Assista ao teaser trailer do novo 007, “Spectre”

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A Sony Pictures revelou há pouco o primeiro teaser do novo título da franquia 007. Novamente a direção é de Sam Mendes, e a quarta vez que Daniel Craig assume o papel de James Bond.

Além da presença da organização criminosa SPECTRE, famosa nas páginas de Ian Fleming, o elenco estelar conta com Christoph Waltz, que aparece na penumbra nos últimos instantes do vídeo.

E por que isso é importante? (Além do Waltz roubar a cena de todo filme que participa) O rumor é de que seu personagem será, na verdade, o retorno de um supervilão da série, Blofeld.

“Spectre” estreia no Brasil em 29 de outubro de 2015.

007

Brainstorm9Post originalmente publicado no Brainstorm #9
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Portable Media Projectors – Lenovo's Mobile Projector is Designed for Streaming on the Go

(TrendHunter.com) With more consumers cutting the cord, products like this mobile projector from Lenovo are becoming more popular. Since the freedom to watch what you want, when you want it is one of the most…

In Mexico, Firing of Carmen Aristegui Highlights Rising Pressures on News Media

Many believe Ms. Aristegui, a leading radio personality, and her team were fired after a report on a mansion built for the president’s wife by a company with lucrative government contracts.

Beliefs: Catholics on Left and Right Find Common Ground Opposing Death Penalty

On March 5, two liberal and two conservative publications shared an editorial supporting the Roman Catholic church’s opposition to executions. On other issues, like same-sex marriage and abortion, gaps remain.



15 Emblematic Brand Experiences – From Customizable Logos to Free Branded Wrapping Paper (TOPLIST)

(TrendHunter.com) Once a brand has established a tangible relationship with consumers, there are endless ways to play on that connection in ways that still champion nostalgia for the brand, whether this comes in the…

Are we the last of the daydreamers?

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An excerpt from The End of Absence by Michael Harris.

From Adbusters #118:

In the quiet suburb where I was raised, there was a green hill near our house, a place where no one ever went.

It was an easy trek, over the backyard fence and up a dirt path. I would go there on weekends with a book if I wanted to escape the company of family or merely remove myself from the stultifying order of a household. Children do need moments of solitude as well as moments of healthy interaction. (How else would they learn that the mind makes its own happiness?) But too often these moments of solitude are only stumbled upon by children, whereas socialization is constantly arranged. I remember?—?I was nine years old?—?I remember lying on the green hill and reading my book or merely staring for a long, long time at the sky. There would be a crush of childish thoughts that would eventually dissipate, piece by piece, until I was left alone with my bare consciousness, an experience that felt as close to religious rapture as I ever had. I could feel the chilled sunlight on my face and was only slightly awake to the faraway hum of traffic. This will sound more than a little fey, but that young boy on the hillside did press daisies into his book of poetry. And just the other day, when I took that book down from its dusty post on my shelf, the same pressed flower fell out of its pages (after a quarter century of stillness) and dropped onto my bare toes. There was a deep sense memory, then, that returned me to that hushed state of mind on the lost green hill, a state that I have so rarely known since …

I fear that we are the last of the daydreamers. I fear our children will lose lack, lose absence and never comprehend its quiet, immeasurable value. If the next generation socializes more online than in the so-called real world, and if they have no memory of a time when the reverse was true, it follows that my peers and I are the last to feel the static surrounding online socialization. The Internet becomes “the real world” and our physical reality becomes the thing that needs to be defined and set aside.

— Excerpted?from The End of Absence by Michael Harris, winner of the 2014 Governor General’s Literary Award for Nonfiction.

Source

But who will clean up the mess?

Oil and gas companies remain among the most profitable corporations in the world, largely because of externalized costs.


Exxon CEO Rex Tillerson makes more than $100,000 a day.

Oil and gas companies remain some of the most profitable corporations in history, with the top five oil companies pulling in $900 billion in profits from 2001 to 2010. These companies are rich, quite simply, because they have dumped the cost of cleaning up their mess onto regular people around the world. It is this situation that needs to change.

