Le 23 Janvier 2015, un ours polaire a visité le métro de Londres. Il s’agissait d’une campagne évènementielle pour marquer le lancement de Fortitude, le nouveau film dramatique de Sky Atlantic avec en vedette Stanley Tucci, Michael Gambon et Christopher Ecclestone. Les photos, prises par le photographe David Parry pour le compte de PA Wire, sont à découvrir dans la suite.
La société spécialisé en tournage avec drone, AeroCine, présente son dernier film intitulé « The Fallout ». La vidéo se passe en Ukraine dans la région de Pripyat, sur la zone de la catastrophe de Tchernobyl. Le drone nous emmène de manière aérienne dans zones sous haut danger. Ce voyage plongé au coeur de lieux devenus sans vie est poignant.
Vídeos em timelapse dão muito trabalho, mas podem gerar resultados impressionantes. Especialmente quando o assunto é uma grande cidade como Boston ou Berlim, a técnica transforma a cidade em um organismo vivo, é possível sentir a respiração de um grande centro urbano.
Os diretores Sean Collins e Julian Tryba criaram um espetacular timelapse da cidade de Boston, entitulado “A City Upon a Hill” (um dos apelidos da cidade que é uma das mais antigas dos EUA), que você pode ver acima.
Abaixo, o timelapse de Berlim feito pelo fotógrafo Matthias Makarinus mostra o amanhecer de uma das cidades mais vibrantes da Europa, famosa por sua cultura e sua vida noturna.
Post originalmente publicado no Brainstorm #9
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Eduardo Conrado, previously senior VP-marketing and IT at Motorola Solutions, has been named chief innovation officer at the company, moving even further into a technology role.
In his new position, Mr. Conrado will lead the chief information office, the chief technology office and Motorola Solutions Venture Capital, the company’s strategic investment group. He will oversee product, software, service, business model and customer experience innovation.
Mr. Conrado was not available for an interview at press time, and Motorola Solutions has not formally announced his new position.
W+K Portland has launched a campaign promoting Old Spice’s new Fresher Collection of grooming products with a series of 15-second ads.
Unsurprisingly, the agency takes an oddball approach for the campaign, with each quirky spot meant to evoke a natural setting reminiscent of the line’s outdoor-inspired scents, ending with the “Smell As Great As Nature Is” tagline. In “Roar” (featured above), a bear with an extremely long tongue provides Fresher Collection products to a man in the woods. Other strange interpretations of nature include a mother bird feeding her young a bowl of cereal, a park ranger and bikini-clad woman emerging from under a tree, and a beach magically providing such amenities as a television and microwave. In other words, the kind of weirdness viewers have come to expect from W+K and Old Spice (although it’s toned down in comparison to the craziness of the recent Terry Crews spot).
The ads make their online debut today, and will begin broadcasting — running back to back in 30-second blocks — early next week.
Today Havas Worldwide announced the biggest in a series of shifts within its New York office — and we now know who will replace CCO Darren Moran, who left in September.
Moving forward, the agency will have two creative leads: ECDs Israel Garber and Jason Musante have been promoted to the shared roles of Managing Director/Group ECD.
Garber is a Havas veteran; after beginning his career with FCB New York and MVBMBS, he joined EuroRSCG in 1996 and moved up to the GCD position before officially becoming a Havas Worlwide New York ECD in 2007. Garber most recently served as ECD on the Keurig/Green Mountain and Liberty Mutual accounts and helped lead new business efforts.
Musante, who spoke to us in 2011 upon joining Co: Collective as its content lead, jumped to Havas in 2014 after two years leading the Google account at Anomaly. Previous positions include six years in McKinney’s creative department, two years working under Gerry Graf at Saatchi New York, and one year working on GE as a digital chief creative at BBDO.
On the business side, Havas promoted three to the managing partner position: Tim Maleeny, Sean Lyons, and Matt Weiss. The trio will retain their previous titles (SCO New York, global CDO, and global CMO, respectively), while managing the Liberty Mutual Insurance, Keurig Green Mountain, TD Ameritrade, IBM, Hershey’s, and Dos Equis accounts.
