Hasta La Creative!

“Welcome to New York” is being released, but it’s not the film Mr. Ferrara, the director, made.

Basée à New York, l’artiste Ana Strumpf est l’auteur de la série « Re.Cover » à travers laquelle elle customise à sa manière des couvertures de magazines tels que W, Interview, Dazed & Confused, Esquire, Vogue ou encore I-D. Avec des feutres Sharpie et DecoColor, elle dessine sur des corps de mannequins, des visages connus d’acteurs, de musiciens et d’icônes sportives ou politiques.

iCrossing, the Hearst-owned digital search-specialty agency “beset by turnover” according to a January 2014 Adweek report, went through a bit more of that turnover today.

Here’s the agency’s statement:

Our source tells us that the three percent mentioned above totals approximately 28 staffers. The agency clarifies that the layoffs occurred across its network while the source claims that the group dismissed approximately half of all New York-based employees.

As noted in the earlier Adweek story, an earlier round of staffing changes included the 2013 resignation of CEO Don Scales (who was replaced by McCann veteran Nick Brien) and the departure of Head of Social Amanda Peters (who left to join Grey as its global senior digital strategist).

In this case, there’s nothing to indicate that it’s anything more than a standard round of cuts or, as the agency’s 2013 statement read, “a realignment of skills based on client needs.”

So we have little in the way of details, but here is the current “people” lineup as listed on the agency’s homepage.

Après Fruit Ninja, le studio de design italien Mathery revient avec la chaise Josie : une chaise qui s’inspire du film « Never Been Kissed » et du personnage Josie Grossie (joué par Drew Barrymore) qui est toujours seule, assise sur une chaise, pendant des fêtes. Les designers ont voulu concevoir une chaise qui lance des confettis colorés afin de « ramener la fête à Josie »

Credits :

Product Design and Art Direction: Mathery Studio
Video: Coco & Maximilian – music: Alex Albrecht
Photography: Reuben Gates
Chair manufactured by: James Devery, Luke Macmahon, Abde Nouamani Laraichi, Michael Chazan
Models: Cass Froese and Tobias Mugabe
year: 2015

Existem inúmeras maneiras incomodar um concorrente. Você pode pensar: “faça seu produto / serviço ser melhor” ou “seja mais inteligente na comunicação”. Mas no mundo real, nem todas as formas são éticas, nem todas são honestas. E ainda assim, algumas chegam a ser engraçadas.

É o caso da Penised, um site que vende um serviço peculiar. Ele transforma qualquer logo em um pênis. Simples assim.

Aí vai uma amostra do portfólio deles:

São mesmo muitas as ideias:

Se você se interessou pelo serviço, saiba que basta mandar um logo para eles e, por apenas 25 doletas (a opção mais barata), uma versão novinha em folha será criada. Algumas inclusive com direito a um trocadilho no nome.

Mas se você achou a ideia genial e queria ganhar dinheiro com isso, aparentemente eles estão contratando.

Post originalmente publicado no Brainstorm #9
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Sem ter mexido uma palha, a agência de relações públicas Periscope, de Minneapolis, nos EUA, acordou com centenas de menções e novos seguidores. O que tinha acontecido para tamanho frisson sem que eles tivessem feito nada?

Era a confusão causada pelo lançamento do Periscope, o novo app do Twitter, que concorre com o Meerkat – falamos sobre ele hoje cedo aqui no B9.

A confusão entre as arrobas – @PeriscopeCo para o app do Twitter, @Periscope para a agência de RP – levou muita gente a mencioná-los erroneamente. Até mesmo Emmanuel Evita, diretor de comunicações LATAM do Twitter, mencionou a @ errada ao falar do app (!!)

You know those times when you say you won’t get addicted to a piece of tech, then it happens? @periscope I’m talkin’ to you.

