Jan
17
Disney’s Chief Made $46.5 Million in 2014
Posted in: UncategorizedThe compensation included a $2.5 million base salary and long-term stock and stock option awards of $17.3 million.
Jan
17
Dez Bryant Is Out of the Playoffs but Still Winning for Beats
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Ford pitches the F-150, the truck for “every lifestyle.” (The spot also leans on scarcity. “You guessed it,” Dennis Leary intones, “they’re running out fast.”) And another sales season picks up, with offers blasted out from Nissan, Men’s Wearhouse and Big Lots.
As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.
Jan
17
Ad-Tech Company Shuts Down 'Zombie' Cookie
Posted in: Uncategorized
Verizon’s foray into the digital ad business isn’t going all that smoothly.
Turn, a partner in the carrier’s mobile-tracking offering for advertisers, was cited in a series of critical media reports for using Verizon’s technology tracking on consumers even after they’d cleared their cookies. After defending the practice, Turn abruptly reversed its position and suspended the practice which had been nicknamed the “zombie” cookie.
“Over the past 48 hours, there has been significant interest in a method Turn uses to deliver tailored advertising to mobile browsers,” wrote Turn chief privacy officer Max Ochoa in a blog post. “We have heard the concerns and are actively re-evaluating this method.”
Jan
16
Powdered Dancer Photoshoots – Photographer Jeffrey Vanhoutte Captures Surreal Acrobatic Poses (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The recent work of Jeffrey Vanhoutte would take anyone’s breath away. Part performance, part photography, all the images are captured with a surreal edge that brings to mind 3D illustrations…
Jan
16
The Girl and The Birds Drawings
Posted in: UncategorizedBasée à Séoul en Corée du sud, OkArt est une dessinatrice passionnée par les oiseaux. Sur ces feuilles de papier, elle dessine des portraits de jeunes filles dont la tête est recouverte d’oiseaux. Parfois elle crée des effets de double exposition en confondant l’oeil du modèle avec celui du volatile. À découvrir en images.
Jan
16
Biggest Ad Spender P&G Has New North America Media Chief
Posted in: UncategorizedThe biggest U.S. advertiser has a new media chief as Procter & Gamble Co. has named Kristine Decker to oversee its estimated $3 billion-plus U.S. media outlay.
Ms. Decker, brand director-North America Brand Operations, had previously been brand director-North America Pet Care. P&G divested that business to Mars in August. She’s been transitioning into the media role under Jodi Allen, former VP-North America Brand Operations. Ms. Allen has been overseeing North American media directly following departure of P&G’s former top media executive Julie Eddleman to Google last year.
Ms. Allen became VP-North American Hair Care late last year and was handling both jobs for a time. That transition is now complete, a P&G spokeswoman said. Staffing and duties of the North American Brand Operations group have been reduced considerably following a reorganization last year that shifted much of the group’s duties to the brand groups in P&G’s global business units.
Jan
16
Stardust Hands by Daniele Buetti
Posted in: UncategorizedL’artiste suisse Daniele Buetti est l’auteur de très belles photographies de mains qui semblent tenir et laisser filer entre chaque doigt de la poussière d’étoiles. Dans le prolongement du mouvement pointilliste, l’artiste a ajouté tous ces petits points lumineux à partir d’un logiciel de retouche. Un travail délicat éveillant une sensibilité du toucher, à découvrir.
Jan
16
W+K Amsterdam Unveils ‘Booking Now’ for Booking.com
Posted in: UncategorizedW+K Amsterdam has launched an integrated campaign for Booking.com introducing the Booking Now app.
In a series of four 30-second spots which begin airing this Sunday, W+K Amsterdam borrows a trick from “Ship My Pants,” ending each ad with the almost-expletive filled, “The right room, right booking now,” in suggestive circumstances. Each spot presents a comical scenario where immediate booking is a necessity. In “Dead Bed” it’s a grandmother offering up the bed where her husband died peacefully, while the similar “Race Car Bed” borrows a gag from Grandma’s Boy. “Karate” and “Interview” change things up, presenting a couple who are pleasantly surprised by their daughter’s performance at a karate competition and a woman who arrives for a job interview a full day early.
In addition to the broadcast spots, the campaign also includes cinema, OOH and digital activations.
