Hasta La Creative!

Chicago-based agency The Escape Pod crafted a pair of “Falling Letters” spots for Wheat Thins in collaboration with production company Station Film.

Both spots feature a man interviewing his subject about snacking habits (“Real people. Paid participants.”) as, in the background, letters fall from a giant Wheat Thins billboard, crushing cars below them. As the letters fall, the sign spells out “Eat This” and the interviewer asks his subject to read the message. The brand seems to be selling this as prankvertising, or at least the names for the videos on YouTube (such as “Dude STUNNED when Wheat Thins Billbaord Falls onto Parker Cars) make it seem that way, but it’s kind of hard to imagine anyone falling for it.

According to Station Film’s Justin Reardon, however, there was a degree of spontaneity to the ads. “The Wheat Thins client showed a lot of trust because there was no blueprint for what The Escape Pod wanted to do,” he said. “It took a dedicated team fueled by a lot of open minds. And I think it all paid off and was lots of fun, too!”

Credits:

Client: Wheat Thins

Spot Names: Falling Letters

First Air Date: 2/9/15

Agency: The Escape Pod

Executive Creative Director:   Vinny Warren

Managing Director: Norm Bilow

Agency Exec Producer: Kent Kwiatt

Producer: Mary Ann Holecek

Creative Director: Kurt Lenard

Art Director: David Harper

Copywriter: Felicity Pal

Production Co.: Station Film

Director: Justin Reardon

Exec Producer (s): Michael Di Girolamo,

Producer: Norman Reiss

DP: Ross RIchardson

Editorial Co.: Cutters

Editor: Matt Walsh

Music & Sound Design Co.,:  Roll Sound Inc

Caroline Gibney

Há muito tempo se discute na rede o que fazer com o legado digital de quem falece. Será que todas as músicas digitais da pessoa são parte dos bens que passam aos seus herdeiros? Aquela conta do Netflix pode ser repassada a um ente querido?

Enquanto não se chega a um consenso sobre o que fazer da vida digital de quem se foi desse mundo, o Facebook se adiantou um tantinho e apresenta agora a opção de apontar um responsável pelo seu “legado digital”.

A intenção é que os usuários possam apontar ainda em vida quem deverá tomar conta do seu perfil no Facebook depois do próprio óbito, quando o perfil se transforma em uma página memorial.

“Assim que alguém nos notificar que a pessoa faleceu [geralmente feito com um atestado de óbito], nós transformamos o perfil em um memorial”, explica o Facebook. A partir de então, o responsável pelo legado daquela pessoa poderá escreve um post para ficar no topo da timeline (para avisar sobre o velório, ou compartilhar alguma homenagem), responder a pedidos de amizade de familiares que não estavam ainda conectados ao Facebook e atualizar fotos de capa e de perfil da pessoa.

A rede social garante que o responsável pelo legado poderá tomar apenas essas providências, e ressalta que esse ‘procurador’ não poderá logar na sua conta, remover posts, fotos ou atualizações de status antigas, ler mensagens privadas trocadas com os amigos do falecido ou remover alguma amizade. Ou seja, a intenção é que a pessoa realmente se torne um guardião da sua memória digital, e não um fuçador do passado social do falecido.

A opção de apontar alguém para tomar conta do seu legado digital no Facebook está sendo liberada aos poucos, e irá aparecer na aba “Segurança” das configurações da rede social.

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

FIFA on Thursday announced it has extended Fox Sports and Telemundo’s U.S. World Cup TV rights through 2026 in an arrangement that effectively boxed out all other competitive sports outlets.

International soccer’s governing body this afternoon issued a brief statement, confirming that the extension gives Fox the exclusive U.S. English-language rights to a host of events that includes the 2023 Women’s World Cup and the 2026 FIFA World Cup. NBCUniversal’s Telemundo in turn has extended its Spanish-language rights through the same span.

The deal also includes men’s and women’s under-20 and under-17 tournaments.

Continue reading at AdAge.com

The Dallas-based agency Firehouse – which you may remember thanks to Interstate Batteries, twerk-happy clips, and/or Christmas pickles — returns with a new campaign for auto collision repair brand Service King.

Here, the indie agency makes it all quick and fairly painless with a series of spots starring a variety of characters including clowns, rodents, and seemingly narcoleptic types as seen above or below. It’s all about showcasing what “fast service” really means.

Whatever the given situation demands, it would appear that car care comes first for the brand and agency, who have been working together for several years now.

When the pair renewed their relationship nearly two years ago, Service King housed a budget of approximately $7 million with a focus on TV, radio, minimal outdoor ads and “robust digital marketing.”

We now have one component down; check out a third spot from the campaign along with credits below.

From Adbusters #114: Blueprint for a New World, Part 3: Corpo

One of the things that makes people feel completely helpless in our world is the idea that they can’t escape the established order of things.

Even the most fundamental parts of your life and your identity are prepackaged and sold back to you in glossy sterile plastic. Everything you eat comes from a factory far away and is sold to you for ease and comfort so you don’t have to worry about doing it yourself. Well, this “convenience” is actually a massive disservice to your consciousness. Everything you eat depends on a networks of corporations. Well, as you know, there is another way.

Having a garden of your own is the first step. When you look at your own garden you have an enormous sense of pride and satisfaction seeing that things you put into the Earth came back to you and provide fruit. It’s the magic of nature and existence, that all things are transforming into other things. But even with a garden there are a few things that seem to escape that growing process. And one of those things is bread. In Arabic, the word for bread also translates into “life.”

