Hasta La Creative!

Twitter has unveiled its first native video application, which allows users to shoot, edit and share videos from within its mobile app.

As Mitt Romney considers a 2016 presidential run, he again finds ill will instead of favor from Rupert Murdoch, a reality that has pained and angered Mr. Romney’s allies.

For ages, when a dire weather prediction came up lacking, there was little the average person could do beyond shaking a fist at the TV. But now we have Twitter, an outlet not just for bitching, but also for atonement.

Late last night, after New York City and nearby areas went into full disaster-prep mode in expectation of several feet of snow, National Weather Service meteorologist Gary Szatkowski took to Twitter to apologize when it became clear the region would receive only a scant few inches.

For most New Yorkers, the rather extreme weather warnings simply resulted in an early (if frustrating) dismissal from work and a bonus snow day. But there was also a tremendous economic and logistical impact on the communities involved. Recognizing this, Szatkowski, lead meteorologist for the NWS office in Mt. Holly, New Jersey, was effusive in his apologies.

Here’s a chronological recap of how Szatkowski’s messaging and tone changed from Sunday night to early this morning:

On Sunday, Szatkowski was sharing National Weather Service predictions that anticipated around 2 feet of snow for the New York area.

Here’s regional view of ‘reasonable worst case scenario’ guidance from @NWSWPC This is for main storm, not clipper. pic.twitter.com/UJfZen2Sxm

— Gary Szatkowski (@GarySzatkowski) January 25, 2015

Looking at latest SREF ensemble, threat of snowfall rates 2 inches per hour (very heavy snow) escalates after 400 PM Monday.

— Gary Szatkowski (@GarySzatkowski) January 25, 2015

Here the new QPF forecast for the next 72 hours. This is a precipitation forecast, as though everything fell as rain. pic.twitter.com/8ZNPPbwTmi

— Gary Szatkowski (@GarySzatkowski) January 25, 2015

But we know everything will not fall as rain. Much of that deeper purple area over land will fall as snow.

— Gary Szatkowski (@GarySzatkowski) January 25, 2015

A rough rule of thumb is 10 inches of snow for every one inch of liquid. So areas with 2+ inches on that map suggest 20+ inches of snow.

— Gary Szatkowski (@GarySzatkowski) January 25, 2015

Sunday afternoon, the National Weather Service released a blizzard warning that largely set the tone for the next 24 hours by calling the storm “a crippling and potentially historic blizzard.”
 

Wow. pic.twitter.com/0mK4c8WYgC

— Dennis Mersereau (@wxdam) January 25, 2015

Here’s that updated snow total graphic from @NWS_MountHolly Trended higher (but you’re not surprised) pic.twitter.com/KLpvA2g69L

— Gary Szatkowski (@GarySzatkowski) January 25, 2015

Well, it looks like what needed to be done has been done. I believe we are at the part of the recipe where it says: “Just add snow.”

— Gary Szatkowski (@GarySzatkowski) January 25, 2015

Another snow forecast map, showing totals across the region. Includes tonight’s clipper. We maxed out the scale. pic.twitter.com/1AwByN8zlg

— Gary Szatkowski (@GarySzatkowski) January 25, 2015

By early Monday, though, Szatkowski was beginning to express concerns that earlier predictions might not come to pass, at least not on the level of 30 inches.
 

OK, to cut to the chase. Some of the more extreme solutions for the storm in this region have ebbed. So, snowfall amounts have been lowered.

— Gary Szatkowski (@GarySzatkowski) January 26, 2015

Here is the snowfall forecast from @NWS_MountHolly issued earlier this morning. pic.twitter.com/Maseg7NsFQ

— Gary Szatkowski (@GarySzatkowski) January 26, 2015

Ever throw a party and then wait for the guests to show up?

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

Let’s see how far west the bands of snow rotate & how well they maintain their intensity. Dice have been rolled. We’ll see see what happens

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

New snowfall forecast map from @NWS_MountHolly. Amounts have trended lower, but lots of double digit snow on the map. pic.twitter.com/vBTjuArd9n

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

Shortly before midnight, Szatkowski’s tone shifted considerably as he and the rest of the National Weather Service realized conditions would not be incredibly severe for New York and New Jersey. By then, government officials had issued road travel bans and suspended mass transit, essentially bringing one of the world’s largest cities to a halt.
 

OK, no sense postponing the inevitable. Snow amounts have been sharply curtailed. New products coming out now from @NWS_MountHolly

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

My deepest apologies to many key decision makers and so many members of the general public.

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

You made a lot of tough decisions expecting us to get it right, and we didn’t. Once again, I’m sorry.

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

This is a big storm further off to our northeast. New York City will see good amounts of snow, and for portions of New England it will…

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

…be very high impact. But for much of New Jersey, and for the Philadelphia Metropolitan area, this is a big forecast miss.

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

As you might expect, he received a few rather pointed criticisms.
 

.@GarySzatkowski @teelehman do us all a favor and resign!

— Juliet Locke (@JulietLocke) January 27, 2015

@JulietLocke No. But thanks for caring.

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

But overwhelmingly, Szatkowski’s openness and transparency on Twitter generated vocal support and appreciation from those following his updates.
 

@GarySzatkowski You guys did a great job in a difficult situation–ignore the haters! I’m a big fan of your honest and direct approach.