And it will not change without strong action. For well over a decade, several of the oil majors have claimed to be voluntarily using their profits to invest in a shift to renewable energy. But according to a study by the Center for American Progress, just four percent of the Big Five’s $100 billion in combined profits in 2008 went to “renewable and alternative energy ventures.” Instead, they continue to pour their profits into shareholder pockets, outrageous executive pay.

— excerpted from Naomi Klein’s “Can Climate Change Unite the Left?” for
In These Times, October 2014.

Read more on Adbusters.org

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On the road to a Pre-War world?

Excerpted from Walter Russell Mead’s “Have We Gone From a Post-War to a Pre-War World?”.

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From Adbusters #118:

On June 28, 1914, a chauffeur panicked after a failed bomb attack on his boss, took a wrong turn and came to a complete stop in front of a café in Sarajevo where Gavrilo Princip was sitting. Princip, discouraged at the apparent failure of the planned murder, seized the unexpected opportunity and fired shots that began the First World War, a cataclysm which claimed over nine million lives, ended four empires and set in motion events that led to the Communist revolution in Russia and the rise of Nazi Germany.

One hundred years later, the world is nervously keeping its eyes peeled for misguided chauffeurs and asking itself whether history could repeat. The great powers are at peace, and trade and cultural ties between nations seem closer than ever before, yet the international scene is in many ways surprisingly brittle. In particular, a rising naval power is challenging an established hegemon, and a “powder keg” region replete with ethnic and religious quarrels looks less stable by the day.

In 1914, Germany was the rising power, the UK the weary hegemon and the Balkans was the powder keg. In 2014, China is rising, the United States is staggering under the burden of world leadership and the Middle East is the powder keg.

Only a few years ago, most western observers believed that the age of geopolitical rivalry and great power war was over. Today, with Russian forces in Ukraine, the religious wars exploding across the Middle East and territorial disputes leading to one crisis after another in the East and South China seas, the outlook is darker. Serious people now ask whether we have moved from a post-war into a pre-war world. Could some incident somewhere in the world spark another global war?

—?Walter Russell Mead, “Have We Gone From a Post-War to a Pre-War World?” in New Perspectives Quarterly, October 2014.

Source

Anthropocentrism

Repositioning humanity in the greater scheme of things.

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From Adbusters #118:


Corey Arnold

Like goldfish in a bowl totally ignorant of “water,” we often fail to notice how colonized our consciousness has become by capitalism and how the resulting ideology permeates our life.

We find we revert to the same flawed thoughts that caused our problems to fix them. The recession of 2007 was followed with the expansion of a litany of environmental harms caused by previous development. Western Governments have doubled-down on neoliberalism: greater austerity, widened gaps of inequality, less regulation, greater global CO2 emissions?—?all in the quest for economic growth. We’ve hit the accelerator instead of the brakes as we mercilessly try to do things better?—?when we should open our eyes to the “water” all around us.

Our problems are those of ideology, belief, perception, values and identity?—?so, we need a shift in all these phenomena if we are to overcome our current problems. This task is complex and overwhelming without a singular correct route to success. We must look to science and learn what it can tell us about our relationship to the natural world?—?to which we are fundamentally tied.

Contrary to the claims of anthropocentrism (human centeredness) maintained solely by cultural inertia, man is not separate from nature. The relationship is in fact interdependent and interconnected. All things share one origin. This information has yet to be culturally assimilated. This understanding provides a shift in pre-analytic vision engendering alternatives to our current, flawed cultural information. It allows us to see the water of Western ideology and encourages us to think anew from an eco-centric point of view with the potential to reframe our identity, our values and therefore our culture, so we and future generations may be better placed to solve the problems essential to survival.

