Hasta La Creative!

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.

Among the new releases, “Poor Decision Making Rob Lowe” gets a face tattoo and eats food found on the bus in DirecTV’s latest ad featuring the former “Parks and Recreation” star, while Julia Louis-Dreyfus plays a therapist in Old Navy’s first ad of the spring season. And Verizon unveils two spots with “flipside testimonials” that depict life with and without Verizon — in one, a realtor struggles to send photos and video, while another features a ski trip gone awry.

As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.

Continue reading at AdAge.com

Mamileiros e mamiletes, tanto vocês pediram que a gente falou sobre os impitch, impitimá, impichima, píxima, enfim… vocês entenderam, aquele lance de tirar o PT do poder. E nessa vibe de campanha pra tirar do ar, falamos também da Skol e seu polêmico cartaz que causou indignação nas redes. E pra não dizer que não falamos de carnaval, tem também a discussão sobre o samba enredo da Beija-Flor.

Mas é carnaval e estamos em ritmo de festa. Então trouxemos a curadora oficial das interwebz, a mama diva Bia Granja pra um papo sobre a história que tá virando a cabeça de meninas, mamães e vovós do mundo todo. Machista? Faz apologia à violência doméstica? Glamouriza o estereótipo do predador? Tira o sapato, pega uma taça de vinho e senta com a gente pra conversar sobre fantasia, sedução e o que as mulheres querem afinal.

Taca-lhe o play nesse Mamilos (com gentileza) 😉

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02m26 Fala que eu te escuto
07m32 Trending Topics
30m24 Treta da Semana: 50 Tons de Cinza
1h35m13 Farol Aceso

CRÉDITOS:
Edição: Caio Corraini
Música: Trilha do filme 50 tons de cinza.

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Críticas, elogios, sugestões para mamilos@brainstorm9.com.br ou no twitter.com/mamilospod.

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LINKS:

50 Tons de Cinza
Diferença entre BDSM e violência doméstica
50 tons de cinza aumentou acidentes sexuais
Protestos contra lançamento do filme
Mais protestos
Vamos queimar esses livros!
50 tons de blacklash
Crítica: virgem de 21 anos encontra Adônis que a faz gozar loucamente em todas as transas. Sério dude?
Crítica: Mas ela só que o dinheiro dele!
Crítica: Mas é um clichê ambulante!
Crítica: 50 tons e a epidemia de estupro
Feminista e Submissa
Crítica: 50 tons de preconceito, machismo e repressão sexual
Crítica: Conto de fadas distorcido
A melhor crítica (gente essa até leu o livro!!!!)
A crítica mais engraçada: PELOAMORDEDEUS leiam isso é melhor que o livro (tá eu sei que isso não é difícil)
Lista de 15 filmes eróticos BEM melhores do que 50 Tons de Cinza

Farol Aceso
Ju – Vikings
Cris – O Riso dos Outros
Bia – livro Não sou uma dessas da Lena Dunham

Post originalmente publicado no Brainstorm #9
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A growing wave of marketers have been touting how much they spend on digital advertising, and Church & Dwight Co. is no exception: at an analyst conference today, the company reported that digital composes 20% of its media budget.

But Chairman-CEO Jim Craigie, long the packaged-goods industry’s maverick, couldn’t quite stick to the usual industry script for his digital tout.

“I can’t believe companies talking about getting more efficient marketing [from budget reallocation], which is a buzzword for we’re cutting our marketing spending and putting it in digital,” Mr. Craigie said.

Continue reading at AdAge.com

Early in its history, Sonos made smart bets that continue to pay dividends. When the speaker maker formed, thirteen years ago, in Santa Barbara, Calif., it made twin bets on the future: that both WiFi and music streaming would be ubiquitous. It paid off. In the years to come, the private company carved out a comfortable niche as the market’s premium brand, selling its fleet of nine wireless speakers largely to audiophiles with money to spare.

Then, mobile handsets exploded, giving millions of people personal remote controls for streaming music into their homes. A 2005 review dubbed Sonos “the Lexus of the category.” A decade later, thanks to technology shifts, everyone wants a Lexus.

And more brands want a piece of the pie. In the last year, the largest mobile firms — including Apple, Samsung and LG — have entered the market. That has prompted Sonos to compete on a bigger media stage, as it works to become a household name. The brand ran its first Super Bowl ad in 2014, a spot produced by hip-hop mogul Rick Rubin. Two weeks ago during the Grammys, the brand unveiled a series of 51 art pieces revolving around nominated musicians and artists, in addition to throwing a lavish party in Los Angeles.

Continue reading at AdAge.com

Our headline may have promised a bit too much, but we do think readers will find this particular reddit thread interesting.

In response to a request for “dirty little (or big)” secrets from various industries, one user responded:

“Advertising creatives. We don’t put as much thought into manipulating you as you might think. We just want to win awards by doing something interesting and cool. If you don’t get it, we don’t care. As long as the ad judges does.”

The rest of the thread devolves into a discussion about how terrible ads somehow make their way through the approval process and how much blame lies with the client (a lot) and the creative team (very little, of course).

