Hasta La Creative!

Brands will gather in their social-media war rooms tonight, still attempting to top Oreo’s lightning-in-a-bottle template for real-time Super Bowl marketing. But in a sense, they’ve already lost. That’s because whackadoodle snack brand Totino’s Pizza, already well known for its absurd antics, live-tweeted the Super Bowl last night.

At first, many thought it was an accident—that perhaps their tweets auto-published on the wrong day. But it soon became clear that it was a big joke. And behind all the terrible-on-purpose spelling errors and clichéd phrasing was a sophisticated, hilarious, snark-laden mockery of the entire process—showing us just how ridiculous and sometimes phoned-in “real-time” marketing can be.

If every brand and their mother can release their Super Bowl ads ahead of the game, why not fake-leak your (largely pre-planned) game tweets, too?

Take a look below at Totino’s rollicking (and at times super weird) take on the state of social media marketing—and how you can exploit the Super Bowl before it even happens.

Sitting down to watch #TheBigGame? We (Pizza Rolls) are as well. Tweet along with us because we’re #delicious #sparts

— Pete Zaroll (@totinos) January 31, 2015

Golly, that sure is a greeeeeen field! #sparts #TheBigGame #footsball

— Pete Zaroll (@totinos) January 31, 2015

Haha, neat! Sport events with irregularly shaped balls sure are #exciting and #exciteful! #sparts #TheBigGame

— Pete Zaroll (@totinos) January 31, 2015

How CUTE are these refs, tho? #TheBigGame #sparts #stripes

— Pete Zaroll (@totinos) January 31, 2015

Nothing more exciting than #livetweeting #thebiggame! Did you see that guy just now? I was like, WOW! #sparts

— Pete Zaroll (@totinos) January 31, 2015

Did you see that coin toss?! WOW! This game’s already action-packed! #sportshappenings #sparts #fancy

— Pete Zaroll (@totinos) February 1, 2015

Woah hey, haha! Who let a baby on the field?! Keep it together guys, you’re professional #football players! #TheBigGame #Sparts

— Pete Zaroll (@totinos) February 1, 2015

OH MY GOSH did you hear that #football announcer accidentally say “Pom Grady?” it’s like HAHA that’s not his name! #TheBigGame #sparts

— Pete Zaroll (@totinos) February 1, 2015

boy howdy, that commercial was funny and informational! Guess I’ve got some buyin’ to do! #commerce #america #TheBigGame #sparts #USA

— Pete Zaroll (@totinos) February 1, 2015

My favorite colors I’ve seen in #TheBigGame so far: blue, green, red, magenta, orange, brown, darker brown. #football #sparts #colors

— Pete Zaroll (@totinos) February 1, 2015

Aren’t live #sparts way more fun when we can #share the #memories together? #TheBigGame

— Pete Zaroll (@totinos) February 1, 2015

I think my favorite thing about the #halftimeshow is that it does a real nice job of splitting #TheBigGame in half. #sparts

— Pete Zaroll (@totinos) February 1, 2015

WOW you guys, I can’t imagine not being here #live for all this #sparts action! #magical #TheBigGame #football

— Pete Zaroll (@totinos) February 1, 2015

don’t touch that dial, #sparts fans! I hear they’re gonna point the fireworks DOWN this year! #TheBigGame #football #boom #splosion

— Pete Zaroll (@totinos) February 1, 2015

there is exactly as much touching of #butts as I was hoping there would be in #TheBigGame of #football that’s happening.

— Pete Zaroll (@totinos) February 1, 2015

this game is so #super it makes me want to get a big #bowl of pizza rolls! haha! waiting for a commercial tho, #dontwannamissathing! #sparts

— Pete Zaroll (@totinos) February 1, 2015

what #TheBigGame snax are you guys having? I’m trying lettuce and milk, just to see. #sparts #football #snackin

— Pete Zaroll (@totinos) February 1, 2015

SPILLED MILK ON MY LAP brb guys let me know if I miss any awesome #football action in #TheBigGame! #sparts #crying

— Pete Zaroll (@totinos) February 1, 2015

#sparts

— Pete Zaroll (@totinos) February 1, 2015

#spaaaaaaaaaaaarts

— Pete Zaroll (@totinos) February 1, 2015

the ceremonial meditation, wherein both teams honor the cosmic being that gave them form from chaotic #atoms in #space is my fave. #sparts

— Pete Zaroll (@totinos) February 1, 2015

wow I can’t believe #TheBigGame is almost over! I’m literally crying so hard I can’t breathe, why must all good things die? #sparts #entropy

— Pete Zaroll (@totinos) February 1, 2015

This is really bringing back bad memories of that time I missed the big field goal kick. Crying harder. #lacesout #sparts #TheBigGame

— Pete Zaroll (@totinos) February 1, 2015

feel like I’ve got #sparts in the very heart of my soul, illuminating the #universe that is within me. Also, #tackles! #TheBigGame #Football

— Pete Zaroll (@totinos) February 1, 2015

feeling #blessed to have live tweeted with America’s biggest #sparts fans tonight. Hope you have a happy #Monday tomorrow! #boo #lasagna

— Pete Zaroll (@totinos) February 1, 2015

Lexus was one of the first Super Bowl XLIX advertisers to release its commercial ahead of time, and now it’s bought one of the last available slots in the game, for an ad showing a remote-controlled toy Lexus performing trick driving.

The ad is from agency Team One. Walton Isaacson handled the other Lexus ad in the game.

Continue reading at AdAge.com

• Read more about Lexus RC 350 “Let’s Play” (2015) :30 (USA)
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