An important discovery was made in the 1920s. Lemaitre and Hubble observed galaxies moving away from us in all directions, and it became clear the furthest away were moving the fastest, proving that the universe is expanding. The principle of this discovery also infers that, were we to rewind time to before the expansion, everything in the universe would be in one place?—?it originated as a singularity?—?a small, almost infinitely dense point expanding to form the universe as we know it.

Charles Darwin’s research exposed additional existentially important discoveries. The facts of which have permeated our culture, but without an understanding when combined with Lemaitre and Hubble’s work. Their synthesis of knowledge brings a natural conclusion to the theory of evolution: all life on Earth descends from a single common ancestor. A single celled organism often called the Last Universal Ancestor (LUA) that lived 3.7 billion years ago, yet shares many common traits with bacteria alive today. From both discoveries we can see that every living thing shares a common origin, as do all things in the universe. With this knowledge, the story of how we came to be here emerges under a new light.

This story begins when a single point of near-infinite quantum density saw an inflammatory kick in pressure that released the energy of the BIG BANG! As it cooled, it gave rise to hydrogen and helium atoms, the gravitational fields of these atoms drew them together into clouds that amassed over millions of years. The growing friction and compaction saw the birth of the first stars illuminating the universe. Inside these stars hydrogen atoms (1 proton) were fused to form helium (2 protons). Helium atoms fused together to form heavier atoms. Through a cosmic cycle of birth and explosive death, bigger stars were formed that could fuse even more protons into atoms up until iron, which has 26. Heavier elements, such as gold, could not be fused even in the hearts of the biggest stars. Instead they needed a supernova, a stellar explosion large enough to outshine a galaxy and produce more energy in a few weeks than our sun will produce in its entire lifetime.

The next time you look at the gold in your jewelery, you can remind yourself you are wearing debris of a supernova exploded in the depths of space. You can remind yourself such stellar fusions and explosions produced all the elements in the universe, including the carbon, oxygen, nitrogen, hydrogen, calcium, phosphorus and other atoms our bodies are constructed of. We ourselves are made of Big Bang debris … we are made of the same dust as the stars. It’s filtered through iterations of cosmic evolution that saw the emergence of our galaxy, solar system and planet from which the LUA and all the species came and went. This almost magical sounding story of what happens when hydrogen is left alone to be governed only by the laws of nature for 13.8 billion years is much like its contents in the story itself?—?CONSTANTLY EVOLVING.

We are part of an ongoing cosmic evolutionary process. Every atom in our bodies was forged in the death throes of stars. We share DNA with all life on Earth: from trees in a rainforest to fungi in the Cornish soil. The woman across the road or a dog you crossed in the park. Despite the cultural inertia of anthropocentrism-based science, we are not separate. WE ARE ONE. When we reposition our perspective it sheds new light on what it means to be human. It is not all about us. It is about something much larger?—?something we are a part of.

We can at all times be guided by two well-established pieces of advice that, from an eco-centric perspective, take on greater significance: “know thyself” and “to thine own self be true.” To take our first steps then, let us look at ourselves, our planet and the life upon it as well as the cosmos of all we have discovered and ask: what is it to be human and how do we live as a result?

—?Rob Plastow lives by the sea in Cornwall with his wife and their growing hoard of animals. Central to his writing is a critical, ecocentric perspective that has been developed from a deep love of art and science and years of working in music, education and muddy fields. When he has a spare moment outside of work and looking after the animals, he indulges in his favorite past-times of reading, staring at the stars or the ocean and writing short stories. Go to woodfordroberts.com to read more of his work.

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Graphical Food Branding – This Contemporary Processed Meat Packaging Design Targets Millennials (GALLERY)

(TrendHunter.com) Creative firm Selters Design recently created a range of processed meat packaging for Norwegian brand Jan & Gisles. The designs are contemporary and champion the artisan aesthetic, while they…

General Mills Names W+K Portland Lead Agency for Yoplait

YoplaitAdAge reports that General Mills has appointed W+K Portland as agency of record for its Yoplait brand.

