Film
Virgin Atlantic
Advertising Agency:adam&EveDDB, London, United Kingdom
Executive Creative Director:Emer Stamp
Creative Directors:Richard Brim, Daniel Fisher
Executive Creative Directors:Ben Priest, Ben Tollett
Planner:Toby Harrison
Production Company:Rogue Films
Director:Sam Brown
Editor:Amanda James
Voiceover:Andy Serkis
Postproduction:Mpc
Audio postproduction:Wave
Film
Weight Watchers
Advertising Agency:M&C Saatchi, London, United Kingdom
Creatives:Mark Slack, Gemma Phillips
Director:Clay Weiner
Film Production Company:Biscuit Filmworks
Sound Design:Ben Leeves
Mix:Ben Leeves
The International CES has become a kind of Woodstock for marketers, brands, agencies and media companies.
Advertising Agency: The Monkeys, Australia
Executive Creative Director: Scott Nowell
Agency Producer: Jade Rodriguez
Production Company: Photoplay Films
Director: Tom Noakes
Producer: Belinda Dean
Head of Broadcast: Thea Carone
DoP: James Brown
Sound: Nylon Studios
Post production: FSM
Editor: Stuart Morley
Composer: Damian De Boos-Smith
Advertising Agency: Adam&Eve DDB, London, UK
Production Company: Blink Art
Producer: Katy MacGregor
1st AD: Claire Littler
DOP: Frank Madone
Movi Op: Josh Brooks
Focus Pullers: Milos Moore, Ewan Sadler
DIT: Tom Gilfillan
2ND Camera: Ralph Matthews
Runner: Gus Grandfield
Runner: Rachel White
Cat Trainer: Charlotte Wilde
Photographer: Ryan Hopkinson
Art Dept: Kyle Bean
Director: Josh Hine / Jakeandjosh.co.uk
The 2015 Colorado is here. And it will help your theme music (as well as that boring old sedan) go from bland to brand new! Finding new roads! Okay, not really.
Advertising Agency: Innocean Worldwide, UK
Creative Director / Art Director: Dom Sweeney
Producer: Sue Caldwell
Creative Group Head / Copywriter: John Crozier
Agency Producers: Alister Campbell, Emma Smalley / VTV
Editor: Melanie Anne Oliver
Account team: Mike Smith, Isabel Benivides, Tim Manners, Fiona McGinley
Production Company: Bare Films, London
Director: Joanna Bailey
Executive Producer: Helen Hadfield
DoP: Ben Smithard
Comme Patrick Marsilli, l’équipe de l’architecte Timothy Oulton a conçu « The Dome Home » à Gaoming, en Chine : une maison en bois ayant la forme d’un dôme, située au coeur d’un jardin de litchis. La structure parvient à se tenir en équilibre de manière autonome, sans nécessité de colonnes de soutien. A découvrir.
Law enforcement officials appealed to the public to help find Hayat Boumeddiene, the girlfriend of Amedy Coulibaly, who took hostages at a kosher supermarket.
More than a million people marched through Paris, watched by troops and police officers, to show solidarity after deadly terrorist attacks.
(TrendHunter.com) This collection of top 2014 science trends brings attention to the ambitious goal of bettering the human race. Whether that means a focus on the environment or on healing the human body, there are a…
(TrendHunter.com) Along with tech integration, health-conscious appliances and general convenience, the top 2014 kitchen trends also emphasize hyper-specification and novelty features.
Kitchens and kitchen…
(TrendHunter.com) Integrating technology seamlessly into the home is one of the biggest ambitions when it comes to these top 2014 tech trends. Although leaps and bounds have been made when it comes to other…
Here’s one we missed from earlier in the week: an animated spot from Nike’s digital agency AKQA based on…data drawn from the client’s wearable tech device.
As the agency explained to Mike Shields of The Wall Street Journal’s CMO Today blog, Nike collected data from the “most active users” of its Nike Fuelband product throughout 2014. Agency and client then “visualized” the data in order to create customized animated films depicting each customer’s “year in exercise.”
Each of those individualized videos also includes geographic personalization based on the cities in which users exercised during 2014; Nike emailed the clips to Fuelband’s top 100,000 users.
Here’s the “national” version of the video:
As AKQA Creative Director Whitney Jenkins told WSJ, the hope is that these users will share their videos so as to lightly brag about 2014 accomplishments, thereby inspiring more workout fanatics to buy the Fuelband.
If you actually exercise and use the app, here’s the page to visit for that personalized clip.
New Career Opportunities Daily: The best jobs in media.
Johannes Leonardo explores the meaning of the term “superstar” and celebrates Adidas’ original Superstar shoe from 1969, while trotting out a slew of celebrities, in a new 90-second spot entitled “#OriginalSuperstar.”
Those celebrities aren’t just current and former athletes; NBA player Damian Lillard makes an appearance, along with David Beckham, but so do Pharrell Williams and Rita Ora. It’s a sign of the brand moving away from an athletic-wear image and hyping up its fashion cache. “If you think a superstar is standing on stage, filling up stadiums, and selling out concert halls,” Ora begins at the opening of the spot, and the rest of the 90 seconds follows the same basic formula. Each celebrity begins their own “If you think a superstar…” statement before passing it on to the next, until Pharrell finally concludes, “…then I am not a superstar.”
Over the course of the 90 seconds the repetitive, onanistic approach becomes a little grating. The self-congratulatory statements hint at the question “What is a superstar?” but, ultimately, the ad doesn’t say anything of substance on the (rather facile) subject. This would be a bit more excusable in a quick 30-second spot, but ninety seconds of celebrities musing about nothing in particular begs the question, “Where have we seen that before?”
New Career Opportunities Daily: The best jobs in media.
On August 18, 2014, TBWA Toronto and Gatorade surprised members of the Cruisers sledge hockey team by inviting NHL stars to join them on the ice. TBWA Toronto then used footage from the event to create the above online spot, released just a few days ago.
In the 2:15 video, we see the surprised look on the faces of Cruisers players as a Gatorade spokesperson invites NHL stars such as Sidney Crosby, Claude Giroux and Scott Hartnell onto the ice. But the ad isn’t just about how excited the Cruisers were to meet their hockey idols. The sledge hockey team proved the naysayers (who say sledge hockey isn’t as hard as the stand up version) wrong, and actually schooled the pros. “A couple of those guys did circles around us,” admits Giroux.
“At the end of the day, hockey is hockey,” the spot concludes,” followed by the message, “Proud supporter of hockey everywhere. No matter how it’s played.”
It’s an inspiring message, delivered well over the course of the ad — which actually does a good job of developing its story of the course of its run time, not feeling too stretched at out, even at over two minutes. “Sledge Hockey” is a pretty perfect encapsulation of Gatorade’s “#WinFromWithin” campaign message, and seems to have struck a chord with hockey fans, as it has already tallied almost 700,000 views on YouTube. (more…)
New Career Opportunities Daily: The best jobs in media.
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