Travaillant avec de la peinture à l’huile, le peintre Johnny Morant réalise des toiles avec un tracé abstrait. A travers sa série « Nude », il s’attarde sur les corps des femmes, en puisant dans ses expériences et souvenirs. Il décrit son travail comme étant « au clivage de la clarté et de la suggestion » en privilégiant l’intuition dans l’application de ses couleurs.
Représenté par la Russell Gallery London.
If we stop mentioning that the Final Four takes place in Indiana, does it actually take place in Indiana?
With the backdrop of the state of Indiana passing a law that could open the door to legalize discrimination against the LGBT community, much has been said about the prospects of Indianapolis hosting future tent-pole sporting events like the Final Four or the Super Bowl. We’ve seen companies pull funding, job creation and event participation from the state, but we haven’t heard much about the present impact of such a big sports gig — the native marketing of the state through association with the game.
Every one of the Final Four teams trailed at some point in their Elite Eight games. But each of their coaches made in-game lineup adjustments and strategic shifts that led their team to victory. The institutions at the center of college basketball’s signature weekend need to be similarly adaptive to respond to the cultural flashpoint in Indiana.
An online version of HBO will be available on Dish Network Corp.’s Sling TV service in time for the premiere of the new season of the hit show “Games of Thrones.”
Sling TV customers, who pay $20 a month for the streaming subscription service, will be able to get HBO for an additional $15 a month April 12, the companies said.
Dish’s Sling TV is one of a growing number of so-called skinny bundles, or Web services that offer just a few popular channels at a lower price. The whittled-down packages are putting pressure on programmers that have relied on the 500-channel pay-TV universe to carry their less-popular niche networks.
An ad for Fiat Group’s Jeep Cherokee has been banned by the U.K. Advertising Standards Authority for encouraging unsafe driving practices.
The radio spot, by Arc London, part of Publicis Groupe’s Leo Burnett network, begins with a mock weather forecast. It starts, “Overnight snow has brought severe disruption to much of the country. The Met Office has warned drivers …” after which the volume is turned down and the voiceover suggests, “Time to Play.”
The listener then hears the sound of a car door being unlocked, with wind blowing in the background and snow crunching under foot. The endline is, “Make winter your favorite sport with Jeep. This season, get the new Jeep Cherokee.”
Se o B9 fosse passar o dia postando as piadas de primeiro de abril, ia faltar espaço para tanta postagem. Por isso, depois de destacar alguns dos mais divertidos produtos e serviços piada do dia de hoje, resolvemos fazer um compiladão com as melhores iniciativas, brincadeiras e piadas do dia.
Além do Google, Airbnb, Motorola e PlayStation, essa marcas abaixo também merecem uma menção honrosa na nossa listinha de ‘sommelier de dia da mentira’.
Viu alguma que vale a pena constar por aqui? Só avisar para a gente em dicas@b9.com.br que conferimos e, se for boa mesmo, trazemos para cá.
(essa postagem vai ser atualizada durante todo o dia)
Escolha o seu taxista com um swipe, ou escolha quem vai andar de Uber com você (!!)
Preguiçosos, regozijem!
Todos os vídeos agora tem a opção de ganhar um toque de Darude – Sandstorm. Tipo a Taylor Swift nesse vídeo. 1999 manda lembranças.
Post originalmente publicado no Brainstorm #9
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Pensando em atrair parte do público do Snapchat, Vine e afins, o Facebook lançou hoje o seu próprio aplicativo de criação de vídeos.
O Riff, porém, aposta em um processo colaborativo. Você cria um vídeo – de até 20 segundos – define um tema (tag), e qualquer um dos seus amigos pode adicionar mais alguma cena. Os vídeos podem ser assistido por qualquer um, com a opção de publicação no Facebook, é claro, mas apenas amigos conseguem colaborar.
A ideia principal é permitir que narrativas sejam geradas a partir de um assunto em comum, ou então conectar momentos de amigos em torno de um acontecimento. Lembra do desafio do balde de gelo, por exemplo?