Incumbent Saatchi & Saatchi will continue to handle portions of the business including innovation and kids variety Go-Gurt, but W+K will play lead moving forward.

For W+K, the account, along with the addition of KFC to its roster last month, makes up for ground lost in Kraft’s agency consolidation in November and the recent departure of Weight Watchers.

The agency move — like so many others — comes shortly after General Mills’ appointment of Ann Simonds as chief marketing officer. According to Kantar Media, the company spent $169.4 million on U.S. measured media for the Yoplait brand last year.

Executive ‘Restructuring’ at TBWA

tbwa-worldwide

Troy Ruhanen, who succeed Tom Carroll as president/CEO of TBWA Worldwide last Summer, announced an exhaustive series of executive and organizational changes at the agency in a classic Friday news dump.

There’s a lot to review here, so stick with us.

Nick Barham, who was elevated from planner to co-ECD and eventually global director at W+K before TBWA hired him as its top strategist in 2013, will now add global chief strategy officer to his existing role. In addition to leading the LA team, he will also handle the network’s “Disruption” practice.

Perry Valkenberg, formerly president of TBWA Europe, will now be “president, international — global operations.” He’ll oversee the Digital Arts Network, Worldhealth, and Mergers/Acquisitions operations.

MAL co-founder James Vincent, participant in an unfortunate email exchange with Apple marketing chief Phil Schiller, will be co-president, international along with network veteran Emmanuel Andre. Andre most recently spent more than four years as COO of TBWA Worldwide while Vincent has been president of MAL since 2006. Emmanuel will handle talent development and Vincent will work on the client side.

The Digital Arts Network also saw promotions: Luke Eid, who became global innovation director only ten months ago, will be its president and Juuso Myllrinne (who was promoted to global director of strategy at the same time) will be VP and head of strategy.

On the creative side, TBWA poached Nils Andersson, who was CCO of Y&R’s Shanghai operations for more than five years, to lead creative for TBWAGreater China. (Joanne Lao of TBWAHong Kong was promoted from MD to CEO; she will work with Andersson.)

In a statement, Ruhanen called the changes “a conscious move…to a more focused, less traditional model.” The idea is that TBWA will go more aggressively global in an attempt to more independently serve its clients around the world and that each of the executives promoted today will “take ownership” of his/her respective operations. No generalists, these.

The leaders of the agency’s fifteen “core global markets” will report to Ruhanen, who will be supported by Keith Smith (formerly president international, now president international — global markets).

Ruhanen even reorganized the various “traditional regions,” consolidating the EMEA into two led by Istanbul CEO Cem Topcuoglu and Belgium CEO Kris Govaerts. The Asia Pacific area will now be split into three regions with a headquarters in Singapore instead of Hong Kong; that move reflects an “alignment with many of the region’s clients.”

The agency even added a new name to its fold: Omincom’s Juniper Park, based in Toronto, joins the TBWA network immediately.

Of course, you all want to know how this will affect the work produced by TBWA Worldwide and its many creative departments. The most likely answer is “not at all.”

Illustrations on Sidewalks Appear When Raining

Intitulée Rainworks, les pièces invisibles de l’artiste basée à Seattle Peregrine Church ont commencé à apparaître l’an dernier. Chaque installation est faite à partir d’un revêtement hydrofuge écologique qui peut durer de quatre mois à un an. En voyant cette matière utilisée sur des vêtements, le natif de Seattle a alors eu l’idée d’en diffuser sur le sol pour révéler ses oeuvres par temps de pluie.

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Mamilos 18 – Cotas raciais, esmalte da discórdia, legalização do aborto e escola do futuro

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Mamileiros e mamiletes, é fogo no cabaré essa semana! Chegou em vocês, chegou em nós o vídeo de uma discussão na sala de aula da USP sobre Cotas Raciais e não fugimos da raia. Trouxemos o assunto, com todo o estilo Mamilos de ser, e ainda com os bacanas Túlio Custódio e Jorge Vasquez

Tem ainda um pouco de esmalte pra todos os gostos, bandeira levantada em defesas de marcas inclusivas e novas fronteiras para educação e aborto.