— Emmanuel Evita (@Emm7E) March 26, 2015

O curioso é pensar que o Twitter não tenha se movimentado para comprar a @ da Periscope para o seu próprio app. Segundo o gerente de marca da agência Periscope, houve até um certo receio de que a rede social simplesmente tomasse o nome de usuário deles, mas isso não aconteceu. O app Periscope se estabeleceu com um “Co” no final, e seguiu em frente.

Us watching everyone tweet @Periscope instead of @PeriscopeCo today. pic.twitter.com/dpG24vkBMV

— Periscope (@Periscope) March 26, 2015

@TauhidChappell You’re looking for @PeriscopeCo but here’s the link! You can find us on there at AgencyPeriscope! https://t.co/tSDUWoTQVl

— Periscope (@Periscope) March 26, 2015

Para a agência, tem sido uma situação complicada e trabalhosa, mas eles tem feito o possível para levar tudo no bom humor. Em grande parte das vezes, eles respondem aos tuiteiros que os mencionam, redirecionando-os para o perfil correto e aproveitando pra fazer uma propagandazinha de si mesmos.

Até a bio do Twitter mereceu um ajuste. Logo depois da descrição da agência, eles esclarecem: “Não somos o @PeriscopeCo”.

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F/Nazca Saatchi & Saatchi launched a new campaign for Mizuno, entitled “It’s Runderful,” which brings the brand back to TV with its first broadcast ads since 2008.

The pair of 30-second ads use two different scenarios to introduce the “It’s Runderful” platform and tagline. In “Baby Carriage,” viewers are presented with what initially looks like a baby carriage speeding down a hill out of control. Viewed from the first person, the carriage is about to approach an intersection and imminent danger when it is revealed that it is, in fact, being pushed by a running mother. The reveal is slow, as the camera focuses on her shoes and slowly pans up. “Signs,” meanwhile, presents a pair of running buddies, as they ignore signs such as those informing them not to turn and to slow down. The broadcast spots are supported by print, digital, OOH and point-of-sale initiatives.

“We want to show the wonderful world of running, its characteristics, and curiosities,” explained Eduardo Lima, executive creative director at F/Nazca Saatchi & Saatchi, in a statement. “It is a very rich universe that goes way beyond suffering, waking up early, overcoming obstacles. Running is cool, it’s fun. Interesting things happen while you are running.”

Credits:

AGENCY: F/Nazca Saatchi & Saatchi

CLIENT: Alpargatas

PRODUCT: Mizuno

DURATION: 2×30

TITLE: “Signs” | “Baby Carriage”

1st AIRING: 3/20/2015

GENERAL CREATIVE DIRECTORS: Fabio Fernandes | Eduardo Lima

CREATIVE DIRECTORS: Rodrigo Castellari | Pedro Prado

CREATION: Eduardo Lima | Rodrigo Castellari | Pedro Prado

ACCOUNT MANAGEMENT: Marcello Penna | Thiago Iusim | Andrea Almeida | Maria Eduarda Navarro

MEDIA: Fabio Freitas | Maurício Almeida | Luana Gallizzi | Henrique Fogaça | Gabriela Guedes

PLANNING: José Porto | André Foresti | Danilo Lima | Gabriela Sanchez | Flavia Nogueira

RTV: Victor Alloza | Renato Chabuh | Gisele Campos | Maira Massullo | Rafael Paes

FILM PRODUCTION: Landia

SCENE DIRECTOR: Rodrigo Saavedra

ART DIRECTOR: Cecilia Guerriero

DIRECTOR OF CINEMATOGRAPHY: Pierre De Kerchove

EXECUTIVE PRODUCERS: Carolina Dantas | Sebastian Hall

ASSIST. EXECUTIVE PRODUCER: Marcelo Maximo

POST PRODUCTION/EDITTING: Nash/ Clan VFX

SOUND PRODUCTION: Satélite Áudio

MAESTRO: Equipe Satélite

ART BUYERS: Juliana Gardim |  Edna Bombini

PHOTOGRAPHY: Thierry Des Fontaines

ILLUSTRATION: Gabriel Guedelha

GRAPHIC PRODUCTION: Jomar Farias | Leandro Ferreira

PROJECT MANAGEMENT: Aline Verissimo | Luiz Ortega

CONTENT: Renato Pazikas

CLIENT APPROVAL: Marcio Utsch | Rui Porto | Fernando Beer | Rogério Barenco | Mariana Pires | Tereza Amorim

mcgarrybowen has launched a new campaign for Marriott Residence Inn entitled “Take Residence,” targeting a younger demographic for the brand.