Declaradamente inspirado pelo formato Stories, do Snapchat, o Riff é fruto de um projeto paralelo de alguns funcionários do Facebook, e que acabou sendo abraçado pela empresa. Assim como aconteceu com o Paper e Rooms, recentemente
O aplicativo está disponível para Android e iOS.
Post originalmente publicado no Brainstorm #9
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No Spoilers Talk Show #05, nova edição do podcast do Spoilers, Carol Scoponi, Chris Dierkes, Denis Pacheco e Leticia Arcoverde se reúnem para discutir as adaptações de histórias em quadrinhos na televisão. Aproveitando a estréia de iZombie, queremos saber: Qual o segredo pra uma adaptação ser bem sucedida na tv? Nesse bloco falamos um pouco sobre Arrow, The Flash, Agents of Shield, The Walking Dead, Gotham e Constantine. Além das futuras estréias Daredevil e AKA Jessica Jones, na Netflix.
Aproveitando o anúncio de que Arquivo X retornará ao ar, o segundo bloco debate quem são os casais pelos quais nos torcemos na TV. O que são “shippers” e como isso afeta uma série. Quando um casal funciona dentro de um show e quando ele deixa de funcionar e acaba arruinando a dinâmica dos personagens? Os minutos finais são dedicados para recomendações sobre o que estamos lendo, assistindo ou ouvindo nas últimas semanas no bloco “Põe na Lista”.
Ouça aqui!
00m30 Apresentação
2m17 Da HQ para a TV
28m48 Quem são nossos casais favoritos da ficção?
41m20 Põe na Lista
CRÉDITOS:
Arte: Talles Rodrigues
Edição: Fernanda Sgroglia
Tema: “Funny Weekend”, Antarctic
A realização do Spoilers Talk Show é fruto de uma parceria com o site Brainstorm #9.
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Críticas, elogios, sugestões para podcast@spoilers.tv.br ou no twitter.com/spoilerstvbr.
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“Põe na Lista”
Carol: A HQ Gotham Academy, no Comixology.
Chris: A HQ iZombie, no Comixology.
Denis: O podcast The X-Files Files, do ator e comediante Kumail Nanjiani.
Letícia: A série Outlander, do Starz.
Post originalmente publicado no Brainstorm #9
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, the Ad Council released a short version of its emotional “Love Has No Labels” video, which originally went viral with 47.6 million Youtube hits, and J.C. Penney announced its entire store is on sale (isn’t that always the case?). KPMG has a Phil Mickelson and Stacy Lewis-approved alternative to “leaning in” — break the glass ceiling with your golf swing.
As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.
Now that David&Goliath has introduced us to Jack in the Box’s new Buttery Jack via a Super Bowl ad, the L.A. agency has literally taken a big leap forward to promote the fast-food chain’s latest offering.
On March 25, the parties involved decided to launch a mini-takeover of sorts on the streets of Hollywood by unveiling an 80-foot long, 25-foot wide coupon for a buy one, get one free Buttery Jack.
With folks from the Guinness World Records on hand to witness the festivities (along with not-Ronald McDonald pitchman Jack, of course), the 2,000 square foot offering was officially deemed the “World’s Largest Coupon.”
As you can see, the crew faced some obstacles in its efforts to redeem their coupon but found a more viable path to ultimately enjoy their garlic butter-infused burgers. As an added bonus, the coupon was then available for all to photograph, share with #WorldsLargestCoupon, and redeem for themselves at any participating Jack in the Box.
At the very least, the stunt saved people some money.
Client: Jack in the Box
CMO & SVP Menu Innovation & Execution: Keith Guilbault
VP Menu Strategy & Innovation: Iwona Alter
Communications Manager: Lauren Ohlsson
Director of Innovation & Social Engagement: Jen Kennedy
Innovation Project Manger: Mikim Luu
Social Media Manager: Rah Mahtani
Agency: David&Goliath, LA
Founder & Chairman: David Angelo
Chief Creative Officer: Colin Jeffery
Group Creative Director: Ben Purcell
Group Creative Director: Steve Yee
Sr. Art Director: Rob Casillas
Sr. Copywriter: Courtney Pulver
Director of Broadcast Production: Paul Albanese
Sr. Broadcast Producer: Karen Jean
Director of Print Services: Meredith Walsh
Group Account Director: Michele Tebbe
Account Director: Frith Dabkowski
Account Coordinator: Kristina Papillion
Sr. Project Manager: Lila Anton
PR Agency: MWW
Founder & CEO: Michael Kempner
EVP and General Manager, Western Region: JP Schuerman
Production Company: Grandesign
Executive Producer: Bob Ridgeway
Line Producer: Thomas Campbell
Sales Representative: Aileen Shaw
Printer of Coupon: BP Graphics
Editorial House: Spinach LA
Managing Director / Editor: Adam Bright
Cinematographer: Art Castle
Producer: Jonathan Carpio
People reading mean tweets is turning into a PSA genre.