Taca-lhe pau nesse Mamilos!

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02m26 Fala que eu te escuto
04m32 Trending Topics
25m40 Treta da Semana: Síndrome de Down e Inclusão
1h46m35 Farol Aceso

CRÉDITOS:
Edição: Caio Corraini
Música: Álbum Ella Fitzgerald Essencial

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Críticas, elogios, sugestões para mamilos@brainstorm9.com.br ou no twitter.com/mamilospod.

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LINKS:

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Brainstorm9Post originalmente publicado no Brainstorm #9
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Lowe's Gives Away Glow-in-the-Dark Cat Hats During March Madness


Lowe’s jumped into the NCAA action again this year by bringing a phony product idea to life during the Sweet 16, based on an ad that began airing earlier in the spring.

The retailer created an infomercial for glow-in-the-dark cat hats, which were featured in a spot that showed how Lowe’s gives men so much confidence in their home-improvement projects that they are motivated to pursue their wildest dreams. In the original ad, a man pitches an idea to his boss: glow-in-the-dark cat hats.

In the infomercial that follows, men search frantically under couches and with helicopters for their lost cats while coping with angry and distraught significant others. “There’s got to be an easier way to find my cat,” says one man, when the glow-in-the-dark cat hat is introduced. The ad boasts about the hat’s state-of-the-art technology and fashionable styles like “The Henchman” and “Bespoke Pilgrim.”

Continue reading at AdAge.com

RPA Hails Undiscovered Artists with Colorful Skeet Shooting

To celebrate its sixth year of collaboration with the Newport Beach Film Festival, Santa Monica-based agency RPA has unveiled this promo for the event, which takes place April 23-30. The theme, as you can see, is “Know New Art,” and the goal of the parties involved is to shine a light on unheralded artists and provide a major platform for them to showcase their talents.

Featuring a lollipop-sucking, gun-toting punk rocker and her weary-yet-willing assistant, RPA’s :90 second clip, directed by identical twin duo the Friese Brothers, uses skeet shooting as a metaphor for bringing non-traditional imagery to life. In this case, a drab, black and white world springs to life with colorful ammo, slow-motion footage, and the dulcet sounds of Portland-based singer-songwriter Ezza Rose.

RPA’s latest Newport Beach entry is a far cry from some of the harsher and quirkier festival promos we’ve seen from them in the past, but it’s nice to see that each year brings with it a completely different theme.

Regarding their “Skeet Art” video, the Friese Brothers say:

“We found ourselves at a shooting range in the desert for a friend’s wedding and began to talk about our strange small-town childhood experience with guns, art and punk rock music. Seemingly unrelated things, we had this idea to re-imagine them inspired by the Festival’s theme of ‘Know New Art’ and meld these elements into a short narrative-what kind of art would a skeet-shooting, punk rock, fine artist make. This was our first time working with RPA, which was a fantastic experience. They gave us all the freedom in the world and brought so many creative ideas to the table. We developed storyboards early on, so the whole production team and crew really saw the vision from the beginning. It was great to all be on the same page.”

Agency: RPA
EVP/CCO: Joe Baratelli
SVP/GCD: Pat Mendelson
VP, CD/AD: Scott McDonald
ACD/CW: Andrea Drever
SVP, Chief Production Officer: Gary Paticoff
VP/Executive Producer: Selena Pizarro
Assistant Producer: Grace Wang

Music Track: “Ophelia”
Written & Performed by Ezza Rose
Courtesy of Angry Mob Music

Production: Biscuit Filmworks
Directors: Freise Brothers
DP: Christian Evans
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Mercedes Allen Sarria
Producer: Thaddeus Herrick

Editorial Company: Cut + Run
Editor: Lucas Eskin
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Head of Production: Amburr Farls

VFX: Jogger
Creative Director: David Parker

Color Services: Company 3
Senior Colorist: Siggy Ferstl
Executive Producer: Rhubie Jovanov
Senior Color Producer: Matt Moran