The campaign attempts to show how business travelers can enjoy their limited leisure time at the hotel chain. In a 90-second anthem ad, viewers are invited to “Take advantage of your extended stay and take it all in.” Shot in the first person, the ad depicts a guest enjoying their stay in various ways. At times the spot switches to a split screen view with three small screens. A related interactive video at the Residence Inn site invites users to switch between three separate videos playing simultaneously. As Lee Remias and Kevin Thoem, creative directors, put it, the interactive video “basically allows you to become your own video DJ, while giving you a sense of all you can do while staying at a Residence Inn.”

In addition to the anthem ad and interactive video, the campaign also includes two 30-second broadcast ads, digital and social content, and a newly designed website. The shorter brodcast ads both feature the tagline, “It’s not a room, it’s a residence.”

Credits:

Chief Creative Officer: Ned Crowley                                                                                                                                                                                                                           Group Creative Director: Kevin Thoem                                                                                                                                                                                                                     Group Creative Director: Lee Remias                                                                                                                                                                                                                      Creative Director: William Cannon                                                                                                                                                                                                                 Copywriter: Kate Steinberg                                                                                                                                                                                                                                          Director of Broadcast Production: Steve Ross                                                                                                                                                                                                      Broadcast Production: Justin Lee                                                                                                                                                                                                                          Managing Director: Ida Rezvani                                                                                                                                                                                                                              Account Director: Jennifer Holmes                                                                                                                                                                                                                            Account Supervisor: Elizabeth Eldred                                                                                                                                                                                                                    Executive Planning Director: Shawna Ross

Dans la vidéo « Subconscious Cinema » imaginée par Gabriel Adelman (aka Dreamscience Films), on peut voir les plus belles scènes de rêves et de cauchemars issues de récents et vieux films cultes. Sur une musique de Trent Reznor & Atticus Ross – « Hand Covers Bruise, Reprise », les scènes de Shutter Island, Inception, The Big Lebowski, American Beauty, Alien et bien d’autres ont été insérées dans ce sublime supercut.

List of films :
FILMS
Sherlock Jr. 0:00
Spellbound 0:04
8 ½ 0:07
Vertigo 0:08
Little Nemo in Slumberland 0:09
The Big Lebowski 0:14
Eternal Sunshine of the Spotless Mind 0:16
Blade Runner 0:20
Aliens 0:22
Brazil 0:23
A Nightmare on Elm Street 0:24
American Beauty 0:27
Inception 0:30 0:55
Vanilla Sky 0:32
Un Chien Andalou 0:35
Waking Life 0:38
Eraserhead 0:43
The Wizard of Oz 0:46
Dumbo 0:47
Take Shelter 0:50
Paprika 0:57
Scott Pilgrim vs. the World 0:59
Alice in Wonderland 1:03
The Matrix 1:06
Cache 1:09
Waltz with Bashir 1:12
The Cell 1:14
Shutter Island 1:22
Watchmen 1:28
Terminator 2 1:30

Quotes – Waking Life, Spellbound, Inception.

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, Benjamin Moore’s latest ad from its spring campaign features Natura paint, which is apparently so gentle on the senses that a baby sleeps through a crew of artists painting his or her room. Walmart offers its own chipper take on spring painting season. And when you wear H&M’s flowy, flower-child fashions, the world is your runway. (At a minimum, it’s supermodel Daria Werbowy’s runway.)

As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.

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