Apr
06
Apr
06
Comcast Recruits Its Beneficiaries to Lobby for Time Warner Deal
Posted in: UncategorizedMany letters to the government in support of the $45 billion deal are from groups that have received charitable or political donations from Comcast.
Apr
06
Virgin Atlantic Campaign for Business Travelers Takes Flight
Posted in: Uncategorized
British airline Virgin Atlantic debuted a U.S. campaign Monday called “Business Is an Adventure,” aimed at international business travelers.
The effort includes online and out-of-home ads, and was created by Figliulo & Partners, New York, Virgin Atlantic’s U.S. agency of record. The budget was undisclosed.
“Business travelers are a critical audience, and the U.S. is a key market for us,” said Simon Bradley, VP-marketing for Virgin Atlantic North America. “Business travelers tend to be premium travelers — they fly more frequently and are very discerning,” he said.
Apr
06
Sling TV Outage During Final Four Exposes Web Streaming Weakness
Posted in: UncategorizedThe brief weekend outage that prevented some Sling TV subscribers from watching college basketball’s Final Four highlighted the Achilles heel of cable cord-cutting: reliability.
Dish Network’s new online-TV service, which offers about 20 channels for $20 a month, is one of a growing number of web services that offer a few popular channels at a lower price. Such internet-based bundles are giving consumers more options to watch TV without paying for traditional cable packages.
However, these web services rely on a foundation that is more fragile than television. They’re vulnerable to buffering or crashing during traffic spikes caused by popular TV shows or sporting events like the national men’s college basketball tournament. Sling TV, which announced last week it was adding an online version of HBO to its package, will be tested again April 12 during the season premiere of HBO’s hit show “Game of Thrones.”
Apr
06
Despite Image Issues, NFL Grew Sponsorship Revenue
Posted in: Uncategorized
Here is more evidence that the NFL is resilient, at least when it comes to marketer interest: Despite being plagued by domestic abuse controversies all year, the teflon league and its 32 teams grew sponsorship revenue by 7.8% to $1.15 billion for the 2014 season, according to new research from IEG, a sponsorship consultancy. The spending jump is solidly ahead of the 4.9% increase across the total sports category.
Apr
06
Bud Light é primeira anunciante do Tinder com campanha por cidade da diversão
Posted in: Uncategorized
Apr
06
Netflix Will Show Ricky Gervais’s Comedy ‘Special Correspondents’
Posted in: UncategorizedThe film, starting Eric Bana, will not be released in theaters, but will have its worldwide debut on the streaming service.
Apr
06
Bruce Jenner to Be Interviewed by Diane Sawyer on ‘20/20’
Posted in: UncategorizedMs. Sawyer conducted the two-hour interview in early February, and it is scheduled to be broadcast on April 24.
Apr
06
Leo Burnett Changes Approach for Special K
Posted in: UncategorizedSlumping Kellogg brand Special K is changing up its advertising approach, courtesy of longtime agency Leo Burnett.
While recent efforts for the brand, such as “Shhhhut Down Fat Talk” have focused on body positivity and presenting the breakfast cereal as a diet-friendly treat, with the 30-second “Eat Special. Feel Special.” Leo Burnett pivots to highlighting Special K’s nutritional benefits. The voiceover espouses the whole grains, folic acid, vitamin D and fiber in Special K, which it promises will “help a body thrive.” Leo Burnett’s change in approach is exemplified by the new tagline, which implies that the nutrients in Special K can lead to improved health, not just weight loss. Leo Burnett and Kellogg are counting on the new approach to reverse the brand’s fortunes, as Special K saw a 14.5% percent drop in US sales from 2013 to 2014, according to Euromonitor International.
“Women are moving away from the old world of dieting,” Noel Geoffroy, Kellogg’s senior vice president for morning foods marketing, explained to AdAge. “They don’t want to strictly count calories anymore. Rather, they want to eat delicious foods with positive nutrition…they want to make the calories they eat count to achieve their happy, healthy weight.”
Apr
06
Havas NY Celebrates Cinco de Mayo for Dos Equis
Posted in: UncategorizedHavas Worldwide New York has launched a new spot for Dos Equis entitled “The Most Interesting Man in the World on Cinco de Mayo.”