The first step to escape the simulation of reality is to learn how to make your own bread. That’s why I’ve created this handy guide—to show you how to make your own bread, and how to take one baby step out of the simulation.

I consider bread to be nearly esoteric in the lessons it can teach you. The ingredients you need for a basic loaf of bread are:

• 2 cups flour
• 1 tsp yeast
• 1/2 tsp salt
• 1 cup water
• And the secret 5th ingredient:
• Patience

Time might just be an illusion, but patience is still something we need to learn how to cultivate. In our world of instant gratification and automatic updates, our ability to calm down and be patient might just become a thing of the past. You could make the best loaf of bread out there … so long as you are patient enough to allow it to do what comes naturally.

Now the instructions.

First you take your tap water and let it rise up to room temperature. This can take about half an hour. Then add the water to a mixing bowl and add the yeast. Leave the mixture of yeast and water for about five minutes, until there is a layer of foam on top of the water, meaning the yeast has become active. Did you check your phone, or did you check the water? Make note which method you used to measure the time. The next step is to add flour and salt. Salt is important because it makes the yeast fart out all those gasses that make the bread nice and fluffy. Now mix all ingredients in the bowl, I personally like to use a wooden spoon because it gives me a chance of see how the dough is mixing. I do this until the dough is smooth. I don’t know how long this takes. Once the dough is smooth it’s usually sticky enough to pull all the residue off the sides of the bowl. Then, let it sit for a few hours, until your ball of dough has doubled in size. You could read a book. You can do anything while you wait.

Once the dough is doubled, you begin to knead it. Get some flour on your hands and a clean surface and then keep folding the dough until it’s smooth and not longer sticky. Knead the dough into any shape you want. Do you want a baguette? A round loaf? Once you have the desired shape, you have to leave it again and wait as it rises once more.

If this waiting game is giving you anxiety, then you can observe what modern society has done to you. Your ancestors made bread every day. Now you buy it from the store. Once your bread has risen you bake it at 450 on a greased pan for about 20 minutes. I like to cut the top before it goes into the oven so it looks fancy, but you can do whatever you want with it.

Once it’s done, you should be sitting with a loaf of bread that you made all by yourself. This bread is evidence that you don’t need the system. And now that you have this delicious proof, you can keep asking yourself, what else can I make? Can I make my own flour? Can I harvest my own yeast cultures? There are no limits to freedom once you realize that you have the choice to agree to your bondage in our current paradigm. All you really need to break free is patience.

— Eric Radulovic, Indianapolis, IN.

• #114
• Corpo
• DIY

Source

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, T-Mobile hawks its Valentine’s Day weekend giveaway. Old Spice continues its spots featuring a scented, unbuttoned fellow, this time in Fiji. And Carl’s Jr. keeps up its tradition of handing its messaging to a svelte model with a sandwhich, this time with fish.

As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Letter carriers should be afraid. Very afraid.

Meet Spot, a 160-pound, four-legged, dog-like robot developed by Google-owned defense contractor Boston Dynamics.

The mechanical mutt stars in the cool, hypnotic, kind of horrifying two-minute video below, which has fetched more than 4 million YouTube views in three days. Spot navigates steps and hilly terrain and, rather amazingly, stays upright and in motion after absorbing some pretty fierce kicks from Boston Dynamics staffers who emerge from their cubicles and attack. (Bad humans—bad!)

In the not-so-distant future, high-tech hounds like Spot will bury bones, all right—the bones of all humankind! Kidding, of course. Boston Dynamics manufactures cutting-edge canines large and small, and I’m sure they’ll make the world a better place. Or something. Their bark is probable worse than their byte.

At the very least, these power-driven pups will be best friends for the automatons like Baxter that will inherit the Earth. Feline fanatics, meanwhile, can check out the same company’s Cheetah bot, which runs 28.3 miles purr hour.

North Drinkware, une équipe de souffleurs de verre basée dans l’Oregon, a décidé de commémorer la plus haute pointe de la région, le Mt. Hood en créant dans un verre un modèle 3D du pic intégré dans la base. A découvrir dans la suite.

Se você quiser atingir o mercado asiático, parece que é preciso contratar um bom número de ninjas cortadores de cebolas. Essa parece ser a disputa atual entre Thai Life e MetLife, seguradoras que buscam ganhar a atenção do público oriental.

Seguindo o modelo utilizado pela Thai, a MetLife também fez o seu próprio comercial com enorme fundo emocional, com a relação entre um pai super esforçado e a sua filha.

Na cartinha escrita pela garota, há a tradicional visão do pai herói, seguida pela certeza de que ele mente sobre muitas coisas também – sobre a estabilidade financeira, sobre não ter fome, não estar cansado…

O vídeo termina destacando que todo esforço em prol do futuro das crianças é válido, e aproveita para promover um plano de seguros para educação infantil.

E aí, qual seguradora conseguiu jogar mais ciscos nos seus olhos?

Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

Editors at 11 Time Inc. magazines — including Time and InStyle — were put to work on behalf of an advertising campaign for Google’s mobile app last fall, according to Time Inc. CEO Joe Ripp.

The move illustrates how quickly the editorial-driven culture at the magazines’ parent company, Time Inc., has shifted in little more than a year.

“Each editor had to come up with two to three questions per issue that were contextually relevant and would get our readers to open the Chrome app on their mobile device and ask Google,” Mr. Ripp told investors Thursday during a call about the company’s fourth-quarter earnings.

Continue reading at AdAge.com