Last month, the Canadian Safe School Network took Jimmy Kimmel’s hit comedy bit, usually featuring celebrities, and repurposed it as a potent anti-cyberbullying ad. Now, Raising the Roof Canada has upped the ante even further with a stunning and heartbreaking spot about the homeless.
In a perfect world, it would be hard to imagine anyone seriously saying (or typing) the things repeated in the clip. But once again Twitter proves its brief format is the perfect platform for bad wannabe comics and self-absorbed asses (whereas Instagram is the favored choice of glib, blithe fashion editors).
The clip is all the more powerful given that, compared to an in-vogue issue like cyberbullying, homelessness is less visible (at least, online). This ad, created by Leo Burnett Toronto, simply put, succeeds in humanizing the homeless population, and gives at least a small handful of its members a bigger platform. For anyone interested, the campaign website has more videos delving deeper into each person’s reaction, as well as some of their backstories.
Luckily, Twitter, as a company, is doing its part to address the broader issue in San Francisco, too—by planning to teach the homeless to code as part of a tax break obligation.
Informaticien de formation, le passionné de photographie et d’exploration urbaine autrichien, Thomas Windisch, a sillonné le continent européen en visitant plus d’une centaine d’hôtels abandonnés. Il a ramené avec lui une incroyable série de clichés de ces lieux humainement désertiques qui arborent encore les dernières vestiges de leur vie d’autrefois.
Imagine como seria escolher um local para alugar por uma temporada nos anos 60. Provavelmente daria para alugar um ônibus, uma van ou até um bangalô bem hippie.
O Airbnb aproveitou esse primeiro de abril para brincar com essa ideia, oferecendo praticamente um túnel do tempo sobre o que poderia ser anunciado no site se estivéssemos nos anos 60, na idade medieval, na Grécia antiga ou até mesmo na idade das cavernas.
A brincadeira foi divulgada nas redes sociais da marca, que apresentou a piada como se alguns dos seus viajantes tivessem ficados presos no passado.
Uma alteração razoavelmente simples e bem divertida do Airbnb. Parte dos anúncios feitos nessas páginas são reais, como é o caso de um dos castelos medievais, mas outros são completamente falsos, e se você tentar acessá-los, vai cair em uma página 404 customizada, que pede para você retornar no dia 2 de abril.
Post originalmente publicado no Brainstorm #9
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Category: Beyond Madison Avenue
Summary: The Rubicon Project is looking to make some waves in advertising technology and online advertising exchanges.
Yes, in case you thought differently, advertising companies are still trying…
T-Mobile launched an online ad for April Fool’s Day, presumably from agency of record Publicis, entitled “Pets Unleashed.”
In the ad, the wireless “uncarrier” presumes to let you “add your cat, dog, ferret, turtle or, heck, your alpaca” to your family plan for just $5 a month. After introducing the offer, the spot claims “Your carrier hates puppies. So #@$% them and switch to T-Mobile.” They then extend the joke by claiming to offer new pet-friendly apps, like Fetch Freedom, FitPet and Pet Tinder. At one point, a horse even appears to be watching zebra porn (accompanied by the small text: “Zebra porn not included. Consult stable manager for appropriate use.”) In addition to the goofy spot, there’s also a fake press release on T-Mobile’s site, and a “Pets Unleashed” page, proving the brand went all-in on the gag.
In a campaign that could not possibly be another April Fools’ Day stunt, Geoffrey Roche — who you know as the longtime ad man who founded Lowe Roche — wants you (or, at least, your dog) to smell like shit.
