Feb
11
Expedia "PDA" (2015) :30 (USA)
Posted in: Uncategorized
And the Valentine’s Day themed ads keep coming. This time for Expedia, who asks you kindly to get a room and stop making out in public.
Country:
Commercials:
Feb
11
No One Is Buying Google's Smartwatches
Posted in: Uncategorized
One question has dogged smartwatches: why do consumers need one? So far, it seems they don’t.
New figures from Canalys reveal Android Wear devices, the connected wrist watches using Google’s software, are hardly making a dent. In the final six months of 2014, just 720,000 smartwaches were shipped, according to internal data from the research firm. Moto 360, the round watch from Motorola and Lenovo, which went on sale in September, was the top performer despite supply hurdles. It led models from Samsung, LG, Sony and Asus.
Google introduced Android Wear last March and made the wearable software a feature of its developers conference three months later.
Feb
11
The Media Equation: Brian Williams’s and Jon Stewart’s Common Ground
Posted in: UncategorizedJon Stewart of “The Daily Show” is leaving on his own terms, while Brian Williams is suspended after an untruth is exposed.
Feb
11
Bracelet Lightning Cables – People Can Wear Their iPhone Charging Cords as a Stylish Accessory (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) People are becoming so reliant on their smartphones that batteries are draining in record time; enter the Bead Bracelet Lightning Cable. It offers a stylish way to always have a charging cord on…
Feb
11
35 Examples of Affordable Wearable Tech – From Cheap Camera Drones to Inexpensive Augmented Reality (TOPLIST)
Posted in: Uncategorized
(TrendHunter.com) Virtual reality headsets and fitness tracking wristbands are products to get excited about, but the trick is discovering the affordable wearable tech amidst rather new sorts of advanced electronic…
Feb
11
Leo Burnett Change Forces You to Think About Meningitis
Posted in: UncategorizedReady for a semi-trippy buzzkill?
Leo Burnett Change, the “specialist social change division of the Leo Burnett Group,” teamed up with UK charity Meningitis Now to paint a one-minute portrait of a horrifying disease from a UX perspective.
This is the org’s “first-ever awareness film,” and it’s positively brutal:
The PSA first aired on Monday on Channel 5; there’s a website and a #FastestHour tag on all social media channels.
The ad even aired in cinemas before — we presume — tonally appropriate films like The Spongebob Movie.
The release tells us that the film is part of an “ongoing push to increase public knowledge of the disease,” and it certainly got our attention.
This is no joke; the org’s CEO says that “In the last year some 1500 people aged over 15 contracted the disease, some of who may have sadly died or, as our film shows, suffered life changing consequences.”
Lest you think this is a UK-specific thing, a high school student is currently undergoing treatment at Yale’s hospital for a bacterial meningitis infection; doctors gave her a 20 percent chance of survival.
And while media outlets everywhere freaked out over Ebola, more than 1,000 people died of meningitis in 2014 in Nigeria alone.
Creative Credits:
Client: Meningitis Now
Agency: Leo Burnett Change
Executive Creative Director: Justin Tindall
Creative Director: Beri Cheetham
Copywriters: Ben Newman & Milo Williams
Art Directors: Ben Newman & Milo Williams
Agency Producer: Helen Choonpicharn
Production Company: Bare Films
Director: James Lawes
Senior Executive Producer: Helen Hadfield
Producer: Tom Ford
Director of Photography: Malte Rosenfeld
Post-Production Company: Framestore
VFX Supervisor: Tim Greenwood
Editing Facility: The Quarry
Editor: Jim Robinson
Sound Design Company: 750mph
Sound Designer: Sam Robson
Channel: TV & cinema, UK
Feb
11
Ikea Uses Poorly Assembled Billboards to Admit Its Furniture Is Hard to Put Together
Posted in: Uncategorized
Everyone else makes fun of how painful it is to assemble Ikea furniture, so why can’t Ikea? And the company does in these fun billboards, from German agency thjnk, that are themselves poorly assembled—to advertise the brand’s assembly service. Such a simple idea.
Thjnk has been doing eye-catching Ikea work for a while, including one of our favorite out-of-home ads of 2014—the RGB billboard that ingeniously turned nine square meters of ad space into 27 square meters.