One alleged freelancer explains that process:

“Client briefs agency to market product X, expecting two or three different approaches for a campaign. Agency thinks about it and develops different campaign ideas, usually working out an absolute favourite, route A. This idea is fun, creative, edgy, entertaining and basically incorporates everything the client deems far too risky. Agency knows this and then will add two other routes to the presentation, ideas B and C. These tend to be far more conservative and on brief, therefore more filler than killer. Presentation happens. Client picks route C mixed with elements of B and maybe a sprinkling of A. And that’s the clusterfuck you get to see on TV.”

There’s also some back-and-forth between a few self-proclaimed art directors, editors, and studio owners about why they stayed in the business (or didn’t). It will feel very familiar to anyone who’s ever clicked on this blog and scrolled down.

Here, for example, is part of a list of reasons to work in advertising:

“…wild parties, free booze, the freedom to wax about stupid shit all day…the unbelievable stories and intrigue and drama of official (and unofficial) office relationships…”

You get it. Not exactly revelatory, but the industry testimonials may amuse you for 30 minutes on a Friday.

La photographe Hope Carter capture en macro le phénomène de cristallisation sur des bulles de savon qu’elle fait dehors, quand la température est égale à 10-15 degrés Fahrenheit. Des petits cristaux naissent tout autour de la bulle sous la forme de motifs très esthétiques, en deux minutes maximum. A découvrir en images.

Long live the pub, says Alex Fatho-Bland, account director, Arc Worldwide, as Starbucks and Pizza Hut muscle in on the urban drinking crowd.

In October, Ad Age published a provocative column by David Berkowitz, CMO of MRY, titled “The Beginning of the End of Storytelling: Brands Need to Be Story Makers, Not Story Tellers.”

Mr. Berkowitz argued that the future of storytelling:

isn’t about telling anyone anything. It’s about storymaking, where the brand facilitates and taps into the stories people are creating and sharing with each other. Storytelling is the epitome of the old one-way, broadcast mindset that so many of us in marketing are trying to leave behind. Storymaking, by contrast, is far more fulfilling, and exactly what will matter to the people all of our brands are trying to reach.

Continue reading at AdAge.com

Saatchi & Saatchi uses suggestive visual humor, and deadpan delivery from actor Alan Cumming, to skewer the U.S. Food and Drug Adminstration’s rules around donating blood.

At issue is a recent revision in the FDA’s regulations that allows gay and bisexual men to give blood, but only if they have haven’t had sex for a year. (They were previously barred entirely, based on concerns about exposure to HIV.)

With tongue firmly in cheek, Cumming introduces a series of eight non-sexual activities that that are “guaranted to make your year without sex fly by.”

Among them: Apply your manual dexterity to packing powder into a Civil War musket; thrust your hips into yoga; and polish your trophies. The logo “Celibacy Challenge” logo also is a riot—a pair of red briefs with a white lock over them.

The ad points to celibacychallenge.com, where you can sign a petition.

Saatchi and Bullit director Ari Sandel created the mock PSA for GLAAD and the Gay Men’s Health Crisis, which want the FDA rules to be based on risk factors, not sexual orientation, and are petitioning the federal agency to make that change. The pro-bono ad, which is being distributed online via the hashtag #CelibacyChallenge, went up Thursday on YouTube.

CREDITS
Clients: GLAAD, Gay Men’s Health Crisis
Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Jay Benjamin
Creative Director, Art: Johnnie Ingram
Creative Director, Copy: Chris Skurat
Design Director: Juan Saucedo
Art Directors: Mete Erdogan, Matilda Kahl
Copywriters: Callum Spencer, Viktor Angwald                                                 
Chief Production Officer: Tanya LeSieur
Director of Content Production: John Doris
Executive Producer: Dani Stoller
Integrated Producer: Matt Micioni
Lead Creative Technologist: Steve Nowicki
Digital Strategist: Shae Carroll
Information Architects: Robert Moon, Kelly Redzack           
Head of Art Buying: Maggie Sumner
Lead Retoucher: Yan Apostolides
Proofreader: Ed Stein
Chief Marketing Officer: Christine Prins 
Talent Director: Akash Sen
Account Director: Rebecca Robertson
Associate Director, Business Development: Jamie Daigle
Account Supervisor: Carly Wallace
Project Manager: Bridget Auerbach
Production Company: Bullitt 
Director: Ari Sandel
Directors of Photography: Warren Kommers (Alan Cumming)
Benjamin Kitchens (vignettes)
Executive Producer, CEO: Todd Makurath
Line Producer: Nathaniel Greene
Editing House: Arcade Edit
Editor: Jeff Ferruzzo
Assistant Editor: Mark Popham
Producer: Fanny Cruz
Executive Producer: Sila Soyer
Music House: Nylon
Producer: Christina Carlo
Audio: Sound Lounge
Mixer: Glen Landrum
Post House/Telecine: Company 3
Colorist: Tom Poole

Après avoir recensé les meilleures adresses de Paris et ses lieux incontournables, l’artiste Jenni Sparks a établi et illustré à la main ce superbe plan graphique et ultra-détaillé de la capitale française. D’un arrondissement à l’autre, de rue en rue, cette carte nous fait découvrir de manière ludique les trésors culturels de la capitale, que ce soit le temps d’un séjour ou au quotidien. Plus dans la suite.