The first two came to Havas amid an early-2013 restructuring: Maleeny joined the agency after spending nearly four years as senior partner/head of account planning at Ogilvy, and Lyons (an eight-year veteran of the R/GA organization) was hired around the same time. Weiss has been with Havas a bit longer than his two fellow partners; his role as global CMO officially began on February 1st, 2013. Prior to that gig, Weiss was chief of staff at KBS+ for nearly three years after an extended period with McCann that saw him manage the MasterCard and Coca-Cola North America accounts; he also spent seven years as McCann Worldgroup’s chief growth officer.
These promotions (which come with requisite pay bumps) follow the hiring of a new strategy/innovation leader and a round of mid-January layoffs that saw more than a dozen employees leave the agency.
Los Angeles creative agency Enso named Niklas Lilja to the newly-created position of innovation lead, Little Black Book reported. He will be responsible for leading innovation across all Enso’s clients while working closely with creative, account, digital and activation teams.
Lilja joins Enso from Goodby, Silverstein & Partners, where he most recently served as director of innovation after more than four years as a creative director. During his years with the agency he worked with such clients as GE, Chevy, HP, Yahoo! and Doritos. Prior to Goodby, Lilja spent nearly five years as a creative at 180 Amsterdam, working with brands including Adidas, Sony and Amstel.
“Driven by a vision to use creativity to do good, Niklas lives and breathes Enso’s shared value philosophy that the future of brands lies in aligning business success with positive social impact for people and the planet,” said Enso Co-Founder Kirk Souder. “His vision and innovation expertise will be a huge asset in helping our clients generate meaning, purpose and growth around their brands.”
Advertising Agency: Robert/Boisen & Like-Minded, Denmark
Strategist: Søren Christensen
Creative Director: Heinrich Vejlgaard
Art Directors: Sofie Hallas, Rie Sloth Rasmussen
Executive Creative Director: Michael Robert
Account Director: Susanne Sass Ebsen
Director: Niels Nørløv
DOP: Dan Aagaard
Editors: Morten Giese, Rasmus Gitz
Line producer: Cille Silverwood-Cope
Technical Setup: Tine Møller, Karsten Nielsen / SBS Discovery
Vfx: Thomas Stender / Gimmick, Magnus Sveinn Jonsson / Gobsmack
Sound: Lars-Bo Kjær / audio lounge
Music: Henrik Lindstrand
PR: Essencius
Senior Consultant: Rikke Koks Andreassen
Branded Content Distribution: BeOn
Account Manager Nordics: Rasmus Mikkelsen
Advertising Agency: TBWA, Shanghai, China
Group Creative Director: Patrick Tom
Associate Creative Director: Jordan Dong
Senior Art Director: Kenny Huang
Senior Copywriter: Sam San
Copywriter: Shuang Zhang
Studio: Pafassion Lab
Retoucher: Joo Teoh
Advertising Agency: TBWA, Shanghai, China
Group Creative Director: Patrick Tom
Associate Creative Director: Jordan Dong
Senior Art Director: Kenny Huang
Senior Copywriter: Sam San
Copywriter: Shuang Zhang
Studio: Pafassion Lab
Retoucher: Joo Teoh
Advertising Agency: TBWA, Shanghai, China
Group Creative Director: Patrick Tom
Associate Creative Director: Jordan Dong
Senior Art Director: Kenny Huang
Senior Copywriter: Sam San
Copywriter: Shuang Zhang
Studio: Pafassion Lab
Retoucher: Joo Teoh
Common is a busy man these days, winning a Golden Globe (for the song “Glory” from Selma), getting nominated for two Grammys and an Oscar (also for “Glory”), and providing the voiceover for two stirring Microsoft ads on the Super Bowl.
As if that weren’t enough, he also found time to voice this new ad promoting the 2015 NBA All-Star Game in New York.