Feb
11
Lowe's Paint Is So Phisticated
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Lowe’s shows us how to accidentally invent a word — when awestruck by your paint job. In the week before the NBA All-Star game, the league’s stars show up on prime-time, with Chris Paul plugging for Foot Locker and Stephen Curry sweating it out for Degree Deodorants. And Expedia embraces public affection ahead of Valentine’s Day.
As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.
Feb
11
It's a 10: Facebook Starts Telling Brands How Relevant Their Ads Are
Posted in: UncategorizedFacebook is giving advertisers a new tool to better compete for the social network’s expensive and scarce ad slots.
Starting this week, Facebook will tell advertisers how relevant the social network has judged their ads to be. Advertisers will be able to monitor their scores and tweak less relevant ads to become more relevant, potentially boosting the ad’s performance and lowering its price.
Facebook will score an ad’s relevance on a scale from 1 to 10, with 10 meaning the ad is highly relevant to its target audience.
Feb
11
Virtual Workout Systems – The RhinoBoss Virtual is a Versatile At-Home Workout (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Developed by former Ohio State athlete Ross Oltorik, the RhinoBoss Virtual is an at-home workout that consists of a resistance band system and virtual trainers.
Recognizing the inconvenience of…
Feb
11
Former VB&P/Leo Burnett Recruiter Launches Consultancy
Posted in: Uncategorized
David Perez, an industry talent scout who most recently served as recruiting director at San Francisco’s Venables Bell & Partners, has left to launch his own consultancy “with VB&P’s full support of his new venture.”
The Perezidency (home page here) aims to connect “creative people with the best agencies, clients, and start-ups.” The consultancy almost resembles a VB&P side project as the agency will be Mr. Perezident’s founding client.
Perez began his ad career as a recruiter at Leo Burnett Chicago, hosting a video series called #askdavid and running the now-defunct “DavidOnDemand” Twitter account. Here he is back in 2012 answering your questions on how to land a gig in advertising:
Perez, who remains extremely active in all digital realms, also ran a tumblr called “residual shame” in which he recounted possibly-true encounters with the same in such contexts as a doctor’s office and the city of Detroit.
In the release, agency founder/chairman Paul Venables offers some very intense praise for Perez:
“David isn’t just a recruiter. He is an agency ambassador, our life-coach, our fun party guy, and occasionally, our resident therapist. He lives and shares our values and for that I will always be indebted to him.
This is a crazy business, but every once in a while you get an opportunity to support and help someone you care about venture off and live their dream. We had a chance to do that here and we jumped on it.”
VB&P’s Head of Talent Mary Johnstone is equally enthusiastic:
“His placements are thoughtful and he digs in to know the soul of the Agency to create long lasting hires that truly fit into our culture…I’m looking forward to witnessing how hugely successful his company will be.”
From recent AgencySpy subject John Carstens, who worked with Perez at Leo Burnett:
“David Perez knows great portfolios from good, good from bad. He knows where the best talent lives and works…most importantly, he’s a funny-ass mofo who’ll make you squirt beer out of your eyes.”
The Perezidency officially launched yesterday.
Feb
11
Get Into the Valentine’s Day Mood with Randy Euro Travel Ad
Posted in: UncategorizedWith sexual innuendo as skimpy as the :60 ad itself, UK-based Adam & Eve/DDB helps travel site LastMinute.com set the mood ahead of Valentine’s Day by showcasing the “sexy delights of Europe.”
No, we’re not talking about a romantic stroll along the Champs Elysees or a trip through the canals of Venice…it’s more a variety of real-life images illustrating the saucier side of life across the pond.
No cheeky stone is left unturned in this nicely edited, quickly-paced online film, which promotes a “sexy” multimedia campaign that also includes the #LustMinute hashtag, press, CRM, direct marketing work and online components on the Lastminute.com site.
Client: LastMinute.com
Campaign:: Sexy Delights of Europe
Agency: adam&eveddb.com
Chief Creative Officer: Ben Priest
Executive Creative Directors: Ben Tollett, Richard Brim
Creative Directors: Frank Ginger & Shay Reading
Copywriter: Frances Leach
Art director: Christopher Bowsher
Planner: Dom Boyd
Media Agency: Manning Gottlieb OMD
Production Company: cain&abel
Director: Robert Smith
Feb
11
Innocean Tells Story of ‘Bad Neighbour’ for Hyundai
Posted in: UncategorizedInnocean Australia launches a new campaign for the Hyundai Sonata with a 60-second spot entitled “Bad Neighbour.”