Jan
16
Careers24: Parking lot
Posted in: Uncategorized
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Group Creative Director / Copywriter: Oskar Petty
Senior Art Director: Monique Kaplan
Executive Producers: Colin Howard, Kerry Hosford
DoP: Paul Gilpin
Agency Producer: Sharon Martin
Production Company: Egg Films
Director: Terence Neale
Producer: Rozanne Rocha-Gray
Editor: Julian Redpath
Art Director: Willem Boyes
Jan
16
Careers24: Bus
Posted in: Uncategorized
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Group Creative Director / Copywriter: Oskar Petty
Senior Art Director: Monique Kaplan
Executive Producers: Colin Howard, Kerry Hosford
DoP: Paul Gilpin
Agency Producer: Sharon Martin
Production Company: Egg Films
Director: Terence Neale
Producer: Rozanne Rocha-Gray
Editor: Julian Redpath
Art Director: Willem Boyes
Jan
16
Careers24: Girlfrien's dad
Posted in: Uncategorized
Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Group Creative Director / Copywriter: Oskar Petty
Senior Art Director: Monique Kaplan
Executive Producers: Colin Howard, Kerry Hosford
DoP: Paul Gilpin
Agency Producer: Sharon Martin
Production Company: Egg Films
Director: Terence Neale
Producer: Rozanne Rocha-Gray
Editor: Julian Redpath
Art Director: Willem Boyes
Jan
16
Indeed.com: How animation works
Posted in: Uncategorized
Advertising Agency: Mullen, Boston, USA
Creative Director: Kirk Kelley
Executive Creative Director: Paul Foulkes
Associate Creative Director / Copywriter: Nick Mathisen
Associate Creative Director / Art Director: Lisa Mathisen
Executive Producer: Lourri Hammack
Agency Producer: Mary Donington
Chief Executive Officer: Mark Wenneker
Designer: Alan Cook
Lead Editor: Michael Corrigan
Flame Artist: Rex Carter
Nuke Compositing/Lighting Artist: Matthew Reslier
Animator: Greg Kyle
Production Company: HouseSpecial
Producer: Zilpha Yost
Director: Dan Casey
Editor: Cam Williams
Assistant Editor: Dino Coons
Production Assistant: Emma Van Halsema
Audio Post and Mix: Soundtrack
Jan
16
Dr Pepper: Mop dog
Posted in: Uncategorized
Advertising Agency: Deutsch LA, USA
Chief Creative Officer: Pete Favat
Executive Creative Director: Brett Craig
Creative Directors: Ryan Lehr, Erick Mangali
Copywriter: Chris Jones
Art Director: John Baker
Production Company: Imperial Woodpecker
Director: Simon McQuoid
Executive Producer: Megan Meloth, Doug Halbert, Carr Schilling, Charlie Cocuzza
DoP: Roman Vasyanov
Director of Integrated Production: Vic Palumbo
Music Director: Dave Rocco
Editorial Company: Cut+Run
Editor: Steve Gandolfi
Assistant Editors: Sean Fazende, Kendra Juul
Head of Production: Amburr Farls
Managing Director: Michelle Eskin
Post: The Mill
Executive Producer: Sue Troyan
Color Executive Producer: Thatcher Peterson
Senior VFX Producer: Kait Boehm
Color Producer: Natalie Westerfield
2D Lead: Adam Lambert
2D Artists: Patrick Munoz, Tim Robbins
3D Artists: Michael Kash, Steven Olsen
Colorist: Adam Scott
Jan
16
Nikon: I Am Generation Image – Kordale & Kaleb
Posted in: Uncategorized
Advertising Agency: McCann, UK
Co-Chief Creative Officers: Tom Murphy, Sean Bryan
Executive Creative Director: Larry Platt
Group Creative Director: Thomas Sullivan
Associate Creative Directors: Cameron Fleming, Calvin Lyte
Design Directors: George Katz, David Mashburn
Executive Producer: Kathy Love
Integrated Producers: Jory Sutton, Chandler Simms
Production Coordinator: Ryan Fitzsimons
Executive Music Producer: Eric David Johnson
Music Producer: Mike Ladman
Group Managing Director: Kevin Scher
Account Directors: Dana McCullough, Daniella Rey
Assistant Account Executive: Danielle Jimenez
Chief Strategy Officer: Steve Zaroff
Group Strategy Director: Julien Delatte
Strategist: Michele Kim
Production Company: Coverdale
Production Director: Douglas Gautraud
Director of Photography: Luca Fantini
Editing Company: The Whitehouse
Editor: Paul LaCalanra
Assistant Editor: David Rothstadt
Color Correction: Fergus McCall / The Mill
Sound Engineering, Mixing: Tom Goldblatt / Audio Engine
Music Company: South Music
Jan
16
Newcastle Actually Finds Brands to Help Pay for 'Crowdsourced' Super Bowl Ad
Posted in: UncategorizedBand of Brands got brand-ier thanks to @Mcclurespickles, @SharperImage, and @Boostmobile. #BandofBrands pic.twitter.com/4KGNYWSJlE
Newcastle Brown Ale (@Newcastle) January 16, 2015
Newcastle Brown Ale has found some takers for its “crowdsourced” Super Bowl TV ad, a regional buy during the game that will include other marketers’ logos and messaging — if they pitch in and help pay.
Jan
16
Sprint Teams With Walmart to Bring Share Data to Pre-Paid Industry
Posted in: Uncategorized
Sprint is the first major carrier to bring shared data to the pre-paid world, a move that may accelerate the brewing wireless battle in the low-end market.