So what exactly is the titular character’s take on Cinco de Mayo? “Don’t rush into cinco,” he says while eyeing up two much younger female companions, “start with dos.” That one line, dripping with lecherous/creepy implication, is pretty much the entirety of the 15-second spot, which may take the long-running campaign to an all-time low. The spot follows up the recent “The Most Interesting Man in the World Wins on Land, Sea, Air and Beyond,” which followed the campaign’s familiar formula but at least saw its character in some new locations.
Credits:
Advertising Agency: HAVAS Worldwide NY
Chief Creative Officer: Jason Peterson
Executive Creative Director: Jim Hord
Creative Director: Paul Fix
Creative Director: Jamie Overkamp
Associate Creative Director: Matthew Hock
Associate Creative Director: David Fredette
Writer: Marty Bonacorso
Art Director: Melissa Ploysophon
Junior Writer: Andrew Niemira
Junior Art Director: Melissa Stammer
Global Chief Content Officer: Vin Farrell
Co-Head of Production: Dave Evans
Co-Head of Production: Sylvain Tron
Executive Producer: Jill Meschino
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Group Account Director: Chris Budden
Account Director: Jamie Sundheim
Account Supervisor: Sara Heller
Account Executive:Jenny Maughan
Production Company: @radical.media
Director: Steve Miller
Director of Photography: Bryan Newman
Executive Producer: Gregg Carlesimo
Producer: Barbara Benson
Editorial Company: Arcade Edit
Editor: Jeff Ferruzzo
Executive Producer: Sila Soyer
Post Production: Studio 6
VFX Supervisor / Flame Artist: Johnny Starace
Executive Producer: Melati Phohan
Audio Engineer: Eric Thompson
Music Composer: Brett Fuchs
Colorist: Company 3
Colorist: Tom Poole
Audio: Sound Lounge
Partner/Mixer: Peter Holcomb
Apr
06
The First System For Understanding Sleep And Bedroom
Posted in: UncategorizedConçu par la startup Hello et James Proud, « Sense » est le premier système intelligent fait pour comprendre votre sommeil et votre chambre. « Sense » est un système simple qui permet de suivre votre sommeil, surveille l’environnement de votre chambre et réinvente l’alarme, afin que vous puissiez mieux dormir.
Apr
06
Introducing Marketer's Playbook: A New Video Series
Posted in: UncategorizedWelcome to our new Marketer’s Playbook, an eight-part video series expanding on our popular Playbook section in print. In Playbook we tackle the stories that are key to helping marketers do their jobs better and smarter. For this new video series, we’re zeroing in on effective marketing strategies and carefully selecting the top marketers that have done the best work in their respective categories. In exclusive, behind-the-scenes visits, we’ll reveal how they put together their most effective, striking or surprising campaigns. Watch this space for inspiration.
Apr
06
KPMG Returns After a Decade Out of Advertising
Posted in: UncategorizedContinuing his seven-year relationship with U.S. tax, audit and advisory firm KPMG, multiple golf major winner Phil Mickelson (who’s known for sporting the brand’s logo on his visor during his playing time) is now advocating women’s leadership in a new campaign starring fellow pro golfer Stacy Lewis.
Yes, the first of a couple of spots from KPMG — which is returning to the advertising world after a 10-year absence with the help of JWT New York and Element — is all about the “glass ceiling.”
Lewis, who herself is a two-time major champion, is the focus of both the JWT NY-created “Glass Ceilings” spot (above) and the Element-produced “The Usual” (below), the latter of which finds her squaring off against Mickelson.
In a statement, KPMG global chairman/CEO John Veihmeyer says:
“Our campaign is about inspiring and engaging people about the importance of advancing and empowering women in the workforce and providing them with opportunities to move forward in their careers.”
Along with the ads, which will air on NBC and the Golf Channel and exist on social media via #breakglassceilings, Mickelson has also re-upped his hat sponsorship deal with KPMG through 2016, which includes not only promoting women’s leadership but also taking on youth illiteracy.
