of the agency’s San Francisco and Los Angeles offices, collectively known as FCB West, AdAge reports. She fills a role left vacant since the departure of Eric Springer last September. The appointment follows the selection of Eric Cosper as chief creative officer of FCB Garfinkel in New York a little over a week ago.
Onsager-Birch joins FCB from Blue Hive in London, where she worked on the WPP agency’s Ford account. She arrived at Blue Hive in May of 2012, serving initially as executive creative director before being named chief creative officer last year. Prior to that, she spent 11 years with Goodby, Silverstein & Partners, arriving in 2001 as a creative director and senior art director, before becoming an associate creative director in 2004. While with GS&P, Onsager-Birch worked on accounts including Chevrolet, Hyundai, Nintendo and Hewlett Packard.
When asked of the appointment, FCB West CEO Dominic Whittles told AdAge that Onsanger-Birch was chosen because her “leadership style is substantive and direct, she’s open minded and solution-oriented, she’s clear about her point of view and very forthright,” adding that her international experience “allows her to draw on a much larger source code of information.”
The Martin Agency and BF Goodrich, the tire company now owned by Michelin, have decided to end their relationship after nearly ten years. The IPG agency told us in a statement that the two parties collectively decided that they would not be the “right partners” for one another moving forward, and a BF Goodrich spokesperson confirmed.
Martin first signed the Atlanta-based tire company in 2006, beating Carmichael Lynch and The Richards Group; AOR Doner did not defend the business at the time.
Over the past nine years, Martin has created a variety of work for the brand, which once cast none other than the late Joan Rivers in a less-than-saucy 70s spot. Last year, the agency helped turn the client’s drop-a-tire-out-of-an-airplane stunt into an ad promoting its new truck tire model.
Martin’s most recent notable work was its series of “unskippable” ads for longtime client GEICO. The shop also scored two new business wins at the end of 2014 in the form of Tic Tac and Ritz; its first “Life’s Rich”-themed work for the latter client debuted earlier this month.
BF Goodrich declined to comment on whether it plans to launch a formal creative review in the wake of Martin’s resignation.
Sur son compte Instagram, le papa et graphiste japonais Akira Oozawa partage des photos de ses deux jumelles, au quotidien. Il documente leur monde enfantin et leurs découvertes merveilleuses, dans la région de Kinki. Des portraits attendrissants de deux chipies aux carrés impeccables, à découvrir.
(TrendHunter.com) These April 2015 fashion for men trends range from Nordic sportwear collections to normcore styles that draw inspiration from the past. Embracing minimalism, these examples illustrate consumers’…
Don’t expect to see many ads for Rice Krispies while watching “Grey’s Anatomy” anymore. Data shows the ABC doctor drama doesn’t perform well when it comes to coaxing its largely female audience — typically the primary target for the Kellogg’s cereal — to buy the crackly breakfast food.
It’s just one change Starcom is making to Kellogg’s TV planning this upfront season. The media agency has been using shopper purchase data from Nielsen Catalina Solutions to build TV audience targets for all Kellogg’s brands following a trial run with Special K products last year. They call it “buyer-graphics,” a play on traditional demographics and psychographics.
“Now we’re going to the upfront for the 2015-2016 season; what we’re actually looking to do is have it impact the buy itself,” said Robert Davis, executive VP, director at Starcom. “These shows or these networks will or will not make the buy based on the data,” he said.
Lord & Taylor’s recent Instagram push, where it tapped 50 fashion bloggers to promote the same dress, is bringing old regalatory issues back into the spotlight. By many measures, the campaign was a success — the dress it showcased sold out in a matter of days. But the push may have violated 2013 Federal Trade Commission disclosure rules, causing confusion among fans and highlighting the fact that some brands are still misleading consumers with social media endorsements.
While no company wants to get hit with a $250,000 FTC fine — one of the largest penalties doled out so far for non-disclosure — a brand’s relationship with consumers is really what’s at stake.
“It erodes trust,” said Ted Murphy, who advised the FTC in drafting the disclosure rules and is CEO of IZEA, a marketplace that connects brands with influencers. “It erodes trust with the brands and the [influencers] who participate in campaigns that aren’t disclosed.”
Outdoor
Kvartirka MEL
Advertising Agency:Vozduh, St.Petersburg, Russia
Creative Director:Viacheslav Nabokov
Art Director:Valery Melnik
Designer:Varya Tcimara
Outdoor
Cloetta Italia
Advertising Agency:Y&R, Milan, Italy
Executive Creative Director:Vicky Gitto
Creative Director:Cristian Comand
Art Director:Cristian Comand
Copywriter:Vicky Gitto, Saverio Lotierzo
Illustrator:Cristian Comand
Film, Online
Earl Jean
Is It OK to wear jeans when exercising? Dancing? Jogging? Well, many People doubt that. When picturing a jogger, It’s quite obvious people have a specific mental image in mind?Fit, sweaty, wearing running bottoms and a tank top, and gazelle-like. “JEANS” is definitely on the list of “what NOT to wear for sport.”
However, Earl Jean Taiwan launched a new product called“Cool knitted Denim”, the jeans you can sport for sports, which are easy to move in, breathable and moisture-wicking. Here comes the challenge?How to introduce the product when jeans are the last type of pants that people would wear for sports? “To see is to believe.” The Earl Jean and Taiwan agency Rules Creative decide to let customers get true experiences in a terrifyingly hilarious stunt.
Then the product can speak for itself. Unsuspecting customers at the Earl Jean store were startled when trying on the jeans in a normal looking fitting room. The floor began to move quickly like treadmills, they were forced to run to keep their balance. Confused, excited, flustered…, whether customers showed different reactions, The Earl Jean successfully aligned itself a sense of fun and energy, communicated its product features to its target audience by this fun experiential marketing stunt.
Advertising Agency:Rules Creative, Taipei, Taiwan
Creative:Jarvis, Liv
Pm:Chase
Director&Production:Trihit Pictures
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