Title Design & Animation: Laundry!
Creative Director: PJ Richardson
Executive Producer: Michael Bennett
Producer: Kirsten Collabolletta

Audio Post Company: Lime Studios
Mixer: Dave Wagg
Assistant: Adam Primack
Executive Producer: Jessica Locke
Executive Producer: Susie Boyajan

Key Art Print Photography: Karel Polt and Asher Hung

ECD Logan Wilmont to Leave Cheil UK at End of April

Logan PhotoLogan Wilmont, executive creative director at Cheil UK, will be leaving the agency at the end of April. He has been with Cheil since its London launch nearly four years ago.

Wilmont arrived at Chiel following three years as chief idea architect at People, Ideas & Culture. Prior to that, he spent three years as creative director and strategy director at Naked Communications and two years as executive creative director at Draftfcb in London. That followed nearly a decade in New York, first as creative director at Euro RSCG and then as executive creative director and managing partner at kbs+, a role he held for six years.

“Cheil has changed from a 60 person studio, to a 200 person creative company in the past four years,” Wilmont said in a statement. “It’s been an exhilarating ride, but it’s now time for someone else to continue the journey.”

Matt Pye, Cheil UK’s vice president and chief operating officer, added that Wilmont would be leaving to “move on to other opportunities” and that the agency “would like to thank him for his tireless efforts and wish him the very best in the future.” Cheil UK is currently searching for a replacement to fill the executive creative director role.

Channel 4 FM: Radio Spa

Insight/Strategy/Idea: Traffic jams are every UAE resident’s worst nightmare. Studies have repeatedly shown that traffic jams are the biggest cause of stress amongst residents here.
As a leading group of radio stations, Channel 4 wanted to tackle this problem via their radio stations. Radio felt perfect as when it can be the driver’s best friend amongst the chaos of traffic. However, the truth is that radio content today has become more noise than relief. We needed to change that. With the help of German Neuroscience Centre, we discovered Alpha waves – sounds that are scientifically proven to calm our nerves in times of stress. Having a range between 7 to 12 Hz, these Alpha waves can literally slow the brainwaves to induce relaxation.

Execution: We created Radio Spa – World’s first spa you can listen to. We identified music containing Alpha waves which was placed as 30 second capsules on the Channel 4 group stations and played during the evening rush hour when motorists needed it the most

Advertising Agency: Mediavest, Dubai, UAE
Creative Director: Mohit Lodha
Art Director: Nikita Masillamani
Copywriter: Tauseef Anwar
Production: Channel 4 FM
Aired: March 2015

Pickupmydonation.com: Forgotten gifts, We met at Christmas

Advertising Agency: Wing, New York, USA
Chief Creative Officer: Favio Ucedo
Associate Creative Director: Facundo Paglia
Copywriters: Marc Duran, Martín de Ferrari, Facundo Paglia
Art Directors: Anthoni Rodriguez, Julieth Monsalve
Agency Producer: Nadina Steimberg
Director: Simon Rubalcava
DP: Javier Zarco
Music Artist: Rafael Rodriguez
Editor: Maria Jose Santa Rita
Mixer Engineer: Gonzalo Ugarteche
Production house: Garage films
Published: March 2015

Pickupmydonation.com: Forgotten gifts, It was obvious that we were never going to work

Advertising Agency: Wing, New York, USA
Chief Creative Officer: Favio Ucedo
Associate Creative Director: Facundo Paglia
Copywriters: Marc Duran, Martín de Ferrari, Facundo Paglia
Art Directors: Anthoni Rodriguez, Julieth Monsalve
Agency Producer: Nadina Steimberg
Director: Simon Rubalcava
DP: Javier Zarco
Music Artist: Rafael Rodriguez
Editor: Maria Jose Santa Rita
Mixer Engineer: Gonzalo Ugarteche
Production house: Garage films
Published: March 2015