Apr
06
Mark Laughlin Promoted to ECD at Saatchi & Saatchi LA
Posted in: Uncategorized
Mark Laughlin, art director and R/GA veteran who joined the Saatchi team in 2013, has been promoted from group creative director to executive creative director.
Laughlin, who co-founded New York graphic design consultancy Laughlin Dyer before entering the agency world with an art gig at HUGE in 2005, also handled creative director duties in some form at Razorfish and Publicis (where he worked on the Citi account). R/GA hired him to work on Nike in 2010 and promoted him to ECD before sending him to the West Coast as part of the team that helped open the Santa Monica office in early 2013.
After the move, Laughlin began working on Beats by Dre, among other accounts; his portfolio bio has him “currently leading all things digital and product service” for Toyota.
Saatchi & Saatchi LA’s most visible recent work for the client was the “How Great I Am” Super Bowl ad, though its offices in France and Madrid, Spain have released their own campaigns in recent weeks.
We’ve reached out to agency PR for more details on the promotion but have yet to receive a response.
Apr
06
Kevin Spacey Brings Toe Shoes Back in E-Trade Spot: It's TV's Newest Ads
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Target inspires table-setting envy with bright prints and funky designs. Elite athletes — including Serena Williams and fencer Tim Morehouse — are just like us in a new ad campaign from JPMorgan Chase: using online banking to pay bills during breaks. And in an E-Trade spot, Kevin Spacey is either very ahead or very behind on the toe-shoe trend.
As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.
Apr
06
Esta animação foi criada com quase 1300 cubos mágicos
Posted in: Uncategorized
Apr
06
Merck Loss Leads to Staffing Changes at Havas
Posted in: Uncategorized
Back in October of 2014, we noted that Bayer planned to make some changes in its agency lineup after acquiring rival Merck’s OTC pharmaceutical brands.
In a move resembling that made by so many other companies with new ownership/ marketing leaders, Bayer took the Merck business away from Havas, thereby ending a “30+ year relationship” between agency and client.
At the time, an internal memo predicted that the business would “end March 31, 2015 or soon thereafter,” and that prediction was accurate: last week Havas had to lay off more than a dozen employees as a direct result of the loss.
A spokesperson tells us that the changes, which affected slightly less than three percent of total staff, primarily applied to the New York team working on the Merck business. The total number of employees dismissed was approximately 15, and most were, according to the source, “junior and mid-level” staffers on the account. At the moment, we have no information regarding specific names.
Two months after telling Havas that it would be moving on, the client confirmed that it would consolidate its work with the two agencies that had been running the Bayer accounts before the merger: JWT and BBDO.
Expect new work from both soon.
Apr
06
KFC Celebrates New Menu Offerings
Posted in: UncategorizedKFC celebrates the launch of the chain’s new chicken and rice bowls in a new 30-second spot and its new red velvet cake offering in a 15-second effort.
While W+K won the account in early February, they confirmed that their work for the brand has yet to launch, meaning the spots were presumably created by FCB and are likely among the last work the agency created for KFC.
The 30-second spot opens on a guy bugging his co-worker by popping his head over his cubicle and saying, “Let’s play ‘who won lunch?’.” The annoyed co-worker tells him he’s busy, but he sits down next to him anyway and claims to have won with his barbecue chicken and rice bowl from KFC. After initially seeming to admit defeat, the co-worker pulls out his Tex-Mex chicken and rice bowl and the two declare it a draw, and decide to make fun of another co-worker, who is unhappily eating a sub. The spot continues the trend of KFC not so subtly poking fun at Subway and championing the superiority of its five dollar lunch deals, which includes a cookie and a drink. As has been the case with previous such efforts, the strategy is painfully transparent and doesn’t make for an easy viewing experience. That’s not to say it’s entirely unsuccessful though, as it does point out the flaws in Subway’s offerings.
The 15-second effort, meanwhile, shows a brother and sister surprising their parents by bringing home a KFC meal complete with the new red velvet cake, which comes free with a 10-piece meal or larger. Like so many ads for the brand, it ends with the family happily tearing into fried chicken at the dinner table.
Apr
06
SandersWingo Behind New AT&T Final Four Ad
Posted in: UncategorizedOver the weekend, AT&T released an ad tied to the Final Four that was, interestingly, not produced by AOR BBDO.