“Bad Neighbour” opens on a man with a broken leg waiting for his neighbour to drive him to work. The neighbour shows up and seems immediately taken with the man’s new Sonata. Over the course of the ad, we see the pair on their daily routine as the neighbour grows more and more fond of the car, which becomes a problem when the car’s rightful owner is ready to get behind the wheel again.
This type of approach is really dependent on pacing and director Nick Ball handles that well, giving the feeling of time passing in such a way that the spot’s conclusion doesn’t feel rushed. Rather than play the ending as a surprise, it feels more like a foregone conclusion, arrived at gradually over the course of the 60 seconds, which helps make the conclusion not feel as cheap as it could have. The campaign will also include a spot tied to Hyundai’s sponsorship of the ICC Cricket World Cup, which begins February 14th, and will be supported by a digital component.
Credits:
Client – Hyundai Motor Company Australia
Managing Director, Oliver Mann
Senior Manager Marketing, Andrew Knox
Brand Communications Manager: Kate Fabian
Marketing Coordinator: Luke Hartin
Agency – Innocean
Creative Director: Scott Lambert
Creative: Mike Lind
Agency Producer: Tania Templeton
Group Business Director: Tim Hiley
Business Director: John Larkin
Business Manager: Raoul Gundelach
Production Company: Finch
Director: Nick Ball
Executive Producer: Rob Galluzzo
Producer: Julianne Shelton
DOP: Ross Emery
Editor: Seth Lockwood – Method
Sound design: Song Zu
Music Composer: Jonathan Dreyfus
Feb
11
John Oliver Made This Perfectly Bitter, Curse-Filled Farewell Ad for RadioShack
Posted in: Uncategorized
The end of RadioShack is nigh. And in John Oliver’s fantasy world, the 94-year-old brand wouldn’t sputter out gracefully. No. It wouldn’t even be passive-aggressive about its slow decline. It would be straight up aggressive-aggressive, blaming America for its failure.
Oliver calls out American media for the gleeful tone it’s taken while discussing RadioShack’s demise, noting that the brand should be hurt by the level of disrespect.
He also made the parody ad below, which he freely offers the brand to use. It quickly shifts from sweet and sentimental to angry to full-on hurtful in mere moments, with the voiceover artist working in kind, sounding all the more sinister by the second.
Feb
11
Fox Searchlight & Birdman Contest
Posted in: UncategorizedA l’occasion de la sortie de Birdman le 25 février prochain et des 20 ans de la Fox Searchlight, Fubiz a réuni pour vous des posters alternatifs de leurs plus belles productions de films. Le MK2 a mis en place un festival du 11 au 17 février pour redécouvrir tous ces classiques. Plus de détails dans la suite pour participer au concours afin de remporter des places de cinéma, des coffrets DVD et une statuette Birdman.
Black Swan by A Poster Affair.
Black Swan by La Boca.
Black Swan by La Boca.
Black Swan by La Boca.
Black Swan by Travis English.
Black Swan by Whitney Allen.
Martha Marcy May Marlene by Julia Griffin.
Martha Marcy May Marlene by Julia Griffin.
Martha Marcy May Marlene by Katel Davidson.
The Grand Budapest Hotel by Maxime Pecourt.
The Grand Budapest Hotel by Thomas Walker.
500 Days of Summer by Ross McCully.
Birdman by Eilidh Reid.
Juno by Bartholome Girard.
Juno by Brett Thurman.
Little Miss Sunshine by Andrew Curtis.
Little Miss Sunshine by Chungkong.
Never Let Me Go by Oguzcan Pelit.
Slumdog Millionaire by Maekstar.
Stoker by Mariana Conda.
Sunshine by Matthieu Roche.
The Darjeeling Limited by Gabie Tanjutco.
The Darjeeling Limited by Joe of Monster Gallery.
The Darjeeling Limited by Storyshoes.
Pour participer au concours, commentez et partagez cet article sur Facebook et Twitter. Le tirage au sort aura lieu le 27 février.
A gagner :
– 1 statuette Birdman en édition limitée.
– 5 coffrets DVD d’une valeur unitaire de 99€.
– 10 places pour Birdman.
Feb
11
Hulu CEO: Viewability Debate Benefits Us
Posted in: Uncategorized
With advertisers increasing pressure on publishers to charge only for viewable ad impressions, some media companies are in a good position to benefit from any contraction of ad inventory.