Created by the New York office of DDB, the spot mixes live action and animation, with flashes of NYC landmarks like the Statue of Liberty and the Brooklyn Bridge. The ad goes up online today and will appear soon on those TV screens in New York City cabs and on your living room screen as well.
In an Adweek exclusive, here’s a first look:
Oh, and if you think Common is perpetually holed up in some recording studio, think again: He’ll also play in a celebrity basketball game in the runup to the All-Star Game, which takes place Feb. 15 at Madison Square Garden.
CREDITS
Client: NBA
Agency: DDB, New York
Executive Creative Director: Joseph Cianciotto
Creative Director: Rich Sharp
Creative Director: Mike Sullivan
Art Director: Mina Mikhael
Copywriter: Turan Tuluy
Producer: Tiffany Campbell
Account Executive: Jackie Schultz
Design and Animation: Transistor Studios
Several b-to-b advertisers that have previously advertised in the Super Bowl opted to sit this year’s game out — instead using social media, partnerships and advertising around the game to boost awareness and engagment.
GE ran an existing TV spot in the pre-game show; Monster.com tweeted a post-game spoof congratulatory ad that linked to its job-search service; and Visa partnered with the NFL to promote its payment services in a “shoppable” half-time show.
With other live events coming up — including the Academy Awards on Feb. 22 and the NCAA Final Four in March — b-to-b marketers can learn some lessons from these marketers on how to leverage live events without shelling out big bucks for in-game advertising and expensive creative.
As someone interacting with privacy professionals on a daily basis, I was struck by this recent column in Ad Age. It seems designed to provoke a reaction from those in the privacy community, particularly advocates, but the real fear is that this outlook may not be an outlier.
Essentially, the column is discounting privacy at its core, just as the general public is truly coming to value privacy as a brand differentiator. Maybe it’s an argument we’ve heard before, but perhaps never in terms quite this stark: “Consumers should resolve to stop whining about privacy: Good marketers have always known where you live.”
Truly, I thought “Give your customers what they want” was a pretty basic tenet. According to a recent report, 39% of consumers make buying decisions based on privacy, and 32% consider a company’s privacy policies when deciding which website to visit or online service to use. Large, well-funded companies have literally gone out of business due to privacy concerns.
Twitter has struck a deal with Google to make its 140-character updates more searchable online.
In the first half of this year, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving the Web company access to Twitter’s firehose, the stream of data generated by the microblogging service’s 284 million users, people with knowledge of the matter said Wednesday. Google previously had to crawl Twitter’s site for the information, which will now be visible automatically. Twitter’s shares jumped in early trading.
There’s no advertising revenue involved in the deal between Twitter and Google, one of the people said. That suggests Twitter will receive data-licensing revenue, which was $41 million in the third quarter, up from $16 million a year earlier.
Trans advocates respond to the media attention Mr. Jenner has received as a member of a family that has put everything about itself up for public consumption.
Feed your wild side.
Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Dave Damman
Executive Creative Director / Copywriter: Marty Senn
Associate Creative Director / Art Director: Brad Harrison
Photographer: Mark Holthusen
Feed your wild side.
Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Dave Damman
Executive Creative Director / Copywriter: Marty Senn
Associate Creative Director / Art Director: Brad Harrison
Photographer: Mark Holthusen
Feed your wild side.
Advertising Agency: Carmichael Lynch, Minneapolis, USA
Chief Creative Officer: Dave Damman
Executive Creative Director / Copywriter: Marty Senn
Associate Creative Director / Art Director: Brad Harrison
Photographer: Mark Holthusen
Advertising Agency: Leo Burnett, Melbourne, Australia
Executive Creative Director: Jason Williams
Senior Copywriter: Garret Fitzgerald
Senior Art Director: Joe Hill
Senior Broadcast Producer: Cinnamon Darvall
Director: Nathan Price
Production Company: Goodoil Films
Executive Producer: Juliet Bishop
Producer: Claris Harvey
DOP: Ginny Loane
Production Designer: Guy Treadgold
Editor: Jack Hutchings / The Butchery
VFX: Alt VFX
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