Here’s “Stronger,” starring Paul George of the Pacers and attributed to Texas agency SandersWingo:
While SW has worked on the account for a decade, (it produced a kid-centric sequel of sorts to BBDO’s “It’s Not Complicated” campaign in 2013, for example), all of the client’s basketball-focused ads this year have been attributed to BBDO.
This anomaly appears to be a case of the client juggling its creative partners rather than a change in its relationship with either agency. BBDO confirmed this morning that it was not involved in the production of “Stronger,” and a rep for AT&T has yet to respond to our requests for clarification.
In other SandersWingo news, now-former CEO Bob Wingo named his daughter Leslie Wingo as his successor back in December; he now serves as chairman of the agency’s board.
Apr
06
Inspiring Nike Golf Ad Shows How Rory McIlroy Grew Up Idolizing Tiger Woods
Posted in: Uncategorized
In “Ripple,” the latest Nike Golf ad, we witness the journey of a way-back-when Rory McIlroy, following the career of his idol, Tiger Woods.
The young boy watches Woods play, puts his posters up in his room, and experiences his own victories and losses as he plays the game himself. The film culminates with a scene of current-day superstar McIlroy teeing off after Woods at the start of a round.
Created by Wieden + Kennedy, the spot is lovely and inspirational. It’s also not the first time McIlroy and Woods have appeared in a Nike Golf ad together. This follows the funny and very popular “No Cup Is Safe” spot from 2013, although with a completely different tone.
After signing McIlroy, 25, to a five-year contract in 2013, it’s clear Nike wants to position him as the heir to Woods, 39. And McIlroy is showing signs of living up to that hype—he’s won four majors now, though of course it’s a long way from Woods’ 14.
“It’s been an incredible journey for me, going from massive fan to competitor,” McIlroy said in a statement. “To think that not too long ago I was that little boy watching him on TV to where I am now. It’s been a cool journey and I’m very lucky I get to compete with and against him, because he inspired me as a kid and he inspires me now. He’s the best player I’ve ever seen.”
CREDITS
Client: Nike Golf
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Chris Groom / Stuart Brown
Copywriter: Brock Kirby
Art Director: Derrick Ho
Producer: Jeff Selis
Interactive Strategy: Reid Schilperoort
Strategic Planning: Andy Lindblade / Brandon Thornton
Media/Comms Planning: Alex Dobson / Jocelyn Reist
Account Team: Alyssa Ramsey / Rob Archibald / Heather Morba / Ramiro Del-Cid
Business Affaires: Dusty Slowik
Project Management: Nancy Rea
Executive Creative Directors: Joe Staples / Mark Fitzloff
Head of Production: Ben Grylewicz
Production Company: Biscuit Filmworks
Director: Steve Rogers
Executive Producer: Holly Vega
Line Producer: Vincent Landay
Director of Photography: Nicolas Karakatsanis
Editorial Company: Joint Editorial
Editor: Peter Wiedensmith
Post Producer: Leslie Carthy
Post Executive Producer: Patty Brebner
VFX Company: The Mill
VFX Supervisor: Tim Davies
Flame Artist:
VFX Producer: Will Lemmon
Titles/Graphics:
Composer: Ludovico Einaudi
Song (if applicable): Nuvole Bianche
Digital/Interactive:
Agency: Wieden + Kennedy, Portland, Ore.
Creative Director: Chris Groom / Stuart Brown
Copywriter: Brock Kirby
Art Director: Derrick Ho
Producer: Jeff Selis
Interactive Strategy: Reid Schilperoort
Strategic Planning: Andy Lindblade / Brandon Thornton
Media/Comms Planning: Alex Dobson / Jocelyn Reist
Account Team: Alyssa Ramsey / Rob Archibald / Heather Morba / Ramiro Del-Cid
Executive Creative Directors: Joe Staples / Mark Fitzloff
Agency Executive Producer: Ben Grylewicz
Digital Designer: Rob Mumford
Exec Interactive Producer: Patrick Marzullo
Content Producer : Byron Oshiro
Broadcast: Jeff Selis
Art Buying: Amy Berriochoa
Photographer: Luke Delong
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