That would be dog shit, specifically.
A new campaign to promote 3MillionDogs, a group co-founded by Roche in order to “[Make] the World a Better Place for Dogs,” encourages viewers to “be the dog you really are” and “leave them panting”…with the smell of poop.
We assume, based on the campaign’s limited credits, that Roche himself enjoyed the literal shit out of writing this masterful line:
“With the quiet but sensitive fragrance of poo with notes of fresh mowed grass and just a hint of floral it’s the perfect way for them to release their inner bitch.”
The release also notes that “the scent is completely undetectable to humans. The perfume comes in a beautiful 1.8 oz glass bottle and retails for $100.”
Our favorite aspect of the work, however, may well be the real ad layered over the fake ad on the “client’s” site:
We still can’t quite believe that Lizzie Borden is not an April Fools’ Day stunt.
Good to see Wednesday Addams getting work, though.
Advertising Agency: JWT, New York, USA
Executive Creative Director: Sarah Barclay
Creative Director: Billy Faraut
Copywriter: Ludo Marrocco
Chief Creative Officer: Adam Kerj
Head of Production: Lisa Setten
Senior Producer: George Roca
Director of Music: Paul Greco
Music Producer: Dan Burt
Account Team: Ariel Stern, Erik Wagner, Amy Achenbaum, Kate Callaghan, Angela Gonzalez
Director: Lieven Van Baelen
Production Company: ALLDAYEVERYDAY
Editing House: Het Digitaal Geweld
Editor: Manu Van Hove
Music House: JSM
Media Agency: MEC
Coup de coeur pour la campagne promo de Volvo réalisée en collaboration avec l’agence Grey. Intitulée Volvo Life Paint, la campagne attire l’attention sur les 19000 accidents qui ont lieu chaque année en Grande-Bretagne et dans lesquels un vélo est impliqué. La marque agit donc en proposant une bombe de peinture transparente qui, une fois appliquée sur les vêtements, réagit à la lumière dans la nuit.
Abril finalmente chegou e, com o novo mês aumenta também a expectativa para a estreia da quinta temporada de “Game of Thrones”. E enquanto todo mundo aguarda para conhecer o destino de Tyrion Lannister, Daenerys Targaryen, Arya Stark, Jon Snow e companhia, a Shutterstock criou um vídeo que reúne comerciais que seriam veiculados se as casas reais da série fossem empresas, o Game of Brands.
Entre elas estão a Stark Outfitters – com roupas para a prática de esportes de inverno, o que mais? -, a companhia aérea Air Targaryen, Lannister Investment Group, uma companhia de investimentos para quem pensa na família e no futuro.
Todos os vídeos foram feitos com imagens do arquivo do Shutterstock.
Post originalmente publicado no Brainstorm #9
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Considering the day, we’ll take this latest spot from Santa Monica-based RPA for Honda with a heavy grain of salt, because if it smells like an April Fools’ joke and looks like an Aprils Fools’ joke…
In the new campaign, RPA introduces us to a young lady named Ashley H who, like the rest of her narcissistic peers, is a self-proclaimed selfie queen. Now, she’s found a perfect vehicle to indulge her ego in the Honda HR-V SLF — or “Selfie”– model, which comes equipped with 10 cameras so drivers and passengers alike can more fully engage in their own self-absorption.
In a statement (yes, there actually is one), Honda HR-V brand manager Gaz? Enjinia says:
“Honda is embracing the selfie phenomenon and the creative, artistic sensibilities of millennials with this versatile, youthful trim model. Cameras were already part of the all-new HR-V, used for LaneWatch and the rearview camera, so we found a way to incorporate more of them, based on the role of selfies in culture today. The selfie-camera option safely operates only when the vehicle is in park; when the vehicle is in drive, the cameras go back to their intended use.”
The, ahem, multiple selfie cameras join a host of real HR-V features including 7-inch touchscreen with Pandora, Bluetooth and satellite-linked navigation, blah blah.
Don’t worry, folks, April first will be over in mere hours. But if you already need a palate cleanser, John Oliver has just the thing.
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