On Saturday, Sprint, through its Virgin Mobile brand, will begin selling a contract-less family plan with its Virgin Mobile brand exclusively at Walmart. In August, the brand introduced Virgin Mobile Custom — a plan allowing families to swap text, talk and data — in partnership with Walmart. It’s scrapping that offering, but keeping the retail giant onboard.
Sprint admitted it struggled to communicate the intricacies of the customizable plan, assigning some of the blame on Walmart’s retail operations. Angela Rittgers, VP-pre-paid marketing at Sprint, explained the decision to Fierce Wireless, a trade publication:
Jan
16
Dez Bryant Is Out of the Playoffs but Still Winning for Beats Wireless
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, Ford pitches the F-150, the truck for “every lifestyle.” The spot also leans on scarcity. “You guessed it,” Dennis Leary intones, “they’re running out fast.” Another sales season picks up, with offers blasted out from Nissan, Men’s Wearhouse and Big Lot
As always, you can find out more about the best commercials on TV at Ad Age’s Creativity.
Jan
16
Tinder Gets More Brand Dollars … by Testing Sex Appeal of Facial Hair
Posted in: Uncategorized
Tinder is capturing ad dollars from a large brand, but it’s not through traditional advertising.
Gillette paid the popular dating app to test the (self-serving) theory that unkempt facial hair, from stubble to full beards, wasn’t as desirable on Tinder as a clean-shaven or well-groomed face. The Procter & Gamble razor brand, working with Publicis shop MRY, is now promoting the results on a website at Shavetest.com.
Tinder was compensated for its role, but Gillete doesn’t appear to have purchased traditional ad inventory on the platform. Instead it is pushing the results through a website and YouTube video.
Jan
16
W+K, AKQA Amsterdam Start Great Things for Netflix
Posted in: UncategorizedThe Amsterdam offices of Wieden+Kennedy and AQKA recently launched a new campaign to promote client Netflix in the UK, Ireland, The Netherlands and “The Nordics.”
The first spot aims to answer some of its own titular “Big Questions” with some hopeful maybes:
The second, more recent spot — first in a series of three — serves as another promo for Netflix original programming:
Future work will expand upon the “big questions” theme to reinforce the personalization available with the service. From Sean Condon of W+K Amsterdam:
“Some of the spots dramatise these moments of change in everyday situations; others tell bigger stories about how entertainment can have a profound effect on viewers’ lives – and diets. But they all build upon Netflix’s brand personality by bringing to life the brand’s fun, entertaining and unique personality through these compelling stories.”
Additional spots will launch later this month.
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director
Mark Bernath & Eric Quennoy
Creative Director
Sean Condon
Art Director
Jordi Luna
Copywriter
Diaa Mohamed & Evgeny Primachenko
Head of Content Production
Joe Togneri
Broadcast Producer
Ross Plummer
Planning Director
Martin Weigel
Group Account Director
Clare Pickens
Account Director
Eleanor Thodey
Account Manager
Charlotte Jongejan
Project Manager
Emma Williamson
Business Affairs
Emilie Douque
FILM PRODUCTION
PRODUCTION COMPANY
BISCUIT
Director
Aaron Stoller
Director of Photography
Henrik Stenberg
Producer
Mala Vassan
Executive Producer
Kate Taylor
EDITING COMPANY
PEEPSHOW, LONDON
Editor
Andrea Macarther, Amanda Perry.
AUDIO POST
WAVE SOUND STUDIOS, AMSTERDAM
Sound Designer/Mixer
Alex Nichols-Lee
MUSIC – BIG QUESTIONS
Artist / Title
Harry Lightfoot / “To Glory”
Music Company
Woodwork Music, UK
MUSIC – SARA
Artist / Title
Beacon Street Studios / “Jaunty”
Music Company
Beacon Street Studios, LA
POST PRODUCTION
GLASSWORKS AMSTERDAM
Colourist
Scott Harris
Lead Compositor / Supervisor
Morten Vinther
SR. VFX Producer
Anya Kruzmetra
Compositors
Kyle Obley, Jesper Nybroe
On-set VFX Supervision
Naomi Anderlini
3D Lead & Character Design
Simon Glas
Animation
Thomas Hinke
Additional Modelling & Rigging
Rudiger Kaltenhauser
Surfacing, light & rendering
Florian Breg
INTERACTIVE
DIGITAL AGENCY
AKQA
Creative Director
Ivar Eden
Associate Creative Director
Kim Baffi
Copywriter
Rachael Kendrick
Planning Director
Laurence Parkes
Senior Project Manager
Mikaela Westerberg
Production Manager
Dorothy Bany
Account Director
Cecile Desmarest
Client Partner
James Scott
Director of Delivery
Kristopher Smith
Film Director
Quentin van de Bossche
DIGITAL PRODUCTION
MEDIAMONKS
POST-PRODUCTION
GLASSWORKS AMSTERDAM
SOUND DESIGN
WAVE SOUND STUDIOS, AMSTERDAM
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