One of those companies is Hulu, according to its CEO Mike Hopkins, who told Ad Age the company only charges advertisers when their spots are viewed and completed. The site’s user experience exists primarily within a single viewing area, so there’s little risk of the big inventory losses viewability issues could cause for other publishers. “We’ve seen just nothing but good news coming out of the viewability debate,” he said.
Feb
11
Drone delivers flowers to couples in Valentine's Day stunt
Posted in: UncategorizedThe Flower Council of Holland has used a drone to drop roses in front of couples for a stunt in the Italian city of Verona.
Feb
11
Labour's pink bandwagon: the message is the real issue, not the colour
Posted in: UncategorizedDespite all the attention given to the colour, the Labor ‘Woman to Woman’ bus is actually just a bad campaign idea, says Droga5’s head of strategy Toto Ellis.
Feb
11
Supercut mostra a evolução de Batman no cinema
Posted in: Uncategorized
Criado em 1939 por Bill Finger e Bob Kane, respectivamente roteirista e desenhista da Detective Comics, Batman apareceu pela primeira vez em The Case of the Chemical Syndicate. A estreia nas telas aconteceria quatro anos depois, em 1943, em uma série com 15 episódios exibida nos cinemas.
Em 1949, o Homem-Morcego apareceu novamente em uma série, desta vez ao lado do garoto-prodígio Robin. A partir daí, o herói ganhou diversas reedições em Batman: O Filme, de 1966, Batman, de 1989, Batman – O Retorno, de 1992, Batman: A Máscara do Fantasma, animação de 1993, Batman Eternamente, de 1995, Batman & Robin, de 1997, Batman Begins, de 2005, O Cavaleiro das Trevas, de 2008, O Cavaleiro das Trevas Ressurge, de 2012, e Lego – O Filme, de 2014.
Falando assim é impossível ter uma ideia dessa história toda, melhor então assistir ao supercut editado por Jacob T. Swinney. The Evolution of Batman in Cinema proporciona um mergulho não só na trajetória deste incrível personagem, mas também na evolução do cinema.
Post originalmente publicado no Brainstorm #9
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Feb
11
Mulheres se irritam com tom da campanha de Skol e alteram mensagem de outdoor
Posted in: Uncategorized
Uma nova campanha de Carnaval da Skol circula pelas ruas de São Paulo, e um outdoor em especial chamou a atenção e chocou uma dupla de mulheres.
Ao passar pela rua Vergueiro, na capital paulista, elas foram impactadas com uma mensagem que, apesar de parecer simples, é bastante pesada:
“Esqueci o “não” em casa”, dizia o outdoor da Skol.
O problema disso é que a mensagem vai na contramão do que as moças têm tentado reforçar há anos, de que quando uma mulher diz “não”, ela quer dizer “não” mesmo, nada de talvez, ou quem sabe, ou até sim (!)
Indignadas, Pri Ferrari, publicitária e ilustradora, e Mila Alves, jornalista, foram novamente à Vergueiro, munidas de um rolo de fita isolante, para corrigir a mensagem:
“Esqueci o “não” em casa. E trouxe o nunca”
“A campanha espalha frases que induzem a perda do controle – “topo antes de saber a pergunta” e “esqueci o não em casa” são algumas delas”, explica Pri Ferrari em entrevista ao B9.
“É uma campanha irresponsável, principalmente durante o Carnaval, que a gente sabe que o índice de estupro sobre pra caramba. E não é apenas sobre o estupro, sabe? É sobre o “não” geral, é o “não sobre camisinha, sobre drogas, sobre bebidas”, detalhou ela.
A fotografia de Mila e Pri ao lado do outdoor foi postada há pouco mais de uma hora, e já conta com quase 1 mil curtidas, e dezenas de comentários que apoiam a iniciativa.
//
Post by Pri Ferrari.
Sobre a intervenção no mobiliário publicitário, a dupla explica que a escolha pelo uso de fita isolante foi feito para uma crítica consciente de que estragar a peça não resolve a questão. “Não é para denegrir o material do outdoor, mas a campanha em si”, ressalta Pri.
O B9 entrou em contato com a assessoria de Skol, mas até o momento não recebeu nenhum posicionamento oficial.
Post originalmente publicado no Brainstorm #9
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