— John Huntington (@jhuntington) January 27, 2015

@GarySzatkowski People forget that you all predict, not dictate the weather. You all will only continue to improve! Thanks for what you do

— Cory Foy (@cory_foy) January 27, 2015

@AlexSilverman @GarySzatkowski @joshtpm Gary has endeared himself to many new people.

— Greg Dworkin (@DemFromCT) January 27, 2015

@GarySzatkowski This is why I trust you. Thanks for your honesty. It’s refreshing. Better safe than sorry

— Hannah Waters (@hannahjwaters) January 27, 2015

Thank you to the many folks who have been very gracious on social media this morning. Much appreciated.

— Gary Szatkowski (@GarySzatkowski) January 27, 2015

• Read more about Canal+ – Unicorns – (2015) :70 (France)
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The discussion on Capitol Hill around data privacy has pivoted to focus on data security, which arguably has a better chance of resulting in federal legislation. The House Subcommittee on Commerce, Manufacturing and Trade met this morning for a hearing on data breach legislation.

“This committee is calling for action,” said Rep. Michael Burgess (R-TX), committee chairman. “Federal legislation should include a single but flexible data security requirement,” he said, reiterating industry calls for a blanket national rule to replace the 47 state laws applying to data breach notification. Mr. Burgess, along with other committee members, stressed that data breach notification laws applying to financial services and healthcare industry firms should be separate and dealt with by authorities that directly oversee those industries.

Democratic members of the committee including Rep. Jan Schakowsky of Illinois indicated that they want to ensure a federal law does not weaken the ability of state attorneys general to enforce notification laws. Hearing witness Woodrow Hartzog, associate professor at Cumberland School of Law, said he would like to see minimal pre-emption of state rules and would like the FTC to be given rulemaking authority in association with legislation.

Continue reading at AdAge.com

(TrendHunter.com) The Forget Me Knot 3D-printed ring designs include three styles : the Loop, Knot and Twist that bring a high-tech take on classic jewelry. Sold through Cubify’s online shop, these ring designs…

Kim Kardashian — err, Kim Kardashian West — stars in Publicis Seattle’s Super Bowl spot for T-Mobile, entitled “#KimsDataStash.”

The 30-second ad, which premiered last night on Conan, is presented as a mock PSA with Kardashian billed as “Kim Kardashian West, Famous Person.” She laments how “each month millions of gigs of unused data are taken back by wireless companies.” That’s data that could be used to look at her selfies, “sadly, all lost.” The spot ends with the line, “It’s Your Data, Keep It,” and introduces “Data Stash,” which lets users keep unused data for up to a year.

The self-skewering satire of the ad is sure to go over well with Kardashian’s fans, and while others will be as annoyed with “Kim Kardashian West, Famous Person” as ever, the spot does a good job of introducing the selling point of T-Mobile’s “Data Stash.” And between the celebrity star power and its Super Bowl airing, this one is sure to reach a lot of eyes.

We would still have unicorns around today, were it not for an epic screw-up by Noah’s son during the loading of the Ark all those years ago.

That’s the premise of this amusingly overblown Canal+ ad from BETC Paris and director Matthijs Van Heijningen, who so memorably directed “The Bear” for the same agency and client back in 2011.

It’s hard to describe the ad without spoiling it, so just watch it first.

As you can see, the film celebrates—in a roundabout way—the broadcaster’s screenwriters and its showcase of original programming. And yes, it certainly shows a different side of unicorns than we’re used to seeing.

“We had some rather surreal discussions on what unicorns’ balls actually look like,” Stéphane Xiberras, agency president and chief creative officer, tells AdFreak. “We thought about doing something a bit … unexpected. There was talk of little furry balls with twinkling stars. But in the end we opted for a pair of ‘classic’ horse balls. I know, it’s a bit bizarre.”

And the balls were the easy part of this production. “Imagine a gigantic studio reproducing the inside of the Ark, filled with hundreds of animals,” Xiberras says. “Now imagine the smell. Now imagine that the animals couldn’t stand being under the same roof together.”

Asked about the actor who plays Noah’s son, Xiberras replied: “We fell for him straight away. We were looking for a guy capable of incarnating Noah’s son as well as a modern-day ladies’ man and screenwriter. He managed to show loads of emotions without any dialogue, expect the phrase at the end. He goes from embarrassment to anxiety to victory and then shock in seconds. It’s a great performance.”

CREDITS
Client: Canal+
Brand Management: Alice Holzman, Aurélie Stock-Poeuf, Coline André
Agency: BETC
Agency Management: Bertille Toledano, Guillaume Espinet, Elsa Magadoux
Executive Creative Director: Stéphane Xiberras
Creative Director: Olivier Apers
Art Director: Aurélie Scalabre
Copywriter: Patrice Dumas
Traffic: Coralie Chasset
Tv Producer: Isabelle Ménard
Production House: Soixante Quinze
Sound Production: Kouz
Director: Matthijs Van Heijningen
Media Plan: Cinema, TV, Web
Available Formats: :40 :45 :50 :70

Pendant le tournage d’un spot TV en Nouvelle-Zélande, le réalisateur australien Mark Toia a gardé des prises de vue aériennes impressionnantes des paysages qu’il a pu admirer depuis l’hélicoptère. Capturées avec une caméra RED EPIC 5k ayant un bon système de stabilisateur d’images et un objectif 24-290 Angenieux, ces images vertigineuses sont à découvrir en vidéo.